• 아태비즈니스연구
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• 제11권1호
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• pp.145-165
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• 2020

Purpose - The purpose of this study is to suggest strategies and solutions for entering China in the tariff and non-tariff sectors of the cosmetic industry. Design/methodology/approach - This study analyzed the import tariff rate of cosmetics in China, and analyzed the export cost by actually interviewing the exporting companies to derive the economic effect of non-tariff measures. Findings - First, We proposed the use of the FTA business model (basic cosmetics), the use of Korea-China FTA tariffs (foam cleansing, toothpaste), and the use of APTA tariffs (perfume). Second, We proposed cooperation between the governments to facilitate customs clearance procedures and improvement of FTA awareness among corporate practitioners. Third, We proposed the expansion and support of the AEO MRA system and the expansion of Korea-China MOU conclusions regarding the certification system, and the international standardization of domestic licensing system and technical conditions. Fourth, We proposed the use of government-supported projects related to obtaining overseas certifications and overseas expansion through collaboration with the same industry. Research implications or Originality - HS3304 products excluded from the Korea-China FTA should take full advantage of the FTA business model. In addition, the non-tariff measure costs are fixed costs per year, so the ratio decreases as the number of exports and export volume increases.

• 한국건설관리학회논문집
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• 제15권5호
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• pp.71-81
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• 2014

국내 건설투자가 점차 감소되는 환경 변화 속에서 해외 CM시장으로의 진출에 대한 중요성이 대두되고 있으며, 성공적인 CM시장의 진출 확대를 위해서는 건설사업 생애주기 관점에서의 CM 업무기능의 역량 강화가 요구된다. 본 연구에서는 CM산업 제도변화를 고찰하고, 생애주기별 CM업무 비중을 분석하였다. 분석 결과, 국내공공 CM사업은 시공단계에 업무 투입 노력이 78%이상 집중되어 시공전단계의 기술경쟁력 축적을 제도적으로 저해하고 있는 현실이다. 즉, 우리나라 CM기업이 해외시장 진출을 위한 생애주기관점에서의 기술 경쟁력 확보를 위해서는 CM기업 자체적인 역량 향상 노력도 중요하지만, 이에 못지않게 '인력배치 기준' 등에 대하여 유연성을 보장하는 제도적인 뒷받침이 필요하다. 이러한 배경에서, 본 연구에서는 '경직된 인력배치기준의 개선', '비합리적 CM대가기준의 개선', 'CM선정방식의 개선', '불합리한 업무범위 결정의 개선', '발주자 사업관리 역량 평가'와 같이 5가지 측면에서 우리나라 CM산업의 발전 및 해외시장 진출 확대 기반 마련을 위한 정책 및 제도 개선방안을 제시하였다.

• 패션비즈니스
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• 제18권4호
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• pp.45-65
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• 2014

The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

• 한국건설관리학회논문집
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• 제17권1호
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• pp.48-55
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• 2016

본 연구는 성공적인 해외건설프로젝트 수행을 위한 리스크 관리 계획 절차를 구축하여 활용방안을 제안하는 것을 목적으로 한다. 접근방법은 해외건설산업의 현황을 살펴보고, 영국의 프로젝트관리 체계인PRINCE2의 리스크 관리 기법의 적용과 국내 해외 건설사들의 리스크 관리 수행사례를 분석하였다. 이를 토대로 리스크 관리를 위한 해외건설사의 조직 구성과 업무프로세스를 제안하고, 리스크 관리 계획. 절차를 개발하여, 해외건설 프로젝트에 적용하였다. 그 결과, 리스크 관리와 계약관리를 효과적으로 수행할 수 있게 되었다. 본 연구의 결과는 향후 글로벌 건설기업으로 진화를 위한 해외건설사의 해외건설프로젝트 사업 능력 향상을 위해 유용하게 활용 될 수 있을 것으로 판단된다

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.19-24
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• 2007

국내 건설 경기의 침체와 더불어, 최근 중소규모의 시공사 및 엔지니어링 업체의 해외 진출이 급격히 증가하고 있으며, 그 종류에 있어서도 시공사뿐이었던 지난 80${\sim}$90년대와는 달리 설계를 비롯한 CM등의 다양한 공종에 있어서 활발하게 진출하고 있으며 또한 진출국가 역시 예전의 중동 또는 동남아 중심에서 중앙아시아 및 기타 지역으로 급격히 증가하고 있는데, 최근 이러한 해외 진출국 중 카자흐스탄이 오일 머니를 바탕으로 한 강력한 자금력과 부동산 경기상승으로 인하여 새로운 시장으로 부각되고 있다. 따라서 본 연구에서는 당사가 카자흐스탄 알마티에서 진행 중인 Express Residence 프로젝트를 통하여, 당사가 PM사로 선정된 지난 2006년 8월 이후부터 현재까지 수행하여온 진행 과정과 향후 추진 일정 및 방향을 살펴보고, 이를 기반으로 하여 향후 카자흐스탄 또는 인근 CIS 국가의 신규 PM/CM 프로젝트의 추진에 있어서의 사례로 활용 하는데 도움이 되고자 한다.

• Journal of Korea Trade
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• 제24권8호
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• pp.189-206
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• 2020

Purpose - This paper attempted to verify the process by which a multinational corporation (MNC)'s subsidiary practices entrepreneurship to create effective knowledge (KC) in the local market. We have looked at whether subsidiary entrepreneurship (SENT) has a moderation effect in creating knowledge for the local market when a subsidiary has been given autonomy (AUT) from the headquarters (HQ). We also argue that when a subsidiary creates meaningful knowledge, the effect of the increased status by the HQ within the MNC network position (NP) has an indirect effect on whether knowledge is transferred to other overseas subsidiaries (KTO). Design/methodology - This paper used a structural equation model (SEM) of 282 effective foreign companies invested in Korea. To test the hypothesis about the process of SENT on KTO, descriptive statistics, confirmatory factor analysis, reliability, convergent and discriminant validities, and common method bias were analyzed using STATA. In addition, the moderation effect was verified along with SEM. The moderation effect of AUT on SENT and KC was presented graphically by confirming \mathrm{\pm1} standard deviation of AUT for the main effect. Findings - Our findings are as follows. First, while the hypothesis about the direct effect of SENT and KC on KTO was not supported, all other hypotheses were supported. Second, both the AUT and moderating effect and the indirect effect of NP were significant. In the conclusion, these findings are discussed in relation to its various theoretical and practical implications. Originality/value - This study attempted to contribute to the knowledge creation theory of MNC by contemplating how subsidiaries can move away from HQ and grow in the local market. Although there is still a shortage of foreign investment in the Korean market, our practical implications offer guidance for how current subsidiaries can develop more than other overseas subsidiaries.

• 패션비즈니스
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• 제27권3호
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• pp.63-74
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• 2023

As "Made in Korea" has high branding power in the fashion industry, domestic clothing manufacturers also need to consider branding the country of origin. Therefore, the purpose of this study was to reconsider the need for a domestic certification system and suggest a direction by analyzing apparel origin certification systems operating overseas. The results of this study could be used for planning certification standards and operating methods suitable for regional characteristics and industrial environments when establishing a certification system for clothing produced in Korea. The case study subjects were Japan's J∞ Quality, USA's Made in New York, Italy's 100% Made in Italy, and France's Origin France Guarantee has been classified as certification criteria related to the country of origin include items related to the production process rate in the region and the production area for each production process/stream. Manufacturing technology and design are used for quality standards, safety, hygiene compliance, production facilities, and quality control and are applied to working environment standards. The certification system selects and operates standards according to each country's industrial environment, certification subject, and purpose. Therefore, when designing a domestic apparel certification system, a feasible promotion plan should be established that considers the current state of the domestic industry, which will serve as a driving force for the growth of the apparel manufacturing industry and an opportunity to increase the trust of global fashion consumers.

• 패션비즈니스
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• 제28권2호
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• pp.33-49
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• 2024

Despite COVID-19 and the global economic depression, cosmetics exports are continuously increasing due to the growth of Hallyu consumption overseas. Thus, systematic research is needed to determine what impact Hallyu has on cosmetics. Many studies have been conducted on psychological distance, Hallyu preference, and the overall Korean product image, but research related to the image of cosmetics has been insufficient. AMOS 26.0 was used to empirically analyze the impact of cultural distance, social distance, and Hallyu preference on the national image and the impact of the country's image on the image of cosmetics among females experienced with Hallyu in Indonesia and Malaysia. The empirical analysis showed that cultural distance, social distance, and Hallyu preference had a positive effect on the national image, and the national image also had a positive effect on the image of cosmetics. Since Hallyu has a positive indirect effect on the image of cosmetics, it strengthens the competitiveness of cosmetics companies in overseas markets. In Indonesia, only cultural distance and Hallyu preference were found to affect the national image. However, in Malaysia, all variables affected the national image. Thus, even the same Hallyu content could have different effects on the national and cosmetic images in each country. Therefore, strategies for utilizing different Hallyu contents that are suitable for each country are needed to revitalize Korean cosmetics in overseas markets.

• 무역상무연구
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• 제60권
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• pp.213-234
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• 2013

e-Trade 3.0 era which means the expansion of seamless e-Trade process into global business has been come. e-Trade is in the evolution stage with the reflection of time changes and IT development. Furthermore e-Trade marketing method of SMEs has been generalized. However, SMEs have not utilized e-Trade marketing very actively even if it has much benefits in exploring overseas marketing. In this regard this paper has cautiously suggested the strategic using plan of e-Marketplace and SNS along with policy improvement in order to promote extensive diffusion of e-Trade marketing. First of all, a comprehensive evaluation system has to be developed for the assessment of overseas marketing program and provide organized guideline including SMEs support system. Also e-Marketplace operation company is necessary to invent management system for supervising and detecting risk factors of participating firms and business model to share information which each e-Marketplace possesses through mutual connection. Finally, the effective supports such as short-term education and acting operation of initial account to use SNS strategically are needed and continuous contents development to adopt SNS is absolute.

• 수산경영론집
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• 제15권1호
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• pp.81-95
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• 1984

The international marine system was plunged into the age of divided occupation with the adoption of the United Nations Convention on Law of the Sea in April, 1982. The exclusive economic zone of 200 Nautical miles set up by the Convention confirms the assertions of many coastal states whose fishing industries are not well-developed. However, it is unfavorable to the countries whose fisheries are being carried on in deep-sea, because the coastal state has sovereign rights to conserve and manage living resources in it. Under the circumstances the Korean deep-sea fisheries had to find ways out of the difficulties. The ways may be divided into two ways, namely, licensed fishing and joint-venture fishing. The former type becomes unfavorable to foveign fisheries because of decreasing quarts, rising fees and remunerations. The latter type properly meets the wishes of countries concerned and has some merits. However, there is a possibility of bearing the risk in case of investment in developing countries. The insurance system is effective to make up for the loss from the risk, although not perfect. The deep-sea fisheries depressed now by accumulated difficulties need more financial support from the Goverment for the active promotion of overseas joint-venture.