• 동아시아경상학회지
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• 제10권3호
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• pp.75-91
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• 2022

Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

• 가정과삶의질연구
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• 제33권5호
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• pp.37-53
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• 2015

The purpose of this study is to examine the differences in perceived time pressure between employed and non-employed married women in Korea. The sample of married couple from the Korean Time Use Survey 2009 (n = 6,948 couple diaries) was used to examined the difference in the level of perceived time pressure over the life cycle of two group. This study also investigated the married women's time use, husband's time use as well as hour of domestic outsourcing and whether such factors are associated with lowering perceived time pressure of married women. Results showed employed wives felt almost 3 times more time pressed than non-employed wives, and the gap mostly remained over different life cycles. Total work hours were associated with increasing the time pressure of both groups of women, while regenerating time was associated with ameliorating time pressure. The result suggests that the time pressure gap between employed and non-employed wives can be partly due to the relative length of total labor hours and regenerating time among the two groups. Ordered logit analysis revealed that husband's paid work hours were not associated with wive's feeling rushed, but husband' unpaid work hours were positively linked with time pressure of their wives. Results indicated if employed or non-employed wives are feeling very busy, there is a high chance that husband might give them some help. We found employed wives spend more hours on housework outsourcing, and purchasing goods for housework was not associated with lowering the feeling of pressure of employed wives. There were both similarity and difference in factors associated with women's feeling pressed among employed and non-employed wives. It implies that social process and it's strategies to alleviate the time pressure can be different by women's employment status.

• 가족자원경영과 정책
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• 제25권1호
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• pp.47-61
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• 2021

본 연구의 목적은 생애주기 한 가운데에서 역동적인 변화를 맞이하고 있는 중년세대의 가사노동 트렌드를 분석함으로써 이들이 변화에 어떻게 대처하고 적응해나가는지 살펴보는 것이다. 본 연구에서는 주목한 중년세대는 코호트별로 베이비붐세대나 X세대를 포함하고, 연령별로는 40-50대를 중심으로 하였다. 연구방법은 문헌연구로, 기본적으로 통계청의 생활시간조사자료를 통해 가사노동시간의 추이를 분석하고, 각종 시장조사자료, 연구보고서, 신문기사 검색을 통해 가사노동 트렌드를 분석하였다. 가사노동이란 가족원에 의해 가족원을 위해 수행되는 무보수의 활동으로 시장에서 재화나 용역을 구입함으로써 대체될 수 있는 활동이다. 본 연구는 기술과 산업의 발전에 따라 급속하게 성장한 가전시장과 가사대체 상품 및 서비스가 가사노동 효율화에 어떠한 영향을 미쳤는지에 초점을 맞추고 중년세대의 가사노동 변화 트렌드를 살펴보았다. 기존의 세대와 다른 특징을 가진 중년세대의 가사노동 트렌드 변화를 살펴보는 것은 향후 시장동향을 예측하고 중년세대의 삶의 질 향상을 지원하는 가족정책에 대한 시사점을 도출한다는 점에서 의의가 있다.