• 지식경영연구
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• 제10권2호
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• pp.85-103
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• 2009

Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.31-60
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• 2016

Purpose In 2016, the market size of mobile(m-) shopping goes beyeond more than half of a total of online shopping. People use smartphones as the main device for m-commerce. Under the circmustances, this study attempts to address why people prefer to use smartphone-based m-commerce. In other words, it is necessary to understand the main value that smartphone-based m-commerce creates. Drawing on the studies of consumption value, this study focuses on utilitarian value in predicting customers' continuance intention in the context of smartphone-based m-commerce, recognizing that utilitarian value is a key extrinsic motivation in the goal-oriented, performance-oriented shopping contexts. Furthermore, this study identifies factors affecting customers' utilitarian value from the perspective of benefits and costs, following the notion that it represents the result of evaluating a trade-off of benefits and costs caused by smartphone-based m commerce. More specifically, in this study, ubiquitous service, location-based service (LBS), transaction speed, and price utility belong to the benefit dimension, whereas technology anxiety and cognitive effort belong to the cost dimension. Design/methodology/approach To test the proposed hypotheses, the study conducted partial least squares (PLS) analysis with a total of 294 data collected on users with experience in smartphone-based m-commerce. Findings The results show that first, utilitarian value is increased by the benefits, such as ubiquitous service, transaction speed, and price utility. However, LBS has no direct effect on utilitarian value. Second, the noteworthy finding is that ubiquitous service and LBS greatly increase transaction speed. Third, technology anxiety and cognitive effort considered as the cost dimension are negatively associated with utilitarian value but their impacts on it are non-significant. Finally, the results support the argument that utilitarian value is a determinant of continuance intention. Overall, the findings imply that utilitarian value greatly depends on the peception on benefits rather than the aspect of cost in smartphone-based m-commerce. Overall, the findings offer new insight into the studies of m-commerce by considering and verifying the impacts of its benefits and costs simultaneously.

• Bulletin of the Korean Chemical Society
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• 제34권12호
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• pp.3553-3558
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• 2013

The three dimensional-quantitative structure activity relationship (3D-QSAR) studies on chemical features of pyridine-2-amines in the external region of c-Met active site (ER chemical features of pyridine-2-amines) were conducted by docking, comparative molecular field analysis (CoMFA), and topomer CoMFA methods. The CoMFA model obtained the partial least-squares (PLS) statistical results, cross-validated correlation coefficient ($q^2$) of 0.703, non cross-validated correlation coefficient ($r^2$) of 0.947 with standard error of estimate (SEE) of 0.23 and the topomer CoMFA obtained $q^2$ of 0.803, $r^2$ of 0.940, and SEE of 0.24. Further, the test set was applied to validate predictive abilities of models, where the predictive $r^2$ ($r{^2}_{pred}$) for CoMFA and topomer CoMFA models were 0.746 and 0.608, respectively. Each contribution of ER chemical features of pyridine-2-amines to the inhibitory potency showed correlation coefficients, $r^2$ of 0.670 and 0.913 for two core parts, 3-(benzo[d]oxazol-2-yl)pyridine-2-amine and 3-(1-(2,6-dichloro-3-fluorophenyl)ethoxy) pyridine-2-amine, respectively, with corresponding experimental $pIC_{50}$.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 춘계학술대회
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• pp.178-181
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• 2015

본 연구의 목적은 사이버 언어의 발생 동기를 기반으로 모바일 지속적 사용의도에 미치는 영향을 분석하고자 하였다. 예측변수로는 선행연구에서 제시된 경제적 동기, 오락적 동기, 관계강화 동기 그리고 심리적 해방 동기를 선택하였다. 연구대상은 경남과 전북지역에 거주하는 모바일 사용자 76명을 대상으로 설문을 통해 자료를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수들 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과 경제적 동기와 유대강화 동기가 인지된 가치에 이르는 경로가 유의미한 영향을 미치는 것으로 나타났다. 또한, 경제적 동기가 인지된 위험에 이르는 경로가 유의미한 영향을 미치는 것으로 나타났다. 결과를 바탕으로 연구의 한계와 시사점을 제시하고자 한다.

• 농촌지도와개발
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• 제15권4호
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• pp.659-681
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• 2008

The purpose of this study is to empirically analyze factors that influence farm managers' intentions to use an agricultural farm management information systems. It focused on "LFcenter System," a leading information system operated by the Rural Development Administration for farm management. Participants of this study are classified into two groups: a group of leading farm managers and a group fo regular farm managers. A total of 192 survey samples on users' intentions are collected; 85 samples from leading farm managers and 107 from regular farm managers. The theoretical background of this study is developed based on Theory of Reasoned Action(TRA), Technology Acceptance Model(TAM), Diffusion of Innovation(DOI), Social Cognitive Theory(SCT), and Theory of Planned Behavior(TPB). Partial Least Squares(PLS) method is used to test a proposed Structural Equation Model(SEM), including nine hypotheses. The differences between two groups are investigated using Smith-Satterthwait test. The findings from this study are: First of all, in terms of average comparison of most variables used in this study, a group of leading farm managers shows higher value that the other group in most cases. Second, hypothesis tests how that "subjective norms", "goal to study", "perceived usefulness", "perceived enjoyment", and "intention to use" significantly influence the intention to use an agricultural management information system in the group of leading farm managers. However, "subjective norms", "goal to study", "perceived ease of use", "perceived usefulness", "perceived enjoyment", and "intention to use" turned out to significantly influence the intention to use an agricultural management information system in the group of regular farms managers. Based on the results of Smith-Satterthwait test, compared with a group of leading farms managers, the impact of "goal to study" on "intention to use" is significantly stronger. On the other hand, in the group of leading farms managers, "perceived usefulness" and "perceived enjoyment" turned out to be main drivers of "intention to use."

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.91-118
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• 2017

Purpose The purpose of this research is to investigate the effect of social capitals on organizational knowledge sharing characteristics and individual innovation activities in community of practice (CoP) of manufacturing company. Design/methodology/approach For this purpose, we divide social capitals as three dimensions, i.e. structural, relational, and cognitive dimension. Structural dimension also consists of closure and Brokerage. Relational social capital is defined as trust about colleagues, superior authorities, and organization. Then, cognitive social capital is defined as a shared understanding among individuals, such as a shared language and codes within CoP. Knowledge Sharing is defined as quantity and quality of shared knowledge. We also defines the cause and effect relationships among social capitals, organizational knowledge sharing characteristics, and individual innovation activities in CoP of manufacturing company as follows. The social capitals will have positive effects on quality of shared knowledge. Then the quality of shared knowledge will have positive effects on the individual innovation activities. This paper tested the validity of these hypothesized casual effects and the sub-hypothesized causal relationships. For the purpose, we used the Partial Least Squares (PLS) for analyzing the causal relationships. Findings Our empirical results show that social capitals of CoP mostly have effects on organizational knowledge sharing characteristics (quantity and quality of shared knowledge) and knowledge sharing activities also have effects on individual innovative activities in the workplace. In this study, these result have a significant implication that a private company will be able to gain organizational innovative performance much better by strengthening CoP supporting activities.

• 벤처창업연구
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• 제10권6호
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• pp.107-119
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• 2015

최근 부유층 주거지에 특정 목적에 의한 중 저소득층이 진입, 준거집단에 합류하며 과시효과를 누리고 싶어 한다. 이 현상으로 주거용부동산에 대해 유한계급층이 아닌 일반 소비자들의 과시효과에 대한 욕구를 유추할 수 있다. 과시소비를 함으로써 고가의 상품을 구매할 수 있는 준거집단에 속한다는 우월함과 고가를 지불할 수 있는 능력을 통해 부를 전시하는 효과를 얻는다고 볼 때 자신의 사회경제적 능력을 보이기 위한 과시적 소비성향은 주거용부동산에도 영향을 미치리라고 예상된다. 본 연구에서는 주거부동산의 거주유형에 따른 베블런효과를 확인하고자 하였다. 이를 위해 다양한 심리적 특성, 주거특성, 인구사회학적 특성이 베블런효과에 미치는 영향을 PLS 경로모형을 이용하여 분석하였다. 분석결과 차가거주자가 자가거주자에 비해 과시소비성향이 높은 것으로 나타났으며, 체면민감성은 자아존중감과 주거유형에 정(+)의 영향을 미치며 이는 과시소비성향으로 이어진다. 또한 거주면적이 크고 소득수준이 높을수록 과시소비성향이 큰 것으로 확인되었다.

• 한국초지조사료학회지
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• 제34권3호
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• pp.209-213
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• 2014

This study was carried out to explore the accuracy of near infrared spectroscopy (NIRS) for the prediction of chemical and fermentation parameters of whole crop winter rye silages. A representative population of 216 fresh winter rye silages was used as database for studying the possibilities of NIRS to predict chemical composition and fermentation parameters. Samples of silage were scanned at 1 nm intervals over the wavelength range 680~2,500 nm and the optical data recorded as log 1/Reflectance (log 1/R) and scanned in fresh condition. NIRS calibrations were developed by means of partial least-squares (PLS) regression. NIRS analysis of fresh winter rye silages provided accurate predictions of moisture, acid detergent fiber (ADF), neutral detergent fiber (NDF), crude protein (CP) and pH as well as lactic acid content with correlation coefficients of cross-validation ($R^2cv$) of 0.96, 0.86, 0.79, 0.85, 0.82 and 0.78 respectively and standard error of cross-validation (SECV) of 1.89, 2.02, 2.79, 1.14, 1.47 and 0.46 % DM respectively. Results of this experiment showed the possibility of NIRS method to predict the chemical parameters of winter rye silages as routine analysis method in feeding value evaluation and for farmer advice.

• 한국작물학회지
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• 제54권1호
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• pp.29-35
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• 2009

The aim of the present study was to update the calibration that is used for the measurement of the total nitrogen content in the rice plant samples by using the visible and near infrared spectrum. Before the equation merge, correlation coefficient of calibration equation for nitrogen content on each rice parts was 0.945 (Leaf), 0.928 (Stem), and 0.864 (Whole plant), respectively. In the calibration models created by each part in the rice plant under the various regression method, the calibration model for the leaf was recorded with relatively high accuracy. Among of those, the calibration equation developed by Partial least squares (PLS) method was more accurate than the Multiple linear regression (MLR) method. The calibration equation was sensitive based on variety and location variations. However, we have merged and enlarged various of the samples that made not only to measure the nitrogen content more accurately, but also later sampling populations became more diversified. After merging, $R^2$ value becomes more accurate and significantly to 0.950 (L.), 0.974 (S.), 0.940 (W.). Also, after removal of outlier, R2 values increased into 0.998, 0.995, and 0.997. In view of the results so far achieved, Standard error of prediction (SEP) and SEP (C) were reduced in the stem and whole plant. Biases were reduced in the leaf, stem as well as whole plant. Slopes were high in the stem. Standard deviation reduced in the stem but $R^2$ was high in the stem and whole plant. Result was indicated that calibration equation make update, and updating robust calibration equation from merge function and multi-variate calibration.

• 한국초지조사료학회지
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• 제33권3호
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• pp.171-176
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• 2013

Near infrared reflectance spectroscopy (NIRS) has become increasingly used as a rapid and accurate method of evaluating some chemical compositions in forages and feedstuff. This study was carried out to explore the accuracy of near infrared spectroscopy (NIRS) for the prediction of chemical parameters of fresh whole crop barley silages. A representative population of 284 fresh whole crop barley silages was used as a database for studying the possibilities of NIRS to predict chemical composition. Samples of silage were scanned at 1 nm intervals over the wavelength range 680~2,500 nm and the optical data were recorded as log 1/Reflectance (log 1/R) and were scanned in fresh condition. NIRS calibrations were developed by means of partial least-squares (PLS) regression. NIRS analysis of fresh whole crop barley silages provided accurate predictions of moisture, acid detergent fiber (ADF), neutral detergent fiber (NDF), crude protein (CP) and pH, as well as lactic acid content with correlation coefficients of cross-validation ($R^2cv$) of 0.96, 0.81, 0.79, 0.84, 0.72 and 0.78, respectively, and standard error of cross-validation (SECV) of 1.26, 2.83, 2.18, 1.19, 0.13 and 0.32% DM, respectively. Results of this experiment showed the possibility of the NIRS method to predict the chemical parameters of fresh whole crop barley silages as a routine analysis method in feeding value evaluation and for farmer advice.