• 한국산업정보학회논문지
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• 제11권2호
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• pp.29-39
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• 2006

온라인 쇼핑몰을 운영함에 있어서 서비스 품질과 신뢰는 매우 중요한 사안이다. 본 연구는 온라인 서비스 품질과 신뢰가 고객만족과 충성도에 미치는 영향을 살펴보고, 그 상대적 영향력을 분석하는데 초점을 맞추었다. 아울러 온라인 상황에서 서비스 품질의 여러 요소가 전반적 서비스 품질에 미치는 영향과 신뢰의 여러 요소가 전반적 신뢰에 미치는 영향을 분석하였다. 그 결과, 전체적으로 서비스 품질보다 신뢰가 더 큰 영향력을 미치고 있음을 밝혔다.

• 한국치위생학회지
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• 제7권1호
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• pp.15-30
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• 2007

The main objective of this study is to investigate the improvement of the quality of dental health based on the dental service satisfaction factors of the old dental prosthesis patients of more than 60 years of age who use the dental institutes including dental hospital, clinic, and public health center and to identify the interest in the dental prosthesis as changing paint. Across the country through a questionnaire survey of a question and answer type conducted by the trained dental hygienists or dentist's. Major results of the empirical analysis are as follows. 1. looking at variation of the variables of socio-demographic features of the respondents, the group of female, age distribution of 60-65, average monthly income of 0.5-1 million Won, and schooling background of college showed significant difference. And the prosthesis treatment in terms of the purpose of isiting a dental institute, and the dental clinic in terms of the type of visiting dental institute showed a remarkably significant difference. 2. looking at variation of variables of the general features of the respondents, a prosthesis satisfaction service in terms of age showed significant difference: a prosthesis satisfaction service, dental staffs' service and dental facilities' service in terms of average monthly income showed significant difference: the entire conditions except for the dental facilities' service in terms of schooling and general features showed significant difference: and in terms of the purpose of visiting dental institute, it showed no significant difference. In terms of a visiting dental institute, the prosthesis satisfaction service, dental facilities, overall level of satisfaction, result of treatment, word of mouth and revisit showed significant difference. 3. looking at variation of the variables of post-installation prosthesis satisfaction of the respondents, the prosthesis satisfaction service, dentist's dental service, staffs' service, dental facilities' service and revisit in terms of the prosthesis type: and the prosthesis satisfaction service, word of mouth, revisit and overall level of satisfaction from the perspective of serious concern showed significant difference. The prosthesis satisfaction service and dentist's service in terms of the solving the economic burden: and the entire variables in terms of dissatisfaction elements showed a similar level of significant difference 4. in regard to the satisfaction of dental service and the change of the recognition of prosthesis patients, it was revealed that the level of dental prosthesis satisfaction of the respondents was closely related to the dentist's service, staffs' service, and dental facilities' service. Finally, looking at the influence of the dental service on the treatment result, satisfaction, word of mouth, revisit and the overall satisfaction level, it was revealed that they had a great impact on the prosthesis satisfaction service.

• 사회복지연구
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• 제42권1호
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• pp.151-177
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• 2011

바우처 사회서비스가 확대되면서 서비스 성과가 강조됨에 따라 성과평가에 대한 학문적·실천적 관심도 증가하고 있다. 이에 이용자들의 서비스 만족도 조사가 확대되고 있으나 아직 바우처 서비스 이용자들을 대상으로 한 만족도에 대한 연구는 체계적으로 진행되지 못하고 있다. 이에 본 연구는 보건복지부에서 시행하고 있는 지역사회서비스투자사업(지역개발형)의 바우처 서비스 이용자를 대상으로 하여 서비스 만족도 지표를 개발하려는 연구목적으로 진행되었다. 분석자료는 2009년 5월 현재 지역개발형 바우처 서비스 이용자 1800명을 대상으로 한 설문을 활용하였다. 기존의 만족도 연구에서 사용되고 있는 만족도의 유형과 측정방식, 측정도구를 정리하고 바우처 특성을 반영한 요소만족도 지표를 구성하였다. 우선 요소만족도 구성문항들은 문항분석과 신뢰도 분석을 통해 동질적인 문항들로 구성되어 있음이 확인되었다. 요소만족도와 체감만족도를 활용하여 종합만족도를 도출하였으며 수렴타당도와 판별타당도 평가를 통해 만족도 평가도구로서의 타당성을 확인하였다. 본 연구 결과, 종합만족도를 산출하는 방식에 있어 체감만족도를 요소만족도의 가중치 선정에만 활용하는 방식과 체감만족도를 요소만족도의 가중치 선정뿐만 아니라 종합만족도 합산시에도 중복적으로 사용하는 방식 간에 있어서 만족도 지수의 차이가 거의 없음이 확인되었다.

• 동아시아식생활학회지
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• 제18권4호
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• pp.624-632
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• 2008

This study was conducted to estimate the drift of change for in Kimchi purchases, and to contribute to the efforts to improve the quality improvement of Kimchi sold at markets. Questionnaires were distributed to 450 adults, and 396 samples were statistically analyzed. There were significant differences in the average values of importance and satisfaction. Based on analyses of the 14 factors, the level of satisfaction was significantly lower than the level of importance. Importance-factors such as 'taste' ($4.56{\pm}0.81$) and consistency of 'quality' ($4.37{\pm}0.79$) are very important to consumers, whereas 'package volume' ($3.79{\pm}0.91$) and 'price cutting' ($3.84{\pm}1.01$) are rarely considered by consumers. Fourteen significance factors were three factors. Overall significance for selection attributes when purchasing Kimchi differed according to gender, age and marital status. Fourteen satisfaction factors were extracted to four factors. Overall satisfaction for selection attributes when purchasing Kimchi differed according to martrial status. Total satisfaction with selection attributes when purchasing the food was greatly affected by its quality and packaging. These findings confirmed that Kimchi products should be diversified and active marketing should be carried out if Kimchi is to become a global product.

• The Journal of Korean Physical Therapy
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• 제30권4호
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• pp.151-157
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• 2018

Purpose: This study was conducted to identify the characteristics of physical therapy service utilization and user satisfaction depending on the experience with therapeutic exercise or ultrasound intervention among elderly persons using senior centers. Methods: The subjects were adults aged over 60 years (total 215) recruited in 40 senior centers located in each province in South Korea. Subjects responded to questions concerning overall demographics factors, utilized characteristics of physical therapy service and 12 variety user satisfactions with effectiveness, facilities, and therapist using a survey instrument. The collected data were analyzed by Fishers' exact tests and t-tests using the SPSS 21.0 program to compare the results of elderly persons who had or had not experienced exercise therapy or ultrasound therapy. Results: The participants that experienced ultrasound therapy or therapeutic exercise reported significantly higher overall results pertaining to effectiveness of physical therapy and a clear explanation from physical therapist's satisfaction than those who were non-experienced. Satisfaction with pain relief was significantly higher among elderly who experienced therapeutic exercise than those who did not. Those who underwent ultrasound therapy showed significantly higher satisfaction with facilities and location than those who did not. Conclusion: The results of this study suggest that satisfaction among users differs by type of physical therapy. In the future, physiotherapy services provided in senior centers needs to be designed to improve the effectiveness of physical therapy, professionalism of physical therapists and comfort of facility.

• Journal of the Korean Association of Oral and Maxillofacial Surgeons
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• 제40권3호
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• pp.130-134
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• 2014

Objectives: The goal of this study was to estimate the overall satisfaction level of dental implant patients and further evaluate factors influencing satisfaction. Materials and Methods: Self-administered questionnaires were mailed to patients who received dental implant therapy at Seoul National University Bundang Hospital (Seongnam, Korea) from October 2003 to April 2005. The main portion of the questionnaire was shared to evaluate the level of satisfaction with implant therapy. The questionnaires contained evaluations of influencing factors, which were classified as pain-related, service-related, and complication-related. Results: The responses from 93 patients (41 males, 52 females) with a total of 325 implants were included in the analysis, and the mean score for overall satisfaction level with implant therapy was 8.26. Female patients showed higher visual analogue scale (VAS) scores for both pain during (P=0.000) and after implant surgery (P=0.016). Male patients showed more 'negative' values for the reasonability of treatment cost (P=0.008) and the adequacy of the treatment period (P=0.022). Conclusion: The subjective satisfaction of patients was influenced by various factors, especially complication-related factors.

• 한국전자거래학회지
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• 제9권3호
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• pp.169-190
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• 2004

본 연구는 기대불일치 이론에 근거하여 웹 사용자들의 정보 품질에 대한 기대수준은 어떠하며 또한 기대에 대한 지각 성과수준은 어떠한지 그리고 이들 변수 간에는 어떠한 인과관계가 있는지를 파악하고자 실증분석 하였다. 연구결과를 요약하면 첫째, 웹 정보 품질의 기대는 동화효과에 의해 지각된 성과에 正(+)의 영향을 미치는 것으로 나타났으며, 기대일치성에는 正(+)의 영향을 미치는 것으로 나타났다. 둘째, 웹 정보 품질의 지각된 성과가 기대일치성에 正(+)의 영향을 미치는 것으로 나타났으며, 웹 정보 품질만족에 正(+)의 영향을 미쳤으며, 웹 정보 품질만족이 전반적인 총체적 만족에 正(+)의 영향을 미치는 것으로 나타났다.

• 한국병원경영학회지
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• 제3권1호
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• pp.165-191
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• 1998

The objectives of this research are 1) to identify different motivation of choice for each National University hospitals 2) to examine the factors influencing the patients' satisfaction, 3) and to investigate that the patients' satisfaction effects the hospital re-choice and recommendation on seven National University's hospitals. The data for this analysis were collected by questionnaire survey. Totally 852 interviews were conducted. The major statistical methods used for the analysis are paired t-test, factor analysis, x2-test, and multiple regression. We find that satisfaction level is a function of not only the quality of medical service but also non-medical service. The main results of research are follows: 1) The most important factor of hospital choices is 'the trust and fame as National University hospitals'; 2) Overall satisfaction of inpatients is turned to be influenced by the doctor's services, nurse's services, environment, and convenience. And overall satisfaction of outpatients is also found to be influenced by the waiting time for lab test; 3) Highly satisfied patients preferred to revisit and to recommend to others.

• 한국지역사회생활과학회지
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• 제17권1호
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• pp.67-77
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• 2006

This study was conducted to investigate the degree of visitors' expectation and satisfaction with foodservice qualities in the rural theme villages. The subjects were 210 participants in the rural theme villages of Gyeongsangbuk-do. The results of this study consisted of three major parts: sociodemographic characteristics, visitors' visiting behavior, the analysis of visitors' expectation and satisfaction. 98.8% of the subjects were accompanied by children and most respondents had the intention of revisiting. The foodservice qualities with the highest expectation scores were 'food freshness' (3.76 point) and those with the highest satisfaction scores were 'friendly employee' (4.14 point). According to the overall attributes, visitors' satisfaction was higher than expectation. 'Food taste' and 'Local food' were the relatively most important attributes for overall satisfaction in the rural theme village.

• 복식문화연구
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• 제20권3호
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• pp.378-391
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• 2012

Loyalty programs are used by many fashion firms as marketing tools for reducing customer switching and increasing customer loyalty in keen market competition conditions. The purpose of this study is to explore and propose an effective implementation of a loyalty program for a targeted fashion firm's customers by grasping their perceived value of and satisfaction with the loyalty program. Questionnaires were administered to 329 college students in Gwangju. For data analysis, factor analysis, Chronbach's ${\alpha}$, correlation analysis, and a Structural Equation Model using the LISREL 8.30 program were applied. The results were as follows. First, the degree of perceived value of the loyalty program was classified according to cash value, convenience of use, aspirational value, and suitability of use. The aspirational value and cash value significantly affected the students' satisfaction with the loyalty program, but the convenience of use and suitability of use were not significant. Second, higher satisfaction with the loyalty program was related to higher overall customer satisfaction but did not affect customer trust and loyalty. Finally, higher overall satisfaction was related to customer trust but did not affect customer loyalty, and higher trust affected customer loyalty.