• 한국가족복지학
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• 제23권4호
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• pp.575-593
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• 2018

Online and offline are not separate worlds, especially for adolescents. Many friends in offline settings originally met each other online, but cross-domain influences have rarely been examined. This study aims to examine how much time adolescents spend with peers in online and offline settings, and how time spent with peers influences their online and offline delinquent behaviors during their middle school years. This study used data from the Korean Children & Youth Panel Survey (KCYPS). We focused on students for whom information was available from all three years of middle school. We used a cross-lagged panel model to examine the bi-directional effect of online and offline behaviors over time. Results show that more time spent with peers offline was associated with more offline delinquency, and more time spent with peers online was associated with more online delinquency. Cross-domain influences were also found: more time with peers offline increased online delinquency, and vice versa. However, this adverse cross-domain influence was observed only for male adolescents, not for female adolescents. Implications for intervention programs are discussed for male and female adolescents.

• Asia pacific journal of information systems
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• 제29권4호
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• pp.591-614
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• 2019

With the proliferation of social media, it has become easier for people to spread rumors online, which can aggravate the issues arising from online rumors. There are many individuals and organizations that are adversely affected by malicious online rumors. Despite their importance, there has been little research into why and how people spread rumors online, thus inhibiting the understanding of factors that affect the spreading of online rumors. With attention seeking to address this gap, this paper draws upon the dual process theory and the de-individuation theory to develop a theoretical model of factors affecting the spreading of an online rumor, and then empirically tests it using survey data from 211 individuals about a specific rumor. The results indicate that the perceived credibility of the rumor affects the individuals' attitudes toward spreading it, which consequently affects the rumor spreading behavior. Vividness, confirmation of prior beliefs, argument strength, and source credibility positively influence the perceived credibility of online rumors. Finally, anonymity moderates the relationship between attitude toward spreading online rumors and the spreading behavior.

• Asian Pacific Journal of Cancer Prevention
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• 제17권3호
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• pp.933-936
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• 2016

Online social network technologies have become important to health and apply in most health care areas. Particularly in cancer care, because it is a disease which involves many social aspects, online social networks can be very useful. Use of online social networks provides a suitable platform for cancer patients and families to present and share information about their medical conditions, address their educational needs, support decision making, and help to coping with their disease and improve their own outcomes. Like any other new technologies, online social networks, along with many benefits, have some negative effects such as violation of privacy and publication of incorrect information. However, if these effects are managed properly, they can empower patients to manage cancer through changing behavioral patterns and enhancing the quality of cancer patients lives This paper explains some application of online social networks in the cancer patient care process. It also covers advantages and disadvantages of related technologies.

• 유통과학연구
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• 제22권5호
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• pp.93-104
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• 2024

Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

• 공학교육연구
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• 제26권5호
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• pp.3-16
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• 2023

This study was to investigate the operation status and the students' perception for both theory-focused and practice-focused online class in engineering college that were implemented in responses to COVID-19. For this purpose of the study, the survey including the open-ended questions were conducted to the 147 students in college of engineering in 2021 at one of the universities located in the metropolitan area. The survey were analyzed by SPSS 26.0 and then findings were as follows. First, while the most students were satisfied with the operation of online classes that were implemented in response to COVID-19, many students were unsatisfied with the practice-focused online class. Also, there were some differences in the level of students' satisfaction for some factors of online class operation in terms of the students' background. Second, there were significant differences in some parts of students' satisfaction in terms of the background of students. specifically, males students were more satisfied with the supports of teaching assistant in online classes than female students and the junior and senior levels of students are more satisfied with the teaching strategies of online classes than freshman and sophomore year students. Third, the level of students' satisfaction was different in terms of the types of online platforms as well as the methods of communication between students and professors. Finally, even though the students in the college of engineering understand the benefits in the online classes, they indicated the limitations and difficulties for participating in practice-focused online class and demanded the improvement of the operation for the online lab classes. The further research needs to be conducted to investigate the status of operation for online lab and practice classes in college of engineering.

• Asia Marketing Journal
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• 제26권3호
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• pp.201-212
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• 2024

Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' privacy concerns weaken the positive effect of OBA on attitudes. Notably, we observe significant cultural differences, with these effects primarily manifesting in the Korean sample. Our study provides valuable insights for creating effective online advertising strategies that contribute to consumers' purchase funnel, ultimately leading to purchases, while addressing privacy concerns and cultural variations.

• 디지털융복합연구
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• 제18권5호
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• pp.1-8
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• 2020

본 연구는 교사관점에서 초등학교의 지역 위치에 따른 온라인 방과후학교에 대한 요구차이를 파악하여 지역간 우선적으로 추진해야 하는 정책적 사안에 대한 요구도를 도출함으로써, 온라인 방과후학교 프로그램 도입을 위한 단초를 마련하고자 한다. 이를 위한 논의를 체계화하기 위하여 방과후학교 운영 경험이 있는 교사들을 대상으로 설문조사를 실시(n=155)하였다. 이후, 교사가 인식하고 있는 요구와 우선순위를 IPA모형 매트릭스로 분석하였다. 분석결과를 요약하면, 수도권의 경우 '온라인기반교육환경', '행정 운영 효율성', '전문강사 수급'의 대한 요구가 높았다. 반면 비수도권의 경우, '전문 강사 수급', '우수 콘텐츠', '온라인기반교육환경'이 높은 수준의 향상 요구도를 나타내고 있다. 본 연구 결과는 향후 온라인 방과후학교 도입 시, 실질적이면서도 실천가능한 정책을 입안·추진하는데 시사점을 제시할 것이며, 지역별 방과후학교 온라인 프로그램 운영 활성화 및 운영체제 개선을 위한 기초 자료로 참고할 수 있을 것으로 기대한다.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.29-51
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• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

• 동아시아경상학회지
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• 제6권2호
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• pp.14-27
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• 2018

Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

• 산업융합연구
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• 제20권2호
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• pp.21-27
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• 2022

본 연구목적은 일반고 학생들의 자기주도 학습, 온라인 수업 환경, 그리고 학습만족도 간의 구조관계를 탐색하는 것이다. 연구 대상은 세종 B고교 3학년의 219명이며, 상관관계와 구조방정식 모형을 분석했다. 연구결과는 다음과 같다, 첫째, 자기주도 학습과 온라인 수업 환경 및 학습만족도 간에는 중간 이상의 상관관계를 있었다. 둘째로, 측정변인들 간의 구조모형의 적합도 지수도 양호했다. 자기주도 학습은 온라인 수업 환경에 영향을 주고, 온라인 수업환경은 학습만족도에 정적으로 영향을 주지만, 자기주도 학습은 학습만족도에 유의한 영향력은 없었다. 본 연구의 시사점은 학습자의 온라인 수업만족도는 학생의 자기주도 학습능력이 교사의 훌륭한 수업환경의 조성이 이루어질 때 시너지 효과를 얻음을 알 수 있다. 추후 온라인 학습만족도에 대하여 다양한 학습자의 개인, 가정 및 학교요소를 종합적으로 투입하는 분석할 것을 제안했다.