• 제목/요약/키워드: Outdoor Activities

검색결과 412건 처리시간 0.027초

아웃도어 브랜드에 대한 소비자의 공동체의식이 행위적 몰입, 구매만족도 및 재구매의도에 미치는 영향 (The effects of consumers' sense of community regarding outdoor brand on behavioral commitment, purchasing satisfaction, and repurchasing intention)

  • 장은정;안인숙;이은진
    • 복식문화연구
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    • 제23권5호
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    • pp.906-921
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    • 2015
  • This study analyzed the effects of consumers'sense of community regarding outdoor brands on behavioral commitment, purchasing satisfaction, and repurchasing intention and analyzed the effects of behavioral commitment and purchasing satisfaction on repurchasing intention. Additionally, this study analyzed the differences in sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of outdoor consumers'consumption values. A survey was conducted from July 20th to 30th, 2015, and 527 responses were used for the analysis. The results of this study are as follows. First, consumers'sense of community regarding outdoor brands was classified into mutual influences, sufficiency necessity, emotional connectedness, and sense of belonging. Second, outdoor consumers'sense of community had positive impacts on behavioral commitment, purchasing satisfaction and repurchasing intention. Third, outdoor consumers'behavioral commitment and purchasing satisfaction had positive impacts on repurchasing intention. Fourth, there were differences in the outdoor consumers'sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of consumption values. Therefore, outdoor brands can strengthen the relationship with customers considering values and behavior, suggesting the need for a strategy that promotes consumers'sense of community with sustainable management activities that save the environment and local community.

야외교육활동 안전사고 담론에 관한 미디어 프레이밍 고찰 : 사설해병대 캠프사고 보도 사례를 중심으로 (A Review of Media Framing on the Discourse of Safety Accidents Occurring during Outdoor Educational Activities : Focusing on the Press Release Example of Marine Corp Camp)

  • 이우진;임태성
    • 한국콘텐츠학회논문지
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    • 제16권9호
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    • pp.726-738
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    • 2016
  • 본 연구는 야외체험활동에 관한 안전 담론에 대한 미디어 프레이밍의 관련성을 탐색고자 2013 해병대 캠프 사고를 연구대상으로 선정하여 분석하였다. 설정 기간은 해병대 체험캠프가 급격히 증가한 대한민국의 천안함 폭침 사건 일인 2010년 3월 26일부터 해병대 캠프 사고 발생 후 2013년 7월 21일까지 보도된 뉴스보도 데이터에서 제공하는 검색사이트를 통해 수집하였다. 또한, 사건 발생 전 138건, 사건 발생 후 73건, 총 211건의 자료를 귀납적 분석을 하였다. 연구 결과 해병대 캠프 보도는 크게 사건전과 후로 나누어져 긍정적 미화 프레이밍과 부정적 프레이밍으로 구분된다. 구체적으로 사고 발생 전의 프레이밍은 야외체험 활동에 관하여 극기체험을 통하여 인내심과 자립심을 키움으로써 자존감을 높이고 더 나아가 사회구성원으로서 협동심을 고취할 수 있는 최고의 교육프로그램으로 확대하여 해석하는 경향을 보였다. 이어 사고 발생 후에는 늘 그렇듯이 안전 불감증 문제를 공론화시키는 양상을 보였다. 이러한 미디어의 이중적 보도 행태의 프레이밍은 자칫 우리 사회가 요구하는 안전 문화 확산에 걸림돌이 될 것으로 사료 되며, 이에 언론은 보도 시 좀 더 냉철하고, 객관적인 태도가 필요하다.

Gender and Age Differences in Triple Media Usage Related to Outdoor Apparel Purchases

  • Yoon, Jae-ik;Kim, Hanna
    • 한국의류학회지
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    • 제39권5호
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    • pp.683-694
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    • 2015
  • This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

실외놀이터 환경 특성과 아동 놀이행동과의 관계성 - 대전지역 어린이집의 사례분석을 중심으로 - (A Case Study on the Relationship between Children's Play Behaviors and Outdoor Play Environments of Child Care Center in Daejeon)

  • 최목화;변혜령
    • 한국생활과학회지
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    • 제15권6호
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    • pp.919-935
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    • 2006
  • The purpose of this study was to analyze the relationship between outdoor play environments and child's play behaviors. The data were collected by field measurement survey, and non-participatory observation from 9 child care centers in Daejeon. The field measurement survey were conducted from June 20 to July 20, 2004, whereas non-participatory behavior observation were conducted from September 2 to October 10, 2004. The major results showed the following. 1) The characteristics of outdoor play environment in child care centers showed that most of them were too small and did not use the adequate surfacing to play various activities. In many cases, outdoor play settings was made of play equipment setting, play props and manipulative settings, and tree/vegetation. 2) Child's play behavior has been focused on functional play activity and construction play activity. 3) The relationship between outdoor play environments and child's play behaviors showed that small outside play environment with monotonous construction and multi-complex play equipments produced functional play behaviors on children. On the other hand, where various play areas were put together, we could observe relatively diverse play behaviors. However, in some cases, despite the small and monotonous play area, diverse play behaviors were observed. These playgrounds at least differed from others in that they provided the place where multi purpose play was possible. This finding shows that multi purpose play areas can be an alternative in small playground environment.

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노인주거시설 외부공간의 이용행태 및 요구도 평가 (An Evaluation of Outdoor Living Environments for the Elderly: User Behavior and Demand)

  • 이시영
    • 한국조경학회지
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    • 제35권3호
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    • pp.1-12
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    • 2007
  • This study aims to examine the existing conditions of elderly housing facilities and to understand the characteristics and types of outdoor living environments utilized by the elderly. To achieve this, this study relied on two methods: a descriptive method of researching publications and related scholastic writings, and an empirical study that included a survey of present conditions and interviews with the elderly and their nursing care providers. Additionally, evaluation of usage patterns and physical traces were carried out in twelve cases. First, the study showed that all of the facilities, which are fixed in particular areas, had difficulty providing spatial diversity that met the needs of residences. This means that these areas lack flexibility. Activity programs were, however, carried out in a lively manner in well-equipped spaces. Second, an evaluation of outdoor living environments showed that basic facilities were more than adequate, in general. Consideration of resident's physical strength and taste, however, was evaluated as low, indicating that facilities and spaces should be considered to reflect the ages, physical capacity, diverse tastes and hobbies of the elderly, as well. Third, examining the usage patterns of outdoor living activities of residents, the purposes of using outdoor spaces of elderly housing facilities were mainly 'to take a walk' and 'to engage in simple physical exercise' and the walkway, simple sports facilities, and building entrances were highly utilized. The importance of outdoor living environments values was a mean of 4.07 and satisfaction was 4.17. This indicates that residents thought that outdoor living environments are very important and currently satisfied with them.

Tailored Sun Safety Messages for Outdoor Workers

  • Sajjad S. Fazel;Shelby Fenton;Nicole Braun;Lindsay Forsman-Phillips;D. Linn Holness;Sunil Kalia;Victoria H. Arrandale;Thomas Tenkate;Cheryl E. Peters
    • Safety and Health at Work
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    • 제14권1호
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    • pp.43-49
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    • 2023
  • Background: Messaging surrounding skin cancer prevention has previously focused on the general public and emphasized how or when activities should be undertaken to reduce solar ultraviolet radiation (UVR) exposure. Generic messages may not be applicable to all settings, and should be tailored to protect unique and/or highly susceptible subpopulations, such as outdoor workers. The primary objective of this study was to develop a set of tailored, practical, harm-reducing sun safety messages that will better support outdoor workers and their employers in reducing the risk of solar UVR exposure and UVR-related occupational illnesses. Methods: We adapted a core set of sun safety messages previously developed for the general population to be more applicable and actionable by outdoor workers and their employers. This study used an integrated knowledge translation approach and a modified Delphi method (which uses a survey-based consensus process) to tailor the established set of sun safety messages for use for outdoor worker populations. Results: The tailored messages were created with a consideration for what is feasible for outdoor workers, and provide users with key facts, recommendations, and tips related to preventing skin cancer, eye damage, and heat stress, specifically when working outdoors. Conclusion: The resulting tailored messages are a set of evidence-based, expert- approved, and stakeholder-workshopped messages that can be used in a variety of work settings as part of an exposure control plan for employers with outdoor workers.

韓國의 歷代茶具에 關한 硏究 (A Historical Study on the Korean Tea Utensils)

  • 이혜자
    • 동아시아식생활학회지
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    • 제3권1호
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    • pp.37-49
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    • 1993
  • The results obtained form this study are as follows(For examples : ) 1. The tea wares for hwarang were entirely different from those appearing in Lu yu's ch'a ching as they were creatively developed by hwarang to suit outdoor sue in their outdoor activities as a disciplinary training. 2. In analysis of Korea's traditional ceramics starting for koryo down to choson in its pattern, most Korean ceramics corresponded with the golden rule completely and the rest were quite close to it.

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농촌 부엌의 개선 및 표준화에 관한 연구(II) (Improvement and Standardization of Rural Korean Kitchen Space: Field Survey on Spaces used for Cooking and Dining(II))

  • 지순;윤복자;윤정숙;최병숙;박은선
    • 대한가정학회지
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    • 제29권3호
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    • pp.97-111
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    • 1991
  • The purpose of this study was to identify kitchen and non-kitchen use of space for cooking and dining. Three rural villages, Kum-sung Ri, Young-san 1 Ri, and Yu-bang 2 and 5 Ri were selected for this study. Present and past use of space for cooking and dining was investigated by the field survey method. The major findings were that : 1) Both the kitchen and other space such as the outdoor courtyard(madang) were the space for cooking. 2) Dining activities took place in ondol rooms, the wooden floor room(maru), outdoor court yard(madang) and kitchen. In the winter eating activities took place in the kitchen where heating is provided. Many village people ate at a Western style or at a Korean style dining table(papsnag) in the kitchen. 3) Compared with study I, the present research found similar use of space for cooking and eating, with slight differences in space for eating.

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중국 용정지방 달라재 전통농가의 작업 행위 조사연구 (Working Activities of the Dallajae Traditional Farmhouse in Lungching, China)

  • 박남희;고도임
    • 한국주거학회논문집
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    • 제9권3호
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    • pp.119-131
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    • 1998
  • This paper is a part of "The Study of the Traditional Korean Ethnic Farmhousing in Yanbian, China". The purpose of this study focuses on Korean farm house and is twofold: 1) to survey the working space and storage space for tools: 2) to investigate the daily use of space according to the different work activities. It is based on a survey of 124 households in the farm villages of Lunching, China. Survey research methods included a field study in Dallajae. A questionnaire was used to conduct this study. the study found that the working space for the koran farm family is divided into an indoor area and outdoor area. The indoor space includes working areas where the families live their daily life, cook, launder, clean, mange the house keeping, usually stare the grain. The outdoor space includes areas to store the grain, farm tools, rice box, shelves and other things such as sewing machine, iron, and tools used for cleaning the house and for farming. The center of life and work for the farm family was the chung-ji-kan (the combined kitchen and major ondol living room) located in the indoor space.oor space.

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A Critical Review of the Research on Learning during Field-trips

  • Choi, Mee-Young
    • 한국과학교육학회지
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    • 제25권1호
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    • pp.57-77
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    • 2005
  • This review is aimed at the understanding of learning in field-trips relating to education in outdoor activities. The review specifically concerns what studies have been undertaken by seeking evidence from research published between 1950 and 2004. The review indicates three common arguments on learning during field-trips. First, the learning in an informal learning environment based on first-hand experiences is most significant when it has meaning for the learner from field-trips. Second, learning aims and strategies in field-trips have evolved along with world-wide concerns towards the environment. Third, the experiences from field-trips can impact significantly on students' cognitive and affective learning. However, the research of field-trip experiences from outdoor activities has focused on learning outcomes far more than on the learning characteristics which facilitate students' learning. Therefore, further study is required, which can provide clear evidence on how such learning characteristics through field-trips can help studentsto successfully attain educational goals.