• Title/Summary/Keyword: Optical Illusion

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A Comparative study of the effect of optical illusion design in Magazine Advertisement (잡지광고에서 착시 디자인의 효과에 대한 비교 연구)

  • Li, Baitong;Kim, Chul-soo
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.215-228
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    • 2022
  • This paper aims to summarize and analyze the optical illusion designs in magazine advertisements. By giving questionnaires that compare print advertisements using the optical illusion design method and traditional print magazine advertisements without adopting the method, the paper performs a quantitative analysis of technical statistics along with a factor analysis of reliability and exploration using IBM SPSS 27.0. when designing through visual illusion expression methods, you can design from the perspective of visual impact and how the information contained in the product is expressed. While making full use of the characteristics of visual illusion, appropriate use of the combination of visual language and overall structure to maximize the brand The effectiveness of information transmission.

A Study on the visual effects of the line according to body shapes I (체형에 따른 선의 시각적 효과에 관한 연구 I)

  • 박채련
    • Journal of the Korean Home Economics Association
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    • v.35 no.1
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    • pp.307-318
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    • 1997
  • The purpose of this study is to survey differences of visual effects for location the york line. According to three types of body shapes(average, small & thin small & fat)for location of the york line We investigated the visual effects and optical illusion by slider and the results of data which analized by anova and duncan's multiple rannge are as follows. 1. In the A.V (average) body shapes design D1 was showed D1 was showed to be most remarkable in terms of optical illusion and design D2 was showed to be prefer in terms of visual sight. 2. In the S.T(small& thin) body shapes design D1 was showed to be most remarkable in terms of optical illusion but from the side view of looking thinness design D4 was showed to be nogative and from preference of visual sight design D4 was showed to be most negative. 3. In the S.F(small& fot) body shapes design D1 was showed to be most remarkable in terms of optical illusion and design D3 gained the bettle of superiority from the side view of looking tallness and design D3 was showed to be most negative in terms of the preference of visual sight.

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Humor Expressed in Modern Fashion (현대 의상에 나타난 유머성)

  • 이윤진;박명희
    • Journal of the Korean Society of Costume
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    • v.53 no.5
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    • pp.33-48
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    • 2003
  • The purpose of this study was to define the moaning and features of humor in modern fashion. by examining how it's being grafted into fashion, based on artistic expression including collage, assemblage, photo montage, graffiti, transformation, distortion, exaggeration and optical illusion. Beside. humor of fashion is to examine not only laugh and fun but also formative expression and creativity. Furthermore, it is to enlarge the range of conception for future fashion. The findings of this study could be described as below: The features of humorous fashion by collage and assemblage boiled down to unexpectedness, disharmony and creativity. The photo montage was marked by popularity, reproduction and recreativity, and graffiti was characterized by attention, simpleness, and amusement. And there were unexpectedness, creativity and strangeness in transformation, distortion, magnification and optical illusion. The meaning of humorous fashion that carries such features could eventually be summarized into the followings : First, the fashion, from which collage, assemblage, photo montage. graffiti, transformation, distortion, magnification and optical illusion were detected. could be sorted out into several categories that used different things : introduction of objects of different nature, dramatic impression and wit based on photo montage technique, introduction of comic components and infant image, and destruction of aesthetic principles. Second, the substance of humor in art could be applied to fashion design as well as visual art. Humor is a property related to accidental, unexpected incident, behavior, situation or idea, and it puts laugh, disharmony or awkwardness in fashion. Third, spicing fashion with humor could serve to draw people's attention, break down the barrier among people exposed to dry sentiment, and connect the public with art.

Effects of Hair Colors on the Optical Illusion of Body Types

  • Li, Eun-Ji;Shim, Boo-Ja
    • Journal of Fashion Business
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    • v.7 no.3
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    • pp.14-23
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    • 2003
  • The purpose of this study is to determine affects of hair colors on physical shapes and images through field survey and experimental research. For the purpose, this researcher surveyed 230 female college students residing in Busan about their dyed hair colors, and selected the subjects for the study. Then the researcher an experimental research on the subjects by suing test stimuli. Results of the study can be described as follows: Experiment of the Optical Illusion of Physical Shapes. For all items measured for the experiment, except four ones, if was found that hair colors provided significant efforts of optical illusion factor analysis, included horizontality, outlines of the body and face, a horizontal line of the shoulder, the length, verticality and a horizontal line of the face. According to hair colors, black made the body look slimmer and the face look apparent. White made the body height look low, the outline of the face look clear and the neck or shoulder look fleshed. Female college students whose hair color was orange looked unclear in the body silhouette, bright in the face and broad in the hip and shoulder. Other students whose hair color was red, attracting the line of vision upward most strongly, looked fleshed in the upper body and broad in the face. Finally, blue made the face look dark.

Research on the Expression Features of Naked-eye 3D Effect of LED Screen Based on Optical Illusion Art

  • Fu, Linwei;Zhou, Jiani;Tae Soo, Yun
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.126-139
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    • 2023
  • At present, naked-eye 3D appears more and more commonly on the facades of urban buildings. It brings an incredible visual experience to the audience by simulating the natural 3D 3D space effect. At the same time, it also creates enormous commercial value for city publicity and commercial advertisements. There is much research on naked-eye 3D visual effects, but for right-angle LED screens. Right-angle LED screen's brand-new expression method that has only become popular in recent years, how to convey a realistic naked-eye 3D effect through two LED screens combined at right angles has become a problem worth exploring. To explore the whole design ideas and production process of the naked-eye 3D impact of the right-angle LED screen, this paper is a preliminary study aimed at understanding the performance principle and expression features. Before the case analysis, first, understand the standard virtual 3D space construction techniques. Combining it with the optical illusion phenomenon, according to the expression principle of the naked-eye 3D effect of the right-angle LED screen, it can be summarized into seven expressions: Shadow, Color contrast, Background structure line, Magnify object, Object out of bounds, Object floating, Fusion of picture and background. By analyzing the optical illusion phenomenon used in the case, we summarized the main performance characteristics of the naked eye 3D effect. The emergence of right-angle LED screens breaks the limitation of a single plane of optical illusion art, perfectly combines building facades with naked-eye 3D visual effects, and provides designers with a brand-new creative platform. Understanding its production principles and main expressive features can help designers enter this innovative platform better.

A Study on the Gestalt IIIusion Effect of Clothing Design. (의복디자인에 따른 게스탈트 착시효과에 관한 연구)

  • 이인자
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.333-344
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    • 1994
  • In this study an experiment was made using the function of computer simulation os to whether the phenomenon of optical illusion takes place also in clothing on the human body three-dimensional space through the case study of the Gestalt illusion of planar con-traction and expension by amodal completion in perceptual organization. One woman of latter 30s was selected as the experimental subject. She was made to wear the experimental clothing and then the frontal picture was projected of in the experimental clothing which was scanned into the com-puter. For the sake of the contractive experiment 5 stages were divided by 5-15cm the thick-nes of the black vertical line in the center of the upper garmet as the variable and for the sake of the expansive experiment the skirt length was set as the variable. It length measured 50-90cm which was divided by 10cm into 5 stages and simulated using the CAD. The basic design and the experimental de-sign were made one pair and the pictures totalled 20 pictures such as ten pictures save the human body for the estimation of the up-per garmet alone and ten pictures for the ob-servation of the effect on the human body. The extimating panel consisting of 20 panellers estimated contraction/expansion in the estimation of the upper garmet and the tall effect/the slim effect in the estimation of optical illusion as the estimating factors on the 9-point scale. All the date from experiment were analyzed by ANOVA(analysis of variance) and DUNCAN'S multiple range. As a result the experimental designs all showed a significant optical illusion in comparision with the basic design.

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The Impact of Optical Illusions on the Vestibular System

  • Ozturk, Seyma Tugba;Serbetcioglu, Mustafa Bulent;Ersin, Kerem;Yilmaz, Oguz
    • Journal of Audiology & Otology
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    • v.25 no.3
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    • pp.152-158
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    • 2021
  • Background and Objectives: Balance control is maintained in stationary and dynamic conditions, with coordinated muscle responses generated by somatosensory, vestibular, and visual inputs. This study aimed to investigate how the vestibular system is affected in the presence of an optical illusion to better understand the interconnected pathways of the visual and vestibular systems. Subjects and Methods: The study involved 54 young adults (27 males and 27 females) aged 18-25 years. The recruited participants were subjected to the cervical vestibular evoked myogenic potentials (cVEMP) test and video head impulse test (vHIT). The cVEMP and vHIT tests were performed once each in the absence and presence of an optical illusion. In addition, after each test, whether the individuals felt balanced was determined using a questionnaire. Results: cVEMP results in the presence of the optical illusion showed shortened latencies and increased amplitudes for the left side in comparison to the results in the absence of the optical illusion (p≤0.05). When vHIT results were compared, it was seen that the right lateral and bilateral anterior canal gains were increased, almost to 1.0 (p<0.05). Conclusions: It is thought that when the visual-vestibular inputs are incompatible with each other, the sensory reweighting mechanism is activated, and this mechanism strengthens the more reliable (vestibular) inputs, while suppressing the less reliable (visual) inputs. As long as the incompatible condition persists, the sensory reweighting mechanism will continue to operate, thanks to the feedback loop from the efferent vestibular system.

The Impact of Optical Illusions on the Vestibular System

  • Ozturk, Seyma Tugba;Serbetcioglu, Mustafa Bulent;Ersin, Kerem;Yilmaz, Oguz
    • Korean Journal of Audiology
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    • v.25 no.3
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    • pp.152-158
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    • 2021
  • Background and Objectives: Balance control is maintained in stationary and dynamic conditions, with coordinated muscle responses generated by somatosensory, vestibular, and visual inputs. This study aimed to investigate how the vestibular system is affected in the presence of an optical illusion to better understand the interconnected pathways of the visual and vestibular systems. Subjects and Methods: The study involved 54 young adults (27 males and 27 females) aged 18-25 years. The recruited participants were subjected to the cervical vestibular evoked myogenic potentials (cVEMP) test and video head impulse test (vHIT). The cVEMP and vHIT tests were performed once each in the absence and presence of an optical illusion. In addition, after each test, whether the individuals felt balanced was determined using a questionnaire. Results: cVEMP results in the presence of the optical illusion showed shortened latencies and increased amplitudes for the left side in comparison to the results in the absence of the optical illusion (p≤0.05). When vHIT results were compared, it was seen that the right lateral and bilateral anterior canal gains were increased, almost to 1.0 (p<0.05). Conclusions: It is thought that when the visual-vestibular inputs are incompatible with each other, the sensory reweighting mechanism is activated, and this mechanism strengthens the more reliable (vestibular) inputs, while suppressing the less reliable (visual) inputs. As long as the incompatible condition persists, the sensory reweighting mechanism will continue to operate, thanks to the feedback loop from the efferent vestibular system.

A Study on the color Illusion Effect of Clothing Design Line in Goethe Value (의복디자인 구성선에 따른 색채의 착시효과-괴테의 명도값을 중심으로-)

  • 박혜령;이춘계
    • Journal of the Korean Society of Costume
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    • v.24
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    • pp.205-216
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    • 1995
  • In this study, an experiment was made using the function of comfuter simulation as to whether the phenomenon of color optical il-lusion takes place also in clothing on the humanbody, three-dimensional space, through the case study of the color illusing of Goethe Value. One fat woman was slected as the exper-imental subject. She was made to wear the ex-perimental clothing, and then frontal picture was projected of in the experimental clothing, which was sacanned into the computer. For the sake of color illusion effect, construct 5 clothing design line and Yellow(9), Black(0), Red(6), Green(6). The basic design and the experimental de-sign were made one pair, and the pictures totalled 20 pictures. The extimating panel con-sist of 25 panellers and extimate factors of 9-point Scale. All the date from the experiment were analyzed by ANOVA and DUNCAN'S MUL-TIPLE RANGE. As a result, the experimental design all showed a significant optical illusion without C group in comparision with the basic design.

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