• 감성과학
• /
• 제21권1호
• /
• pp.45-58
• /
• 2018

As information and communication technologies (ICTs) become more advanced, consumers are able to experience retailing activities such as searching for products and services in online retail shops and for Internet-exclusive branded contents. Specifically, fashion retailers are facing the need to develop more novel experiential design than one another to maximize customers' experience in Internet websites and secure sustainable competency. Confirming methods of organic integration of experiential and visual features of both online and mobile channels is an important aspect of the study of extended consumers' interfaces of retail channels. Mehrabian and Russell's stimulus-organism-response (S-O-R) paradigm and Sugiyama and Andree's attention, interest, search, action, and share (AISAS) model were used for this research. Specifically, the present study considered the effect of e-commerce website features on consumers' emotional reactions (pleasure and arousal) and the consequent impact on online consumer behaviors (search, action, and share). Hence, plus the self-reported survey methods, each subject's psychophysiological indicators (i.e., pleasure and arousal) were measured to obtain more objective and reliable data and to redeem the results of the self-reported survey. Findings revealed the implications of the e-commerce website feature by comprehending the S-O-R paradigm and AISAS model and extending the understanding of the role of variables associated with comprehended frameworks based on psychophysiological data.

• 한국기록관리학회지
• /
• 제19권1호
• /
• pp.195-224
• /
• 2019

문화유산 원형의 콘텐츠화 및 확산을 위하여 온라인 서비스는 다양한 연구에서 강조됐다. 본 연구는 문화유산 콘텐츠 온라인 서비스에 대한 연구를 통해 콘텐츠 조직 및 정보서비스 현황을 조사하고 개선 방향을 제시하는 것을 목적으로 한다. 이를 위하여 관련 선행연구 및 국내외 문화유산 기관 온라인 서비스 사례조사, 전문가 면담을 실시하였으며, 콘텐츠 범위 및 종류, 검색서비스, 부가서비스, 확장서비스를 바탕으로 연구를 수행하였다. 시사점으로 콘텐츠는 문화유산 콘텐츠 통합제공, 고품질 콘텐츠 및 콘텐츠의 다양화, 검색서비스는 콘텐츠 계층구조를 통한 검색기능의 유연화, 통제어휘 및 전거데이터 구축을 통한 접근점 확대, 검색방법의 다각화 방안을 제시하였다. 부가 및 확산서비스로는 연구 및 교육콘텐츠의 제공, 큐레이션 기반의 이용자 맞춤형 서비스, 데이터 공개 및 공유, 이용자 참여확대서비스를 제시하였다.

• 한국정보통신학회논문지
• /
• 제24권12호
• /
• pp.1567-1573
• /
• 2020

인터넷 기술의 발전으로 1인 미디어 시대로 도래했다. 한 개인이 스스로 콘텐츠를 제작하여 관련 온라인 서비스로 업로드 하고, 많은 사용자가 온라인 서비스의 콘텐츠를 인터넷을 이용할 수 있는 장치(PC, 스마트폰, 스마트TV 등)를 이용해 시청하고 있다. 현재 대부분 사용자가 기존 온라인 서비스에서 제공하는 검색기능을 통해 원하는 콘텐츠를 찾아서 시청하고 있다. 이러한 기능은 콘텐츠를 업로드 한 사용자가 입력한 정보를 바탕으로 제공된다. 이러한 제한된 단어 데이터를 바탕으로 콘텐츠를 검색해야 하는 환경에서 잘못된 정보가 있는 경우 검색 결과의 유사도 효율 저하와 잘못된 결과를 사용자에게 제시한다. 이를 해결하기 위해 본 논문에서는 온라인 서비스에서 콘텐츠 정보를 시스템이 능동적으로 영상을 분석하고, 영상이 보유한 특성을 추출해 반영하는 방법을 제시한다. 한 동영상의 음성데이터를 근거한 스토리 내용을 근거로 형태소를 추출해 빅데이터 기술로 분석하기 위한 연구 내용을 다룬다.

• 복식문화연구
• /
• 제30권5호
• /
• pp.656-674
• /
• 2022

The purpose of this study is to reveal and compare the differences in the types and characteristics of purchase channel journeys of MZ generation consumers. In this study a survey was conducted on the purchase channel journey of 20 women in the MZ generation using the ethnographic method of in-depth interviews and observations. As a result, three purchase channel journeys were identified: mobile, multi-channel, and offline. These were variously subdivided according to the characteristics of the MZ generations. Gen Z's journey was categorized into types: fashion platform app, Youtube, multi-channel supplement, multi-channel non-planned store visit, offline loyalty store, and impulsive offline store. Gen M's journey was categorized as: an online community bond, portal site, online loyalty store, multi-channel brand involvement, multi-channel efficiency, a multi-channel conversion, offline efficiency and offline task. The difference in mobile journey between generations was found in the time and length of the purchase. Gen M recognized both online and offline search processes to be tiring, while Gen Z enjoyed the search process using the online path. In the offline journey Gen Z began with their own intention to purchase, while Gen M sometimes recognized that purchasing fashion products necessary for work was a cumbersome task.

• 한국응용과학기술학회지
• /
• 제40권4호
• /
• pp.724-732
• /
• 2023

본 연구에서는 코로나 이후 색조화장품 시장의 소비자들의 온라인 관심 정보에 대한 자료 수집을 통하여 색조화장품 정보 검색의 특성과 텍스트 마이닝 분석 결과에 나타난 코로나 이후 색조화장품 시장의 주요 관심정보들을 분석하고자 하였다. 실증분석에서는 "색조화장품" 이라는 단어를 포함하는 뉴스, 블로그, 카페, 웹페이지 등의 모든 문서들을 분석 대상으로 텍스트 마이닝을 수행하였다. 분석 결과 코로나 이후 색조화장품에 대한 온라인 정보 검색은 주로 구매 정보와 피부와 마스크 관련 화장법 등에 관한 정보와 관심 브랜드와 행사 정보 등의 주요 토픽이 주를 이루고 있었다. 결과적으로 코로나 이후 색조화장품 구매자들은 적극적인 온라인 정보 검색을 통하여 제품 가치와 안전성, 가격 혜택, 매장 정보 등의 구매 정보에 더욱 민감하게 될 것이므로 이에 대한 대응전략이 요구된다.

• 한국도서관정보학회지
• /
• 제22권
• /
• pp.139-169
• /
• 1995

The purpose of this study is to analyze the search pattern and search outcome of the National Central Library OPAC users by measuring their success rates and identifying the factors of failure and the personal background which bring about the differences of the search outcome. Various methods have been used for the study. Personal interview was used to find the pattern of the search, observation method was used to investigate the search process and the failure factors, and a questionnaire was used to survey personal background of searchers. The data were collected during the period of 7 days from April 17, 1995 through April 23, 1995. The search of 1, 217 cases, sampling systematically 25% out of the whole users, were collected and analyzed for the study. The findings of the study can be summarized as follows : First, in regard to the pattern, known-item search(72.6%) was preferred to the subject search(27.4%) and in case of known-item search the access point used were in the order of title, author, title and author. Second, the overall success rate of known-item search was 50.3% and the success rates were in order of author and date, title, and author. The failure factors of known-item search were divided into users factor of 67% and the database factor of 33%, respectively. Third, in case of subject search, its overall success rate was 44.1% and the keyword was the major access point, and the average of precision ratio was very low. Fourth, the analysis of the personal background related to the search outcome has shown significant differences by sex, the experience of using OPAC, education level, and the frequency of using other information retrieval systems. Based on the results the following suggestions can be made to improve the search outcome : First, the system should be su n.0, pplemented online help function to assist users to overcome the failure during search. Second, user instruction in group or individual should be implemented for the users to understand the system.

• 한국의류산업학회지
• /
• 제16권2호
• /
• pp.208-217
• /
• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.

• 정보관리학회지
• /
• 제6권2호
• /
• pp.87-103
• /
• 1989

온라인목록은 최소한 카드목록이 제공해주는 접근방식을 지원해 주어야 한다. 본 연구에서는 온라인목록 검색환경에서 주제접근의 유용성을 논하고, 기존 이용자들에게 익숙한 접근방식인 분류표 접근을 구현하기 위하여 분류표를 프레임구조의 지식베이스로 설계하였다. 지식베이스는 DDC20 판의 새로 추가된 전산과학 분야에 해당되는 004-006 번의 주제영역과 상관색인 부분을 대상으로 실험하였다. 이 시스템은 이용자로 하여금 원하는 주제영역의 분류표에 접근하게 함으로써 그 분야의 체계적인 기념배열을 살펴 볼 수 있게 하고 관련분야의 문헌을 검색할 수 있게 하였다. 이러한 작업은 모두 이용자의 검색능력을 확장시키기 위한 것으로 분류표를 출력하여 봄으로써 이용자는 해당 주제의 분류영역에 대한 보다 확실한 개념 및 범위 파악이 가능하였다.

• 한국초등과학교육학회지:초등과학교육
• /
• 제25권3호
• /
• pp.271-280
• /
• 2006

In this paper, an Online Scientific Inquiry Learning System was developed with the aim of improving student's scientific literacy and scientific inquiry ability. It was determined that there should be 4 distinct principles applicable to the design of the Learning system. First, it should enrich learner's motivation. Second, it should provide students with the chance for reflecting on the inquiry process. Third, it should emphasize multi-dimensional forms of interaction. Fourth, students should be able to create new information through it. The server system including the database, equation editor, reporting tool, search engine were all utilized for developing the learning system. In addition, the authors produced 24 web-based projects which were guided inquiry activities in which various inquiry abilities (reasoning, prediction, experiment design) could be developed. An Online Scientific Inquiry Learning System is not the only program which could be utilized in improving scientific inquiry abilities, but at the very least, such a system can serve as the prototype for developing an online learning system.

• Mass Spectrometry Letters
• /
• 제4권2호
• /
• pp.25-29
• /
• 2013

Proteomics for biomarker validation needs high throughput instrumentation to analyze huge set of clinical samples for quantitative and reproducible analysis at a minimum time without manual experimental errors. Sample preparation, a vital step in proteomics plays a major role in identification and quantification of proteins from biological samples. Tryptic digestion a major check point in sample preparation for mass spectrometry based proteomics needs to be more accurate with rapid processing time. The present study focuses on establishing a high throughput automated online system for proteolytic digestion and desalting of proteins from biological samples quantitatively and qualitatively in a reproducible manner. The present study compares online protein digestion and desalting of BSA with conventional off-line (in-solution) method and validated for real time sample for reproducibility. Proteins were identified using SEQUEST data base search engine and the data were quantified using IDEALQ software. The present study shows that the online system capable of handling high throughput samples in 96 well formats carries out protein digestion and peptide desalting efficiently in a reproducible and quantitative manner. Label free quantification showed clear increase of peptide quantities with increase in concentration with much linearity compared to off line method. Hence we would like to suggest that inclusion of this online system in proteomic pipeline will be effective in quantification of proteins in comparative proteomics were the quantification is really very crucial.