• Korean Journal of Organic Agriculture
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• v.21 no.2
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• YAKHAK HOEJI
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• v.45 no.4
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• pp.387-396
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• 2001

The effects of ascorbic acid, thiols such as cysteine, n-acetyl-ι-cyteine, glutathione, thiourea, 2-mercaptoethanol and dithiotreithol and organic acids such as magic acid, citric acid, glycolic acid, taurine and kojic acid on polyphenol oxidate (PPO) activity were studied in order to establish if it reacts with oxidized product and/or directly inhibits the enzyme. To investigate the mechanism, the quantification of t-butylcatechol and 4-methylcatechol (phenolic compounds) as substates, their oxidized product and sulphydryl colorless additional compounds were determined by high performance liquid chromatograph (HPLC) method. Chromatographic results indicate that ascorbic acid, organic acids and lower level of cysteine reduced oxidized product of substrates back to their respective positions uf ο-diphenols. On the other hand, other thiols and high level of cysteine reacted with oxidative product of ο-diphenols and then produced sulphydryl colorless compounds. Cysteine apperars to have two types of mechanism of actions in the formation of oxidative products of substrates depending on its concentration; ascorbic acid-type and other thiols-types. The effect of ascorbic acid with thiols on polyphenol oxidase was determined by same method. Chromatographic results indicate that ascorbic acid was more reactive with oxidized product of substrates than thiols.

• Korean Journal of Organic Agriculture
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• v.15 no.4
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• pp.399-411
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• 2007

Korean organic farming has been well developed over the last two decades. It demonstrates that the number of certificated farm for organic agriculture and products have been drastically increased in recent year. However, the organic farmers have thought that organic farming rely only on organic fertilizer and they don't keep organic farming principle in which organic farmer should enhance biological activity and crop rotation. This study was to compare nutrient input, recommendation, cropping system and organic product circulation between the early $20^{th}$ century and beginning of the $21^{st}$ century. The population of Korea has increased 7.3 times more than that of a century ago but cultivated land has been decreased during 100 years. The rice production in 2002 was 4.2 times higher than that of production in 1912. The input of N, P and K in 1907 on the basis of King's suggestion was 95.6kg/ha, 15.9kg/ha and 3.0kg/ha, respectively. Nitrogen came from excreta (40%), green manure (55%) and compost (5%) in the early 20th century. On the other hand, organic farmer input organic resources such as wood chip (30.1%), compost (27.8%), rice straw (14%) and others (25%) these days. In terms of nutrient balance calculated nutrient and absorption by plants, organic rice farmer apply excessive nitrogen and phosphorus to the soil. They was used to put $7{\sim}10$ times more nitrogen than that of a century ago. Nutrient recommendation was similar in N and P between early 20th century and early $21^{st}$ century. Farmers in both century did not rotate crops in the field. Today, organic farmers engaged in more continuous cultivation than in early 20th century. Farmers in the early $20^{th}$ century produced locally, consumed locally the agricultural products, but organic farmers in the $21^{st}$ century produce the organic product in the local farmland and consumed in the large city and also a lot of foreign organic products have been imported in recent year.

• Journal of environmental and Sanitary engineering
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• v.9 no.1
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• pp.89-96
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• 1994

This report was investigate the biological characteristic of $\delta$-endotoxin of product by TH109 strain, one strain TH109 which has toxicity on Cockroach is isolate and identification. Generally the $\delta$-endotoxin of product by 3. thuringiensis strain was easily soluble in acid, alkaline and organic solvents but $\delta$-endotoxin of product by TH109 strain are insoluble in HCI, NaOH Thiol- reagent(25mM Dithiotheritol, 25mM Dithioeryritol, 25mM Nathioglycolate, 0.2M ESCN, 2% v/v $\beta$-mecaptethanol), organic solvents( acetone, $CCI_{4}$, ether, dioxin MeOH chloroforrh xylene ), Protease. Through this study of $\delta$-endotoxin produced by TH109 strain is insoluble in acid, alkaline, organic solvents and pretense etc. In the point of view, it is greater possibility that $\delta$-endotoxin will be transform into toxin by the reducible materials instead of the reaction of protease in the intestine.

• Journal of the Korean institute of surface engineering
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• v.12 no.3
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• pp.174-179
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• 1979

The effects of brightness, electrochemical behaviour on the organic additives, such as aldehydes, polymers, amines and condensed product obtained from epichlorohydrin and nicotinamide, in cyanide zinc electrolplating bath have been studied by controlled potential electrolyser. The results were summerized as follows: (1) It was found that the addition of only one compound of these organic compounds in the bath was unsuitable but mixture of anisaldehyde or monoethanolamine and condensed product as suitable as brightener. (2) The cathodic polarization curve of polymers or aldehydes in cyanide zinc electroplating bath was almost the same but the cathodic polarization curve of condensed product remarkable shifted to noble potential more than non-additive curve.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.333-340
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• 2021

In Vietnam, the desire to consume organic vegetables is increasing as people become increasingly concerned about foods that contain several chemicals and toxins that are hazardous to their health. However, numerous subjective and objective factors continue to influence customers' purchase intention and behavior, indicating that this market has not yet reached its full potential. The study analyzes the impacts of trust, price, and convenience on consumers' consumption behavior and frequency of using organic vegetables in Northern Vietnam. We surveyed 312 consumers in the region. After classifying the data, 178 participants have used or regularly used organic vegetables selected for further study. Next, the author applied SmartPLS software with version 3.3 to test the hypotheses and analyze the effects of the observations. The result shows that three main factors affect customers' organic vegetable consumption behavior, especially perceived convenience. This study contributes to the development of comprehensive policy mechanisms and regulations on product traceability. Furthermore, market management authorities must have a strategy in place to inspect the product quality of organic vegetable store chains regularly to build customer trust and support the growth of organic vegetable production and supply chains in Vietnam's northern region.

• Korean Journal of Organic Agriculture
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• v.13 no.2
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• pp.145-159
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• 2005

The objectives of this study were to analysis satisfaction and additional cost scale about environmental-friendly agri-product school meal program. To analysis satisfaction about environmental-friendly agri-product (EFAP), parent' survey were conducted residing in Cheonan city. The sample size of the survey is 304 respectively. As a result, parents of students recognized that EFAP is good for their children as well as they really want to change food material from general agri-product to EFAP. Therefore, environmental-friendly agri-policy to be more focused on consumption behavior and food security needs. In order to perfectly change food material to EFAP, about l trillion won will be additionally needed. It means that the market demand of EFAP will be dramatically increased. On the other hand, safe school meal program is one of the most important in a child's life, vital for proper growth and development.

• Korean Journal of Organic Agriculture
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• v.29 no.3
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• pp.301-315
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• 2021

This study investigated the effect of the level of ethics in food manufacturing of agricultural products processing companies on food safety and product trust. In general, a company's food manufacturing ethics is complex, includes social responsibility, and has a potential impact on stakeholders. The main implications summarized based on the analysis results are the expansion of the HACCP application of the agricultural product processing system, the production of safe agri-food that fulfills social responsibilities with an ethical awareness, including entrepreneurial awareness, from raw materials to processing, packaging, and distribution from a long-term perspective. It was found that it was necessary to secure product trust and to provide education, consulting and management on ethical awareness.

• Korean Journal of Organic Agriculture
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• v.23 no.4
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• pp.659-682
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• 2015

This study was conducted to suggest ideal management system for organic materials. As the performing method of the study, surveyed results on understanding of related persons (organic farmer 846, organic materials manufacture 70 and Organic materials Auditors 7) with eco-friendly farming were used. And the opinion on unintentional pollution source contained in organic materials was surveyed additionally. The issues pointed out by organic farmers on product of organic materials were high price (60% to total), poor efficacy (16%), disorder on distribution system (13%) and containing chemicals as a pesticide (10%). And notification system for organic materials was accepted in general (positive and so so 76%) while most interviewees preferred (89%) unification of certification system dominantly. As unintentional contamination source, pollution on imported row material was indicated as major reason, and other causes were confirmed as insertion during manufacturing process, agricultural by-products using as product additive et al. Based on these surveyed results, authors suggest bellows as considerable methods for effective improvement of management system on organic material. First, establish new integrated certification system which contains standard of quality certification and notification system on organic material. Second, for evaluation of efficacy, apply relative evaluation system of significance such as Duncan's multiple test instead of existing absolute evaluation system. Third, constitute and operate selection of standard comparison subcommittee in organic Agro-materials committee in RDA.

• Korean Journal of Organic Agriculture
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• v.32 no.2
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• pp.203-231
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• 2024

Smart farm farmers invest a lot of facility costs, time and effort. Product differentiation using storytelling marketing is important for the profitability of smart farms, since it is not easy to differentiate products between fruits and vegetables grown in smart farms and conventional facilities. This study empirically analyzes the effect of storytelling marketing on consumers' value perception and willingness to pay for fruit and vegetables grown in smart farms. For this purpose, the survey is conducted on 1,050 consumers and the main results are as follows. First, as a result of evaluating consumers' value perception, consumers perceive the value of comparative products (product 2 and 3) to be higher than the base product (product 1). Product 2 and 3 provide richer stories than product 1. Second, the willingness to pay for product 3, which provides the richest story, was the highest, followed by product 2, and then product 1. This means storytelling marketing could be an effective strategy that increases the value of fruits and vegetables grown in smart farms. Third, more than half of the respondents are willing to use QR codes when purchasing fresh agricultural products. Farmers could use QR codes to provide rich stories for effective storytelling marketing.