• 제목/요약/키워드: Package Effect

검색결과 1,025건 처리시간 0.024초

패키지 광택이 제품 구매의도에 미치는 영향: 기업 친환경성 인식과 품질인식의 매개효과를 중심으로 (The Effect of Package Gloss on Purchase Intention: Mediating Role of Perceived Corporate Eco-friendliness and Perceived Quality)

  • 임혜빈;임가현;도은영;장소담;이병관
    • 감성과학
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    • 제25권4호
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    • pp.53-62
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    • 2022
  • 본 연구는 식품 영역에서 제품 패키지의 광택이 소비자들이 인식하는 기업 친환경성과 제품 품질에 미치는 영향을 확인하고, 최종적으로 구매의도에 차이를 유발하는지 확인하고자 실시되었다. 실험 참가자들은 패키지에 광택이 도는 유광 조건과 광택이 없는 무광 조건으로 무선 할당되었으며, 케첩과 감자칩 제품을 보고 기업 친환경성 인식, 품질인식, 구매의도를 묻는 문항들에 응답하였다. 연구 결과, 소비자들은 무광 패키지 제품을 제조한 기업이 유광 패키지 제품을 제조한 기업보다 더 유기농 재료를 사용할 것이며, 더 친환경적일 것이라고 인식하였다. 또한 소비자들은 기업이 친환경적일 것이라고 인식할수록 제품의 품질을 높게 평가하였으며, 더 높은 구매의도를 보였다. 본 연구는 패키지 광택의 효과를 친환경 식품 영역에서 기업 이미지 인식에까지 확장하였으며, 패키지 광택을 이용한 친환경 마케팅 방식을 제안했다는 점에서 이론적, 실무적 의의를 가진다. 본 연구의 한계, 가능한 향후 연구 방향도 함께 논의하였다.

Reliability of System in Packages

  • Gao, Shan;Hong, Ju-Pyo;Kim, Tae-Hyun;Choi, Seog-Moon;Yi, Sung
    • 한국마이크로전자및패키징학회:학술대회논문집
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    • 한국마이크로전자및패키징학회 2006년도 ISMP 2006
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    • pp.67-73
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    • 2006
  • A system in package (SiP) generally contains a variety of systems such as analog, digital, optical and micro-electro-mechanical systems, integrated in a system-level package connected through a substrate. However, there are many electrical and mechanical reliability issues including the reliability issue for embedded structures. A mismatch of thermal coefficients of expansion among packaging materials and devices can lead to warping or delamination in the package. In this study, the effect of material properties of underfill, such as Young's modulus and CTE, are investigated through FEM simulation. Experimental investigation on the warpage of the package is also carried out to verify the simulation results. The results show that the reliability of the system in package is closely related to the material properties of underfill. The results of this study provide a good guidance for the material selection when designing the system in package.

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소비자구매행동에 따른 포장디자인의 지각효과 (Perceptual Effect of Package Design According to Consumers' Purchase Behavior)

  • 김교완;한승문
    • 한국콘텐츠학회논문지
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    • 제7권4호
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    • pp.259-267
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    • 2007
  • 상품판매의 주의를 끄는 일은 제일 먼저 시각을 통해 이루어지고 따라서 포장의 외관이 무엇보다도 중요한데 포장은 모든 시각적인 면, 즉 색채,로고, 문안, 특징적인 모양 및 기타 표현(디자인)의 특색을 모두 표현한다. 포장은 보는 사람으로 하여금 이러한 태도에 관한 가장 강력한 첫인상을 느끼게 한다. 본 논문은 상품을 지각하고 인지하는데 있어서 시지각 현상에 대한 객관적인 사항, 특히 소비자구매행동에 따른 이론적 배경과 실제 구매환경에 있어서의 소비자행동을 조사, 분석하였다. 소비자가 상품을 구매하는데 있어서 최초로 인지되거나 가장 크게 인지되는 자극체는 무엇이며 어떠한 요소들인지, 그러한 요소들은 어떠한 우선순위를 갖고 있는지를 분석하여 차후 디자인을 제작할 때에 참고할만한 지침이 되고자 하였다.

SOP RFIC 패키지 모델링 (SOP Package Modeling for RFIC)

  • 이동훈;어영선
    • 전자공학회논문지C
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    • 제36C권11호
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    • pp.18-28
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    • 1999
  • RFIC 설계를 위한 새로운 패키지(SOP, Small Outline Package) 등가 회로 모델을 제시한다. RF 영역의 패키지에서 패들(paddle)은 이상적인 그라운드(ground)로 동작하지 못하며 패들과 MMIC 다이(die) 사이의 커플링(coupling) 문제 및 손실에 의한 기생 효과로 인해 MMIC 회로에 심각한 영향을 준다. 패키지의 전기적 효과에 대한 새로운 등가 회로 모델과 파라미터(parameter) 추출 방법을 SOP 패키지를 예로 들어 제시한다. 제시한 모델의 정확성은 상용 full-wave solver와 제시한 모델을 HSPICE 시뮬레이션하여 구한 5-파라미터를 상호 비교함으로써 모델의 정확성을 평가하고 모델이 약 8㎓까지 full-wave 해석 결과와 일치함을 보인다.

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다꾸찌방법을 사용한 여러변수들이 패키지균열에 미치는 신뢰도 평가 (Estimate of package crack reliabilities on the various parameters using taguchi's method)

  • 권용수;박상선;박재완;채영석;최성렬
    • 대한기계학회논문집A
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    • 제21권6호
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    • pp.951-960
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    • 1997
  • Package crack caused by the soldering process in the surface mounting plastic package is evaluated by applying the maximum energy release rate criterion. It could be shown that the crack propagation from the lower edge of the ie pad is easily occurred at the maximum temperature during the soldering process, where the pressure acting on the crack surface is assumed by the saturated vapor pressure at maximum temperature. The package crack formation depends on various parameters such as chip size, relative thickness, material properties, the moisture content and soldering temperature etc. The quantitative measure of the effects of the parameters could be easily obtained by using the taguchi's method which requires only a few kinds of combinations with such parameters. From the results, it could be obtained that the more significant parameters to effect the package reliability are the orders of Young's modulus, die pad size, down set, chip thickness and maximum soldering temperature.

Grapefruit Seed Extract와 Ascorbic Acid의 혼합 처리가 콩나물 변패 미생물과 저장 품질에 미치는 영향 (Effect of Grapefruit Seed Extract and Ascorbic Acid on the Spoilage Microorganisms and Keeping Quality of Soybean Sprouts)

  • 박우포;조성환;이동선
    • 한국식품영양과학회지
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    • 제27권6호
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    • pp.1086-1093
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    • 1998
  • The antimicrobial effect of mixed solutions of grapefruit seed extract(250ppm) and ascorbic acid(1%) on the spoilage microorganisms such as Staphylococcus epidermis, Escherichia coli, Pseudomonas syringae, Candida albicans and Corynebacterium xerosis isolated from the spoiled soybean sprouts were investigated. Cell wall and membrane were partially destroyed and the contents of the destroyed cell were exuded after treatment. Packages with 30 m cast polypropylene(CPP), 16 m polyolefin(RD 106) and 10 m high density polyethylene(HDPE) were applied for soybean sprouts dipped in mixed solutions respectively. Oxygen and carbon dioxide concentration inside packages were dependent on the kind of films during storage at 5oC. The antimicrobial activity of mixed solutions was maintained for 5 days at CPP package. Package with HDPE showed a severe browning than the others after 5 days. Ascorbic acid content of mixed solution treatment was higher than that of control for each package.

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패키지 박리 개선을 위한 플라즈마 세정 효과 (Plasma Cleaning Effect for Improvement of Package Delamination)

  • 구경완;김도우;왕진석
    • 대한전기학회논문지:전기물성ㆍ응용부문C
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    • 제54권7호
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    • pp.315-318
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    • 2005
  • The effect of plasma cleaning was examined on package delamination phenomena in the integrated circuit (IC) packaging process. Without plasma cleaning, delamination was observed for all three experimental treatments applied after the packaging step, which include bake of If, reflow, and bake of If followed by reflow However, no delamination was observed when the plasma cleaning was performed before and after the wire bonding step. Plasma cleaning was found to be a critical step to improve the reliability of the package by reducing the possibility of contact failure between die pad and bonding wire.

기존 건축물의 에너지 효율화 리트로핏 패키지 방안 (Energy efficiency retrofit package plan for existing buildings)

  • 김수민;조현미
    • 토지주택연구
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    • 제11권1호
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    • pp.95-101
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    • 2020
  • In the past few decades, the global population growth and rapid economic development have resulted in significant increases in building energy consumption. To reduce greenhouse-gas emissions and building energy consumption, building materials and energy technologies must be optimized. Building retrofitting is a more efficient method than reconstruction to improve the building energy performance. In order to improve the energy performance of existing buildings, this study proposed energy-efficiency retrofit plans and derived cost-effective retrofit plan. The energy efficient retrofit method is achieved through the packaging of energy technology and the energy and cost reduction effect of the energy efficiency retrofit package are analyzed. As a result of the study, the energy-efficiency retrofit package showed an energy reduction effect of up to 60% or more and a construction cost reduction of about 30%. This study argues that optimal energy and construction cost reduction of existing buildings are possible through the packaging of energy efficiency technology.

제품 포장 디자인에서의 QR 코드가 브랜드 커뮤니케이션에 미치는 효과 (The Brand Communication Effect of QR Code for Product Package Design)

  • 이광숙;곽보선
    • 한국인쇄학회지
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    • 제29권3호
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    • pp.31-40
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    • 2011
  • Using of QR(Quick Response) code is dramatically extended to various marketing area; not only substitute of bar code but also new tool of PR and marketing. This research attempts to analyze brand communication effect using QR code printed on product package especially in snack product category. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, Analysis result of hypothesis I showed that characters of QR code influence on brand attitude. Among dependent variables, only reliability is significant. That means reliability of company and brand using QR code influence on brand attitude. The higher reliability of QR code, the better brand attitude of the brand. Analysis result of hypothesis II found that only reliability is significant on purchasing intention. Reliability of company and product using QR code influences on purchasing intention. The higher reliability of QR code, the higher possibility of purchasing products. Therefore, company can enhance reliability of both company and its products by using QR code. Using QR code will bring high reliability and high brand attitude and purchasing intention.

R을 이용한 구조방정식모델링: 매개효과분석/조절효과분석 및 다중집단분석 (Structural Equation Modeling Using R: Mediation/Moderation Effect Analysis and Multiple-Group Analysis)

  • 곽기영
    • 지식경영연구
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    • 제20권2호
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    • pp.1-24
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    • 2019
  • This tutorial introduces procedures and methods for performing structural equation modeling using R. To do this, we present advanced analysis methods based on structural equation model such as mediation effect analysis, moderation effect analysis, moderated mediation effect analysis, and multiple-group analysis with R program code using R lavaan package that supports structural equation modeling. R is flexible and scalable, unlike traditional commercial statistical packages. Therefore, new analytical techniques are likely to be implemented ahead of any other statistical package. From this point of view, R will be a very appropriate choice for applying new analytical techniques or advanced techniques that researchers need. Considering that various studies in the social sciences are applying structural equations modeling techniques and increasing interest in open source R, this tutorial is expected to be useful for researchers who are looking for alternatives to existing commercial statistical packages.