• Title/Summary/Keyword: POP

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Communication Effects of Sex-Appeal Fashion POP Advertising -Focused on Nudity Type and Discount Message Use- (섹스어필 패션 POP 광고의 커뮤니케이션 효과 -노출유형과 할인율 메시지 사용을 중심으로-)

  • Park, Hyun-Hee;Jeon, Jung-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.929-937
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    • 2009
  • This study was intended to identify the differences in communication effects according to nudity type and discount message use in the context of sex-appeal fashion POP advertising. For the experiment, 8 stimuli were developed as experimental stimuli for the 4 (nudity type (nude, semi-nude, body-consciousness, non nude)) $\times$ 2 (discount messages (available, not available)) factorial design. A total of 280 questionnaires allocating thirty-five students to each group were distributed. The results were as follows. First, there were significant differences in advertising affect, attitude toward advertising, and brand attitude according to nudity type of sex-appeal fashion POP advertising. Second, there was no significant difference in communication effects by discount message use. Third, there was interaction effect according to nudity type and discount message use on the aspect of advertising cognition.

Style of Retro Design Using Pop Art (팝아트를 활용한 레트로디자인 연구)

  • Yoo, Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.185-196
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    • 2011
  • This study is considered how retro design concepts that are used pop art can be expressed through overview of theories and cases, and suggested applying to retro design. As a result, we found first, concepts reflecting popular image, second, popular hero concepts simply represented pop art's feature. Third, there were no cases that are expressing the wounds made by political life. The most of cases expressed retro design with pop art representation techniques rather than reflecting of pop art's ideology or spirit. Pop art's retro design should be expressed as a modern style not only with reproduction of pop art, but also with designer's creativity and pop art's ideology and reinterpretation of formative meaning. Thus, it needs to set a concept by exploring of modern globalized mass media or daily life of people. Also, it should applying people's entertainment, spare time and fantasy to bright cheerful mood of pop art to express each area of design.

A Comparison of Consumer Evaluation toward Satisfaction and Visiting Intention(K-Pop and J-Ani) (한국의 팝(K-Pop)과 일본의 애니메이션(J-Ani)의 소비자 평가가 만족 및 방문의도에 미치는 영향)

  • Panhuifeng, Panhuifeng;Kang, Man Su
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.55-65
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    • 2015
  • This study suggests the direction of policy making which contributes the visiting intention improvement of satisfaction by evaluation of cultural product between K-Pop and J-Ani. This study of research model are typically estimated within the framework of AMOS and related methods such as EQS and LISREL. The results show that statistically positive relationship among a evaluation of cultural product, a satisfaction and the visiting intention. This study reveals that Korea and Japan need to investigate the improvement of the K-Pop and J-ani. Finally, Korea and Japan should strive attract foreigner.

Potential Crisis and Opportunity in the K-pop Choreography Copyright

  • Kim, Joy
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.253-258
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    • 2021
  • This study aims to expose the potential dangers of K-pop through the past and present of K-pop choreography copyrights and to suggest the need to secure digital choreography copyrights for the sustainability of K-pop considering national responsibility. As the content industry quickly sought countermeasures to digital transformation, such as the launch of K-pop platforms and the evolution of OMO (Online Merges with Offline) media commerce in response to changes in the industrial environment due to COVID-19, the annual export of the domestic content industry increased by 6.3% compared to the previous year. Accordingly, our copyright does not require that works be fixed in tangibles, as in Japan and Germany, on the basis of entrusting each country's legislation to determine whether to require fixation on choreographed works. On the other hand, the United States, France and the United Kingdom are demanding that it be fixed. Although choreography is at the center of K-pop and the value and influence of K-pop videos including cover dance through new media are discussed from various perspectives, copyright on choreography that needs to be resolved in business platforms for K-pop scalability The fact that there is such a big difference in problem perception is an area where we must not lose our vigilance. As the development of today's technology, the method of fixing a choreography looks very easy as an image, but at the same time can be stolen very quickly. Therefore, compared to overseas cases, it is urgent to improve the difference in perception of copyright registration for K-pop choreography and to supplement the system include the NFT.

A Study for Creation of Identity of K-Pop: Focusing on Westernization of Korean Traditional Rhythms, Samulnori (K-Pop의 정체성 창출을 위한 연구 - 사물놀이 리듬의 세계화를 중심으로 -)

  • Lee, Bong Jae
    • (The) Research of the performance art and culture
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    • no.32
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    • pp.269-305
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    • 2016
  • in the conclusion, appealing ways of expression regarding a wider and more variated range are to be tested and it is stressed the necessity of this to be shown to the general public through an ongoing constructive research on the originality of contents arising from the diversity of music genres And, concerning dance music, it is also pointed out the necessity of in-depth research on the rhythms that take into account the universal emotions of the general public to create diverse music that harmonizes with the dance and can be enjoyed by all. In the world of music, just a simplest attempt can bring about many changes. Depending on the identity of those who lead it, that change's appearance or shape may also be different. Moreover, changes arisen from testing simplified rhythms will let experts to create new music. K-Pop is to test, more than anything, diverse strategies and new changes to be selected by such a wide public. However, such changes ought not to degenerate into mere imitations and can neither become obsolete. The reason lies in the fact that the current efforts for the sake of diversification and creativity of K-Pop genre might well remain as the traditional elements of the K-pop of the future.

A Study on the Global Possibilities of Gugak Broadcasting as K-Music Content through the Metaverse Audition Platform

  • KIM, JOY
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.37-43
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    • 2022
  • This study is a sustainability study of K-Music beyond K-Pop through New Media. New media literally means 'new media'. When TV, classified as legacy media, first appeared in the world, it was an innovative new media platform. Of course, it is considered the most traditional legacy media. However, the definition of new media inevitably changes with the times. Most of the media called new media today are based on online and mobile. This thesis focuses on popular music including crossover traditional music genre. And we define popular music exported abroad as K-pop, and propose the possibility of globalization of Korean music using K-pop users and new media, a metaverse based K-pop audition platform, as consumers and suppliers in the global market. Hallyu, the studying of K-Pop through the study of attitudes and economic effects of K-pop, such as reactions to the spread of K-pop and the reactions of fans who like K-pop, are constantly being discussed in various ways. But there has been no case of cultural technology research that linked the sustainability of Gugak as the Korean music through new media to the K-pop business platform. As the overflowing data pours out in the virtual space as an act that gives the meaning of existence, the online is able to become an open market that provides reliable information all over the world. Therefore we would like to propose on the sustainability of Korean music through the 'Korean Traditional Music Broadcasting Metaverse Audition' beyond the K-pop business model as the K-Music content in the cultural technology era.

Optimization of Acetone-Fractionation for 1-Palmitoyl-2-Oleoyl-3-Oleoyl Glycerol and 1-Palmitoyl-2-Oleoyl-3-Palmitoyl Glycerol by Response Surface Methodology (반응표면분석법에 의한 1-Palmitoyl-2-Oleoyl-3-Oleoyl Glycerol과 1-Palmitoyl-2-Oleoyl-3-Palmitoyl Glycerol의 아세톤 분별 공정 최적화)

  • Shin, Jung-Ah;Sung, Min-Hye;Lee, Sun-Mo;Son, Jeoung-Mae;Lee, Jeung-Hee;Hong, Soon-Taek;Lee, Ki-Teak
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.40 no.7
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    • pp.975-980
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    • 2011
  • 1-Palmitoyl-2-oleoyl-3-oleoyl glycerol (POO) and 1-palmitoyl-2-oleoyl-3-palmitoyl glycerol (POP) were enriched from palm stearin using an acetone fractionation process. Response surface methodology was employed to optimize the purity of POO ($Y_1$, %) and POP ($Y_2$, %) along with POO+POP content ($Y_3$, g) based on independent variables such as fractionation temperature ($X_1$, 25, 30, and $35^{\circ}C$) and the ratio of palm stearin to acetone ($X_2$, 1:3, 1:6 and 1:9, w/v). Fractionation conditions were optimized to maximize $Y_1$, $Y_2$, and $Y_3$, in which fractionation temperature was $29.3^{\circ}C$ with a 1:5.7 acetone ratio. With such parameters, 60.9% of POP and 23.8% of POO purity were expected with a 75% yield (3.0 g) of POO and POP.

A Research on the Methods of Forming the Fandoms of the Theatre - Centered on the Comparisons between K-POP and the Theatre (연극의 팬덤 형성 방법 연구 K-POP과 연극의 비교를 중심으로)

  • Kim, Lee-Kyung
    • Cartoon and Animation Studies
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    • s.41
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    • pp.379-405
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    • 2015
  • The purpose of this thesis is to seek the methodologies for forming the fandoms of the Theatre. For the research, I explain by giving the example of the K-POP, of which the fandom has already been spread. Afterwards, I describe about the items which can substitute the plays and about the limits. By escaping from the passive consumptions, the fandoms have been expanded to the domain in which the culture is reborn. The cultural activities of the fandoms have come out of simply liking the fans, and the domain has been widened to the social activities. In the case of the K-POP, it has gone beyond Korea and has the fandoms in the whole world. Regarding the reasons why the fandoms could be formed in relation to the K-POP, firstly, it is because the project-type stars made by the large-scale agency had existed. Secondly, it is because the methods of accessing the contents had become simple through the online proliferation, such as the YouTube and the SNS's. Lastly, it is because the cultural activities of the fandoms give the joys, thereby continually maintaining the fandoms. If this is substituted for the Theatre, in the case of the Theatre, in order for the large-scale agencies to make the plans for and train the actors and the actresses, there are, somewhat, the excesses. However, if a PR method suitable for the online environment is developed and if the common joy is given to the audience of the Theatre, there is the possibility that the fandoms can be invigorated regarding the Theatre. Although, with regard to the K-POP and the Theatre, there exist the differences between the contents, if the methodologies of the K-POP fandoms, which have invigorated the fandoms and have been managing stably, are substituted for the plays, the invigoration of the fandoms is possible regarding the Theatre, too.

RFID Combination e-POP System for Intelligence Store (지능형 매장을 위한 RFID 통합형 e-POP 시스템)

  • Lee, Chang-Soo;Lee, Jong-Hee;Han, Jung-Hoon;Ahn, Jae-Myung;Rhee, Jong-Tae
    • Proceedings of the KAIS Fall Conference
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    • 2007.05a
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    • pp.208-211
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    • 2007
  • 대형유통 매장이나 소규모 매장에서 매장의 홍보 및, 상품정보, 행사, 기획상품 등을 고객에게 알리기 위하여 전용 그래픽 툴을 사용하여 프린트하여 전단지 형태로 배포하였다. 그러나 이러한 방식은 매가 변경, 또는 행사내용 적용시 바로 적용이 불가하고 수작업을 통하여 배포하는 단점을 가지고 있다. 그리고 미래형 매장을 구축함에 있어 스마트 선반이나, 전자가격표시장치, RF 카트와 같은 장치와의 호환성 및 고객중심의 매장구축에 있어 기존의 POP 시스템의 개선이 필요하다. 따라서 제안하는 RFID 통합형 e-POP 시스템은 가격, 상품정보 및 고객정보 및 미디어 컨텐츠를 디스플레이 하는 e-POP장치와 고객서비스를 위한 동선분석 및 선호도 측정을 위하여 RFID를 통합하여 지능형 매장 및 매대를 구축하기 위한 기반을 마련하여 기존의 POP시스템을 대체할 수 있는 시스템이다.

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POP 단말기 시스팀 개발에 관한 연구

  • Jeong, Tae-Jin;Kim, Jeong-Ho;Park, Joong-Moo
    • ETRI Journal
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    • v.13 no.2
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    • pp.15-20
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    • 1991
  • 생산시점 (Point Of Production)에서 생산정보의 발생원 즉, 기계, 설비, 작업자, 작업대상물 (Work) 등으로부터 생산 정보를 Paperless, 실시간(Real Time)으로 수집하는 장치를 POP 단말기라 하며, POP 단말기와 PC(관리용, 제어용)를 RS232, RS422, RS485 등의 네트워크로 구성하여 전생산라인의 정보를 실시간으로 얻을 수 있다. PC는 PC 상호간 또는 공장의 주컴퓨터(Host Computer)와 LAN(Local Area Network)으로 연결하여 공장 전체를 관리한다. 생산정보 및 라인 가동상태를 주컴퓨터에 연결된 단말기를 통하여 수시로 파악함으로써 생산계획의 수립은 물론 공장의 모든 인적, 물적자원의 효율적인 운용을 가능케 해주는 것이 바로 POP의 개념이다. 본고에서는 이러한 POP 개념의 실현을 위해 기계부품 생산라인을 대상으로 한 POP 단말기 시스팀 개발에 관하여 서술하고자 한다.

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