• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.75-91
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• 2022

Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

• Journal of Families and Better Life
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• v.33 no.5
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• pp.37-53
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• 2015

The purpose of this study is to examine the differences in perceived time pressure between employed and non-employed married women in Korea. The sample of married couple from the Korean Time Use Survey 2009 (n = 6,948 couple diaries) was used to examined the difference in the level of perceived time pressure over the life cycle of two group. This study also investigated the married women's time use, husband's time use as well as hour of domestic outsourcing and whether such factors are associated with lowering perceived time pressure of married women. Results showed employed wives felt almost 3 times more time pressed than non-employed wives, and the gap mostly remained over different life cycles. Total work hours were associated with increasing the time pressure of both groups of women, while regenerating time was associated with ameliorating time pressure. The result suggests that the time pressure gap between employed and non-employed wives can be partly due to the relative length of total labor hours and regenerating time among the two groups. Ordered logit analysis revealed that husband's paid work hours were not associated with wive's feeling rushed, but husband' unpaid work hours were positively linked with time pressure of their wives. Results indicated if employed or non-employed wives are feeling very busy, there is a high chance that husband might give them some help. We found employed wives spend more hours on housework outsourcing, and purchasing goods for housework was not associated with lowering the feeling of pressure of employed wives. There were both similarity and difference in factors associated with women's feeling pressed among employed and non-employed wives. It implies that social process and it's strategies to alleviate the time pressure can be different by women's employment status.

• Journal of Family Resource Management and Policy Review
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• v.25 no.1
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• pp.47-61
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• 2021

The purpose of this study is to analyze the trend of changes in household labor among middle-aged generations who are facing dynamic changes in the middle of their life cycle. The research method is a literature study that examines and analyzes related data. Specifically, it aims to analyze the basic characteristics of middle-aged generations and trends in household labor, which are revealed through Time Use Survey, market trend reports, newspaper articles, and books. From the perspective of family resource management, housework is an unpaid activity performed by and for family members, and is an activity that can be replaced by purchasing goods or services from the market. This study focuses on the rapid growth of the home appliance market that replaces housework with the development of technology after industrialization, and how the change of technology affected the efficiency of housework. In addition, the composition and characteristics of middle-aged generations greatly changed according to changes in family structure, form, and family value. Examining the current state of housework and changing trends of middle-aged generations, which have different characteristics from previous generations, is significant in that it can predict future market trends and suggest implications for family policies that support the improvement of the quality of life of middle-aged generations.