• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2021년도 춘계학술대회
• /
• pp.91-93
• /
• 2021

본 논문에서는 패키지 투어에 참여하는 여행자들을 효율적으로 관리할 수 있는 가상 울타리 기반의 여행자 관리 애플리케이션을 제안하고 설계한 결과를 제시한다. 제안하는 애플리케이션은 특정 관광지 방문시에 투어 가이드가 가상 울타리 범위를 지도 상에 설정하고서 여행자들이 이 범위를 이탈하는 지 여부를 관리할 수 있고, 다른 관광지로 이동할 때에는 투어 가이드를 중심으로 한 원형의 가상 울타리를 설정해 이 범위를 벗어나는 여행자가 있는지를 실시간 모니터링 할 수 있도록 한다. 이러한 두 가지 패키지 투어 활동에 가상 울타리 기술을 적용하게 되면 투어 가이드는 여행자들 관리에 따른 부담이 줄어들어 더욱 알찬 패키지 투어를 진행할 수 있을 거라 기대한다.

• 통상정보연구
• /
• 제10권4호
• /
• pp.579-595
• /
• 2008

Medical tourism is a contemporary phenomenon which has its roots in both tourism and health care industry. This market has grown significantly' for the last 10 years. The purpose of this study is to suggest strategies to develop medical tourism in Korea by studying cases of the medical tourism developed countries such as Singapore, Malaysia, India, Thailand as well as analysis medical tourists who has visited to H university hospital. In total of 254 medical tourists were analysed and the results of the study are followed: Korean government need to appease medical law to be able to attract more medical tourists; medical industry and tourism industry need to develop Korean specialized medical tourism package, Middle-Eastern markets, where the oil money exists, should be developed.

• Journal of Smart Tourism
• /
• 제4권2호
• /
• pp.15-23
• /
• 2024

This study aims to present a framework involving smartness components and indicators of tourism destinations. This work had three phases. The first phase extracted the components and indicators of smartness evaluation in tourism destinations and validated them by experts' opinions. The second phase determined the effectiveness of each element of smartness using an online questionnaire tool, a survey of 320 tourism experts at the level of 12 selected urban tourism destinations, and a factor analysis method, in addition to measuring the level of their smartness. The third phase of the research analyzed the difference between the smartness of the selected urban tourism destinations using a One-Way Analysis of Variance and the Tukey Test. The results indicated six components and fifty-seven indicators. Also, a substantial difference between the smartness of urban tourism destinations was proved. This study substantially contributes to the existing body of knowledge by offering the smartness indicators within a detailed package of six components with a systemic, holistic, and integrated perspective. The results help policymakers and decision-makers evaluate and improve the smartness of tourism destinations. As a result, it is possible to achieve the goals of smartness of urban tourism destinations, including equality, livability, sustainability, and effectiveness of resource management by using different technologies, especially with the emphasis on two aspects: (1) increasing the quality of the tourism experience, and (2) improving the residents' quality of life.

• 농촌지도와개발
• /
• 제22권4호
• /
• pp.395-404
• /
• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• 동아시아경상학회지
• /
• 제1권2호
• /
• pp.29-41
• /
• 2013

Purpose: Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Research Design, Data and Methodology: Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. Results: The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. Conclusion: This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• International Journal of Computer Science & Network Security
• /
• 제21권11호
• /
• pp.189-192
• /
• 2021

The article is devoted to the issue of the content of legal instruments in terms of tourism business, namely the problems of legal regulation of insurance in tourism. The analysis of the state of development of the problem in question shows that the issue of legal regulation of the insurance contract in general and the contract in tourism services, in general, is insufficiently studied. The article is devoted to topical issues of legal regulation of insurance in the field of tourism, the search for effective mechanisms to increase the liability of both underwriters and insurers. Therefore, insurance can be considered as one of the methods of preventing unfortunate consequences during the implementation of tourism activities. The author's vision of the content of the package of measures that can positively influence not only the development of the tourist industry in general but primarily to help identify those legal segments that need improvement in the future has been stated.

• 한국지역사회생활과학회지
• /
• 제22권2호
• /
• pp.283-298
• /
• 2011

Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

• International Journal of Advanced Culture Technology
• /
• 제9권2호
• /
• pp.80-85
• /
• 2021

This study is to analyze the structure of the networks of tourism marketing on Twitter, identifying the most prominent users, the flow of information about tourism marketing, and the interaction between the users posting tweets. This study employs NodeXL pro as a visualization software package for social network analysis. The number of vertices or nodes is 171, and the number of the unique edges or links is 128, but there are 101 edges with duplicates, so the total links are 229, which means that there are fewer Twitter accounts in the social network on tourism marketing, but they have a few close relationships by sharing information. The research can map the social network of communicators of tourism marketing using Twitter data. The network has a complicated pattern, including one independent network and some connected networks. Some mediators connect each network and can control the information flow of tourism marketing. More communicators are getting the information than the ones providing it, which means that there is likely to be the dependence of information among communicators that can cause an obstacle and distortion of the information flow system, especially in the independent network.

• 한국정보통신학회논문지
• /
• 제26권7호
• /
• pp.1004-1012
• /
• 2022

본 논문은 디지털 게임 기반의 학습 방법을 이용해 패키지 투어에 참여하는 여행자들에게 관광지 정보를 게임 형식으로 학습하도록 하는 서비스 개발 내용을 담고 있다. 이 게임은 안드로이드 기반의 스마트폰을 대상으로 하여 자바(Java) 언어로 구현했으며, 콘텐츠 관리 시스템(CMS)을 통해 게임 콘텐츠, 여행자 정보, 게임 결과 등을 체계적으로 관리할 수 있도록 하였다. 한 개의 관광지 소개 레벨과 다섯 개의 퀴즈 게임 레벨로 구성된 이 게임은 각 레벨 별로 점수 보상과 시간 벌칙을 제공하고 있어 게임의 흥미를 더해주며, 게임 종료시에는 이를 종합적으로 고려해 획득 점수를 계산한 후 리더 보드에 등재시켜 준다. 성능 평가 결과 데이터베이스와 게임 간에 0.9초의 응답 시간을 보여주고 있어 만족할 만한 결과임을 알 수 있었다. 본 논문에서 구현한 게임은 여행자 관리를 위한 패키지 투어 애플리케이션 내에 탑재되어 운영됨으로써 여행자들로 하여금 패키지 투어에 대한 만족도를 높여주는 계기가 될 것이라 기대한다.

• 한국콘텐츠학회논문지
• /
• 제11권9호
• /
• pp.202-211
• /
• 2011

본 연구는 농촌체험마을의 소셜미디어 이용동기가 만족과 재방문의도에 미치는 영향을 규명하기 위한 연구이다. 연구 분석을 위해 농촌체험마을의 소셜미디어 사이트 이용경험이 있는 397명의 표본자료가 활용되었으며 연구 분석을 위해 PASW18과 Lisrel8.54의 통계분석 도구가 활용되었다. 연구결과를 요약하면 다음과 같다. 첫째, 소셜미디어 이용동기가 만족에 유의한 영향을 미치는 것으로 분석되었다. 둘째, 소셜미디어 이용만족이 재방문의도에 유의한 영향을 미치는 것으로 검증되었다. 본 연구결과를 토대로 소셜미디어 이용 동기가 농촌 체험마을 만족과 재방문의도에 영향을 미치는 결정요인들을 분석하여 농촌체험 이용고객의 만족과 재방문을 유도할 수 있는 다양한 전략적 시사점을 제시하였다.