• 마케팅과학연구
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• 제17권1호
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• pp.77-100
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• 2007

본 연구는 레스토랑 환경이 고객의 자발적 행위에 미치는 영향 그러고 이들 관계에 있어서 레스토랑 가치, 품질, 그리고 전반적 만족도의 매개역할을 실증적으로 검증하였다. 723명의 레스토랑 이용고객들을 대상으로 데이터를 수집하여 분석한 결과는 다음과 같다. 첫째, 메뉴특성이 레스토랑 가치와 품질에 유의한 영향을 미치는 것으로 나타났다. 둘째 종업원 서비스 특성이 레스토랑 가치의 매개역할을 통해서 레스토랑 품질에 유의한 영향을 미치는 것으로 나타났다. 셋째, 시설/분위기 특성이 레스토랑 가치와 품질에 유의한 영황을 미치는 것으로 나타났다. 넷째, 레스토랑 내 촉진 특성이 레스토랑 가치와 품질에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 레스토랑 가치는 레스토랑 품질과 전반적 만족도, 그리고 레스토랑 가치는 전반적 만족도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 전반적 만족도는 충성도, 참여, 그리고 협조 등 고객의 자발적 행위에 유의한 영향을 미치는 것으로 나타났다.

• Journal of Korea Trade
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• 제27권1호
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• pp.42-59
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• 2023

Purpose - As a leading source of foreign exchange and investment, tourism has grown in importance as a component of international trade. Accordingly, in recent decades much attention has been directed toward attracting foreign tourists and, in turn, positively affecting the recommendation intentions of foreign tourists. Despite such interests, there remains a dearth of empirical research on this issue. Moreover, prior research has focused primarily on the simple main effect of a certain factor on recommendation intentions. Therefore, the present study aims to (1) investigate the effect of overall satisfaction on the recommendation intentions of foreign tourists, and (2) examine the potential moderating effects of personal factors (i.e., age and destination image) on the association between overall satisfaction and recommendation intention. Design/methodology - Using a moderated moderation analysis of the data drawn from the 2018 International Visitor Survey conducted by the Korea Tourism Organization, this study proposes the three-way interaction effects of overall satisfaction, age, and destination image on recommendation intention. Findings - The findings of the study indicate that overall satisfaction is positively associated with recommendation intention and this relationship becomes stronger among younger tourists. The findings further indicate that the moderating effect of age on the relationship between overall satisfaction and recommendation intention depends on changes in the image of the destination. Specifically, the destination image exerts a positive moderating impact on the influence of age that moderates the overall satisfaction and recommendation intention relationship. Originality/value - Considering that the tourism economy has been severely affected by the current COVID-19 pandemic, this study contributes to a more accurate understanding of the factors affecting the recommendation intention, especially in times of crisis.

• 성인간호학회지
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• 제13권1호
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• pp.29-39
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• 2001

The purpose of this study was to identify factors influencing patient satisfaction and to evaluate the utility of patient satisfaction as an outcome indicator. The study was conducted by mailed questionnaire. The subjects were 900 patients discharged from adult nursing units in a tertiary teaching hospital. On the discharge date, questionnaires were distributed by two trained research assistants. The questionnaire developed by the researchers was based on Larson(1996)'s study, and consisted of 71 items with the following components: overall satisfaction, domain-specific satisfaction(administration process, hospital facility and environment, nurses, and doctors), patients' loyalty(intention to use the health care service of the hospital in the future), recommendation to others, health benefits, and demographic characteristics. Each item was rated using a five point Likert scale ranging from '1=strongly disagree' to '5= strongly agree'. The response rate was 43%(387/900). The satisfaction level with the health care service was generally high. Perceived health status was the only significant factor influencing satisfaction level. Satisfaction with doctors contributed the most to explaining overall satisfaction. Overall satisfaction was significantly correlated with patient loyalty, recommendation, to other and perceived health benefit. It was found that the score of satisfaction was positively correlated with the score of loyalty, recommendation, and health benefit. Therefore, patient satisfaction seems to be a good outcome indicator.

• 서비스연구
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• 제9권3호
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• pp.17-38
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• 2019

최근 공유 경제 문화의 확산으로 소비자의 소비문화가 소유가 아닌 공유로 변화하면서 2030세대를 중심으로 공유 문화가 확산되고 있다. 그러나 차량공유경제시장은 급속도로 성장하는 반면 현재까지 카쉐어링 서비스에 대한 소비자의 행동과 관련된 연구는 많이 진행되지 않았다. 앞으로의 시장성장 가능성을 본다면 카쉐어링 서비스에 대한 서비스품질과 소비자의 이용행태에 관한 연구는 그 의미가 크다고 볼 수 있다. 본 연구는 공유경제(sharing economy)부문의 대표 업태인 카쉐어링 서비스에 대한 전반적인 서비스평가에 관한 연구로 서비스품질 만족도, 서비스상품 만족도, 서비스체험 만족도의 세 부문을 가지고 종합만족도에 미치는 영향을 알아보고자 하였다. 각 부문의 차원이 서비스만족도에 미치는 영향력을 카쉐어링 브랜드별로 살펴보고 추가로 이용자의 성별과 이용목적을 구분하여 종합만족도에 미치는 영향력을 분석하였다. 분석결과 서비스품질만족도, 서비스상품만족도, 서비스체험 만족도가 종합 만족도에 미치는 영향은 유의하고, 서비스품질 만족도가 가장 큰 영향을 미치는 것으로 나타났다. 서비스품질 차원은 모든 차원에서 만족도에 영향을 미치는 것으로 나타났다. 서비스상품의 차원 중 차고지 접근성 및 차량정비가 만족도에 큰 영향을 미치는 것으로 나타났다. 마지막으로 서비스체험의 차원 중 긍정감정이 부정감정보다 만족도에 미치는 영향이 더 큰 것으로 나타났다. 이용자 성별에 따른 종합만족도에 미치는 영향력의 차이는 여성이 높게 나타났고 이용목적의 유형 중 여행, 데이트 및 친구만남의 목적으로 서비스를 이용할 때 만족도가 높게 나타나는 것으로 확인되었다. 또한 카쉐어링 서비스의 관리적 함의를 제시한다.

• 대한지역사회영양학회지
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• 제10권3호
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• pp.331-340
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• 2005

The purpose of this study was to provide basic data to improve college food service satisfaction with sanitary, environment and service by comparing 2 contract-managed and 2 self-operated college food services in Daejeon and Chungnam area. According to the results, sanitation and environment satisfaction degrees of contract-managed college food services were higher than those of self-operated food services. The satisfaction degrees with service were also higher in contract-managed food services than self-operated food services except the category of quick food delivery. In all categories comprising the food service satisfaction, the satisfaction degrees were lower in female students than in male students. There were more negative self-perceived clinical symptoms in female students than male students. The higher the negative self-perceived clinical symptoms scores were, the lower the satisfaction degrees with food service were, which suggests that かe health state of students was one of the factors that influenced college food service satisfaction. There was no difference between contract-managed and self-operated food services in terms of satisfaction with overall food taste and overall satisfaction degree. The average satisfaction degree for the contractmanaged food services in terms of price relative to food quality was lower than that for self-operated food services. According to stepwise multiple regression analysis, 'overall food taste', 'price relative to quality', 'kindness of employees', 'coping with proposed opinions' and 'quicknless of food delivery' in decreasing order, were the most relatively important attributes for overall satisfaction. There should be further studies on important management factors to improve satisfaction with sanitary, environment and service by self-operated college food service.

• 설비공학논문집
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• 제24권5호
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• pp.443-453
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• 2012

This study examines visual perception and spatial satisfaction according to lighting conditions. Field measurements and surveys were performed in three rest space of university buildings where various lighting conditions were employed. Results indicate that overall impression of space improved when low color temperature, such as 3,000 K governed overall lighting environment and accent lighting was used for wall surfaces. Lighting conditions that kept uniform illuminance levels using area light sources containing fluorescent lamps with 6,500 K failed to keep favorable spatial satisfaction for space. High color temperature was not recommended for lighting in rest space. Asymmetrical illuminance levels formed by low color temperature such as 3000 K is recommended to keep positive mood and improve spatial satisfaction in rest space. Overall impression of the space was influenced by visual comfort, color temperature, spatial satisfaction and brightness. Spatial satisfaction for space was effectively impacted by psychological comfort, color temperature and overall impression for lighting conditions. Psychological comfort in space was influenced by color temperature, spatial satisfaction and visual annoyance from reflected light.

• 복식문화연구
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• 제22권5호
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• pp.728-742
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• 2014

This study aimed to investigates the effects of self-assertiveness and appearance satisfaction on psychological well-being (personal growth, purpose in life, self acceptance, environmental mastery, autonomy and interpersonal relations), and find out if there exists any causal relationship among each variable in the process. For data collection, a questionnaire was administrated from April 23 to May 13, 2012 in the city of Gwangju, Korea. The subjects were women in their twenties and thirties. 359 women responded to it. The results were as follows. First, overall self assertiveness had positive effects on appearance satisfaction which, in turn, turned out to have overall positive effects. Second, the overall effects of self assertiveness on psychological well-being turned out to have positive effects. Third, overall appearance satisfaction had positive effects on psychological well being. Forth, the effects that self assertiveness had on psychological well-being mediated appearance satisfaction and appeared to be partly insignificant. The implications and the direction of this research should be discussed in the future study so that it can improve personal psychological well-being by finding out other variables aside from self assertiveness, appearance satisfaction.

• 대한한의학회지
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• 제33권1호
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• pp.1-11
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• 2012

Objectives: This study evaluated students' satisfaction with education in traditional Korean medicine. We included analysis of the factors affecting students' satisfaction. Methods: The questionnaires were developed and distributed to Korean medicine students asking students' satisfaction in seven categories of education: overall satisfaction, curriculum, professors, lecture and practical sessions, grades and evaluation, student activities, and facilities and environment. The responses were analyzed statistically. Results: The score of overall satisfaction of students was 2.69 on average. There was significant correlation between overall satisfaction level and individual factors of the students such as academic year, the timing and the motive of deciding to enter the Colleges of Korean Medicine. Generally, students' satisfaction increases as the number of students per professor decreases. Conclusions: To increase students' satisfaction, the educational environment and the curriculum should be improved. Also, regular assessment of students' satisfaction is demanded.

• 가족자원경영과 정책
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• 제2권1호
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• pp.167-180
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• 1998

This study examines health and life satisfaction of the married female production workers(Mfpw). The data of 370 Mfpw in manufacturing sector in Taegu are collected by using questionares in August, 1995. Health scale measured by Todai Health Index is composed physical health and mental health. There are three satifsfaction areas-individual life satisfaction, family life satisfaction, and job satisfaction-in the overall life satisfaction scale. The findings of this study are as follows: 1) Mfpw’s total health conditions are poor. Especially physical health is worse than mental health. Physical health is influenced by age and purpose of attaining job, while mental health is influenced by purpose of attaining job. Mfpw who get the job for family financial needs have poor physical and mental health. 2) The overall life satisfaction level of Mfpw is lower than middle point : their family life satisfaction level is the heigest and their individual life satisfaction level is the lowest. Family income, purpose of attaining job and work place environment have effect on the level of overall life satisfaction. Mfpw who have the higher family income, get the job by non-economic motivations and work in good work place environment show the higher life satisfaction level.

• 한국병원경영학회지
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• 제10권4호
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• pp.23-50
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• 2005

The main objectives of this study are to compare the regional differences and to analyse the affecting factors of customer satisfaction. The subjects are 9 hospitals(5 Daegu region, 4 Seoul region) patient satisfaction index that were surveyed the 2004 Hospital Accreditation Program performed by KHIDI(Korea Health Industry Development Institute) and MOHW(Ministry of Health and Welfare). The sample used in this study consisted of 450 inpatients and 454 outpatients. The survey instrument is composed of physical environment items, physician factors, nursing staff factors, ancillary staff factors, administrative procedure items, and quality of hospital stay items. And overall satisfaction, intent to revisit, and intent to recommend as dependent variables are measured. Basically, the reliability and validity of survey items was evaluated. And the T-test was performed to compare regional differences of customer satisfaction. Finally to analyse the affecting factors on overall satisfaction, and customer loyalty(intent to revisit and intent to recommend), the multiple regression analysis was used. This study shows firstly, the Daegu region's patient satisfaction level of inpatients and outpatients is lower than Seoul region. Especially, nursing staff factors and quality of hospital stay items are very low on inpatient's satisfaction. Also all independent variables except the sufficiency of goods in hospital stand are very low on outpatient's satisfaction. Secondly, as a result of multiple regression analysis, ancillary staff factors(Beta=0.281) have a significant effect on overall satisfaction of inpatient cases in Daegu region. In regard to intent to revisit and intent to recommend, physical environment factors have a significant effect. Thirdly, in Seoul region, physical environment factors(Beta=0.430) have a significant effect on overall satisfaction of inpatient cases. In regard to intent to revisit and intent to recommend, administrative procedure items and nursing staff factors have a significant effect, respectively. In conclusion, these results indicate that hospitals in Daegu region make an effort to improve the customer satisfaction level, especially, of physical environment factors on inpatients and administrative procedure factors on outpatients