• Title/Summary/Keyword: Overseas market expansion

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Analysis on Targeting Countries for Overseas Expansion of Korean Companies: Focusing on The Difference between Shipping, Manufacturing and Logistics Companies (우리나라 기업의 해외진출 대상 국가에 관한 연구: 제조·물류 기업별 차이를 중심으로)

  • Kim, Sang Youl;Park, Ho;Jang, Hyunmi;Kim, Taehun
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3087-3099
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    • 2018
  • Due to the constant changes of companies' global networks, the expansion of global e-commerce as well as the market-oriented global supply chain management, global enterprises are strategically selecting and entering into viable countries able to become global footholds. Therefore, this study aims to scrutinize the trend of changes in the global networks of Korean companies by analyzing the current overseas countries over the past decade. From the analysis, it has been found that there is a significant difference in the priorities of targeting countries among shipping, manufacturing and logistics companies. Logistics companies preferred to enter Germany first while they attached to a lower priority to Singapore. Manufacturing companies had a lower priority to advance to India, while they preferred to advance to Mexico; however, shipping companies were analyzed to prefer to enter the US. In addition, all of these companies identified the importance of securing volume and network by entering overseas markets to achieve economies of scale and scope and to maintain global competitiveness. Joint overseas expansion of manufacturers with shipping and logistics companies can be recommended to facilitate the entry and thus, enhance global competitiveness and service capabilities and also secure new growth engines.

Factors Affecting on the Performance of Overseas R&D

  • Cho, Jung-Eun;Kim, Dong-Hee;Kim, Soo-W.;Oh, Jung-Suk
    • International Journal of Quality Innovation
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    • v.10 no.2
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    • pp.43-56
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    • 2009
  • Many companies are trying to acquire innovative technologies and relevant knowledge by sending R&D work overseas. Although recent research has been focusing on the aspects that motivate MNCs to establish offshore R&D facilities, such as cost reduction and market expansion, little is known about external or circumstantial factors influencing the performance of global R&D activities. Searching for enhancers of offshore R&D facilities, we investigated the relationships between the performance of offshore R&D and the technological capabilities of a parent company, its home country, and its R&D hosting country. Both patent data of ED and the ED R&D scoreboard of 134 overseas R&D labs from 46 MNCs, dating from the period of 2003 to 2005, are used in the analysis. The same time period is applied in calculating the RTA of each country. Regression analysis results support our main hypothesis that the technological capabilities of the parent company and the hosting country positively affect the performance of overseas R&D.

Building an Overseas Infrastructure Offices of the Information Security Industry (정보보호 산업 해외 거점 인프라 생성 연구)

  • Cho, Chang-Duk;Park, Dea-Woo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.1
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    • pp.103-109
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    • 2016
  • The information security industry is technology-intensive, high value-added industries. South Korea's response has excellent ICT skills and experience and skills in a variety of cyber attacks, has become a benchmark in the world. However, the small size of the domestic information security company, supporting infrastructure is lacking. Domestic information security industry is the primary condition to activate the export. For the export of high value-added enterprise information security products and services, it is necessary the establishment of the domestic IT information security infrastructure of the industrial promotion is based overseas. Come to analyze the domestic information security industry, capital of this small, market reclamation of overseas expansion, information, manpower shortage was a problem. This fact, combined losses caused by cost-free period AS. Therefore, the study on information security in the infrastructure industry overseas bases is necessary. How to select and analyze the causes of infrastructure in selected overseas offices. By utilizing the infrastructure of overseas bases, can raise the added value of the products and services of the Information Security company, we can enable the export of small and medium Information Security company from overseas offices.

Supporting Market Entry Decisions For Global Expansion Using Option +Scenario Planning Analysis (실물옵션 및 시나리오 분석을 활용한 해외 건설시장 진출 의사결정 지원모델의 개발)

  • Kim, Byung-Il;Kim, Du-Yon;Han, Seung-Heon
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.5
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    • pp.135-147
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    • 2009
  • The world has witnessed the dramatic expansion of international construction markets during the last decades, particularly around the developing economies and energy resource-rich countries. However, despite the booming markets, the risks of emerging regions have also increased under the rapidly changing environments confronting the global contractors. Most of all, success in overseas business mainly depends on selecting the right market to enter. Accordingly, the right market selection requires global firms to carefully carry out the scientific market entry decision by evaluating country risks, market prospects, firm's capability, level of competition, and among others. This study aims at developing a market entry model by the use of real option analysis (ROA) and scenario planning, which addresses the corporate strategic flexibility against the uncertainties encompassing the overseas construction markets. Based on the suggested approach, global contractors are expected to make a better decision rather than a typically static approach in pursuing, postponing, or abandoning a prospective market to their capacity with a concurrent consideration of uncertainties as well as its option value.

A Study on the Finding of Promising Export Items in Defense industry for Export Market Expansion-Focusing on Text Mining Analysis-

  • Yeo, Seoyoon;Jeong, Jong Hee;Kim, Seong Ho
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.10
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    • pp.235-243
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    • 2022
  • This paper aims to find promising export items for market expansion of defense export items. Germany, the UK, and France were selected as export target countries to obtain unstructured forecast data on weapons system acquisition plans for the next ten years by each country. Using the TF-IDF in text mining analysis, keywords that appeared frequently in data from three countries were derived. As a result of this paper, keywords for each country's major acquisition projects drawing. However, most of the derived keywords were related to mainstay weapon systems produced by domestic defense companies in each country. To discover promising export items from text mining, we proposed that the drawn keywords are distinguished as similar weapon systems. In addition, we assort the weapon systems that the three countries will get a plan to acquire commonly. As a result of this paper, it can be seen that the current promising export item is a weapon system related to the information system. Prioritizing overseas demands using key words can set clear market entry goals. In the case of domestic companies based on needs, it is possible to establish a specific entry strategy. Relevant organizations also can provide customized marketing support.

An Investigation of the Overseas Project Core Factors of Public New Town Development Company (신도시개발 공기업의 해외시장 진출을 위한 핵심경쟁요소 고찰)

  • Jeon, Ji-Ho;Choi, Seok-Jin;Park, Sang-Hyuk;Han, Seung-Heon;Kim, Hyoung-Kwan
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.626-631
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    • 2007
  • New town development project which has manifold operations is usually on a large scale and its spin-off spreads widely. Although international new town development market is widely increasing, new town development market in Korea is now decreasing. Thus, Korean public new town development company which has a lot of business experiences in local new town development market is now facing the necessity of making a foray. This study had a Focus Group Interview with people who experienced in international construction market to set up the core factors of international new town development market. After that, Importance Performance Analysis and Content Analysis were performed with questionnaire to determine the present condition of Korean public new town development company.

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A Study on strengthening the global competitiveness of Korea's IT industry through exporting the IT package-type service (패키지형 해외진출을 통한 정보통신분야 글로벌 경쟁력 강화 방안에 대한 고찰)

  • Kim, Sun-Bae
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.6
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    • pp.279-286
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    • 2008
  • The IT industry plays the engine role in Korean economy which reaches up to 17% of Korean GDP. However the current global economic depression which stems mainly from the US has caused insufficient demand in IT industry. The decreased demand leads to a drug in the market, to fierce price competitions and increasing fear on the world IT market depression. Considering the facts, there are strong demands for the diversification of the products of exports and the countries Korea exports to. These need differentiated strategies which can be summarized in various IT package-type overseas expansion model including the consideration in strategic items, countries, connecting large and small-medium size companies or businesses and related industries. The importance of IT industry in Korean economy will grow constantly and the IT package-type overseas expansion models will preside the movements.

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A Factor Analysis on Tourism Satisfaction through Expected Effects on Tourism Resources Development and Tourism Development Policy

  • Choi, Rack-In
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.2
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    • pp.109-116
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    • 2018
  • By November 2017, the number of overseas travelers of the Korean nationals reached a cumulative total of 2,409,155, bringing about 26 million overseas travelers. For Korea's future growth and development, it is necessary to make the country much more attractive than now, and to enhance the competitiveness of the domestic tourism field and attract the people of the world. The purpose of this study is to analyze the satisfaction of tourism policy and to utilize it in the development of tourism policy through the empirical analysis of the satisfaction of the tourism resource development and the tourism development policy in Korea. The policy that can achieve the policy purpose pursued by the regional tourism resource development and the future regional tourism resource development and development policy plan were suggested. It is necessary to consider factors related to development of tourism resources such as policy factors, development factors, management factors, and environmental factors. Local tourism development policies should be made considering the factors related to tourism policy expectation, regional characteristics, cultural characteristics and environmental characteristics. In addition, the global competitiveness of the tourism industry and enterprises should be strengthened through the protection of companies and rationalization of tourism related regulations in relation to the opening and expansion of the global tourism market scale.

Technology Development Trend of Domestic and Foreign Electric Vehicle and Technology Development Strategy of Domestic Electric Vehicle Core Parts (국내외 전기자동차 기술 개발 동향 및 국내 전기자동차 핵심 부품 기술 개발 전략)

  • Son, Younh-Wook;Huh, Gun-Soo
    • The Transactions of the Korean Institute of Power Electronics
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    • v.22 no.5
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    • pp.373-381
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    • 2017
  • The electric vehicle market has increased rapidly in recent years. Established global automakers have announced that electric cars will be developed and distributed. Furthermore, current electric cars are not merely breezes, instead, they are the mainstream of automobiles. However, high prices, short mileage, and long charge times are the main obstacles to the spread of electric vehicles. To solve these problems, the competition for technology development for the expansion of electric vehicles worldwide intensifies because of the improvements in mileage, price reduction, and expansion of charging infrastructure. In this paper, the trends in the development of key technologies for electric vehicles in overseas markets and the present strategic goals for the development of key technologies for electric vehicles in Korea will be identified.

A Study on the Business of the Korean OTT in North American Market : Focusing on scenario analysis based on cash flow estimation (국내 OTT 사업자의 해외시장 진출의 사업성 연구 : 현금흐름 추정에 의한 시나리오 분석을 중심으로)

  • Byun, Sangkyu;Park, Chun-il;Wee, Kyeong Woo
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.274-287
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    • 2022
  • Competition in the broadcasting market is intensifying as OTT services are spreading. And Korea is positioned as a competent international contents supply base. This can be helpful for the domestic contents production industry. However, it can result in being incorporated as a subcontractor in the global video industry. Therefore, it is necessary for Korean OTT operators to expand their market upto overseas and maintain competitiveness by linking content competitiveness to the sales expansion. This study was conducted to reduce the risk and encourage implementation through feasibility analysis of overseas business of domestic OTT operators. The North American market was selected as a region with high potential through in-depth interviews with experts and literatures review. And it was confirmed that the partnership with local platform is effective. Then, the sales and input costs were estimated, and business was evaluated using the net present value method. Totally 18 scenarios were created using multiple estimates for copyright cost, subscribers, and rate, which are highly uncertain. From the analyses, 8 scenarios were found to be acceptable. And copyright cost has the greatest impact on business success, followed by rates and subscribers.