• Korean journal of communication and information
• /
• v.35
• /
• pp.292-328
• /
• 2006

This study examined Korean Public Relations trend and social acceptance in 1960s. It centers on the acceptance conditions of PR concept, corporate PR and governmental PR. It analyzed PR recognition and practical activities of the general corporations, financial institutions and public corporations in dealing with corporate PR. It also analyzed Korean governmental PR through examining the structure of governmental PR system, PR activities in rural communities and the police. In those days, PR concept had been misused to no small degree and not been accepted correctly that the necessity to let people know PR in its proper meaning was raised. Laying emphasis upon the technical side, corporate PR activities had centered on publicity. Especially, at that time, the banks, the insurance companies and the public corporations had perceived the importance of PR and implemented a set of PR activities. It can be said that a special feature in government PR in 1960s lies in the expansion of the public information system and reinforcement of PR policies. Also, PR in rural communities had been doing to give information relating to agriculture technique and to improve the living conditions of the farm area. The importance of PR in police had been on the side of promoting relations with people and improving treatment of the people by policeman.

• The Journal of the Korea Contents Association
• /
• v.11 no.4
• /
• pp.338-346
• /
• 2011

The purpose of this article is improving the PR System of the Disaster Management. For achieving the purpose, this article deals with Monthly Publication of the Disaster Analysis & Prospect pressed by the NEMA and DHS TODAY pressed by the DHS and use to contents analysis as methodology. This study selects sorts, management steps, and learning of disaster which are useful in analyzing contents by the krkwic program. This study suggests how to improve PR System of disaster management focusing on contents of the PR media.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.577-583
• /
• 2009

The purpose of this article is improving the PR System of the Disaster Management. For achieving the purpose, this article deals with Monthly Publication of the Disaster Analysis & Prospect pressed by the NEMA and DHS TODAY pressed by the DHS and use to contents analysis as methodology. This study selects sorts, management steps, and learning of disaster which are useful in analyzing contents by the KrKwic program. This study suggests how to improve PR System of disaster management focusing on contents of the PR media.

• Korean journal of communication and information
• /
• v.34
• /
• pp.63-97
• /
• 2006

This study examined the Japanese factors influencing on the formation and development of modern corporate Public Relations means and activities in Korea. It centers on the introduction and acceptance of CIP, corporate Public Relations advertising, house organ in dealing with corporate Public Relations Communication means and corporate philanthropy through corporate foundation, the Public Relations activities of the economic world in case of corporate Public Relations activities. It analyzed the Japanese factors by examining the emphasis of Public Relations activities and the practical use of communication means relating to corporate Public Relations, focusing on the specific character of corporate Public Relations activities. Centering on the area related to corporate Public Relations from the standpoint of historical development, it approached the point at issue selected as the subject of it through comparing the state of things between Korea and Japan. The results show that Japanese influences have been exerted widely on the formation and development of corporate Public Relations means and activities in Korea. However, it leaves no objection that Japan accepted Public Relations theories and practices of the United States, the birthplace and suzerain state of Public Relations, in the beginning and developmental stages. Therefore, U.S. influences cannot be denied in terms of Public Relations in Korea although it was accepted and developed after introduced from Japan.

• Korean Business Review
• /
• v.12
• /
• pp.1-27
• /
• 1999

The author focus on the role of IMC(integrated marketing communication)that is important for increase of relationship equity value, stress on the integration of IMC and PR in relationship marketing. This paper present as follow. The first, marketing thought have evolved through market competition situation at a market segmentation level perspective, and the concept of relationship equity is necessary to individual marketing or relationship marketing. The second, firm should identify profitable customer, build strong relationship for relationship equity, based on customer equity and life time value in customer market. The third, IMC needs integration with PR for relationship building of stakeholder including customer market at a point of view of corporate equity. Finally, this article offer discussion about implications of integration IMC and PR for future study.

• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.147-159
• /
• 2016

The purpose of this study is to provide PR campaign strategies for revitalization of reading culture that are pertinent to Korean situation through analyzing successful international PR campaign cases of advanced countries in reading. For analyzing successful international PR campaign cases for revitalizing reading culture, this study selected four international PR campaign cases from Europe, North America, South America, and Oceania. In addition, this study analyzed the goals and objectives, strategies and tactics, and strengths and weaknesses of the selected PR campaigns in order to draw a way for establishing effective PR campaign strategies for expanding social support about reading culture and diffusing reading culture. According to the findings of this study, the selected PR campaigns are maximizing PR effect by getting attentions of news media and public through using unique and ingenious ideas, and utilizing convenience for public to participate PR campaign easily as a main PR strategy. Furthermore, the selected PR campaigns are improving public's participation in the PR campaign by targeting readers who usually like reading as a main target audience, and maximizing public's participation in the PR campaign by using interesting elements that are attracting attentions from the public.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2012.11a
• /
• pp.168-171
• /
• 2012

본 논문에서는 모바일 컴퓨팅 환경과 불확실성을 지원하는 다중추론지원 분산형 상황인식 시스템의 지식 베이스(KB: Knowledge Base)를 위한 모델로써 상황정보(OWL), 온톨로지 추론정보(OWL DL), 규칙 추론정보(SWRL), 베이지안 추론정보(PR-OWL)를 통합적으로 표현하는 UniOWL 통합상황모델을 제안한다. 제안한 통합상황모델은 상황정보와 다중 추론정보를 단일 구문, 즉 OWL 구문으로 표현하여 지식베이스 설계를 수월하게 하고 표현을 단순화하는 장점이 있다.

• Venture DIGEST
• /
• s.56
• /
• pp.9-9
• /
• 2004

최근 잇따른 버스기사 폭행사건, 현금 수송차량 도난사고 등으로 차량의 내외부 상황을 녹화∙감시할 수 있는 ‘MDR(Mobile Digital Video Recorder)’의 필요성이 확산되고 있다. 해외의 경우 이미 경찰차, 구급차, 소방차 등 특수목적을 위한 중요 차량이나 기차, 선박 등에 설치가 보편화되어 중앙상황실에서 위험을 미리 탐지, 사고를 미연에 방지하고 있다. 국내에서는 현재 주차단속 및 차량견인에 MDR이 사용 중이며 향후 경찰차, 스쿨버스, 철도, 선박 등으로 사용의 폭이 크게 확대될 전망이다.

• The Journal of the Korea Contents Association
• /
• v.17 no.11
• /
• pp.398-409
• /
• 2017

Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. Therefore, this study analyzed whether the crisis response strategies of Korea companies are different according to the types of crisis. According to the result of analysis on survey to PR managers, the crisis response strategies are different according to the types of crisis. And the role and function of PR team are different according to the types of crisis, too. This conclusion can contribute to devising SCCT theory and to develop a more Korea relevant theory.

• Journal of Korean Ophthalmic Optics Society
• /
• v.13 no.2
• /
• pp.43-50
• /
• 2008

Purpose: The purpose of this study is to evaluate the effect of a VR (Virtual Refractor), which is a simulator for a PR (Practical Refraction), as an educational tool. Methods: Twenty four third year students enrolled in the department of visual optics volunteered for VR education. Each student attended a VR training course and practiced with the VR by themselves. One month later, each student tested three virtual subjects on the VR and one real subject on the PR and were given a performance score for each refraction. And the scores for the virtual and practical refractions were compared. In addition, a self-report questionnaire based on a five point Likert-scale was designed, consisting of domains such as spontaneous participation, contribution for the refraction, confirmity of the VR and PR, and necessity of the VR. Results: The Spearman's correlation coefficient between the testing score of the practical and virtual refractions indicated a significantly correlation (R=0.71, p<0.001). In the questionnaire, the mean score of the domains was 3.67${\pm}$0.96 and it indicated that students expressed that using the VR was beneficial. The correlation value among these domains was a high significant level, 0.91~0.68 (p<0.001). Conclusions: Although the VR required certain improvements in its concentration and systematic approaches for practical situations, it showed a high correlation between the VR and the PR and represented a positive evaluation in the PR.