• 한국조경학회지
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• 제24권4호
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• pp.96-111
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• 1997

This study was carried out to identify users' choice behavior of theme parks. overland. Lotte World, Seoul Land, Dreamland and Children's Grand Park were selected as study areas. Both multinomial logic model(MNL), nested logic model(NMNL) and joint logit model wet$.$e test using a choice-based sample collected on study areas. Hausman-McFadden test showed that the MNL is not appropriate because the IIA assumption is violated. To avoid the problematic IIA assumption, the NMNL was tested. It splits similar alternatives into groups and nests separate decisions into hierarchical order to avoid the IIA assumption. Cluster analysis and discriminant analysis were conducted to find applicable nest structures. The inclusive value coefficient was 0.7788. It meant that sufficient condition of this model is met and users' choice behavior can be better understood by NMNL than MNL. The $\rho$2 value and accuracy of prediction of this model were 0.402 and 46.33% , respectively. Several comments were suggested to make the NMNL to be more reliable for future research on users' choice behavior of theme park.

• The Journal of Korean Physical Therapy
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• 제22권2호
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• pp.55-60
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• 2010

Purpose: The purpose of this study was to use the theory of planned behavior, past habit and moral obligation to better understand the behavior of physical therapists (PTs) and occupational therapists (OTs) in protecting the medical information of patients. Methods: We conducted a survey using self-writting questionnaires structured within the framework of the theory of planned behavior to understand to analyze information from 103 clinical PTs and OTs in their efforts to protect patient medical information. Results: The PTs and OTs' medical information protecting behavior was 2.85 mean points. That point failed to reach 1.0 points. Behavior intention was 3.83 mean points. That was judged to be improved. Behavioral intention was closely correlated with behavior, behavioral attitude, subjective norms, behavior control, and past habit. Variables related to the theory of planned behavior, attitude, subjective norms, and perceived behavior control all explained 50% of the behavioral intention of PTs and OTs regarding future divulgence of patient information. The past habits of PTs and OTs were also a significant predictor in explaining the behavioral intention to protect a patient's medical information (p<0.01). Conclusion: Revising the behavioral attitudes, subjective norms, perceived behavior control, and past habits of PTs and OTs helped improve their behavior regarding protection of the medical information of patents.

• 융합경영연구
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• 제10권2호
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• pp.23-39
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• 2022

Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

• 한국방사성폐기물학회:학술대회논문집
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• 한국방사성폐기물학회 2017년도 춘계학술논문요약집
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• pp.227-228
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• 2017

In this paper, electrolytic behavior of Cerium and Ce-Bi ion system was studied. The electrochemical behavior of Ce was studied in $LiCl-KCl-CeCl_3$ molten salts using electrochemical techniques Cyclic Voltammetry on tungsten electrodes at 773K. During the process of CV electrolysis, intermetallic compound were observed of Ce, Cex-Biy. Further study, in order to determine clarity of diffusion coefficient in this experiment, we will compare result of electrochemistry method and we also need to quantitative research.

• 대한가정학회지
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• 제38권6호
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• pp.171-183
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• 2000

This study investigated the relationship among children's sensation seeking, maternal childrearing behavior and children's problem behavior. The subjects were 470 5th and 6th grade elementary school students in Pusan, Korea. Zuckerman's questionnaire on sensation seeking(1994), Park, Young Yae's questionnaire on maternal childrearing behaviors(1995) and Kim Hye Ryun's questionnaire on children's maladjustment behavior(1993) were used. The results were as follows : (1) According to sex, there were significant differences in sensation seeking stores, the aggressive behavior scores and distracted behavior scores. The boys got higher scores than girls in sensation seeking scores, and also in aggressive behavior scores and distracted behavior scores. (2) There were significant positive correlations between sensation seeking scores and the aggressive behavior scores for both boys and girls. And there were significant positive correlations between sensation seeking scores and the distracted behavior scores for both boys and girls. (3) Both sensation seeking and maternal child rearing behavior predicted aggressive behavior and distracted behavior for both boys and girls. For boy's aggressive behavior, sensation seeking and maternal child rearing behavior explained 8%, 8%, respectively. For boy's distracted behavior, sensation seeking explained 5%. And for girl's aggressive behavior, sensation seeking and maternal child rearing behavior explained 27%, 9%, respectively. For girl's distracted behavior, sensation seeking and maternal child rearing behavior explained 28%, 7%, respectively. The sensation seeking variable was the important predictor influencing on children's aggressive behavior and distracted behavior. Implications of this study were discussed in terms of sensation seeking and socialization.

• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.177-183
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• 2019

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

• 한국조리학회지
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• 제14권3호
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• pp.45-57
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• 2008

The purpose of this study is to initiate a systematic approach to maximize profits through continuous development of menu and build a strong image of Western restaurants located inside hotels by identifying their guests' knowledge and concern and menu selection behavior in well being trend. Findings from the analysis are as follows. First, among the Western menu selection behavior, organic grain and seafood, seasonal event menu, less spicy and more natural cooking methods are favored as the most important consideration. Second, customers' knowledge and concern in well being trend and menu selection behavior were found to be statistically significant. Third, customers' awareness in health and obesity were found to be statistically significant to the concern in well being trend. Fourth, demographical characteristics of customers such as gender, marital status, age, income level and education were tested for their relationships with knowledge and concern in well being trend.

• 복식문화연구
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• 제21권5호
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• pp.629-638
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• 2013

The purpose of this study is to predict skincare behavior from the perspective of theories about planned behaviors and a systematic structure for identifying influences on human behavior; Consequently, this study attempted to undertake a concrete analysis of influences on skin care behavior. The results showed that: an attempt was made to analyze structural equation modeling as to whether or not to apply Ajzen's theory of planned behavior to skin care behavior. This study found the possibility that the theory of planned behavior might be applicabled to the research model composed of skin care attitude, the norms of skin care, behavioral control on skin care, behavioral intentions of skin care, and skin care behavior at the appropriate level in their entirety. This study found that external control factors of skin care behavior had the highest effect on skin care behavior among other factors.

• 여성건강간호학회지
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• 제5권3호
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• pp.362-378
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• 1999

This study is to investigate sex role identity and health behavior among university students in Seoul, during the late of 1999. The instruments for data obtainment were KSRI of Kim(1994), and Health Style : A Self-Test provided by ODPHP National Health Information Center. These instrument were reliable, showing Cronbach $\alpha$ .98 and .77. Frequency, t-test, $x^2$-test, stepwise regression were conducted for data analysis, using SAS 6.12 program. The major findings were as follows : 1. For female student. Androgeny(34.0%)type was most common and subjects of feminity type were 28.7%. In contrast, Masculinity type(41.8%) was most prevalent. and undifferentiated type was 30.1% among male students. There were significant difference between male and female student in the type of sex role identity. 2. 89.6% of all subjects were included in risk group for exercise and physical activity, 86.4% for diet habit, 43.2% for alcohol drinking and drug use, 35.6% for stress control, 32.8% for safety behavior, 24.8% for smoking. The big health risk behavior problem of male students were smoking, drinking, diet habit, and exercise. The important health risk behavior problem were diet habit and exercise. There were significant difference in smoking, drinking, exercise between sex. 3. Analysis of the distribution by sex role identity type and health behavior revealed that subjects who were undifferentiated typed group had high risk behavior in stress control, safety, exercise, drinking. Smoking and drinking were more problematic for masculinity typed group had high risk behavior in diet and exercise. The data showed that androginy typed group had more healthy behavior, compared with other sex role identity typed group for all of health behavior. Further research is need to understand the role of sex role identity in health behavior, the variables associated with them. And sex role identity has to be considered in research and practice about health promotion.

• 한국컴퓨터정보학회논문지
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• 제24권3호
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• pp.191-199
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• 2019

This study is about online purchases of foods that have been reluctant to deal with distribution processes and reliability issues. We find out that attributes of the online food market affects behavior intention and whether it differs according to consumption tendency. A survey was conducted on consumers who had ever purchased food online for hypothesis testing. Reliability and feasibility were reviewed for the collected data and the hypothesis was verified through structural equation model analysis. While product diversity, product information and customer service factors of the online food market significantly affect behavior intention, price is not. We identified differences in the impact of behavior intention on consumption tendencies. For the Gaseongbi group, only the product information factors have significant effect on behavior, and for the Gasimbi group, the price and customer service factors have a significant effect on behavior intention. The findings provide theoretical and practical implications for marketers to study various marketing method based on consumer tendencies.