• Journal of Fashion Business
• /
• v.12 no.6
• /
• pp.124-137
• /
• 2008

The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

• Journal of Information Management
• /
• v.27 no.2
• /
• pp.1-32
• /
• 1996

By the 1990s, Database Online Searching and CD-ROM Searching have been used universally in libraries. Due to their ease of use and facilitation, it is believed that such new media searching will produce more benefits than the usual printed materials. Furthermore, from the library management's point view, the new media searching's ability to minimize holding space will be another example of the advantage. The new media searching will have ever the printed materials. However, since it Is necessary to have an objective appraisal of the cost effectiveness in the implementation and the design of the new media system, it will be compared the new media searching with the conventional searching by using printed materials at the KIEP Library and Data Bank.

• International Journal of Advanced Culture Technology
• /
• v.7 no.2
• /
• pp.103-112
• /
• 2019

Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

• Journal of the Korean Society for information Management
• /
• v.33 no.3
• /
• pp.177-193
• /
• 2016

This study aims to analyze physicians' online information search process to solve the clinical questions at the point of care. To achieve this purpose, ten university hospital-based physicians participated in-depth interviews and observation studies. Based on Wilson's problem solving process, this study analyzed the characteristics of each information search stage and efficiency of online searching. The results showed that participants tend to relatively immediately formulate their clinical questions. However, basic searching strategies were only used and a few preferred information sources were chosen. However, average satisfaction degree of online searching appeared high with 5.7 (7 Likert-scale) and problem-solving index increased after searching. As physicians are likely to use well organized and evidenced-based credible information easily, it implies the needs for an integrated search system within the electronic medical record (EMR). In addition, as other online resources' awareness is lower comparing Google and PubMed, active promotions and training of other resources are needed.

• Journal of the Korean Society for information Management
• /
• v.12 no.1
• /
• pp.143-161
• /
• 1995

This paper defines online search strategy as a global approach to the resolution of online searching. Five search strategy models including Brief Search. Building Blocks Strategies. Successive Facet Strategies, Successive Fractions Approach, and Citation Pearl Growing, are critically reviewed. Applicability and adaptability of each strategy are examined in the real concrete online searching environment.

• Journal of Korean Library and Information Science Society
• /
• v.24
• /
• pp.163-187
• /
• 1996

The library catalog is considered an important tool to provide library users with conveniences making a search for necessary information. Accordingly, the purpose of this study is to investigate "behaviors and attitudes" of library users in a university library using online and card catalogs together, to compare their distinctions between online and card catalogs and then to bring about reforms for the development of future cataloging, thereby improving the utilization of online catalog and its service expansion. For this, this paper carried out a survey research which was randomly questionaired 280 library users of four universities in Seoul from March 28th to April 16th 1996. Major findings are as follow : 1. Library users tended to use more online catalog(50.0%) than card catalog (21.9%). 2. The main reasons the library users us online catalog were time saving(24.0%), convenience of use(21.3%), multiple searching possibility (16.2%), and the preferences of card catalog were location of library materials(34.6%), time saving(17.5%), Bibliographic information(14.9%). 3. The major access points which library users utilized mostly in their online catalog are title(30.3%), author(29.2%) and subject heading (17.6%), and for card catalog, title(40.5%), author(34.6%) and call no.(11.1%). 4. The methods library users learned to use online catalog are terminal screen(44.7%), online manual(26.1%), and for card catalog, library orientation(42.6%), librarian's help(18.5%). 5. It was shown that library users were not mostly satisfied about their searching results: the users satisfied with online catalog in the order of partly(46.2%), as expected(42.3%), more than expected(10.4%), and with the card catalog in the order of partly(54.6%), as expected(27.3%), more than expected(10.4%). It was found that although library users preferred online catalog more than card catalog, 54.8% of the total catalog users were not satisfied about the search results they have had. 6. The items which library users want to add to online catalog are catalogs of materials other libraries have(41.6%), catalogs of the materials the library has(29.3%), titles of serial articles(17.7%). And the additional services library users want are checking function of loan materials and reservation of materials(15.5%), subject headings(14.5%), more terminals(13.4%), catalog use explanations(12.9%), multiple access points(11.0%), searching function of contents, abstracts, and indexes(9.6%). Considering the fact that library users tend to use more favorably online catalog than card catalog and the trend that library change from card catalog to online catalog, it is strongly recommended to su n.0, pply students with formal and informal training programs for online catalog use.talog use.

• Journal of the Korean Society for Library and Information Science
• /
• v.27
• /
• pp.265-289
• /
• 1994

Databases publicly available for online searching permit both citation and subject searching, however, subject searching has dominated the online search environment. Despite the power of citation searching, it may be underutilized This study explored the relationship between the number of cited references used in a citation search and information retrieval effectiveness, a relatively unstudied phenomenon. Three articles in the library and information science literature were chosen to represent sample questions. Cited reference searches were conducted for each article and each of its references. All searches were conducted in Social Scisearch and Scisearch on DIALOG. Relevance judgments on the retrieved citations were obtained from the authors of the original articles. This research focused on analyzing, in terms of information retrieval effectiveness, the overlap among postings sets retrieved by various combinations of cited references. The findings from the three case studies clearly showed that the more cited references used for the citation search, the better the performance, in terms of retrieving more relevant documents, up to a point of diminishing retums. In addition, generally the overall level of overlap among relevant documents sets was found to be low. Therefore, if only some of the cited references among many candidates are used for a citation search, a significant proportion of relevant documents may be missed. The analysis of the characteristics of cited references provided the ways to predict which cited refereces would be useful to improve information retrieval. The findings of this comprehensive exploratory study are of interest for both theoretical and practical reasons. They contribute to the development of a theoretical model for the effective use of the citation search. This model might also be implemented in operational online systems. In addition, the findings potentially will help online searchers improve their search strategies using the citation search so that they can better achieve their information retrieval goals: the retrieval of items relevant to a given question and the suppression of nonrelevant items.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2003.05a
• /
• pp.230-231
• /
• 2003

• Journal of the Korean Home Economics Association
• /
• v.40 no.4
• /
• pp.105-124
• /
• 2002

The purpose of this study was to analyze searching value types of Internet consumer information and to identify difference of information characteristics by searching value types. The online survey was conducted by 262 netizens. We used SPSS10.0 package and statistical analysis as follows : factor analysis, cluster analysis, one-way ANOVA, and Duncan's multiple range test. The results were summarized as follows: 1) searching value types of Internet consumer information were classified into 3 types - high benefit/high risk type, middle benefit/middle risk type, high benefit/low risk type. 2)In the degree of significance for information characteristics, consumer recognized accuracy as the most important then comes variability, utility, up-to-dateness, and reliability in that order. 3) high benefit/high risk type among searching value types was evaluated the most affirmative types for Internet consumer information.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.3
• /
• pp.75-82
• /
• 2023

The main purpose of this study is to analyze the metacognition of digital library search behavior of college students and to provide a fundamental data for the designing a user-centered online information retrieval system to find more optimal search results. In order to achieve the purpose of this study, metacognition was classified into the five main categories, including schema-training, planning, monitoring, evaluation, and transfer, and a total of twenty subcategories were included. A total of 112 students participated in the online questionnaire. The collected data were analyzed using SPSS version 26, and it was found that there was a significant correlation between metacognition of college students and their digital library searching behavior. In particular, the digital library search experience was found to be the strongest factor to be considered as the most important variable in digital library design based on the aspect of user metacognition.