• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.8
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• pp.3169-3181
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• 2015

Nowadays, online word-of-mouth has become a powerful influencer to marketing and sales in business. Opinion mining and sentiment analysis is frequently adopted at market research and business analytics field for analyzing word-of-mouth content. However, there still remain several challengeable areas for 1) sentiment analysis aiming for Korean word-of-mouth content in film market, 2) availability of machine learning models only using linguistic features, 3) effect of the size of the feature set. This study took a sample of 10,000 movie reviews which had posted extremely negative/positive rating in a movie portal site, and conducted sentiment analysis with four machine learning algorithms: naïve Bayesian, decision tree, neural network, and support vector machines. We found neural network and support vector machine produced better accuracy than naïve Bayesian and decision tree on every size of the feature set. Besides, the performance of them was boosting with increasing of the feature set size.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.795-797
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• 2009

Voice over Internet Protocol(VoIP) service becomes more and more popular nowadays. As such, it is developed over many kinds of network models, especially wireless networks. Mean Opinion Score(MOS) computes the QoS of VoIP service which should be supported by robust network environment. However, MANET is not stable enough to supply high MOS values for VoIP service. In this paper, VoIP service over MANET is simulated using ns-2(Network Simulation 2). In oder to get different MOS values in the results, we differentiate between network environments by adjusting the parameters of MANET.Through comparing the results we can know how to improve the QoS.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.52-58
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• 2021

Questionnaires and surveys are increasingly being used to collect information from participants of empirical software engineering studies. Usually, such data is analyzed using statistical methods to show an overall picture of participants' agreement or disagreement. In general, the whole survey population is considered as one group with some methods to extract varieties. Sometimes, there are different opinions in the same group, but they are not well discovered. In some cases of the analysis, the population may be divided into subgroups according to some data. The opinions of different segments of the population may be the same. Even though the existing approach can capture the general trends, there is a risk that the opinions of different sub-groups are lost. The problem becomes more complex in longitudinal studies where minority opinions might fade over time. Longitudinal survey data may include several interesting patterns that can be extracted using a clustering process. It can discover new information and give attention to different opinions. We suggest using a data mining approach to finding the diversity among the different groups in longitudinal studies. Our study shows that diversity can be revealed and tracked over time using the clustering approach, and the minorities have an opportunity to be heard.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.117-126
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• 2013

Recently, as Social Network Services(SNS), such as Twitter, Facebook, are becoming more popular, much research has been doing on opinion mining. However, current related researches are mostly focused on sentiment classification or feature selection, but there were few studies about opinion document retrieval. In this paper, we propose a new retrieval method of short opinion documents. Proposed method utilizes previous sentiment classification methodology, and applies several features of documents for evaluating the quality of the opinion documents. For generating the retrieval model, we adopt Learning-to-rank technique and integrate sentiment classification model to Learning-to-rank. Experimental results show that proposed method can be applied successfully in opinion search.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.4
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• pp.315-334
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• 2013

This study performs opinion mining of newspaper articles, based on topics extracted by topic modeling. We analyze the attitudes of the news media towards a major issue of 'presidential election', assuming that newspaper partisanship is a kind of opinion. We first extract topics from a large collection of newspaper texts, and examine how the topics are distributed over the entire dataset. The structure and content of each topic are then investigated by means of network analysis. Finally we track down the chronological distribution of the topics in each of the newspapers through time serial analysis. The result reveals that both the liberal newspapers and the conservative newspapers exhibit their own tendency to report in line with their adopted ideology. This confirms that we can count on opinion mining technique based on topics in order to analyze opinion in a reliable fashion.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.111-120
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• 2020

As an application of big data and artificial intelligence techniques, this study proposes an atypical language-based sentimental opinion poll methodology, unlike conventional opinion poll methodology. An alternative method for the sentimental classification model based on existing statistical analysis was to collect real-time Twitter data related to parliamentary elections and perform empirical analyses on the Polarity and Intensity of public opinion using attribute-based sensitivity analysis. In order to classify the polarity of words used on individual SNS, the polarity of the new Twitter data was estimated using the learned Lasso and Ridge regression models while extracting independent variables that greatly affect the polarity variables. A social network analysis of the relationships of people with friends on SNS suggested a way to identify peer group sensitivity. Based on what voters expressed on social media, political opinion sensitivity analysis was used to predict party approval rating and measure the accuracy of the predictive model polarity analysis, confirming the applicability of the sensitivity analysis methodology in the political field.

• Journal of Information Technology Applications and Management
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• v.20 no.2
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• pp.127-146
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• 2013

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.1
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• pp.109-118
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• 2016

Traffic congestions are rapidly increasing in urban areas. In order to reduce these problems, it needs real-time data and intelligent techniques to quickly identify traffic activities with useful information. This paper proposes a Fuzzy Domain Ontology(FDO)-based opinion mining system to monitor the transportation network in real-time as well to make a city polarity map for travelers. The proposed system retrieves tweets and reviews related to transportation activities and a city. The feature opinions are extracted from these tweets and reviews and then used FDO to identify transportation and city features polarity. This FDO and intelligent prototype are developed using $Prot{\acute{e}}g{\acute{e}}$ OWL (Web Ontology Language) and JAVA, respectively. The experimental result shows satisfactory improvement in tweets and review's analyzing and opinion mining.

• IE interfaces
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• v.12 no.4
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• pp.496-505
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• 1999

Quality of Service(QoS) is the collective effect of service performances and has a direct impact on customer satisfaction. Although QoS is subjective, network performance parameters contributing to QoS can be measured physically. Therefore overall customer satisfaction for each test condition of the performance parameters is evaluated by asking respondents to indicate his or her opinion on a five-category rating scale i.e., excellent, good, fair, poor, and unsatisfactory. The opinion data resulting from the test can then be used to measure and analyze QoS from the customers' viewpoints. In this papaer, we consider two methods for analyzing the opinion data: MOS method and Cumulative Probability Curve method. The former evaluates an arithmetic mean of the opinion scores which quantify the surveyed opinions of respondents. The latter uses graphical and analytical models which are based on the distribution of the opinions rather than an arithmetic mean. The advantages, disadvantages, and an alternative of each method are discussed, together with future directions of research.

• Journal of the Korean Operations Research and Management Science Society
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• v.40 no.4
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• pp.107-121
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• 2015

Diffusion of innovation is the process in which an innovation is communicated through certain channels over time among the members of a social system. The literatures have emphasized the importance of interpersonal network influences on individuals in convincing them to adopt innovations and thereby promoting its diffusion. In particular, the behavior of opinion leaders who lead in influencing others' opinion is important in determining the rate of adoption of innovation in a system. Centrality has been recognized as a good indicator that quantifies a node's influences on others in a given network. However, recent studies have questioned its relevance on various different types of diffusion processes. In this regard, this study aims at examining the effect of a node exhibiting high centrality on expediting diffusion of innovations. In particular, we considered the situation where two innovations compete with each other to be adopted by potential adopters who are personally connected with each other. In order to analyze this competitive diffusion process, we developed a simulation model and conducted regression analyses on the outcomes of the simulations performed. The results suggest that the effect of a node with high centrality can be substantially reduced depending upon the type of a network structure or the adoption thresholds of potential adopters in a network.