• Journal of Internet Computing and Services
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• v.18 no.2
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• pp.75-85
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• 2017

Open innovation, a new paradigm which utilizes customer ideas for organizational innovation directly, is evaluated as a useful method to innovate the organization itself. In this research, we analyze the case of Starbucks' online community, MyStarbucksIdea.com to examine how collective intelligence is formed out of mass customers in the community and how open innovation is to be implemented successfully. We review various challenges in implementing open innovation and then suggest practical approaches to the challenges, including customer relationship management, utilization of opinion leaders, application of engineering techniques, etc.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.928-931
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• 2014

The detection of human behavior from social media revolutionized health, business, criminal and political prediction. Significance of it, in incentive transformation of public opinion had already proven for developed countries in improving democratic process of elections. In $3^{rd}$ World countries, voters poll votes for personal interests being unaware of party manifesto or national interest. These issues can be addressed by social media, resulting as ongoing process of improvement for presently adopted electoral procedures. On the optimistic side, people of such countries applied social media to garner support and campaign for political parties in General Elections. Political leaders, parties, and people empowered themselves with social media, in disseminating party's agenda and advocacy of party's ideology on social media without much campaigning cost. To study effectiveness of social media inferred from individual's political behavior, large scale analysis, sentiment detection & tweet classification was done in order to classify, predict and forecast election results. The experimental results depicts that social media content can be used as an effective indicator for capturing political behaviors of different parties positive, negative and neutral behavior of the party followers as well as party campaign impact can be predicted from the analysis.

• Journal of Contemporary Eastern Asia
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• v.17 no.2
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• pp.147-175
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• 2018

Under authoritarian regimes, citizen-led NGOs such as environmental NGOs (ENGOs) often operate under close scrutiny of the government. While this presents a challenge to a single ENGO, we propose here - in line with existing research on network effects - that there are opportunities for multiple ENGOs to coordinate and thus work in ways that supersede government controls, affect public opinion, and contribute to policy revision and/or creation. In this paper, we specifically examine the possibility that the gamut of citizen-based ENGOs in China are coordinating. Based on network analysis of ENGOs web pages as well as interviews with more than a dozen ENGO leaders between 2014 and 2016, we find that ENGOs have few direct and public connections to each other, but social media sites and personal connections offline provide a crucial function in creating bridges. A closer examination of these bridges reveals, however, that they can be substantive to the environmental discussion or functional to the dissemination of web page information but typically not both. In short, ENGOs in China are not directly connected but rather are connected in a way that responds to the available social media and the government's censorship practices.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.109-120
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• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• International conference on construction engineering and project management
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• 2011.02a
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• pp.88-92
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• 2011

Even though attempts are made to transform from 2D CAD to BIM representation for building design and construction, it were not so successful for practical implementation until recently in construction industry in Korea. However, there is a dramatic change for the use of BIM by collaboration among government, independent organizations as well as industry itself. Government reckons that BIM is an important tool for environment friendly construction and industry competitiveness. The government not only makes national BIM standards and push policies in order to make market environment. Independent organizations such as BuildingSMART Korea does active role to stimulate the transformation process successfully. They act as opinion leaders for the Government to consider BIM implementation for industry competitiveness issue. They make roadmap as well as technical standards and guidelines. It also leads technical developments and supports for its implementation. Government supports researches for the implementation of BIM. The research includes BIM standards, guidelines, linking with existing Architectural Administrative Information Systems, making libraries as well as education. Government makes policy for BIM as a compulsory data for bidding process of newly designed government buildings. Private sector not only agrees BIM as a tool to adapt but also essential methods for its survival in domestic and foreign construction market. Architectural design companies and constructions companies currently develop technical skills and implement BIM for new projects such as Dongdaemoon Plaza that cannot be successfully drawn by conventional methods.

• Journal of East-West Nursing Research
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• v.10 no.1
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• pp.126-135
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• 2004

Purpose: This study is a descriptive investigation study to identify oriental nursing curricular data, situation, and cognition which are ongoing in our country's educational institutions. Method: Data were collected from a hundred and seventeen nursing institutions(sixty four of three-year course and fifty three of four-year course) after distributing fourteen questionnaires by mail and collecting them by phone and internet browsing from Mar. 2. 2003 to Nov. 11. 2003 to identify oriental nursing educational situation. Results: 1) Oriental related subjects included mostly oriental nursing, introduction of oriental nursing, and introduction of oriental medicine. The credits were mostly two credits for four-year course, however, there were similar number of three-year courses of schools opening with one credit(53.5%) and two credits(46.5%). 2) The educational purpose of oriental subject was for reasons of citizen's increasing concern to the oriental medicine, need of integration of east-west medicine, and method of own traditional treatment. 4) In the prospect of oriental nursing, opinion of needs of continuous education to develop the theory and practice was the most, and there was opinion of progress of oriental nursing in accordance with oriental medicine, while there was one of no need of education also. Conclusion: Accordingly, we suggest a development of a program for developmental oriental nursing education and practice such as professional oriental nursing course for nursing leaders and nurses. and need for aggressive studies on oriental nursing for paradigm shift. In addition, it is prospective that the development of oriental nursing theory and practice could be recognized as an internationally competitive one of our own nursing knowledge system in world nursing market.

• Journal of Korea Port Economic Association
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• v.29 no.4
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• pp.97-117
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• 2013

Despite the fact that Korea is ranked No. 1 in shipbuilding industry, it has encountered limitations in providing domestic ship finance. Therefore, there has been an increased demand for expanding ship finance through domestic financial institutions, which has been mostly discussed by political communities. In particular, the city of Busan has shown its keen interest in the vitalization of ship finance and proposed a plan to specialize in ship finance to promote the financial hub function. In this regard, we investigate the preference of Busan city for several effective policy options that can support the ship finance. Our investigation was carried out by opinion leaders of Busan city through AHP (Analytic Hierarchy Process) method. Our results show that Busan city has a strong preference for the establishment of a Ship Finance Corporation which provide policy finance with ship industry only. This is different from preferences of the government and ship finance market.

• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.119-132
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• 2002

The purposes of this study were 1) to classify female consumers on VALS, 2) to identify the differences of psychological characteristics and demographics among the classified groups, and 3) to investigate the apparel benefits, buying behavior, shopping practices and psychological characteristics of each groups. For the study, a sample of 340 female consumers participated in this survey research. The data was analyzed utilizing descriptive statistics, factor analysis, cluster analysis, $\chi^2$-test, one-way ANOVA and Duncan test. Seven dimensions of values were identified by factor analysis: Consumption-oriented, Achievement-oriented , Diligence/sincerity-oriented, Pessimistic value tendencious, conservative/conventional value oriented, Dignity-oriented and Socialite-oriented. Based on these dimensions female consumers classified into three clusters: inner values-directed group, passive/inactive group, and achievement-oriented group. Achievement-oriented group showed the highest scores in optimum stimulation level and materialism, and tended to be younger and be employed than the other two groups. Both inner values-directed group and achievement-oriented group showed higher scores in self-expression/individuality and quality out of five apparel benefit than passive/inactive group. Innovative communicators, fashion innovators and fashion opinion leaders were mostly in the achievement-oriented group, while fashion followers and fashion indifferents were mostly in the passive/inactive group. It was revealed that achievement-oriented group had a larger number of fashionable clothing items and experienced more activities in vogue. Also, there were significant group differences in shopping practice, such as average monthly allowance, number of annual purchase clothing items.

• Korean Medical Education Review
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• v.20 no.2
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• pp.72-77
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• 2018

Observation of the current Korean medical education and training system shows that certain negative traits of unchangeable solidification engraft themselves so deeply into the overarching system that they are now hampering the state of the national health welfare. Focusing only on undergraduate medical education, we can point out some glaring side-effects that should be of concern to any stakeholder. For instance, a graduate can legally begin his career as an independent practitioner immediately after passing the licensing exam and return to the old stuck school-year system of 2-year-premedical and 4-year-medical programs where outcome-based and integrated curricula are incomplete and unsatisfactory. In terms of learning opportunities, the balance between patient care and public health, as well as that between in-hospital highly specialized practice and community-based general practice, has worsened. Every stakeholder should be aware of these considerations in order to obtain the insight to forge a new direction. Moreover, our medical schools must prepare our students to take on the global roles of patient care within the Fourth Industrial Revolution, health advocacy for the imminent super-aged society, and education and research in the bio-health industry, by building and applying the concept of academic medicine. We will need to invest more resources, including educational specialists, into the current undergraduate medical education system in order to produce proper outcomes, smart curriculum, innovative methods of teaching and learning, and valid and reliable monitoring and evaluation. The improved quality of undergraduate medical education is the starting point for the success of the national system for public health and medical care as a whole, and therefore its urgency and significance should be emphasized to the public. The medical society should go beyond fixing what is broken and usher in a new era of cooperation and collaboration that invites other health professionals, governmental partners, law-makers, opinion leaders, and the general public in its steps toward the future.

• Journal of Fashion Business
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• v.14 no.4
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• pp.146-160
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• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.