• Title/Summary/Keyword: PAD framework

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Consumer's Affective Response Formation from Experience of Travel Agency (여행사경험에 의해 형성되는 소비자의 감성적 반응)

  • Jung, Moon Young;Kim, Gye Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.33-40
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    • 2012
  • The major purpose of this study is to examine the moderating role of affect intensity, an important individual difference variable, upon affect formation based upon PAD framework from the experience of some dimensions of tavel aency or company. Research findings from the analysis of empirical data are as follow. First of all, four factors of customer's experience of travel agency(Resposiveness; Courtesy; Competency; Differentiation) are related to three affect represented by PAD framework(Pleasure; Arousal; Dominance). Moreover factors of experiences have differential influence upon formation of affective responses. Secondly, customers' Affect Intensity has moderating effects upon the formation of affects by the experience from dimensions of travel agency. The third finding is that the affect induced by travel agency has differential influence upon the formation of attitude toward travel agency and the formation of intention of repurchase of the travel service from that agency.

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Game Framework for Linking Smart TV and Smart Phones (스마트 TV와 스마트 폰 연동 게임을 위한 프레임워크)

  • Jeong, Kyuman
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.33-37
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    • 2019
  • Nowadays, the needs for linking smart devices are growing fast because of wide spread of smart devices such as smart TV, smart phones, smart pad and so on. This paper presents a game framework for linking smart TV and smart phones and proves its applicability by developing an example contents. The problem of connection between smart devices is basically a problem of connection between heterogeneous devices. The problem is that data transmission and reception between heterogeneous devices must be considered. Therefore, the core data is implemented by adopting the concept of cloud computing and storing it in a server, and in a smart TV, playing the game by using this data. The proposed framework could be applied to a lot of applications such as computer games.

The Effects of PAD Factors Purchase Intention and Word-of-Mouth on Instagram Advertising Users (인스타그램 광고에 대한 이용자의 감정반응 요인이 구매의도와 구전효과에 미치는 영향)

  • Baek, Jin Ju;Byeon, Benja min;Kwon, Do soon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.2
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    • pp.47-72
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    • 2021
  • This research aims to examine the cause-and-effect relationship between the user's purchase intention and word-of-mouth for Instagram advertisements. In addition, Instagram currently has many users in the order of Kakao Talk, Facebook, and Instagram. However, most of the previous prior papers are research on the current status of Instagram. Recent research on Instagram advertising has been lacking. This research is academically significant in that it conducted with the focus on advertising on Instagram. In addition, we provide a framework based on future research in that we proposed a model between human psychology and the oral effect on how much Instagram affects purchasing through the theory of emotional response (PAD). Future studies need to demonstrate the relationship between emotion response (PAD) factors that directly affect purchase intent. Finally, it will need to be studied to analyze purchasing patterns using data mining techniques between different social network services.

Effects of Casino Servicescape and Customer Interaction on Chinese and Japanese Customers' Emotions and Loyalty (카지노 서비스스케이프와 고객 상호작용이 중국과 일본 고객의 PAD감정과 충성도에 미치는 영향)

  • Kim, JeanSei;Noh, Jeonpyo
    • Journal of Service Research and Studies
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    • v.8 no.2
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    • pp.1-24
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    • 2018
  • This study investigates the effects of casino servicescape and customer interaction on the emotions and loyalty of Chinese and Japanese customers. Data on casino servicescape, customer interaction, pleasure, arousal, and dominance (PAD) emotions, and loyalty were obtained from 275 Chinese and Japanese gamblers in Korea's foreigner-only casinos, and structural model analysis using AMOS 21.0 was conducted to verify the model. This study empirically confirmed the similarities and differences in PAD emotions between Chinese and Japanese customers on casino servicescape and on their interactions at casinos. By doing so, this study theoretically attempts to extend the existing research framework, and demonstrates the need for casinos to consider the role of culture/nationality in the context of international marketing when targeting international consumers.

Handwriting and Voice Input using Transparent Input Overlay (투명한 입력오버레이를 이용한 필기 및 음성 입력)

  • Kim, Dae-Hyun;Kim, Myoung-Jun;Lee, Zin-O
    • Journal of KIISE:Software and Applications
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    • v.35 no.4
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    • pp.245-254
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    • 2008
  • This paper proposes a unified multi-modal input framework to interface the recognition engines such as IBM ViaVoice and Microsoft handwriting-recognition system with general window applications, particularly, for pen-input displays. As soon as user pushes a hardware button attached to the pin-input display with one hand, the current window of focus such as a internet search window and a word processor is overlaid with a transparent window covering the whole desktop; upon which user inputs handwriting with the other hand, without losing the focus of attention on working context. As well as freeform handwriting on this transparent input overlay as a sketch pad, the user can dictate some words and draw diagrams to communicate with the system.

WWDC2012와 Google I/O를 통해 본 모바일 OS의 변화

  • Sin, Jae-Gyeong
    • Information and Communications Magazine
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    • v.29 no.9
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    • pp.3-9
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    • 2012
  • 본고에서는 WWCD2012에서 발표한 iOS 6.0에서는 Maps/Siri/Facetime/Passbook 등의 자체 서비스 강화, Major Service의 Embedded를 통한 Application 기능 강화 등에 초점을 맞추어 개선점을 찾아가고 있다. 이에 대해 Google도 Siri에 대응되는 Google Now를 발표하고, iPad에 대응되는 넥서스7를 발표하였다. 지금까지는 자체 개선점에 주력하며 기능을 하나씩 개선하는데 주력한 것에 비해서 2012년에는 안정적이고 빠른 UI 및 Frameworks의 개선을 제시하면서 사실상 유사한 품질을 제공하려 노력하고 있으며, 경쟁 OS 대비 경쟁을 의식한 기능과 서비스를 계속 제안할 것이다.

Development of Framework for Trusted Financial Service in N-Screen Environment (N-스크린 환경 내 신뢰할 수 있는 금융프레임워크 개발)

  • Kim, Kyong-Jin;Seo, Dong-Su;Hong, Seng-Phil
    • Journal of Internet Computing and Services
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    • v.13 no.3
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    • pp.127-137
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    • 2012
  • With the spread of the new technologies like a smart phone, a smart pad, N-Screen service for financial transaction quickly became commonplace through the Internet. Although it has been developed related technologies and policies since the N-Screen has been provided in Korea, infrastructure for financial services is still lacking. It also has many potential problems including phishing or malware attacks, privacy information exposure & breaches, etc. This work suggests the financial security framework in the side of information protection through threat vulnerability analysis. Further, we examine the possibility of effective application methods based on political technical design.

A Study on DGPS Framework and Performance Evaluation for High-Accurate Localization based on GPS/AGPS (GPS/AGPS 기반의 고정밀 측위가 가능한 DGPS 프레임워크 및 성능평가에 관한 연구)

  • Seo, Ho-Seok;Jung, Se-Hoon;Oh, Min-Joo;Park, Dong-Gook;Sim, Chun-Bo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.8
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    • pp.927-938
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    • 2014
  • A number of crime and disease relief situation show a clear increasing trend in domestic and overseas country. In particular, we desperately need a fast location information sharing with high accuracy for dealing with this situation efficiently. In this paper, we propose a DGPS framework and performance evaluation based on Web service enable increase location accuracy using low-cost GPS or AGPS. The framework consists of mobile station to realize the final service by receiving the correction values that are created in the base station closest to the current position from DGPS server, base station system to transmit the correct values to DPGS server by installing at base point and DGPS framework working at DGPS server. Our framework is fundamentally designed to respond based on XML to service request. In addition, for performance evaluation, we make use of 3 sites of Level 2 city base-station among the base stations being operated in Suncheon-si. Through performance evaluation, we show that our framework outperforms about 10%~15% in terms of error improvement rate, compared with the existing schemes. And we have the advantage that various services can be expanded owing to receiving the correction values through mobile device such as, smart phone, smart pad, net-book by using XML based Web services.

The Invention of New Electro-Mechanical Brake Calipers Utilizing Patent Analysis Results (특허분석 결과를 활용한 새로운 전기기계 브레이크의 발명)

  • Han, In-Hwan;Park, Sang-Il
    • Transactions of the Korean Society of Automotive Engineers
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    • v.15 no.1
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    • pp.125-132
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    • 2007
  • Within the framework of brake-by-wire technology, this paper presents five types of novel models of electro-mechanical disk brake calipers with self-servo mechanism which provides self-servo effect of boosting a friction force generated between the brake pad and the rotor disk surface. The models have been developed utilizing patent map analysis results of previous invents of electro-mechanical brake calipers. The feasibility of the developed motor-driven brake caliper models have been validated through the dynamic simulation analysis. Among the developed models, the caliper mechanism with separated pressure plate was designed especially in detail and was made as a pilot. The pilot caliper has been installed on the simple test bed constructed with domestic passenger car brake components, and its function and effectiveness have been validated through several types of experimental tests.

European Creator Economy's Web3.0 Business Model Case Study

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.57-68
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    • 2024
  • In this paper, we are interested in how creator economy startups allowing creators to make money from doing that they love. So, we look at European creator economy startups among Web3.0 business model landscape surveyed in 2022, because the US is home of Web2.0 giant platforms like YouTube. Totally seventeen European startups are investigated, and the theoretical logic is the disruptive innovation. We firstly review the survey published in 2022 and utilize the theory of the disruptive innovation to design the research framework including questions with each type of the disruptive innovation. In this paper, we firstly show, Kalao and Gem as NFT ecosystem platforms aim at service convenience. Secondly, Talkbase, Passionfroot, Bildr, Customuse, and Earnr aim at providing creator tools for under-skilled customers. Lastly, when it comes direct monetization with a decentralized business model, CrowdPad, Admix, GOALS, Realm, Dropstar, Pianity, Sonomo, Stage11, Miiji, and ReadyPlayerMe are representative. Despite the relatively small data size, the results are meaningful as they contribute to a more profound comprehension of the Web3.0 business models and offer guidance for future research directions.