• The Korean Journal of Franchise Management
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• v.12 no.2
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• pp.7-21
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• 2021

Purpose: One of the characteristics of service companies such as foodservice franchise is that it is easy to imitate, so many brands can imitate the menu that is popular with consumers. Therefore, foodservice franchise company should develop a brand that customers can identify from other brands in order differentiate it from its competitors. In order make the foodservice franchise company identifiable from other brands, it is possible through communication with customers. Therefore, this study proposes a new research model to analyze customer loyalty through online advertising and online word of mouth trust and immersion. Online was provided to customers through a mixture of advertisements and word of mouth, but previous studies have only considered online advertisements or online word of mouth. In addition, we want to verify the difference according to gender, which is an important variable in researching the online information processing behavior of customers. Research design, data, and methodology: The questionnaire of this study was surveyed on 20 years of age or older who have visited the restaurant franchise store within the last 3 months among the foodservice franchise companies operating SNS. During the survey period, 400 surveys were surveyed for a total of 20 days from April 1 to April 20, 2020. Result: The research results are as follows. First, in this study, the effect of online advertisement and online word of mouth on trust and immersion was studied. Second, this study verified the social influence theory in online advertising and online word of mouth. Third, the effect of online advertising and online word of mouth on loyalty according to gender was verified. Fourth, compared to existing advertisements, online advertisements are suitable for marketing by foodservice franchise companies because they can interact with consumers, modify advertisements immediately, execute extensive advertisements at low cost, segment the market, and measure advertisement effectiveness. The recent online expansion has been expanded to mobile-based, allowing foodservice franchisees to provide new communication services such as SMS (Short Message Service), multimedia messaging services, and location-based services. Fifth, a foodservice franchise company can increase brand awareness through online marketing or induce the use of offline stores. Sixth, franchisor can grow into a sustainable company only when they use resources efficiently. Conclusions: Trust is important in foodservice franchise information. This trust has a significant impact on customer commitment and loyalty.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.221-231
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• 2020

This research investigates the relationship among product risk, financial risk, security risk, privacy risk, perceived satisfaction, and purchase intention. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 306 customers using confirmatory factor analysis and structural equation modeling. The results showed that product risk, financial risk, security risk, and privacy risk impacted on perceived satisfaction. Besides, product risk, privacy risk, and perceived satisfaction influenced purchase intentions. Thus, this study focused on the influences of product risk, financial risk, security risk, and privacy risk on their cognitive attitudes toward websites. That means the more consumer perceive security, the more they avoid shopping online. The study is important to show how perceived risk affects online shopping behaviors, and it invites marketers to make necessary adjustments to prevent perceived risks to increase and online shopping to decrease. The findings of this study suggest the creation of a framework on the effect of perceived risk types on online shopping. Managers need to take perceived risks into account when designing their electronic marketing channels. In addition, shopping websites should strengthen their transaction security by appropriately using various available resources and new information technologies.

• Journal of Information Management
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• v.26 no.2
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• pp.61-79
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• 1995

The purpose of this paper is to investigate search efficiency of controlled vocabulary versus uncontrolled vocabulary subject access in online catalog systems. The question of the effectiveness of controlled versus uncontrolled vocabulary in information retrieval has been raised in many literatures. A debate continues in the Library and Information Science Professions over the relative merit, appropriateness, and efficiency of uncontrolled vocabulary subject access in online catalog systems. Actually users used to combine uncontrolled vocabulary subject searching with controlled vocabulary subject searching. But the success of user's subject search depends on his choice of search terms. Also the technical developments that facilitate cooperation among information services in general make it increasingly possible for such cooperation to take place on an international level. In this study, several common types of vocabularies on online catalog systems are described and compared, especially usages of vocabularies in multilingual environment are analyzed.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.1-18
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• 2018

The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.2
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• pp.141-154
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• 2014

It is widely confirmed that online retailers can obtain crucial resources and greater growth potential by depending on the external web portal sites as it is explained in resource dependence theory. Nevertheless, recent studies show that the effect of dependence may not always be beneficial for firms and stress the importance of finding relevant contingent factors. In this study, we identify and suggest that firms' age and niche width strategy, whether generalist or specialist, are contributing factors on moderating the positive relationship between resource dependence and firm growth. To test our hypotheses based on the theory, we have collected monthly web traffic data of online retailers and portals from March 2000 and July 2008. The empirical results lend support to our theory of the firm age having a negative interaction effect on web traffic dependence. Moreover, results verified that positive effect of depending on the portals may become greater if the online retailer is a specialist in terms of niche width.

• Journal of Engineering Education Research
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• v.5 no.2
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• pp.10-21
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• 2002

In the knowledge based society, the development of creative human resources is one of the core factors for securing a national competition power. Especially in the software industries, the development of human resources who can solve a problem creatively by applying object oriented programming technique which is a update Programming technology is required. In this paper, we designed a lecture plan and produced it into a course contents which could be run on a online learning system. The teaching focuses of the developed course are the development of problem solving ability and object oriented design and programming ability through Java.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.299-305
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• 2007

This thesis will show the preparation of politic alternative plan about reaction through studying the domestic and overseas research trend and theories about online games analyzing the related problems. Online games have been already placed as the major culture trend in our society and produced the economic wealth as the major theme of 'Korean trend hot wind', including improvement of our foreign confidence. And the investments in online games and related industry are expected to be great Blue Ocean to us to have relatively deficient endowed resources. But with these beneficial effects, many unexpected reactions have happened and often published by medias, and they will be expected to be serious. So, it is to establish the united solution system of disputes related to online games which are spread in each law. Through this, we must draw prevention effects and use that as the evidence of rational judgements. And we must make the base to give online games the opportunity of upgrading to national strategic industry and try to conduct the research in various fields between academic organizations.

• Journal of the Korean Society for information Management
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• v.40 no.4
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• pp.123-145
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• 2023

During the COVID-19 period, public libraries produced and provided a variety of online contents to users as an alternative to offline services. The purpose of this study was to analyze the overall management of online contents in public libraries in the post COVID-19 period and to provide a methodological basis for improving online contents management. This study surveyed the overall current state of online content management in 305 public libraries in terms of production, services, and preservation. We also analyzed the librarian's perception of the online contents management process. As a result of the analysis even after the COVID-19 period, public libraries are efficiently producing and providing online contents and are actively providing this through the library website and social media. In addition, librarians recognized that online contents produced by public libraries are valuable as library resources and predicted that the online content would be produced more in the future. Also, they faced difficulties in production and management due to a lack of professional capabilities and extra workload, but they have recognized the high need for online contents management. Online contents is leading a paradigm shift in public library services. Therefore, attention and effort to activate online content is no longer an option but a necessity.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.3
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• pp.105-137
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• 2012

The historical, social, and cultural value of Internet resources is indisputable, therefore many national institutions have created Web archiving projects to hand down this heritage to future generations. The selection guidelines are the most crucial aspect of these projects because they aid in differentiating which resources are worth collecting and preserving from the large number of web resources available. The purpose of this study was to suggest improvements for the OASIS Selection Guidelines by analyzing the selection guidelines of other domestic and international Web archiving projects. First, based on the results of Web archiving projects abroad, we proposed improvements for the definition of Web data and other terms, the basic principles of the collection, collection methods, and collection cycle. Second, we proposed substantial improvements in the target resources for archiving, and also stated what kind of web resources must be excluded from Web archiving. Finally, we discussed the relationship between data collection methods and the legal deposit of online resources, the necessity of constructing a database for selected target materials, and the necessity of cooperative archiving policies.

• International Commerce and Information Review
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• v.17 no.3
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• pp.59-70
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• 2015

The recent global economic crisis and intensifying competition among Northeast Asian neighbors, China and Japan are changing in the foreign policy coarse of growth uncertainty, the domestic enterprise's growth power is faced serious limitations, Therefore, it's increasing that making new growth engines for the creative economy in order to achieve sustainable growth and continue to lead the Global Trade and human resources development and training needs for social entrepreneurship through the creation usually related to human resources. However, the creation of institutional entrepreneurship support system based on the fusion construct and cultured creativity through entrepreneurship education, such as mental challenges proactively apply the various ordinary area and several temporal spatial constraints can be utilized. There follows are in this study and time to entrepreneurship education without restrictions in place were the impact of the most important elements are enterpreneurship in the online entrepreneurship education and entrepreneurship. As the result of analysis, online learning environment have a positive impact on entrepreneurship. I hope that a global powerhouse through youth entrepreneurship would like to contribute IT power nation.