• Asia pacific journal of information systems
• /
• 제16권4호
• /
• pp.49-70
• /
• 2006

In recent, Open markets are booming up rapidly. Open markets are one of the online marketplaces which mainly concentrated on spot transactions of commodities, and are differentiated from integrated internet shopping stores with market participants, trading rules and so on. This study investigated on factors affecting satisfaction with and preference on open markets by comparing open markets with integrated internet shopping stores, and aimed to figure out the reasons why open markets are growing up so rapidly and to forecast the future of open markets. To investigate the factors affecting buyers' satisfaction with and preference on internet shopping channel. I extracted several factors through literature reviews. The factors include the pros (cost saving and time saving), the cons (security concerns and privacy concerns), and decision making support suggested by Simon's research as well. Then, I constructed research model and related research hypotheses. To verify research hypotheses, I conducted field survey targeting on online buyers and analyzed research data using structural equation model. According to data analysis result, open markets have competitive advantages over integrated internet shopping stores with respect to cost saving, time saving, and decision making support. However, online buyers are still concerning privacy issues within open markets. In summary, buyers are considering that open markets are cheaper, faster, and more efficient internet shopping channel, compared with integrated internet shopping stores. However, open markets are required to dedicate to lessen buyers' privacy concerns to rebirth as more satisfying and preferable internet shopping channel and to prosper in the future.

• 유통과학연구
• /
• 제12권10호
• /
• pp.37-45
• /
• 2014

Purpose - This study aims to analyze the relationship between trends in innovative EU industries and market distribution in smaller emerging markets under an open economy. Research design, data, and methodology - Although innovation was well-distributed, due to socio-economic factors following European integration, CEE had not achieved sustainable economic growth. However, this paper analyzes the differences among changes in CEE innovation for smaller emerging markets dominated since 2000. Market distribution has facilitated new markets for innovative industries, according to EU surveys and economic indicators. Results - The dominance of the local industrial market distribution has deterred innovation investment the survey shows that innovation investment has been shrinking, despite the EU's open innovation policy for CEE employment and R&D. For the CEE case, there were expectation gaps and uncertainty about whether to use the new distribution dominance or TNCs' innovation in smaller emerging countries without local industrial innovation. Conclusions - Innovation generates market growth and distribution power however, small growth requires stimulation, and creativity and innovative edge need further focus in local public and corporate strategy.

• 무역상무연구
• /
• 제26권
• /
• pp.115-141
• /
• 2005

This study explores how strategic alliance activities are evolving and the factors that impact on the formation and development of airline alliances. Findings show the initiation of regional and more liberalized bilateral, or open skies, agreements have removed some of the impediments to structural changes in international aviation. Airlines in more liberal markets enter into greater numbers and more integrative forms of alliances. Also, airlines, on average, achieve better results of operation if the market is more liberal. Essentially, there is a positive relationship between the developments of alliances and the liberalization of air transport markets. It has been questioned that the US bilateral open skies agreements provide its carriers more access to the global market and countries that do not enter into such agreements with the US risk a loss of traffic. Consequently, open skies agreements may enable carriers who have the freedom to exercise market power to be dominant in the markets. This suggests that regulatory coordination and liberalization of international aviation reinforce each other and should therefore be pursued simultaneously.

• The International Journal of Costume Culture
• /
• 제13권1호
• /
• pp.9-11
• /
• 2010

East and West meet in Kenya as tourists to enjoy the climate, hospitality and tourist attractions. Handicraft traders target tourists from the East and the West to buy handicrafts. This research was carried out among textile handicraft traders in open air markets in Nairobi, Kenya to find out their product range, customer base and issues affecting their businesses. The study found that only 25% of the handicraft traders exported abroad. Most of the traders would like to and would benefit more from export trade; however they face challenges in doing so. Handicraft traders are constrained in exporting their products to the East and West because of insufficient information, inadequate capital and lack of contacts in the export location.

• 한국정보시스템학회지:정보시스템연구
• /
• 제26권1호
• /
• pp.171-188
• /
• 2017

Purpose This study investigates the effects of trust and distrust on intention to purchase in open market, based on the idea that trust and distrust can co-exist. Specifically, this study approached the effects of trust and distrust of the open market on the intention to purchase from a two-dimensional perspective, and examined trustworthiness as the antecedents of trust and distrust. Design/Methodology/Approach In this study, we conducted a questionnaire survey on consumers who have actually purchased a product from open markets in Korea for two months. As a result, 141 users are chosen for the sample. We apply PLS (Partial Least Squares) structural equation modeling (SEM) to verify our theoretical model using the software application SmartPLS 3.0. Findings First, trust in open market positively affects intention to purchase, whereas distrust in open market negatively affects intention to purchase. Second, the three antecedents of trust (i.e. three factors constituting trustworthiness such as ability, benevolence and integrity) affect trust in open market. Third, integrity negatively affects distrust in open market. Since integrity plays an important role in building both trust and distrust in open market, the operators of open market should pay attention to managing their integrity.

• 경영과정보연구
• /
• 제29권4호
• /
• pp.67-88
• /
• 2010

본 연구의 목적은 인터넷 오픈마켓에서 제공하는 각종 정보에 대한 만족도가 고객 신뢰 및 미래행동 의도에 미치는 영향관계를 살펴보는 것이다. 이러한 연구목적을 달성하기 위하여 관련 선행문헌에 관한 종합적 고찰결과를 토대로 오픈마켓의 중요한 정보 만족도 요인으로 판매자 정보 만족도, 상품 정보 만족도, 거래절차 정보 만족도 등의 세 가지 요인을 도출하였고, 이들 오픈마켓의 정보 만족도 요인들이 고객 신뢰를 거쳐 재구매의도 및 호의적 구전의도와 같은 미래행동 의도를 형성하게 되는 구조적 관계에 관한 연구모델과 가설을 수립하였다. 본 연구의 실증분석 결과를 요약해 보면 다음과 같다. 첫째, 오픈마켓에서 제공하는 판매자 정보, 상품 정보, 거래절차 정보 등 세 가지 정보 만족도 요인 모두가 고객 신뢰에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 오픈마켓에 대한 고객 신뢰는 재구매의도에는 긍정적인 영향을 미치는 반면 호의적 구전의도에는 별다른 영향을 미치지 못하는 것으로 밝혀졌다. 가설검정 결과를 토대로 논의를 수행하였으며, 오픈마켓 운영자 및 입점 판매자의 고객 신뢰 확보 및 성과 향상 방안을 제안하였고, 관련 분야 연구자들의 추가적 연구 수행을 위한 유의미한 시사점을 제공하였다.

• 대한건축학회논문집:계획계
• /
• 제33권12호
• /
• pp.73-83
• /
• 2017

Due to the changes in the contemporary society, small-scale traditional markets have declined and lost their functions as the center of neighborhood commercial and cultural affairs. While most traditional markets are deteriorating, there exist rare cases of neighborhood small-scale traditional markets that continuously maintain their vitality and popularity. This paper examines urban spatial characteristics of those markets. As for the cases, this paper inventoried eighteen such markets in Gwanak-gu, Seoul. The research methods include literature reviews, on-site investigation of total 18 such markets, and participant observations. The findings of this paper are as follows: There are distinctive differences in the urban-spatial characteristics of physical environmental factors between the revitalized markets and declining markets. In terms of neighborhood and commercial environment, the franchised super-markets are not necessarily in competition with small-scale traditional markets. The former often has symbiotic relationship the latter, if the small scale traditional markets are strategically located in between residential areas and subway stations, providing active pedestrian networks. There are many outdoor display stands in the revitalized markets, while the declining markets rarely have them. The market improvement projects such as transforming the open space into arcade space, hardly have effects on revitalization of the small-scale traditional markets.

• 통상정보연구
• /
• 제12권2호
• /
• pp.325-355
• /
• 2010

Knowledge-based exporting companies in Korea have reached a stage to develop new technological innovation and to pioneer new markets. But, developing new technologies and launching new products require an enormous sum of money for Research and Development(R&D) and there is still uncertainty in technological development and markets. Therefore, through open technological innovation, they are encouraged to actively use external technological sources and ideas. They also need to enhance the efficiency of the relatively little R&D investment. In this paper, firstly, it conducts a precedent study on the concept and influence factors of knowledge-based exporting companies and open technological innovation. Secondly, it sets a study model and estimates a regression coefficient to analyze the influence factors of open technological innovation of knowledge-based exporting companies which are using external resources on the process of innovation. Through case study and empirical analysis, we are going to find the implication of open technological innovation and prepare the way of the innovation for the knowledge-based exporting companies. According to the empirical analysis, variables such as firm size, processing degree, product life, patent registration, maintaining internal security didn't have positive effects on open innovation performance. On the other hand, research capability and market preoccupancy had positive effects. Therefore, to succeed in open innovation, knowledge-based exporting companies not only need to secure research capability through open innovation, but also need to preoccupy the market through commercialization of developed product.

• Journal of Information Technology Applications and Management
• /
• 제20권2호
• /
• pp.193-210
• /
• 2013

China has emerged as the world's factory since the economic reform in 1987, and the Chinese economy has been growing at a rapid pace. Now, China is considered as one of the biggest markets in the world. Thus, many Korean IT service companies including open market operators have interests in expanding their business into China. However, to be successful in Chinese online shopping market, Korean open market operators should check the cultural differences between the online shoppers in Korea and China at first, Under this background, this study proposes the factors affecting user satisfaction in open market services based on the revised Delone and McLean model. Then, it investigates the differences in the effects of these factors across Korea and China. For empirical analysis, we collected the survey data from open market users in both countries, and applied multiple regression analysis to the data. As a result, we found significant differences between Korean and Chinese open market users. Also, we found that most of these differences could be explained using Hofstede's Cultural Dimensions theory. The findings of this paper imply that Korean and Chinese users may respond differently to IT services, though Korea and China are geographically close and share a similar cultural background.

• 한국유통학회:학술대회논문집
• /
• 한국유통학회 2007년도 추계학술대회 발표논문집
• /
• pp.155-178
• /
• 2007

본 연구는 우리나라 유통산업환경의 경쟁이 날로 심화되고 있는 가운데 그간 대표적인 소매유통공간이면서도 1996년 유통시장개방 이후 급속하게 경쟁력이 약화되고 매출이 감소하고 있는 재래시장을 대상으로 재래시장의 활성화에 미치는 영향을 파악하여 차별화된 마케팅 전략을 제공하는데 그 목적이 있다. 본 연구에서는 재래시장의 유형별로 활성화 수준을 결정하는 요인들을 파악하기 위해 결합회귀모델(Mixture Regression Model) 방법을 이용 하였다. 이 분석 모델은 재래시장의 업종비율을 예측변수로, 종속변수는 재래시장 유동고객 수로 설정하였다. 연구결과, 활성화 근린시장의 경우 축산물과 가정용품의 비중이 유동고객 수에 긍정적인 영향을 미치는 것으로 나타났고, 중소시장의 경우는 축산물과 가공식품의 비중이 상대적으로 유동고객 수의 증가에 중요한 역할을 하고 있음을 알 수 있었다. 학문적인 면에서 본 연구는 결합회귀모델 분석을 적용함으로써 기존의 방법론으로는 분석에 어려움이 있었던 세분 집단의 수의 결정, 모수 추정 등에 대해 보다 객관적인 자료를 제공함으로써 재래시장 활성화에 대한 보다 정확한 예측에 기여할 것으로 기대 한다.