• 유통과학연구
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• 제21권4호
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• Journal of Smart Tourism
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• 제2권4호
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• pp.35-43
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• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.

• 디지털산업정보학회논문지
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• 제12권3호
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• pp.11-24
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• 2016

The purpose of this study is to develop a recruiting platform resolving the mismatch between corporate job and job finder's competence in recruitment market. For this, we investigated technological trends and limitation on recruit platform. Based on the findings, this study investigates the trends and directions related to recruiting platform evolution and identified critical success factors and development strategies for successful development of recruiting platform. Two development strategies include employment of online resume and construction of database assessing job finder's competence. We also proposed target system architecture incorporating job database, competency assessment form, capability oriented resume. To analyze user requirement national competency standards and core job capability evaluation model were analyzed. Next, we designed integrated database, user interfaces, and dynamic functionalities using the forms developed in earlier stage. Finally, we assessed the fidelity of form item, integrity of database, and the usability of interface to evaluate the effectiveness of the system.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2022년도 춘계학술대회
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• pp.363-364
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• 2022

The COVID-19 pandemic had substantial negative impacts and caused several disruptions to the global supply chain of the shipping industry. The key challenges identified in terms of maritime manpower are the Certificates of Competency (CoC) or the expiration and/or failure to complete refresher and/or revalidation courses, which directly hinder employment retention and lost opportunities at sea. To tackle this issue directly and swiftly, the creation of the APEC SEN Distance Learning Platform was suggested and approved by APEC as part of an official project. This paper introduces the APEC-wide accessible distance learning platform with the following key topics: the organisation and operation of the platform, the themes and content to be prioritised, the process of education, training, certification, and the ways to promote accreditation, mutual recognition on CoC, education and training videos by taking collaborative actions, and the development of content.

• 한국IT서비스학회지
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• 제21권5호
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• pp.15-28
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• 2022

Recently, government agencies are actively adopting the platform model as a means of public policy. However, existing studies on the public platform are minimal and have focused on user experiences or the possibility of public usage of the platform model. Now the research concerning building governance structure and utilizing network effects of the platform after adopting the platform model in the public sector is keenly required. This study intended to ignite academic dialogue on the governance of public platforms in the context of digital transformation. This study focused on a case of the 'Special delivery,' a public delivery app established by Gyeonggi-do. In order to analyze the characteristics of the public platform and its governance structure, data were collected from press releases, policy reports, and news articles. Data was analyzed using the frame of Hagui's platform design factors and Ansell & Gash's collaborative governance model. The results of the public platform analyses showed 1) incompleteness in the value trade-off accounting, which was designed for platform business based on general cost-benefit analysis, and 2) a closed governance structure that limits direct participation of diverse user groups(i.e., service provider, customer) in order to enhance providers' utility by preventing customers' excessive online activities. The results of this study provided theoretical and policy implications regarding designing the strategy for accounting for value trade-offs and functioning governance structure for public platforms.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.135-143
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• 2019

본 연구의 목적은 웹드라마가 사용하고 있는 온라인 동영상 플랫폼들을 대상으로 접근단계 분석과 광고 노출빈도 측정을 통해, 동영상 플랫폼의 사용성을 개선하는 것이다. 본 연구에서는 현재 웹드라마 시장의 점유율을 확인하고 접근단계와 광고회피를 바탕으로 채널간의 비교를 실시하였다. 그 결과 최신 콘텐츠에 대한 접근단계는 2~3단계이며 접근단계로 인하여 사용성이 낮아지지 않았다. 하지만 메인페이지나 검색결과에 노출되지 않아 디렉토리 검색이 필요한 경우 5~6단계의 접근단계가 필요하였다. 광고는 모든 플랫폼에서 2개 이상의 이미지광고가 표시되며, 유튜브와 네이버tv는 동영상 플레이어 내부에서 영상시작 전 프리롤(Pre-roll) 광고를 표시하는 것을 확인했다. 위와 같은 동영상 플랫폼 정보구조 상에서 디렉토리 검색을 하는 경우 높은 접근단계와 많은 광고노출로 사용자의 이탈률이 증가하고, 재방문 빈도가 낮아질 것으로 예상된다. 이를 개선하기 위해 드롭다운(Drop-Down) 메뉴를 활용하여 접근단계를 줄이는 정보구조 개선 프로토타입을 제안한다.

• 실천공학교육논문지
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• 제11권1호
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• pp.75-86
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• 2019

본 연구에서는 점차 디지털 기반의 교육 활성화를 통해 혁신적 고등교육의 변화를 추구하는 세계적 흐름에 따라 학부 교육과 평생직업능력개발에서 활용 가능한 이러닝 기반의 맞춤형 교육 모델을 구안하였다. 국내외적으로 온라인 학습 시스템을 중심으로 교육과정의 형태와 내용이 변화하고 있어, 온라인 학습 플랫폼을 활용과 교육의 확장은 전반적인 고등교육 체제를 변화시키는 주요 요인으로 작용하고 있다. 이에 본 연구는 온라인학습플랫폼을 활용한 맞춤형 교육 모델을 수립하기 위하여, 주요 해외 선진 교육 사례를 분석하여 맞춤형 학습의 기본 방향을 학습자 맞춤형, 역량 맞춤형, 그리고 4차 산업혁명 선도형 인재 양성 교육 맞춤형으로 설정한 후 학부 및 평생직업능력개발 전문가를 대상으로 FGI를 실시하였다. 연구결과, 온라인학습플랫폼을 활용한 맞춤형 교육 모델로 학부교육에서 활용 가능한 학위형 모델과 평생직업능력개발 분야에서 활용 가능한 비학위형 모델을 도출하고 각각의 운영전략을 제언하였다.

• International Journal of Contents
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• 제15권4호
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• pp.89-96
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• 2019

This study examines the impact of online collaborative English language learning to enhance learner motivation and classroom engagement in university English instruction. The role of learner motivation and classroom engagement has gained much attention under the premises of current constructivist framework of English as a foreign language education. To promote learner motivation and classroom interaction in English instruction, participants in this study engaged in integrative English learning activities through online group collaboration and peer-tutoring. They exchanged productive peer response and shared their learning experiences throughout the integrative English learning activities. Digital technology played an integral role in motivating the learning process of the participants. Data for this study were gathered through an online questionnaire survey and semi-structured interviews. The data were analyzed based on the ARCS motivational model of instructional design to identify the motivational aspects of integrative English learning activities. This study reveals that participants of this study regarded online collaborative English learning activities as the positive and motivating learning experience. The online collaborative English reading instruction had positive effect on improving EFL university students' learning performance. Participants of this study also identified affective and metacognitive benefits of online collaborative EFL learning activities for learner motivation and classroom engagement. This study reveals that the social networking platform in online group collaboration played a crucial role for the participants in understanding the integration of online group collaboration as the positive and effective language learning strategy. This study may have implications in suggesting the effective instructional design for promoting learner motivation and classroom interaction in EFL education.

• 융합경영연구
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• 제11권1호
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• pp.21-30
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• 2023

Purpose: As one of the ongoing studies on the distribution industry, the purpose of this study is to identify the research trends on online shopping so far to propose not only the development of online shopping companies but also the possibility of coexistence between online and offline retailers and the development of the distribution industry. Research design, data and methodology: In this study, the English abstracts of 645 papers on online shopping registered in scienceON were obtained. For the analysis through BERTopic and LDA using Python 3.7 and identifying which topics were interesting to researchers. Results: As a result of word frequency analysis and co-occurrence analysis, it was found that studies related to online shopping were frequently conducted on factors such as products, services, and shopping malls. As a result of BERTopic, five topics such as 'service quality' and 'sales strategy' were derived, and as a result of LDA, three topics including 'purchase experience' were derived. It was confirmed that 'Customer Recommendation' and 'Fashion Mall' showed relatively high interest, and 'Sales Strategy' showed relatively low interest. Conclusions: It was suggested that more diverse studies related to the online shopping mall platform, sales content, and usage influencing factors are needed to develop the online shopping industry.

• Educational Technology International
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• 제18권2호
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• pp.193-213
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• 2017

This study aimed to explore online learning profiles of in-service teachers in South Korea, focusing on video lecture and discussion activities. A total of 269 teachers took an online professional development course for 14 days, using an online learning platform from which web log data were collected. The data showed the frequency of participation and the initial participation time, which was closely related to procrastinating behaviors. A cluster analysis revealed three online learning profiles of in-service teachers: procrastinating (n=42), passive interaction (n=136), and active learning (n=91) clusters. The active learning cluster showed high-level participation in both video lecture and discussion activities from the beginning of the online course, whereas the procrastinating cluster was seldom engaged in learning activities for the first half of the learning period. The passive interaction cluster was actively engaged in watching video lectures from the beginning of the online course but passively participated in discussion activities. As a result, the active learning cluster outperformed the passive interaction cluster in learning achievements. The findings were discussed in regard to how to improve online learning environments through considering online learning profiles of in-service teachers.