• 품질경영학회지
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• 제35권1호
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• pp.124-135
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• 2007

This study investigated the relationship between business-to-business service quality and loyalty by applying the IMP (International/Industrial Marketing and Purchasing Group) model. The study found that six dimensions of service quality which were product exchange, financial exchange, information exchange, social exchange, cooperation, and adaptation explained B2B service quality very well. More specifically, the study found that service quality dimensions of social exchange, cooperation, and adaptation were more important than those of product exchange, financial exchange, and information exchange. The study also found a positive relationship between service quality and loyalty. In fact, organizational buyers appeared to show greater loyalty as they perceived service quality better.

• 보건의료산업학회지
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• 제5권3호
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• pp.1-11
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• 2011

The objective of this study is to identify the relationship between nursing organizational culture and job satisfaction and turnover intention. Furthermore this study analyzed the mediating effect of empowerment on the relationship between two variables. Data were collected by self-administered questionnaires. Structural Equation Modeling(SEM) analysis was conducted. The major findings of this study are as follows: nursing organizational culture having a positive effect on empowerment and organizational effectiveness. The empowerment as a mediating role between nursing organizational culture and job satisfaction and turnover intention was statistically significant. This finding showed that desirable organizational culture and improvement of empowerment is necessary to maintain nursing staff's organizational loyalty and eventually to improve total organizational performance.

• 한국식품조리과학회지
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• 제23권1호통권97호
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• pp.62-69
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• 2007

Competitions among domestic foodservice businesses get more intense as the presence of new competitors has rapidly increased. For the past decade, our domestic foodservice industry has shown outstanding growth and overcome poor industrial environments. The poor work conditions employees suffer from will cause negative effects on organization values and effectiveness. Although facing severe problems, most of foodservice businesses do not take aggressive counteraction to eliminate these issues. With this in mind, the study has been implemented to empirically investigate the effects of the foodservice business on organization values and organization effectiveness and then to utilize the findings of the study to develop various marketing strategies for the foodservice industry. The findings of the study were as follows: first, with respect to the effects among organization values, job satisfaction, and organization loyalty, the organization value was found to have positive effects both on job satisfaction, and organization loyalty. The findings demonstrated that the levels of job satisfaction and organization loyalty of employees may be increased by promoting organization values, as positive relationships were found between organization values, job satisfaction, and organization loyalty of employees. second, organization values were found to have a positive effect on organization loyalty. Therefore, job satisfaction should be considered as a key factor for achieving overall organizational loyalty of employees in the foodservice industry.

• 한국유통학회지:유통연구
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• 제13권1호
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• pp.79-96
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• 2008

본 연구는 최근에 마케팅분야에서 주목받고 있는 연구영역인 시장지향성이 판매조직의 성과에 긍정적인 영향을 미치는 이유에 대한 설명을 하기 위하여 기업의 시장지향성이 판매원관련 변수들(고객지향성, 직무만족, 그리고 조직몰입)과 고객관련 변수들(서비스품질, 서비스가치, 고객만족, 그리고 고객충성도)을 매개로 하여 성과로 나타남을 설명할 목적으로 수행되었다. 백화점에서 영업활동을 하는 다양한 매장의 점포관리자들을 대상으로 하여 설문조사를 한 결과, 기업의 시장지향성은 판매직원을 통해 고객에게 전해지며, 기업의 시장지향성을 통해 긍정적으로 증가된 판매원관련 변수들이 고객에게 전해지는 서비스품질, 고객만족, 그리고 고객충성도를 증가시킴으로써 성과를 향상시킴을 밝혔다. 또한, 지금까지 판매원관련 변수들과 고객관련 변수들의 순서나 인과관제에 대한 명확한 모형이 존재하지 않았는데, 본 연구를 통하여 판매원관련 변수들과 고객관련 변수들 내에서의 각각의 관제뿐만 아니라 두 집단변수들 간의 연결고리를 명확하게 제시한 이론적 공헌을 갖는다. 지금까지 선행연구의 결과와 같이 본 연구결과를 통해서도 시장지향성은 성과에 긍정적인 영향을 주는 것이 명확한 것으로 나타났고, 이 과정에서 판매원관련 변수들과 고객관련 변수들이 어떻게 영향을 주는지를 명확하게 밝힌 점을 참고로 하여, 앞으로 기업들은 시장지향성을 더욱 강조하고 이와 관련된 판매원관련 변수들과 고개관련 변수들의 작용을 이해함으로써 더 높은 성과를 얻을 수 있을 것이다.

• 한국식생활문화학회지
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• 제27권4호
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• pp.354-366
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• 2012

The objective of this study was analyze the relationship among emotional intelligence, job attitude (job satisfaction, organizational commitment, turnover intention), and organizational performance in kitchen staff. A survey collected data from foodservice employees (N=611). Statistical analyses were completed using SPSS Win (17.0) for descriptive analysis, reliability analysis, factor analysis, t-test, correlation analysis, and AMOS (7.0) for confirmatory factor analysis and structural equation modeling. The main results of this study were as follows. The four EI (Emotional Intelligence) dimensions significantly correlated with age. The mean of the job satisfaction score was 3.24. The organizational commitment score was 3.54. The organizational commitment score was higher for 'loyalty' factor than for 'sense of belongs' factor. The mean of organizational performance score was 3.61. The four EI(Emotional Intelligence) factors were significantly correlated with job satisfaction (organizational commitment, organizational performance, and turnover intension). Structural equation modeling found that emotional intelligence had positive effects on job satisfaction, organizational commitment, and organizational performance, whereas job satisfaction and organizational performance had positive effects on organizational performance. Therefore, this study found that emotional intelligence had direct and indirect effects on organizational performance.

• 한국문헌정보학회지
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• 제48권3호
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• pp.217-235
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• 2014

본 연구는 대학도서관 근로경험에 따른 도서관 마케팅효과에 대한 연구(최윤희 2012)의 후속 연구로서, 대학도서관의 근로학생 운영 특성을 조직구조와 조직커뮤니케이션의 특성으로 구분하였을 때, 각 집단에 속한 근로경험자의 충성도 차이를 확인하였다. 또한 근로학생의 행동적 충성도로 나타나는 구전마케팅 효과를 파악하기 위해 근로경험자 지인의 충성도를 통계적으로 분석하였다. 이를 토대로, 대학도서관의 근로학생 운영이 대학 내 학생집단 전체를 대상으로 한 마케팅 활동으로서 가지는 의의를 논의하였다.

• 지식경영연구
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• 제22권3호
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• pp.107-127
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• 2021

한국 기업 내에 만연하고 부정적으로 인식되고 있는 조직정치에 대한 일반 기업 재직자의 지각이 반응 행동에 미치는 영향 관계를 살펴보았고, 특히 조직정치지각과 반응 행동 간의 관계에서 냉소주의의 매개효과 및 조직몰입의 조절효과를 분석하였다. 분석 결과, 조직정치지각은 냉소주의에 정적인 영향을 미치고 냉소주의는 이탈, 충성, 태만에 유의한 영향을 미치는 것을 확인하였다 또한, 조직몰입이 냉소주의와 이탈, 태만 행동간 조절효과를 확인하였다. 본 연구를 통해 조직정치지각이 높을수록 냉소주의를 높이고 부정적인 반응행동에 영향을 미치는 점을 실증하였고, 조직몰입과 냉소주의가 부정적 반응 행동에 상호 작용하는 것을 확인함으로써, 기업경쟁력 유지를 위해 건전한 조직제도 개선과 이를 통한 인적자원관리의 중요성에 대한 제언을 하고자 하였다.

• 경영과정보연구
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• 제23권
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• pp.99-134
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• 2007

In recent years there has been much emphasis on the need for service firms to develop an organizational culture which facilitates the successful implementation of marketing activities. This study examines the relationship among marketing culture, service quality, customer satisfaction, and customer loyalty in fast food service firms. The results of empirical analysis can be summarized by the following: First, marketing culture(employee service quality, interpersonal relationships, selling task, organization, internal communications, innovativeness) had a significant direct effect on service quality. Second, marketing culture(employee service quality, selling task, internal communications) had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through service quality. Third, service quality had a significant indirect effect on customer loyalty through customer satisfaction. Therefore, the results of the study provide the practical implication for establishment of service firms' marketing strategies, related to marketing culture.

• 간호행정학회지
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• 제14권1호
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• pp.5-12
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• 2008

Purpose: This study aimed to examine the impact of Organizational Culture on job satisfaction and organizational commitment in nursing organization. Methods: The sample consisted of 264 nurses of 2 tertiary medical institutions. The instruments used in this study were the nursing organizational culture questionnaire (Han, 2001), job satisfaction scale (Paula, 1978), and Organizational Commitment scale (Mowday et al., 1979). The data were analyzed by descriptive statistics, one-way ANOVA, t-test, Pearson Correlation. Coefficient, and multiple regression using the SPSS Win 14.0 program. Results: The dominant organizational culture of nursing organization was rank-oriented culture. The mean score of job satisfaction and organizational commitment was 3.28 and 3.40 respectively. Organizational commitment and Job satisfaction were positively correlated with affiliative-oriented culture, innovative-oriented culture, and task-oriented culture. Affiliative-oriented and task-oriented culture were major variables influencing on job satisfaction and affiliative-oriented culture was a major variable influencing organizational commitment. Conclusion: Organizational culture, especially affiliative-oriented culture had a significant influence on nurses' job satisfaction and organizational commitment. Therefore, we have to develop strategies to enhancing the affiliative-oriented culture to improve the job satisfaction and organizational commitment of nurses.

• 간호행정학회지
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• 제13권4호
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• pp.473-480
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• 2007

Purpose: This study was to identify of the relationship of self-directed learning with job satisfaction and organizational commitment of nurses. Method: The subjects were 247 nurses who were working for the 5 of hospitals in Seoul, Daejeon and Kyong Ki. This study was conducted from Sep to Dec 2006. The data was collected by questionnaires and were analyzed using descriptive statistics, pearson correlation coefficients. Result: The self-directed learning was influenced significantly by the last school career, married state and job career. The job satisfaction was influenced significantly by job career. The organizational commitment was influenced significantly by age and job career. The self-directed learning is related with job satisfaction and organizational commitment of nurses. Conclusion: The findings indicated that the self-directed learning of nurses is important factor for improving job satisfaction and organizational commitment. Therefore it may be necessary further to develop the self-directed learning training program for efficiently nurse's education.