• 제목/요약/키워드: PASW

검색결과 488건 처리시간 0.029초

라이프스타일 집단유형화에 따른 패션 광고매체 선호도 (The Preference on Fashion Advertisement Media by Lifestyle Group Types)

  • 김선숙
    • 대한가정학회지
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    • 제49권8호
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    • pp.97-111
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    • 2011
  • This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

영아 기질과 어머니 양육스트레스의 관계에서 온정적 양육행동의 조절효과 (Moderating Effects of Mothers' Affective Parenting on Relationship between Infant Temperament and Maternal Parenting Stress)

  • 김상림;박창현
    • 한국지역사회생활과학회지
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    • 제28권2호
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    • pp.229-239
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    • 2017
  • The study investigated the interrelations between infant temperament, mothers' affective parenting, and maternal parenting stress. The study also studied the moderating effects of mothers' affective parenting between infant temperament and maternal parenting stress. Data on 1,863 mothers with children aged under 12 months from the 2008 Panel Study on Korean Children were analyzed using PASW ver. 23.0 to carry out descriptive statistics, correlation co-efficiencies, and hierarchical multiple regression. The results show that infant temperament and mothers' affective parenting were significantly correlated with maternal parenting stress. The findings also prove the moderating effects of mothers' affective parenting on the relationship between infant emotionality, negative temperament, and maternal parenting stress.

대규모 정전 시 건축물 관리자의 대응 및 비상용 예비전원설비 필요성에 관한 연구 - 대구광역시를 중심으로 - (A Study on the Building Manager's Response and the Necessity of Emergency Power Equipments in the Blackout)

  • 장인욱;남경목;홍원화
    • 한국화재소방학회:학술대회논문집
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    • 한국화재소방학회 2012년도 춘계학술발표회 초록집
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    • pp.159-162
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    • 2012
  • 최근 국내에서 일어난 '9 15 전국규모 정전사태'를 통해 우리나라가 대규모 정전에 대해 얼마나 무방비한 상태인지 인지하게 되었고, 본 연구는 향후 대규모 정전 시 피해를 최소화 하기 위해 설문조사를 통해 데이터를 수집하였으며, 이를 PASW 18을 활용하여 통계적 해석을 실시하였다. 연구의 결과는 향후 대규모 정전에 대비한 관리체계 연구에 활용될 것으로 기대된다.

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Comparison of Post-hoc among Petty Merchants of Traditional Markets

  • Shin, Hyun Gyu
    • 대한임상검사과학회지
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    • 제46권4호
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    • pp.124-130
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    • 2014
  • The aim of this study undertook to ascertain the health levels and risk among petty merchants at some traditional markets by way of physical examination and laboratory tests. Data was collected through physical examination and laboratory tests on blood pressure, glucose, cholesterol, triglyceride, LDL cholesterol, and HDL cholesterol. The data was analyzed by Frequency analysis, T-test, One-Way ANOVA using the PASW statistics 18.0 program. By blood pressure on sex, male ($1.89{\pm}0.6$), female ($1.48{\pm}0.6$) appeared (p<0.001). Male levels were higher than in female levels. Additionally TG appeared male levels ($193.4{\pm}129.4$), female levels ($142.7{\pm}80.6$). Male levels were higher than in female levels (p<0.006). By blood pressure as the age increased in more than 70 (2.17) exhibited a statistically significant difference. These merchants did not practice health behaviors nor take institutional health management benefit. Therefore governmental level community based health management services are recommended for them.

백화점의 브랜드 개성이 점포태도와 점포충성도에 미치는 영향 (Effects of Brand Personality on Department Store Attitude and Store Loyalty)

  • 이지연
    • 한국의류학회지
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    • 제36권7호
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    • pp.677-689
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    • 2012
  • This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20's to 50's with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, 'passion' and 'sincerity' were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.

일개지역 치과위생사의 감염관리 실태에 관한 연구 (Actual status of infection control by the dental hygienist in Korea)

  • 윤경옥
    • 한국치위생학회지
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    • 제13권3호
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    • pp.369-376
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    • 2013
  • Objectives : The objectives of this study is to investigate the handwashing and use of personal protection equipment in dental hygienists and provide the basic data for dental infection control guideline. Methods : A questionnaire survey was performed in the dental hygienists who participated in the continuing education by the Daejeon City Commission in October 2012. The collected data were analyzed using PASW 18.0. Results : Handwashing was well practiced in group working for 3 to 5 years of employment. Those who took the infection cnotrol training used liquid soap, paper towel, dental mask, protective goggles, face shield, and gloves. Conclusions : Infection control is the most important practice in dental hygienists. So it is necessary to emphasize the inportnace of personal protection equipment including medical gloves, dental mask, and goggles.

다문화 청소년의 치석제거 경험에 관련된 요인 (Related factors of scaling experience in multi-cultural adolescents)

  • 박신영;임선아
    • 한국치위생학회지
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    • 제16권5호
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    • pp.669-676
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    • 2016
  • Objectives: The purpose of the study was to investigate the related factors of scaling experience of multi-cultural adolescents in Korea. Methods: The subjects were 698 multi-cultural adolescents from web-based survey of the 11th(2015) Korean Youth Risk Behavior. Multi-cultural adolescents are defined as the children of marriage migrant women. The study instruments included demographical characteristics of the subjects, oral health behaviors, daily tooth brushing times, health behaviors, and experience of smoking and alcohol consumption. Data were analyzed using PASW statistics 18.0. Results: The experience rate of scaling was 18.8%. Multiple logistic regression analysis revealed that experience of scaling were related with experiences of sealant and fruit consumption. Conclusions: It is very important to provide the continuing oral health prevention program for the adolescents and investigate the cost-benefit effectiveness of oral health care program.

고층 아파트 재실자의 수직적 이동방향별 피난행동에 관한 통계적 해석연구 (A Study on Statistical Analysis of Residents' Escape Behavior due to the Vertical Evacuation Direction in a High-rise Apartment)

  • 김재홍;최준호;홍원화
    • 한국화재소방학회:학술대회논문집
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    • 한국화재소방학회 2010년도 춘계학술논문발표회 논문집
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    • pp.267-272
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    • 2010
  • 전 세계적으로 수많은 고층 건축물이 건설되고 있다. 건축물의 높이가 높아질수록 비상시 필요로 하는 유효 피난길이와 총 피난시간은 점점 길어진다. 일반적으로 건축물에서의 피난은 지상층의 안전한 공간으로 대피하는 것을 의미하는데 고층 또는 초고층 건축물의 대규모 수직적 공간에서는 하향식 피난뿐만 아니라 상향식 피난도 고려되어야 한다. 이를 위해 본 연구에서는 고층 아파트 1개소를 선정하여 수직적 이동방향에 따른 실물 피난실험을 실시하여 피난특성을 관찰하였다. 본 실험에서 피난자 개개인의 특성을 파악하기 위해 피난자들이 지상층에 도착하자마자 설문조사를 실시하여 피난행동간 개인 고유의 행동데이터를 수집하였고 이를 PASW 18을 활용하여 통계적 해석을 실시하였다.

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A Study on Relationship between Interpersonal Relation, Communication Skills and Work-related Stress in Physical Therapists

  • Myoung, Sungmin
    • 한국컴퓨터정보학회논문지
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    • 제21권2호
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    • pp.123-129
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    • 2016
  • In this research, we performed to investigate the relationship between interpersonal relation, communication skills and work-related stress in physical therapists. The subjects of this study were consist of 388 physical therapists from general hospitals and medical rehabilitation centers in Gyeonggi region. Data were analyzed using the PASW 18.0. Work-related stress showed statistically significant differences according to the demographic characteristics of clinical experience. Interpersonal relation found significant negative correlation for work-related stress except job-demand stress. Also, this study found negative correlation between communication skills and work-related stress, and significantly correlated interpersonal relation with communication skill. The results of this study suggest that in developing programs to manage work-related stress for improving interpersonal relations and communication skills in physical therapists.

University Student Characteristics of Type of Job Values and Key Competency

  • Bok, Mi-Jung
    • 한국컴퓨터정보학회논문지
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    • 제23권5호
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    • pp.47-53
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    • 2018
  • This study is aimed to determine types of job values which is searched by 242 university student in Gwangju, to study characteristics of each type, and to analyze key competency of each type. The data were analyed with PASW 18.0 using frequency analysis, k-mean cluster analysis, crosstabs and one-way ANOVA. According to findings, first of all, university student types of job values are divided into 4 groups; a type of intrinsic job values(27.7%), a type of active job value(32.2%), a type of external job value(12.4%), a type of passive job value(27.7%). Secondly, the type of job values showed statistically significant difference only in the monthly allowance of socio-economic variables. Thirdly, the type of job values showed statistically significant difference 'communication', 'mathematics', 'problem solving', 'self development', 'resource management', 'interpersonal skills', 'technical ability', 'understanding organizations' and 'work ethics'.