• Proceedings of the Korea Environmental Mutagen Society Conference
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• 2003.10a
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• pp.161-161
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• 2003

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1806-1814
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• 2015

The strategy of distributors using a PB(Private Brand) inferior to existing PB to increase choice probability of PB arouses difficulty in terms of cost. Therefore, the aim of this study is to verify incentive and compromise effects of PB using two realistic experimental methods. Looking at the verification results, incentive and compromise effects occurred to show increase in choice probability of PB when a new GB(Generic Brand) was added to NB(National Brand) and PB of a manufacturer. In specific during experiment 1, choice probability of PB, the target, was changed when decoy brand was introduced even if there is a large difference in preference and choice probability of the competitor and target due to characteristics of NB and PB. In experiment 2, incentive effect appeared when PB of competitor was positioned as an inferior alternative to increase choice probability of the company's PB. Strategic implications on the study results, limits of this study, and future directivity were proposed.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1338-1349
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• 2003

The color of apparels has the close interdependency on the skin colors of the wearers. This study was carried out to group the skin colors of Korean males into several similar skin colors and to analyze their preference colors. The skin colors were measured quantitatively and classified into several clusters that has similar hue, value and chroma with Munsell color system that is internationally used to communicate the colors. Sample size was 420 Korean males. With color spectrometer, JX-777, 4 points of the body were measured. All subjects had been shown with 40 color chips and answered their preference colors. Data were analysed by K-means Cluster analysis, Duncan test, Frequency and Chi square test using SPSS WIN 10 statistical package. Findings were as follows: 1. The skin colors of Korean males were mixed with skin colors of YR, R, and Y. 2. 420 subjects who have YR color were clustered in 3 kinds of skin color groups. 3. The average face color of total subjects was 4.81YR 5.91/4.97 in Munsell color system, 60.74 in L value, 13.71 in a value, 24.54 in b value. 136 observations out of 420 subjects were composed of Type 1: 4.50YR 6.35/4.87 and 192 observations were composed of Type 2: 4.62YR 5.86/5.12 and 92 observations were composed of Type 3: 5.67YR 5.37/4.79. 4. The average skin color of total 420 subjects was 6.26YR 6.07/4.41 and 62.33 in L value, 10.64 in a value, 23.48 in b value. The average skin color of Type 1 was 6.27YR 6.44/4.27 and of Type 2 was 6.15YR 5.91/4.49 and of Type 3 was 6.49YR 5.84/4.43 respectively. 5. 3 groups showed that the most preference color of sport$.$casual was 2.5Y 8/16 and 7.5PB 4/16 and the most preference color to their skins was 7.5PB 4/16 and 7.5YR 7/16.

• Korean Institute of Interior Design Journal
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• v.15 no.1 s.54
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• pp.147-157
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• 2006

The purpose of this study is to fond out the characteristics of color perception and preferred color scheme of the aged who becomes color weak due to yellowed eye sight. For this, this study was composed of two steps. First, an experimental simulation on aged vision using Spectrophotometer(CM-2600d, Minolta) attached Y-2 filter as a quasi lenses of the aged eye. The color data of 120 color chips of the aged vision was measured and analyzed to grasp the characteristics of color perception of the age. Then, a questionnaire survey was carried out with color chips and 8 interior color schemes. They participated in a questionnaire survey of the level of identification among the color chips of 11 tones of R, G, PB, as well as a survey of the preference color schemes. The result of this study are as follow; 1) The range of color perception on hue narrowed into YR, Y, GY, G. Especially, the aged have failed perception of B${\cdot}$PB${\cdot}$P${\cdot}$RP(short wave length of light) by yellowed eye sight. 2) The level of identification among the color chips of 11 tones of R,G,PB are different by each color. But Very Pale, Pale, Strong, Vivid are fractionated similarly in almost color. 3) In the preference of interior color scheme of the aged, preference color harmony scheme Is the complementary color scheme that is easy for identification, rather than analogous color scheme. The preferred dominant color is warm color rather than cool color.

• Journal of Distribution Science
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• v.5 no.2
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• pp.101-117
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• 2007

Recently, in the process of distribution industry's growth, distribution environment is changing rapidly by appearance of new business condition and strategy of multiple store. According to the intensification of competition, recently large discount stores are developing private brand(PB) products for the purpose of product differentiation and profitability. But after the economic crisis in 1997, young housewives and salaried man's that have rational and practical buying pattern become the core consumer's in the large discount stores. Hence low price strategy is not new things for the consumer's anymore. In addition to, acquiring new consumer, many discount stores are establishing new stores at the rural area. But they undergo hardships of establishing new stores at the rural area because of disparity consumer's behavior, income level and consumption's pattern among regions. So, when they try to establish new stores, they need to know consumer's behavior at the region. Therefore the purpose of this study is to analyze preference property for the private brand(PB) of large discount stores in Gyeonggi-Do.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.79-83
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• 2007

The demand for residential space is encompassing diverse ranges to keep pace with the times. Due to the Increase in wealth, people today want more functional and physical well being as well as giving more weight to the emotional aspect in spatial planning. This study paid special attention on the psychological effect of color--especially difference of warm/cold temperature--and the individual variation on favorable colors. 1. For a communal space (e.g. living rooms), subjects showed high preference of YR range of colors and warm colors. 2. For an individual space (e.g. bedrooms), subjects showed high preference of GY range of colors and neutral colors. 3. For a sanitary space (e.g. bathrooms), subjects showed high preference of PB and B ranges of colors, and cold colors. 4. For all of the above spaces, subjects showed high preference of warm colors.

• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.83-91
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• 2016

This study is a basic research to suggest user-centered healthcare environmental color, which aims to analyze tendency of color consciousness and preference depending on the user characteristics (generation, gender, residential area, and environment). For this purpose, this study constructed an analysis tool through the literature review with regard to environmental color of healthcare facility and influential factors of color preference. Besides, an online survey regarding general usage and satisfaction, health related color consciousness, and color preference tendency of healthcare facility was conducted targeting from 20s to 60s, total 1,500 persons. The results of this study are as follows: (1) The usage and satisfaction of healthcare facilities were higher for older generation and accessible urban area. (2) The respondents were aware that color and health are related, recognizing 'green' as healthy and stress relieving color. Besides, 'natural' and 'clear' was the highest in health related color image. 'Light' which relates to vitality was high as well for older generation. (3) In the color preference tendency survey, hue PB was generally the most highly preferred, in details, younger generation preferred B and R while older generation preferred G. The survey also showed high value and chroma were preferred, while female and younger generation preferred high value of 9.0 and low chroma close to achromatic color, which presented older generation preferred vivid color.

• Journal of Distribution Research
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• v.13 no.4
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• pp.47-70
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• 2008

The purpose of this study is to find out characteristic of a product which has the most influence when consumer makes a purchase, and analyze if actual consumers make a purchase with recognition of the brand difference between PB and NB brands using conjoint analysis. As a result, the main factor which consumers consider when they purchase a product is the quality but the factor for brands (NB or PB) do not have an effect on their purchasing. The reason why consumers little consider a factor for PB or NB is that they do not have much knowledge of PB and they recognize the PB as a "me-too" product of NB. Therefore, retailers should develop more differentiated product in order to be recognized by consumers.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.38-52
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• 2012

The purpose of this study is to confirm the international unique color sensibility according to the ethnic color preferences. The existing studies about color sensibility were investigated to analyze the international color sensibility. The countries were chosen according to its, strong regional and racial color. Also, the documents and websites about environment color such as structure color, natural feature color, traditional folk costume color and customary color names were investigated, and then, the international color sensibility was analyzed by using the color image scale. As a result of the analysis about the differences of color sensibility, internationally distinguished color sensibility was discovered. There were differences not only for the preference trend of hue but also for the tone or contrast of color among the selected countries. Especially, Great Britain had a strong preference for G categories that they preferred the warm-grayish color image. Russia has a preference for R, G, and B categories with the preference for the warm-clear image. Netherlands had a preference for R, Y, and PB categories and it preferred the cool-hard-grayish, warm-soft-clear image. Italy had a preference for R and Y categories and it preferred the warm-clear image. Morocco had a preference for R and B categories and it preferred the warm and cool, clear image. Japan had a preference for R, G categories and it preferred the warm-grayish image. Korea had a preference for R and B categories and it preferred the warm-soft-clear, and cool-clear image. With these results, the researcher concludes that the integrated analysis of the environment color and the traditional racial color factors are very persuasive methods to comprehend the international color sensibility.

• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.