• Journal of Fashion Business
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• v.22 no.6
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.2
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• pp.281-300
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• 2023

Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers' income and packaging in driving customers' intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.328-349
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• 2024

In the last decade, Korean culture has progressively facilitated the assimilation of appearance-related norms established by modern Korean society among young generations in Vietnam. Of note, Vietnamese consumers residing in Korea, under the influence of diverse sociocultural factors, are aligning themselves with an ideal standard of Korean beauty through cultural adaptation. This study explores how Vietnamese students internalize Korean beauty standards and the resultant negative behavioral reactions. We investigated the effects of sociocultural pressures (media, in-group, and out-group pressure) on risky appearance management and irrational purchase behavior by mediating sociocultural internalization toward appearance. We tested how the mechanism underlying these variables differs based on how long one has resided in Korea. A total of 213 female participants were surveyed online. The research model was tested using structural equation modeling through AMOS 22.0. The findings show that media and out-group pressure significantly increased sociocultural internalization, which led to consumer behavior in the form of risky appearance management and irrational purchases. The influence of internalization on consumption behavior was stronger for short-term residents of Korea. This study contributes to the literature on acculturation by investigating how foreign consumers accept the host country's ideal beauty standards.

• Information Systems Review
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• v.23 no.1
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• pp.155-172
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• 2021

With the recent increase in online product purchases, a recommender system that recommends products considering users' preferences has still been studied. The recommender system provides personalized product recommendation services to users. Collaborative Filtering (CF) using user ratings on products is one of the most widely used recommendation algorithms. During CF, the item-based method identifies the user's product by using ratings left on the product purchased by the user and obtains the similarity between the purchased product and the unpurchased product. CF takes a lot of time to calculate the similarity between products. In particular, it takes more time when using text-based big data such as review data of Amazon store. This paper suggests a hybrid recommendation system using a 2-phase methodology and text data mining to calculate the similarity between products easily and quickly. To this end, we collected about 980,000 online consumer ratings and review data from the online commerce store, Amazon Kinder Store. As a result of several experiments, it was confirmed that the suggested hybrid recommendation system reflecting the user's rating and review data has resulted in similar recommendation time, but higher accuracy compared to the CF-based benchmark recommender systems. Therefore, the suggested system is expected to increase the user's satisfaction and increase its sales.

• Science of Emotion and Sensibility
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• v.23 no.2
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• pp.89-102
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• 2020

Consumers purchase gifts for themselves and for others. This research examined whether one's preferred purchase type (material or experiential) would depend on the gift recipient (self or others). A total of 200 participants took part in online studies via Amazon Mechanical-Turk. Based on the construal-level theory, people will focus on concrete product attributes for psychologically close objects; however, for psychologically distant objects, people will concentrate on abstract product attributes. Study 1 demonstrated that participants preferred material over experiential purchases in self-gifting situations, while they preferred experiential compared to material gifts for others. In Study 2, it was found that individual differences in emotional disconnection moderated the effect of gift recipient on preferred gift type. Specifically, the differences in preferred gift type increased as one's emotional disconnection level increased. The results of this research have theoretical implications in terms of extending construal-level theory to gift-purchasing behaviors. Furthermore, this research has practical implications for marketers and advertisers. Limitations and possible future research directions were also discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.1
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• pp.97-111
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• 2020

Classifying clothing fabrics into fashion images lacks research, but is necessary due to the short cycle of fashion and rapidly changing modern trends as consumers seek to satisfy various needs with an increase of online purchases. There is also a lack of research on fashion trend books which attach real fabrics. Therefore, this study aims to help the planning field by recognizing fabric sensibility related to the fabric image perceived by consumers. The data analysis results from descriptive statistics, t-test, and ANOVA using SPSS are as follows: Differences in the visual tactility evaluation related to the consumer recognized fabric images showed more significant differences in F/W seasons. The elegance image was shown as relatively thick, the avant-garde image was shown as relatively heavy, thick fabric. The feminine image was shown as relatively thin and smooth fabric, the sporty images were shown to be moist, flexible and elastic, and the mannish images were relatively rough. The romantic images were shown as relatively thin fabrics. The conclusions inferred from the visual tactile evaluation related to the fabric images recognized by consumers vary by major, so the prior information concerning fabrics and trends can affect the selection of images. The results of this study show that in order to produce clothes suitable for fashion product planning by learning about visual tactility that consumers recognize, fabrics component data displayed in fashion trend books from 2016 to 2018 are needed, so the planner can receive help when selecting the fabrics suitable for each trend.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.48-62
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• 2016

Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.5
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• pp.561-574
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• 2011

This study investigates the ultimate factor structure of consumer dissatisfaction with the off-line purchase and usage of clothing. It identifies the determinant dimensions of consumer dissatisfaction on clothing purchase and usage and investigates the hierarchical structure of consumer dissatisfaction by assessing and comparing the effectiveness of five alternative factor structure models. A total of 300 women were online-surveyed to assess the level of dissatisfaction based on their dissatisfying experience with clothing purchases and usage in terms of product quality, price, salesperson's attitude, and store environment. The exploratory factor analysis identified the underlying dimensions of dissatisfaction: Handling, Aesthetics, Salesperson, Size, Price, Product Quality, Service, and Environment. By employing a first-order confirmatory factor analysis and higher-order confirmatory factor analysis, consumer dissatisfaction was confirmed to have a hierarchical structure with three second-order constructs Intrinsic instrument is manifested by handling, quality, and size, Intrinsic expression consists of service, salesperson, and environment, and Extrinsic circumstance contains aesthetics and price. On empirically demonstrating the multi-dimensional constructs of consumer dissatisfaction by identifying its hierarchical structure, the study provides the theoretical and practical insights to comprehend consumer purchase and post-purchase behavior. Specifically, it affords an empirical platform to extend the scope of research with condensed concepts of dissatisfaction to researchers. In addition, it also enables marketers to take a broader view of consumer dissatisfaction by providing cues about potential problems and identifying the source of those problems.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1028-1038
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• 2011

A blog has significant effect as a new online medium and as a tool to share information with its powerful networking function. Blogs are established based on personal experience and their impact is stronger than conventional media in terms of informativeness, credibility and interactivity. Such characteristics of blogs lead to blog commitment (a phenomenon that has behavioral consequences) that eventually influences consumer fashion purchase behavior. The more a consumer is interested in fashion and seeks diverse information from a wide range of media, the more personally committed they become to certain blogs; in addition, they will also post the results of their fashion product purchases on their blog to further create and reproduce information. This research discovers how blog commitment affects fashion product purchase behavior and information reproduction activity among consumers as well as explores the impact of blog characteristics and information variety seeking by individual consumers on these factors. The data was collected from 428 adults who purchased a fashion product based on information they found on a blog. The results are as follows. First, blog characteristics are composed of accessibility, interactivity, credibility of the information, and informativeness. Second, in terms of the blog commitment, informativeness, credibility, and consumer information diversification (respectively), turned out to have positive effects; in addition, accessibility and credibility had positive effects for corporate blogs. The comparison between private and corporate blogs showed that consumers tend to be more committed to private blogs. Third, in terms of the brand attitude, private/corporate blog commitment, credibility, and consumer information diversification (respectively) had a positive influence. Fourth, blog characteristics and consumer information diversification led consumers (through private/corporate blog commitment) to form a favorable attitude towards the brand and purchase products that resulted in information reproduction of the purchased product.

• Journal of Korean Society of Transportation
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• v.28 no.2
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• pp.53-64
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• 2010

This study is aimed at identifying the association of change of travel frequencies with information and communications technologies, commuting behavior for 995 workers in the Korea Capital Region. The study surveyed total 995 commuters whose their individual character, commuting behavior, land use as well as ICTs. The measures of the commuting behavior was comprised of a main commuting mode, a use tern, total travel time, and those of land use was the distance from house/office to subway station, and those of ICTs was data and information collection, communication and leisure, online selling or purchases, finance and a civil application, cellular phone service using capacity and so on. The results indicate that commuting behavior, land use, and ICTs are positively associated to change of travel frequencies. Specifically, longer total travel time, or far from house/office to subway station, tend to reduce commuting behavior and collect data and information through internet