• 대한한의학회지
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• 제35권4호
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• pp.65-73
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• 2014

Objectives: This study aimed to investigate the determinants of inpatients satisfaction and intent to revisit oriental medical hospitals. Methods: The independent variables of the study contain the level of satisfaction with doctors, nurses, staffs, medical fee, environment, facilities and hospital life. Each variable was measured by three to eight items about the level of satisfaction with various aspects of hospital ward life. The level of overall patient satisfaction was used as an intervening variable and the level of intent to revisit was used as a dependent variable. The sample used in this study consisted of 268 inpatients from 3 oriental medical hospitals located in Chungnam Province. Data were collected with a structured and self-administrated questionnaire and analysed using path analysis. Results: The major findings of the study were as follows : First, it was found that the 3 variables of hospital life satisfaction, ancillary staffs satisfaction, and metropolitan residents has significant positive effect on the level of overall patient satisfaction. Second, the overall satisfaction and the satisfactory level of facilities, medical fee, and quality of ward life were found to have significant effects on the level of intent to revisit of respondents. Conclusions: The results of the study indicate that oriental medical hospitals should make an effort to improve the overall satisfaction of inpatients, especially focusing on the facilities convenience, medical price, and hospital ward life which will lead to high level of intent to revisit of inpatients.

• 한국식생활문화학회지
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• 제22권5호
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• pp.575-581
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• 2007

The purpose of this study was to investigate the influence of additional marketing mix on overall satisfaction of customers at family restaurants in Seoul and Kyongki-province. In this research frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. Additional marketing mix were divided into 3 factors. Employee(${\beta}=0.352$, t(p)=7.221(0.000) had the most positive impact on overall satisfaction. And physical evidence(0.160, t(p)=3.271(0.001) and process(${\beta}=0.114$, t(p)=2.338(0.020) influenced positively(+) in order. As a result, all factors of additional marketing mix influenced significantly overall satisfaction of customers. These additional marketing mix are regarded as effective marketing tactic to reduce intangibility of food-service business. Therefore restaurant company needs to manage additional marketing mix sufficiently to maintain of customers' satisfaction at family restaurants.

• International Journal of Quality Innovation
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• 제10권2호
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• pp.109-126
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• 2009

The purpose of this study was to examine overall customer satisfaction associated with medical service quality in Taiwan by integrated Kano's model and customer satisfaction index model. Another purpose was to confirmed nonlinear and asymmetric relationship of Customer Satisfaction and Quality Performance by the research outcome. By analyzing 1,100 patients or their family members, this study used the structural equation model (SEM) with AMOS software for data analysis. The results show that must-be attributes, one-dimensional attributes and attractive attributes had a direct effect on overall customer satisfaction, Surprisingly, overall customer satisfaction had positively influenced customer loyalty customer satisfaction had negatively influenced customer complaints. The study also found that customer complaints have direct effect on customer loyalty. Importantly, the study found out the must-be attributes, the attractive attributes and one-dimensional attributes increased, the level of overall customer satisfaction also increased. The customer satisfaction positively influences customer loyalty in medical service quality in Taiwan. The findings might reveal new insights for researchers dealing with quality of medical service and for hospital managers who devote resources exclusively to achieving highest possible levels of patient satisfaction.

• 한국주거학회논문집
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• 제25권4호
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• pp.125-133
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• 2014

The purpose of this study was to find the role of participation in common activities and satisfaction with common space in a tentative housing adjustment framework for Swedish cohousing residents, applying the housing adjustment behavior model of Morris and Winter (1978, 1996). The data used for this research were a subset of data Choi and Paulsson (2011) surveyed from 12 Swedish cohousing units. Number of 216 cases whose age was 40 and over were selected and analyzed with Pearson correlations and hierarchical linear regressions by SPSS. The regression analyses included four main concepts as endogenous variables, which were participation in common activities, satisfaction with common space, overall life satisfaction, and intention to move out. The results showed that participation in common activities raised satisfaction with common space and overall life satisfaction but reduced intention to move out. Meanwhile, satisfaction with common space diminished intention to move out but did not impact overall life satisfaction. When overall life satisfaction was added to the final regression model, the direct impacts of security reasons, participation in common activities, and satisfaction with common space on intention to move out disappeared. It may be concluded that participation in common activities and satisfaction with common space acted as intervening variables in the tentative cohousing adjustment framework. Even though this study leaves further research on specifying the framework, it may be noteworthy as a first attempt that explains the flow of main concepts. This study may broaden the possibility of empirical studies to develop an analytical path model of housing adjustment for cohousing residents.

• 보건의료산업학회지
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• 제9권3호
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• pp.31-42
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• 2015

Objectives : The purpose of this study was to examine the factors that affect employee satisfaction according to hospital size, job group and career at hospitals. Methods : Data were collected from 4,307 employees working at 5 university hospitals. Statistics were done with the SPSS program version 21.0. Results : There were significant differences in employee satisfaction according to hospital size, job group and career. Additionally, there were positive correlations between each of the factors for employee satisfaction and overall employee satisfaction. Multiple regression analysis showed that overall employee satisfaction was affected by factors such as job, communication, personnel and leadership according to hospital size, job group and career. Conclusions : The results of this study suggest that by identifying the differences in satisfaction of employees who are working in different circumstances and providing resources to satisfy employee needs, hospital employers can promote the growth of the hospital by reducing employee turnover.

• 한국식품조리과학회지
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• 제20권4호
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• pp.371-379
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• 2004

The purpose of this study was to identify factors associated with high satisfaction with foodservices in family restaurant. Accordingly, this study surveyed questionnaire concerning 20 measures of foodservice as well as major subject descriptors. The result of this study were as follows. KMO and Bartlett's test statistics showed that the data fitted factor analysis well. Results of factor analysis, average variance extracted estimates and shared variance showed that the convergent and discriminant validitys of 3 factors are supported, and cronbach's alpha showed that the internal consistency of 3 factors is supported. It was found that expensive groups, except gender groups and frequency of purchase groups, were differentially associated with high levels of overall satisfaction with foodservices. Multivariate analyses showed that satisfaction with service factor was the best predictor of overall satisfaction, followed by facilities factor. Three factors emerged from the logistic regression analysis as predictors of level of overall satisfaction. Overall, approximately 77% of university students could be correctly classified as being satisfied or unsatisfied. Finally, the results of the study provide some insights into the market-oriented types of foodservice marketing strategies or tactics to enable family restaurant to effectively manage and more competitive.

• 한국소음진동공학회논문집
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• 제16권10호
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• pp.1005-1013
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• 2006

A survey and auditory experiment on multiple residential noises such as floor impact, airborne, bathroom, drainage and traffic noises were conducted to develop a combined rating system and to establish criteria for multiple residential noises. Subjective reactions such as annoyance, activity disturbance, sleep disturbance, and satisfaction to overall noise environment and each residential noise were recorded. The effect of individual noise perception on the evaluation of the overall noise environment was also investigated. The survey results showed that satisfaction for floor impact noise most greatly affects the overall satisfaction for overall noise environment and annoyance most greatly affects the satisfaction for individual noise sources. Auditory experiments were undertaken to determine the percent satisfaction for individual noise levels. Result of auditory experiment showed that the noise level corresponding to 40 % satisfaction is 49 dB $(L_{i,Fmax,AW})$ for floor impact and is about 40 dB(A) for airborne, drainage and traffic noise. From the results of the survey and the auditory experiments, an equation for predicting the overall satisfaction for multiple noises was developed and a classification of multiple residential noises was proposed.

• 한국컴퓨터정보학회논문지
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• 제28권8호
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• pp.155-164
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• 2023

본 연구는 한국노동패널조사의 제24차 자료를 활용하여 생산연령 근로자의 요인별 직무만족도, 조직몰입도, 직무만족도, 전반적인 일자리 만족도 간의 관계를 구조방정식 모형으로 분석하고 검증하는 것이다. 연구 대상은 관측변수들의 값을 정확히 표기한 자 9,132명 중 2021년 당시 15세~64세의 생산연령에 해당되는 8,024명의 근로자이다. 연구 결과 요인별 직무만족도는 조직몰입도, 직무만족도, 전반적인 일과 일자리 만족도에 정적으로 의미 있는 영향을 미치는 것으로 나타났다. 또한 조직몰입도와 직무만족도는 전반적인 일과 일자리 만족도에 정적으로 의미 있는 영향을 미치는 것으로 나타났다. 이러한 결과는 노동 시장에서 다양한 유형의 근로자가 직면한 고유한 문제를 이해하고 해결하는 것의 중요성을 강조하여, 궁극적으로 조직 및 정책 결정권자가 근로자에게 효율적인 근로환경을 제공하는데 중요한 시사점을 제공할 것으로 본다.

• 한국항공운항학회지
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• 제19권1호
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• pp.74-87
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• 2011

This paper tried to research the relationship among the passenger's satisfaction and expectation of in-flight service quality, overall satisfaction and passenger's Loyalty by emphasizing on two groups of passengers and cabin crews from K-airline to find out which service quality area should be focused on for pursuing premium in-flight service. Such six service quality areas as in-flight equipment, food&beverage, duty-free sales, service ability, service image and specialized service were conceived and survey questions were made based on relevant previous researches. The analysis has used the data of 281 passengers and 336 cabin crews from K-airline. According to the analysis, in physical service factors, passengers perceive satisfaction from duty-free sales contributes to overall service satisfaction. However, cabin crews believed in-flight equipment and food&beverage are important to overall service satisfaction. In human service factors, both groups seemed to agree service ability and service image have a positive impact on overall service satisfaction. Among service satisfaction factors, the customer's satisfaction from cabin crew's service ability(service response, professional knowledge and foreign language skill) is also proven to be directly connected to customer loyalty.

• International Journal of Contents
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• 제9권1호
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• pp.71-80
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• 2013

The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.