• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.123-138
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• 2013

Keyword advertising has been used as a promotion tool rather than the advertising itself to online retailers. This is because the online retailer expects the direct sales increase when they deploy the keyword sponsorship. In practice, many online sellers rely on keyword advertising to promote their sales in short term with limited budget. Most of the previous researches use direct revenue factors as dependent variables such as CTR (click through rate) and CVI (conversion per impression) in their researches on the keyword advertising[14, 16, 22, 25, 31, 32]. Previous studies were, however, conducted in the context of aggregate-level due to the limitations on the data availability. These researches cannot evaluate the performance of keyword advertising in the individual level. To overcome these limitations, our research focuses on conversion of keyword advertising in individual-level. Also, we consider manageable factors as independent variables in terms of online retailers (the costs of keyword by implementation methods and meanings of keyword). In our study we developed the keyword advertising conversion model in the individual-level. With our model, we can make some theoretical findings and managerial implications. Practically, in the case of a fixed cost plan, an increase of the number of clicks is revealed as an effective way. However, higher average CPC is not significantly effective in increasing probability of purchase conversion. When this type (fixed cost plan) of implementation could not generate a lot of clicks, it cannot significantly increase the probability of purchase choice. Theoretically, we consider the promotional attributes which influence consumer purchase behavior and conduct individuals-level research based on the actual data. Limitations and future direction of the study are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.252-257
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• 2018

In this paper, we propose a mean time to failure (MTTF) to improve the solution for a cryogenic cooler, which is an important part of a cooled thermal device. Common electronic devices have a high possibility of failure due to various environmental factors, such as temperature and humidity. But some special devices (such as thermal devices) are designed to overcome environmental factors. The most affected part of a cooled thermal device's MTTF is the cryogenic cooler. The MTTF of a cryogenic cooler is affected by the device's internal heat. Therefore, if the device's internal heat is reduced, the cryogenic cooler's MTTF increases. From the present device's internal heat simulation, we analyze the improvement method of the device. The proposed improvement method's effectiveness is verified by simulation and MTTF calculation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.12
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• pp.6196-6203
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• 2013

This study examined cadastral surveying technology regulated under the "Special Law for the cadastral surveying", and analyzed the related surveying methods currently used. Based on the analysis, this study suggested the efficient application plan future cadastral surveying projects. The new technologies analyzed were GNSS, GPS RTK, Network RTK, GPS Augmentation System, and the mobile and auto sighting TS. As a result of the analysis, this study suggests that if a receiving technology is possible for the integrated receiving of GPS/GLONASS/Galileo systems, both the accuracy of location determination could be enhanced and stable data could be obtained. The Network RTK technology may solve the constraint receiving factors of satellite information in the long term if a GPS Augmentation System is used. Finally, mobile and auto sighting TS technologies can reduce the personnel factors, but can be applied after the offset problem is overcome.

• The Journal of Information Systems
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• v.26 no.2
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.64 no.1
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• pp.82-89
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• 2015

The researches of image recognition have been processed traditionally. Especially, face recognition technology has been received attractions with advance and applied to various areas according as camera sensor embedded into many devices such as smart phone. In this study, we design and develop a feature vector generation technique of face for making animation caricatures using methods for face detection which are previous stage of face recognition. At first, we detect both face region and detailed eye region of component element by Viola&Johns's realtime detection method which are called as ROI(Region Of Interest). And then, we generate feature vectors of eye region by utilizing factors as opposed to the periphery and by using appearance information of eye. At this point, we focus on the embedded information in many color spaces to overcome the problems which can be occurred by using one color space. We propose a feature vector generation method using information from many color spaces. Finally, we experiment the test of feature vector generation by the proposed method with enough quantity of sample picture data and evaluate the proposed method for factors of estimating performance such as error rate, accuracy and generation time.

• Journal of Oriental Neuropsychiatry
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• v.8 no.1
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• pp.183-200
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• 1997

I got the following result from the bibliographic study about the meaning of Hwa(火) and Hwa- byung(火病) at the concept and the aspect of pathological and etiological factors.The results are as follows.1. The pathological characteristics of Hwa(火) mean the inflammed state, the excited mental condition and perinervous hyperfunction caused by exopathy produced by any of the six extermal etiological factors(外感六淫) and Hwa caused by interior injury(內傷火熱).2. Hwa caused by the fire emotions(五志之火); anger, gladness, contemplation, sadress, fear by menta complications brings to Hwa caused by the five viscera(五臟之火) and Hwa caused by the stagnation of the liver - energy(肝鬱之火) is the rpresentive Hwa caused by the five viscera and the six hollow organs(贓腑之火).3. A symptom caused by a pathogenic Hwa(火證) is understood in a pathological sense involved an inflammed disease and is considered as a pathological state of excess syndrome(實證) caused by exterior Hwa( 外火).4. The pathologic process of Hwa-byung(火病) as the mental disease is based upon our people's emotion; Han(恨) to be pathologized without being overcome and can be considered as the process of Hwa caused by long-term(鬱久而火化).5. Hwa-byung(火病) means a psychosomatic disorder resulting from stress reaction caused by personal relations in the climacterium.Form the above mentioned study, the meaning of Hwa(火) and Hwa-byung(火病) is set theoretically and it also needs to be maintained reserching and studying about Hwa-byung(火病) consistantly.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.47-57
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• 2009

Collaborative tagging systems allow users to attach tags to diverse sharable contents in social networks. These tags provide usefulness in reusing the contents for all community members as well as their creators. Three-dimensional data composed of users, items, and tags are used in the collaborative tag-based recommendation. They are generally more voluminous and sparse than two-dimensional data composed of users and items. Therefore, there are many difficulties in applying existing collaborative filtering methods directly to them. Latent factor models, which are also successful in the area of collaborative filtering recently, discover latent features(factors) for explaining observed values and solve problems based on the features. However, establishing the models require much time and efforts. In order to apply the latent factor models to three-dimensional collaborative filtering data, we have to overcome the difficulty of establishing them. This paper proposes various methods for determining preferences of users to items via establishing an intuitive model by assuming tags used for items as latent factors to users and items respectively. They are compared using real data for concluding desirable directions.

• Management & Information Systems Review
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• v.34 no.2
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• pp.21-37
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• 2015

Entrepreneurship and innovation are highlighted as a way to overcome limitations and risk factors caused by today's uncertain business environment. As the uncertainty in the business environment increases, organizations are required to adapt to ever changing business dynamics. For this adaptation, entrepreneurship and innovation are crucial factors. This study proposes a model to explain a structural relationship between entrepreneurship, technological innovation, and innovation performance. The unit of analysis focus is small and medium-sized businesses. Empirical results show that there are positive causal relationships from entrepreneurship to technological innovation, and from technological innovation to innovation performance. Additionally, no direct relationship from entrepreneurship to innovation performance can be achieved through innovation activities such as technological innovation. This study points out the importance of entrepreneurship and technological innovation, and suggests that entrepreneurship along with technological innovation should be internalized as business practices leading to increased performance.

• Hwankyungkyoyuk
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• v.19 no.2 s.30
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• pp.1-11
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• 2006

In Korea nearly all the subjects teach environmental education in the secondary school. In addition we have a separate environmental education subject (environmental subject). This could be a very strong point in the Korean environmental education. The environmental subject and the other subjects, however, overlap in teaching materials and methods in almost all aspects. Because of this, the environmental subject has not done its job effectively, and is sometimes considered as an unnecessary surplus. To effectively play its own role in environmental education, the subject should focus on environmental issues rather than on contamination, which it is focusing on now. The contamination-focused environmental subject simply teaches nearly the same contents that the other subjects teach. In addition, it makes students visit actual sites related to pollution in order to encourage them to be aware of the severity of pollution. However, it has difficulty in teaching how environmental problems occur in a society and how the social decisions are made to resolve the problems. To overcome this difficulty the environmental subject should employ discussion classes more substantially, which let students investigate social aspects as well as scientific aspects of environmental problems and make integrated decisions through interdisciplinary approaches, to make students understand social mechanisms of environmental problems. The subject should focus on teaching what factors influence producers' and consumers' behavior and what factors they should consider when they have to make decisions on environmental issues. It should leave teaching technical knowledge and skill to the other subjects, and train students by the integrated approach which makes them see technology through a sociologist's eye. Although such integrated approach is emphasized in the environmental subject, environmental teachers should be trained to understand technological knowledge and skill in profound depth.

• Current Optics and Photonics
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• v.3 no.6
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• pp.485-495
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• 2019

Photobiomodulation (PBM) using organic light emitting diodes (OLEDs) surface light sources have recently been claimed to be the next generation of PBM light sources. However, the differences between light emitting diodes (LEDs) and OLED mechanisms in vitro and in vivo have not been well studied. In vivo mouse models were used to investigate the effects of OLED irradiation on cellular function and cutaneous wound healing compared to LED irradiation. Mice in the LED- and OLED-irradiated groups were subjected to irradiation with 6 J/㎠ LED and OLED (630 nm), respectively, for 14 days after wounding, and some mice were sacrificed for the experiments on days 3, 7, 10, and 14. To evaluate wound healing, we performed hematoxylin-eosin and Masson's trichrome staining and quantified collagen density by computerized image analysis. The results showed that the size of the wound, collagen density, neo-epidermis thickness, number of new blood vessels, and number of fibroblasts and neutrophils was significantly influenced by LED and OLED irradiation. The tissue levels of interleukin (IL)-β, IL-6 and tumor necrosis factor (TNF)-α were investigated by immunohistochemical staining. LED and OLED irradiation resulted in a significant increase in the tissue IL-β and IL-6 levels at the early stage of wound healing (P < 0.01), and a decrease in the tissue TNF-α level at all stages of wound healing (P < 0.05), compared to the no-treatment group. The expression levels of the genes encoding vascular endothelial growth factor and transforming growth factor-beta 1 were significantly increased in LED and OLED-irradiated wound tissue at the early stage of wound healing (P < 0.01) compared to the no-treatment group. Thus, OLED as well as LED irradiation accelerated wound healing by modulating the synthesis of anti-inflammatory cytokines and the expression levels of genes encoding growth factors, promoting collagen regeneration and reducing scarring. In conclusion, this suggests the possibility of OLED as a new light source to overcome the limitations of existing PBMs.