• Title/Summary/Keyword: Overseas business

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Analysis of Dynamic Relationship between Changes in Domestic and Overseas Orders and Insolvency of Construction Companies (국내외 수주동향과 건설업체 부실화 간의 동태성 분석)

  • Jang, Sewoong
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.2
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    • pp.87-94
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    • 2014
  • This study aims to analyze the relationship. The study applies EDF (Expected Default Frequency) as a variable that indicates management status of a construction company. To analyze changes in business structure of construction companies, the study refers to the amounts of domestic and overseas project orders as variables. The data was retrieved from TS2000 established by Korea Listed Companies Association (KLCA), Statistics Korea and International Contractors Association of Korea. The analysis period is between first quarter of 2001 and fourth quarter of 2010. The analysis results showed that as more domestic and overseas orders rolled in for domestic companies, their business conditions improved as the hypothesis suggested. However, the level of improvement varied. Further, when construction companies' business slowed down, the proportion of overseas projects tended to rise, while the ratio of domestic business decreased.

A Case Study on Joint Overseas Expansion of Home Shopping Firm and Consumer Goods SMEs (홈쇼핑 기업과 소비재 중소기업의 해외 동반진출에 관한 사례연구)

  • Yang, Heesoon;Jeong, So Won;Chung, Jae-Eun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.3
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    • pp.153-165
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    • 2018
  • There must be a balanced development of both conglomerates and small and mid-sized companies in order to secure constant economic growth and competitive edge of South Korea. Accordingly, high expectations are being placed on win-win growth and joint overseas expansion of conglomerates and small and mid-sized companies. This study seeks efficient ways to promote joint overseas expansion of major retailers and small and mid-sized companies considering the distinctiveness of home shopping by conducting interviews about joint overseas expansion of home shopping companies and small and mid-sized consumer goods companies in South Korea. To do this, interviews were conducted with three home shopping companies and three consumer goods SMEs operating in overseas markets. The results are as follows. Home shopping companies contribute to opening up overseas markets for small and mid-sized consumer goods companies, and allows them to make use of business and marketing competencies that they lack. Home shopping companies also produce visual materials or provide language translations, and help draw up documents for customs clearance in trading. They also form market development teams and provide information about the overseas markets. However, since the actual benefits from joint overseas expansion are minor for home shopping companies, there is a need for a strategy for win-win growth of both parties in the long run. To this end, it is necessary to provide substantial benefits to encourage joint overseas expansion. Ultimately, balanced development between home shopping companies and small- and medium-sized consumer goods companies should be promoted.

A Study on the Determinants of Entry Mode in the Overseas Market for Food Service Enterprises (외식기업의 해외 시장 진입 방식 결정요인에 관한 연구)

  • Lee, Jin;Han, Kyung-Soo
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.15-27
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    • 2010
  • As most companies in the world are much interested in the overseas market as well as in the domestic market, many Korean food service enterprises came to focus on extending their branches to the overseas market. However, lack of business strategies including market research, marketing strategies, localization, etc. has made them continue to fail in market entry. The purpose of this study is to develop entry mode of determinants of Korean food service enterprises, considering their characteristic factors and environment factors in the overseas market. To do this, companies which have a head quarter in Korea and over 2 year business experience in the overseas market were chosen and used for a self-administered questionnaire survey. Statistical processing, including descriptive statistics, logistic regressing analysis, and multi regression analysis using an SPSS/PC 12.0 statistical package were conducted The result is as follows. First, explanation suitability was 85% of the entry mode in the overseas market. Second, as business size was smaller, product differentiation was higher, and CEO's will for success in the overseas market was higher, independent entry mode in the overseas market was likely to he chosen. Lastly, as the uncertainty of demand and trade barrier were lower, and a sociocultural gap was smaller, independent entry mode in the overseas market was likely to be chosen.

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A Study on Trend of Overseas Expansion Strategy Research (기업의 해외 진출 전략 연구 동향)

  • Seo, Dong-Pil;Kim, Beom-Seok
    • Journal of the Korea Convergence Society
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    • v.11 no.1
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    • pp.279-284
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    • 2020
  • Advances in technology are bringing a lot of change.. Due to Korea's economic growth, domestic companies are expanding overseas unlike in the past.. Recently, many small and medium-sized companies, in addition to large companies, are making inroads in Southeast Asian markets thanks to the Korean Wave. This study used the international academic database scopus to identify trends in the company's overseas expansion strategy. A search was conducted under the title of the word overseas advancement strategy, which secured a total of 153 papers. Abstracts of the research paper were refined for analysis and then analyzed using KoNLP package. As a result, 10 important keywords were derived. The purpose of this study is to identify the research trends of companies in overseas market through these results. This study provides a guideline for future research on overseas expansion strategies.

Necessity to Install Integrated Control Tower for Overseas Energy Resources Acquisition and Securing Funds (해외에너지자원획득과 소요자금 확보를 위한 통합 컨트롤 타워 설치 필요성에 관한 연구)

  • Kang, Ji-Kwang;Lee, Jae-Heon
    • Plant Journal
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    • v.6 no.3
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    • pp.40-45
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    • 2010
  • Necessity to install control towers has been studied to acquire overseas energy resources and to secure funds. At present, domestic energy companies do business independently. Institutions which support plant EPC companies as partners of package deal are separated. This causes the low records at package deal for overseas resources acquisition. Except UK and USA, nations which have major companies developed overseas energy resources early by promoting a large national company. Consequently, they currently have good records. This study suggests the necessities to install integrated control tower for overseas energy resources acquisition and securing funds and the following are the ways ; 1) promote a large national company by consolidation of separate energy companies, 2) install plant EPC promotion department which support private plant EPC companies, 3) make a integrated control tower in high level government office to connect between a large national company and plant EPC promotion department.

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Development of Evaluation System for Overseas Business Capability of Construction Firms (국내 건설기업의 해외건설능력 평가체계 개발)

  • Jang, Woosik;Yang, Hae-Beom;Han, Seung-Heon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.34 no.3
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    • pp.977-987
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    • 2014
  • Since 1960's, international construction market have explosively increase and have reached up to 600 Bil. US$ through active participation of construction firms and steady support of government. Nevertheless, owners, clients and financial institutions required reasonable criteria to effectively assess the overseas business capabilities of construction firms. However, the existing methods for construction firms rarely considers the perspective of overseas business capabilities. To overcome these problems, this study proposes an evaluation system for overseas business capabilities of construction firms. First, the needs for new evaluation system is derived through FGI, and the direction of new evaluation system is presented by reviewing the limitations of existing methods. Also, the capabilities that are required for the performances for overseas businesses were analyzed through expert interviews. Finally, 31 primary evaluation indices consisting of 3 criteria - appropriateness of index, possibility of quantification, possibility of data gathering - are derived under 9 categories and 3 perspectives through surveys and consultation meeting. The preliminary investigation of 24 Korean construction firms are conducted for comparing the existing evaluation systems and to verify its applicability. The proposed method could provide a rational criterion to evaluate the construction firms, improve internal capacity of firms, and ultimately supports the success of the construction industry.

Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide"

  • Chu, Kyounghee;Lee, Doo-Hee;Lee, Jong-Ho;Yoo, Weon Sang
    • Asia Marketing Journal
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    • v.14 no.3
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    • pp.137-151
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    • 2012
  • Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

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A Study on the Satisfaction Factors of the Attendees to the Overseas Exhibitions (해외전시회에서 참관객 만족요인에 관한 연구)

  • Lee, Tae-Hee
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.283-303
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    • 2006
  • This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

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Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention

  • Dai, Wenqian;Lee, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.9 no.5
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    • pp.17-24
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    • 2018
  • Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery, the activated theory/strategy and significance of the overseas direct purchase are sorted out. Research design, data, and methodology - In the process, to make more effective analysis, several analysis tools and analysis programmes are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. Results - Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. The research results indicate that the satisfaction level has a positive impact on the re-purchase intention. Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent. It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites. In the characteristics of overseas direct purchase sites, the interaction have no positive effect on satisfaction and re-purchase intention.

Development of the Transmission Line Design System for Overseas Projects (해외사업용 송전선로 설계시스템 개발)

  • Min, Byeong-Wook;Kim, Jong-Hwa;Choi, Seok-June;Bang, Hang-Kwon;Choi, Han-Yeol
    • Proceedings of the KIEE Conference
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    • 2006.11a
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    • pp.129-131
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    • 2006
  • KEPCO constructed the first 765kV 2 circuit transmission line in the world with its home grown technologies. Through this 765kV transmission system project, KEPCO accumulated experience and technologies related to the 765 kV power system. Based on the successful completion of the 765kV transmission project, KEPCO is conducting overseas business by using its abundant experience and know-how. In particular, KEPCO developed the training course for power system, called the ATT (Advanced Transmission Technology) training courses for overseas business, especially for developing countries. Therefore, KEPCO developed the "Transmission line design system for overseas projects". This system supports the calculation of wind pressure load, tower design, wire selection, insulation design, etc. by applying the meteorological data of foreign countries and design standards. And this system is applied to the training program so that the trainees can design the optimal transmission line for their own countries.

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