• 한국의류학회지
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• 제33권5호
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• pp.764-774
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• 2009

The purpose of this study is to investigate the differences in consumer clothing shopping orientation and shopping behaviors by the multi-selection of internet and offline stores. The data were collected from 201 men and women in their twenties and the respondents were grouped into three as internet-store users, multi-store users, and offline-store users. The data were analyzed using factor analysis, ANOVA, post-hoc analysis, frequency analysis, and chi-square analysis. The results are as following. First, the clothing shopping orientation was partly different among the groups. Regarding the offline shopping orientation, the groups showed difference in the impulsive orientation, and regarding the online shopping orientation, the groups showed differences in the goal oriented and enjoying orientation. In all the three cases, the internet users showed strongest orientation, and the next were multi-store users and offline-store users. The cause of these results were explained as the familiarity and experience with the channel. Second, the clothing shopping behaviors were also partly different among the groups. The groups showed no differences in the preferred store type and benefits sought, but showed significant difference in the attitude toward the internet shopping. The internet-store users showed most positive attitude, and the next were multi-store users and offline-store users.

• 산경연구논집
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• 제10권4호
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• pp.33-41
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• 2019

Purpose - This study investigates the effect of strategic orientation on market performance with emphasis on the mediative role of innovation capability, economic value and relational value in food producer companies. Research design, data, and methodology - In this descriptive study, a population of 244 managers and employees of Food industry companies in Tehran were investigated. The respondents filled a questionnaire on strategic orientation, innovation capability, economic value, relational value and market performance, during January to August 2018. Reliability and validity were evaluated by Cronbach's alpha coefficient and confirmatory factor analysis. To analyze the data, Spearman's correlation coefficient and structural equation modeling were used by SmartPLS software. Results - Effects of competitor's orientation and technology orientation on all three intermediary variables were positive and significant. The effect of customer orientation on innovation and economic value was positive and significant, but the effect of customer orientation on the value of the relationship was insignificant. Furthermore, entrepreneurial orientation has a positive and significant effect on innovation capability. The effects of three mediator variables on market performance are positive and significant. Conclusions - As the relationship between the mediator variables and market performance were positive and significant, companies should have a comprehensive plan of focus on strengthening these variables.

• 유통과학연구
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• 제20권4호
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• pp.85-94
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• 2022

Purpose: Previous research has found that organizational performance pressures and barriers have an effect on the long-term viability of Micro, Small, and Medium Enterprises (MSMEs). Furthermore, MSMEs' intellectual capital and strategic orientation, according to recent research findings, have an impact on this. The goal of this study is to see how intellectual capital and strategic orientation affect MSMEs' performance. Research design, data and methodology: The performance of MSMEs is the dependent variable, with intellectual capital, market orientation, learning orientation, and technical orientation as independent factors. With a sample size of 113 respondents, this research focused on information technology-based MSMEs in Indonesia's Solo Raya area. Data was analyzed use Confirmatory Factor Analysis for the reliability test and path analysis SEM. Results: The interaction between intellectual capital and strategic orientation in respect to MSMEs' performance reveals that innovation capability serves as a partial mediator in the relationship between intellectual capital and technical orientation and organization performance. Conclusions: In general, intellectual capital and strategic orientation have a positive substantial influence on innovation, according to the findings. Furthermore, they have a considerable favorable influence on the performance of MSMEs. It's just that intellectual capital has no discernible impact on knowledge sharing.

• 한국콘텐츠학회논문지
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• 제12권5호
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• pp.404-414
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• 2012

최근 확대되고 있는 여행사간 B2B2C 거래에 있어서, 여행사간 힘의 불균형으로 인하여 가맹점은 도매여행사와의 거래에 있어 거래공정성의 영향을 받고 있다. 따라서 본 연구는 여행업의 발전적 방향을 제시하기 위하여, 여행사간 거래공정성이 가맹여행사의 관계지향성과 성과에 미치는 영향을 검증하기 위하여 실증분석을 실시하였다. 여행사간 B2B 거래에 있어 가맹여행사의 재무, 비재무적 성과에 가장 큰 영향을 미치는 것은 관계지향성이며, 관계지향성에 가장 큰 영향을 미치는 거래여행사의 공정성은 상호작용공정성과 절차공정성 순으로 나타났다. 따라서 여행사간 장기적인 관계지향성에 영향을 미치는 상호작용공정성과 절차공정성의 구성요소인 거래여행사 직원들의 정확한 정보제공 능력과 가맹여행사에 대한 긴밀한 유대관계 유지 능력이 가장 중요한 요인임을 반영하여 상호 win-win할 수 있는 파트너십을 유지하는 것이 중요하다 하겠다.

• 대한가정학회지
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• 제33권5호
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• pp.75-88
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• 1995

The objectives of this study were to classify the contents of clothing shopping orientation, to group women into shopper types, and to examine the differences in clothing purchase criteria according to the shopper types. Samples were 335 women(20-49 years of age) in Seoul, Korea. The data were analyzed using factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, X2 test, paired t-test, multiple regression analysis. The results of the study were the followings. 1. Five factors of clothing shopping orientation derived by factor analysis : F.1 'impulsive shopping' ; F.2 'rational shopping' ; F.3 'independent shopping' ; F.4 'economic shopping' ; F.5 'convenient shopping'. Three shopper types were classified by cluster analysis of the 5 factors : T.1 'convenient shopper' ; T.2 'impulsive shopper' ; T.3 'rational shopper'. 2. Significant differences were found among the 3 shopper types in all clothing purchase criteria. Rational shopper perceived all purchase criteria as more important than did the other 2 types. Impulsive shopper perceived 'fashion', 'attractiveness', 'style', and 'bland' as more important than did convenient shopper. 3. Married women and unemployed women were more distributed in rational shopper, while the unmarried and the employed more in impulsive shopper. Impulsive shopper used more credit care, purchased suits and blouses at department store and brand specialty store more than did rational shopper. Rational shopper purchased at discount store and wholesale store more than did impulsive shopper. 4. Women assessed 'color and fabric design' as most important in suit and blouse purchase criteria. 'Care' was perceived more important in blouses than in suits, and the other 9 purchase criteria(fashion, attractiveness, style, color and fabric design, fabric, durability, costruction, comfort, and brand) were perceived more important in suits than in blouses. 5. Rational and economic shopping orientation scores were higher in suit purchase than in blouse, while impulsive, independent, and convenient shopping orientation scores were higher in blouse purchase. 6. Post-purchase suit satisfaction was influenced by rational shopping orientation, educational level, style, income, and comfort. The explanatory power of the 5 variables was 17.2%. Post-purchase blouse satisfaction was influenced by style, care, rational shopping orientation, and independent shopping orientation. The explanatory power of the 4 variables was 10.2%.

• 한국생활과학회지
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• 제16권3호
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• pp.665-676
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• 2007

The objects of this study were to classify the contents of life style of university students, to investigate the relationships between lifes tyle and appearance behavior(attitude toward appearance, body satisfaction, clothing attitude), and to examine how appearance behavior was influenced by life styles, male and female variables. The method of the study was survey research by using questionnaires. Subjects were 358(male 175, female 183) university students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate frequency, percentage, mean, Factor analysis, Cronbach's ${\alpha}$, t-test, Pearson's correlation, Multiple Regression Analysis. The results of this research were as follows: Five dimensions of life styles were derived by factor analysis: 'digital orientation', 'material orientation', 'positive activity', 'achievement orientation', and 'frugality'. Male and female variables have significant effects on the life style and appearance behavior. Digital & material orientation were significantly higher for male than for female, whereas positive activity, achievement orientation, and frugality were significantly higher for female than for male. Attitude toward appearance and clothing attitude were significantly higher for female than for male, whereas body satisfaction were significantly higher for male than for female. Positive activity and achievement orientation had positive relations with appearance behavior. Need value of attitude toward appearance, body satisfaction, Clothing attitude variables except of attract sex attention was influenced by positive activity and achievement orientation of life style. As a conclusion, university students' life style and male and female variables constituted important characteristics which could affect appearance behavior.

• 복식문화연구
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• 제21권2호
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• pp.167-182
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• 2013

The purposes of this study were to identify dimensions of shopping orientation and preferences of fashion trade areas, to test differences in the preference factors and usage levels of fashion trade areas as determined by shopping orientation and demographic characteristics. Questionnaires were administered to 406 adults in their twenties and thirties visited major fashion trade area in Seoul. The results of the study were as follows. First, five groups were identified based on shopping orientation: combined value-oriented group, convenience-oriented group, hedonic value trend-oriented group, economic-value oriented group and brand-oriented group. Second, the most frequently visited trade area was Myungdong, and there were significant differences in the usage levels of the trade areas except Dongdaemun, Samsung station COEX, Jamsil and Gangnam Express Bus Terminal among the groups determined by shopping orientation. Sinsa Garosoogil, Apgujeong Chungdam and Samsung Station COEX were preferred by hedonic value trend-oriented group. Daehakro and Myungdong were preferred by combined value-oriented group and convenience-oriented group. Third, significant differences were also found in all groups in the preference factors of the trade area as determined by shopping orientation groups when purchasing clothing. Forth, female preferred Gangnam Express Bus Station and Jamsil than male did. Those who in their early twenties preferred Daehakro and Myungdong the most and those who in early thirties and late twenties concerned service policy the most. The results imply that the consumers tend to visit the nearest fashion trade area by their residence(or work, school) and consider the location and accessibility of the trade area as the most important factor.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 1999년도 가을 학술발표회 논문집
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• pp.147-152
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• 1999

Distribution of fracture system is an important factor to analyse instability of jointed rock slope. In the most case of rock slopes, joint distribution properties are related to potential, shape, size and locality of slope failure. The purpose of this paper is to present an application of fracture characterization related to rock slope failure. Fracture data used in this study are collected by scanline survey. Two aspects of fracture characterization for rock slope are handled in this study First, In order to determine the potential and shape of slope failure, trace length of joints is considered as the weighting factor about collected orientation data. Second, Relationship between trace length and spacing is analysed to estimate failure location and size. The distribution of fracture system is directly influenced on wedge failure. It is effective to analyse the orientation of fractures by using weighting factors associated with the trace length of fractures rather than to analyse only that of fractures. It gives a conclusion that the wedge failure occurred along the peak of fracture density(or intensity) cycles.

• 한국의류학회지
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• 제28권9_10호
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• pp.1253-1264
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• 2004

The purpose of this study is to develop clothing shopping orientation[CSO] scale reflecting the conceptual structure of CSO. For this purpose, a questionnaire composed of comprehensive 85 CSO items was developed through 2-step preliminary tests. Data was collected from two samples. One sample(n=559) was for scale development and the other sample(n=235) was for cross validity test. Descriptive analysis, correlation analysis, exploratory factor analysis, regression analysis, ANOVA, and confirmatory factor analysis were used for data analysis. For each lower-dimension within the CSO conceptual structure model, 1-2 items were selected based on the quantitative and the qualitative standards. As a result, a CSO scale composed of 31 items was developed, and reliability, construct validity, cross validity, convergent validity, discriminant validity, and criterion validity of the scale were verified. This study has significance in offering the standardized scale to both the academic and the practical fields.

• 한국의류학회지
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• 제34권8호
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• pp.1319-1330
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• 2010

This study examines the underwear purchase behaviors of female consumers based on fashion leadership. Data research was conducted on 348 females in their 20s and 30s located in the city of Seoul & the surrounding Gyeonggi provincial area. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study are as follow. 1. Fashion leadership was identified with four factors; fashion opinion leadership, fashion innovation, confidence of fashion, and potential fashion leadership. Customers were segmented into the following three subdivisions: fashion leaders, fashion followers, and fashion laggards. 2. The factors derived from the factor analysis of underwear purchase motive included pursuit of fashion, economic, and fashion coordination. Fashion leaders highly regarded the pursuit of fashion & fashion coordination, but fashion laggards regarded economics highly. 3. The factors derived from the factor analysis of selection criteria included design attributes, brand attributes, functionality of clothes, and practicality. Fashion leaders regarded the attributes of design and brands highly; fashion followers regarded design attributes highly. 4. The factors derived from the factor analysis of underwear attitude included fashion/shopping orientation, fashion coordination orientation, and wear sensation/modesty orientation. Fashion leaders regarded fashion, shopping, design, and fashion coordination orientation highly relative to fashion followers and fashion laggards. 5. Fashion leadership showed significant differences in purchase motives, selection criteria, and underwear attitude.