• 유통과학연구
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• 제16권12호
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• pp.57-68
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• 2018

Purpose - The development of technologies lead the volume of sale on online market increase but an off-line shopping center is still a core component in the omni-channel strategy. It is generally thought that high-level retailtainment on brick and mortar store affects purchase intentions positively, but some previous studies dispute that and have reported that retailtainment does not affect purchase intentions. So we have studied the additional factors' effect - the nature of purchase and utility - with retailtainment. Research design, data, and methodology - There are 8 treatment groups which were assigned by the method of retailtainment (high vs. low), nature of purchase (essential vs. non-essential), and utility (acquisition vs. transaction). A total of 240 subjects (office workers = 163, 68%; undergraduates = 77, 32%; average age = 30s; female = 39%) were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Results - First, the main effect and interactive effect between retailtainment and the nature of purchase are significant. We also found that the contrast between essential and non-essential at low-level retailtainment is higher than that of high-level retailtainment. Second, in the case of retailtainment and utility, transaction utility under high-level retailtainment affects purchase intentions positively. Third, between the nature of the purchase and utility, the main effect of the nature of purchase and the interactive effect is significant, but the main effect of utility is not significant. In the case of non-essential goods, the purchase intention was high when transaction utility was provided but in the case of essential goods, acquisition utility increased purchase intentions. Finally, when transaction utility is given, purchase intentions of essential goods increase under low retailtainment, and the purchase intentions of non-essential goods increase under high retailtainment. Conclusions - When customers buy essential goods, discounts decrease purchase intentions. During the season for bargain sales, purchase intentions increase when retailtainment of essential goods is low, and retailtainment of non-essential goods is high.

• 디지털콘텐츠학회 논문지
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• 제18권6호
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• pp.1109-1118
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• 2017

전 세계에서 핀테크 열풍이 불고 있는 가운데 그 중심에는 항상 모바일 결제가 있는 만큼 중국, 인도, 영국, 브라질을 대표로하는 나라들이 현재 온 오프라인 모바일 결제 서비스의 활성화와 보급화에 힘을 싣고 글로벌 모바일 결제 시장에서 경쟁우위를 선점하고 있는 상황이다. 하지만 IT 강국을 자부하던 한국은 글로벌 모바일 결제 시장에서 그 경쟁력이 10위권 밖으로 밀려나 호주, 멕시코, 독일보다도 못한 수준이다. 따라서 본 연구에서는 국내 오프라인 모바일 결제 서비스를 이용하고 있는 일반 소비자들이 해당 서비스에 대한 구전의도를 측정하고자 실증적 연구를 진행하였다. 또한 모바일 결제 서비스 분야에서 세계 최대 강국인 중국과의 비교분석을 통해 두 나라 소비자 간 인식의 차이를 분석하였다.

• 한국의상디자인학회지
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• 제18권2호
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• pp.79-92
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• 2016

The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.

• 정보보호학회논문지
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• 제25권6호
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• pp.1361-1376
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• 2015

모바일 게임 시장 규모와 인구가 증가하고 동시에 모바일 게임의 생명주기가 크게 길어지면서 PC 기반 온라인 게임에서 나타났던 오토 프로그램 문제가 모바일 게임에서 그대로 재현되고 있다. 사용자들은 오토 프로그램 실행을 위해 안티 바이러스 프로그램의 경고를 무시하거나 심지어 안티 바이러스 프로그램을 삭제하기 때문에, 오토 프로그램이 게임 관련 기능 외에 악성 행위를 수행할 경우 게임 이용자들은 위협에 무방비로 노출될 수 있다. 본 논문에서는 장기간 대규모의 사용자를 확보하고 있는 대표적인 모바일 게임인 클래시 오브 클랜의 오토 프로그램 7종을 대상으로 악성 행위 유무를 분석하고, 이를 바탕으로 향후 발생 가능한 보안 위협과 대응방안을 제시하였다. 높은 인기를 가진 특정 모바일 게임의 오토 프로그램들을 일괄 분석함으로써 개발 플랫폼, 동작 방식 등 오토 프로그램의 최신 동향을 파악하였고, 향후 오토 프로그램의 변화 양상 예측 및 잠재적 위협을 사전에 차단할 수 있는 방안을 제시하였다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.55-73
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• 2004

The Internet is a wonderland that can be enjoyed by the young, old, and those in-between. It is also a vast commercial market where many contracts are formed every second. The Internet and E-Commerce have created new situations that have generated sweeping proposals for fundamental changes in contract law. During the first half of the 20th Century. when many businesses expanded their geographic scope, there was a tremendous desire for uniform treatment of contracts for the sale of goods throughout the U.S.A. and the whole world. That same dynamic is now occurring in E-Commerce. There is a general recognition of the desirability of uniform contract law to govern E-commerce, but to date that does not exist, though there are extensive proposals for reform of contract law on the Internet. E-Commerce is currently plagued by some of the same problems that led to the passage of the UCC. In the absence of uniform legislation, state-by-state differences are inevitable with respect to E-Commerce. State-by-state differences in E-Commerce contract law is widely viewed as undesirable. To deal with this problem, a number of uniform bills have been proposed including UCITA, UETA, and revisions to Article 2 of the UCC (Subpart B). The thrust of these uniform acts is to create legal parity between paper records and electronic records. There is considerable resistance by consumer groups to this parity and progress towards Passage of UCITA, UETA, and revised Article 2 has been slow. The UCITA covers licenses of computer software but does not cover the sale oil goods on the Internet. The scope of the UCITA includes computer software. multimedia interactive products, computer data and databases, and Internet and online information, The UETA deals comprehensively with E-Commerce and contract law. The UCC covers the sale of goods, which does not necessarily involve E-Commerce. The basic principles of contract law are modified to deal with Internet transactions. Intent is inferred from the operations of electronic agents and "signatures" can occur with a response to an invitation to click to accept.

• 통상정보연구
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• 제19권1호
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• pp.213-234
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• 2017

본 연구는 한 중 미 일 참가자를 대상으로 해외여행과 관련한 오프라인-온라인 설문을 실시 총 707개의 유효한 표본을 수집하고 이를 분석하였다. 이를 통해, 아시아 국가의 경우, 권력거리와 유인동기간 유의한 인과관계와 전체주의와 추진동기 사이에 유의한 인과 관계가 존재함을 밝혀냈다. 즉, 아시아 국가의 관광 전략은 다양한 이벤트와 볼거리를 제공하고 친목 단체 간 유대를 강화하는 상품을 개발하는 것이 유리한 반면, 미국인의 경우, 과시적 상품보다는 실질적 여행 계획을 통한 개인 맞춤형 상품으로 자기만족을 극대화시키는 것이 더욱 효과적이라는 결론을 내렸다. 본 연구는 설문조사를 통한 전형적인 탐색적 분석 방식을 취하여 설문 참가자의 다양한 의견을 제약하는 한계점이 있지만, 홉스테드의 문화차원지수, 동기이론, 고객만족과 재방문 의도에 관한 이론을 활용한 학제적 공헌과 함께 각 국가 간 문화 성향을 동시 비교함으로써 해외여행 상품에 대한 최적의 마케팅 전략을 제시한 실질적 시사점이 있다.

• 경영정보학연구
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• 제10권1호
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• pp.47-69
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• 2008

단기간에 경이적인 인터넷 사용률 증가를 기록한 한국은 세계적인 IT 강국으로서의 면모를 보여주고 있다. 그러나 특정 업체에 종속적인 한국의 웹 브라우저 시장은 한정된 기술에만 치우쳐 기술표준에 위배된다라는 논쟁이 진행되어 왔다. 본 연구에서는 한국의 대표적 웹사이트들이 특정 업체의 웹 브라우저에 얼마나 종속적인지를 웹 접근성 국제표준과 웹 호환성을 통해 실증적으로 확인하였다. 그 결과 Firefox를 통해 웹사이트에 접근한 경우에는 웹 호환성이 Internet Explorer를 통해 접근할 때에 비해 19% 낮게 나타났다. 웹 호환성 세부 평가항목인 웹사이트 표현 부분에 있어 Firefox와 Internet Explorer의 웹 호환성의 차이가 18.39%이었고, 웹사이트 기능 부분에 있어서는 17.96% 차이가 발생했다. 웹 브라우저별 기업군 평균평가점수를 분석해 본 결과 공공기관의 웹 호환성이 가장 높은 것으로 나타났으며, 오프라인, 온라인 그리고 금융기관 순으로 웹 호환성이 낮아졌다. 또한 E-business 5단계에 따라 웹 호환성을 분석한 결과 E-business 단계가 증가할수록 웹 호환성이 낮아지는 것으로 나타났다. Firefox로 접근했을 때에는 온라인 결제 사용불가, 각종 온라인 콘텐츠 재생불가, 프레임 오류로 인한 웹사이트 인식 장애 등 심각한 문제점들이 발생하였다. 이러한 결과를 바탕으로 국내기업들의 웹 호환성 문제의 원인을 살펴보며 웹 호환성에 대한 개선책을 제시하였다.

• 한국IT서비스학회지
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• 제10권4호
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• pp.1-19
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• 2011

Following the growth of e-Business, there has been a recent increase of interest in promoting Social Business (s-Business) based on Social Network Service(SNS). As the introduction of the Internet brought about the increasing number of its users followed by the growing market of e-Commerce, online games, and e-Learning, the increasing number of SNS users has opened the new markets combining the existing industrial fields with SNS, and it developed into a revenue model beyond the mere sharing of information. Despite such industrial and social environments, understanding of new social business technology from the aspect of business has been insufficient, and the empirical study on participation in the social business has been scant as well. Thus, the main purpose of this study is to investigate the s-Business in detail and to study the factors giving influence to the users' participation in s-Business. This study proposes six variables(Self-Empowerment, Job Relevance, Formation of Social Capital, Relative Advantage, Shared Value, Relationship Specified Investment) and the moderating effects of Psychological Contract as influential factors closely related with s-Business. A total of 362 data from a survey were analyzed by using Structural Equation Modeling(SEM). Result showed that all factors with the exception of Job Relevance have meaningful influence on the intention to participate in s-Business. The implication of the findings suggests to compliment limitations of the existing researches, and to prepare the theoretical foundation for promoting s-Business participation in addition to further suggesting directionality from the view point of the users of the social business-relevant studies.

• 대한한방내과학회지
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• 제35권3호
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• pp.354-365
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• 2014

Objectives: Recently, the utility rate of Korean-Medical service has been a 6 percent of the domestic market share in medical service, so there is a lot of effort to increase utility rate of Korean medical service. However, in spite of the importance of image to promotion, there are still few studies about image of Korean medicine. Thus, the purpose of this study was to suggest ways to increase utility rate of Korean medical service by surveying and analysing recognition of image of Korean Medicine. Methods: People aged between 20s and 40s were targets of investigation. We divided respondents into three groups depending on relation approximation with Korean medicine (weak-related group, normal-related group, strong-related group). The questionnaire consisted of questions about images of Korean medicine, conducted through online and personal interviews. Results: In total, 282 members responded to the survey and the results of the analysis were as follows. The more a person was related to Korean medicine, the greater the tendency to experience Korean medical service. The most associated taste about Korean medical institutions was Bitterness, smell was smell of Korean medicine, color was yellow, feeling was warm, sound (instrument) was drum, and treatment pattern was Acupuncture, respectively. The most associated image of acupuncture was painful, and the most associated age of Korean medical doctors was 40s. The most associated general term of Korean medicine was physical constitution, and most associated pathological term was extravasated blood. Conclusions: This study can be very useful for future image marketing of Korean medicine because there have been no other studies about image on Korean medicine before now. But this study has also some limits like area, respondent selection, etc., so a more detailed and comprehensive survey is needed.

• 정보처리학회논문지C
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• 제15C권6호
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• pp.507-512
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• 2008

최근 정보통신의 급속한 발달로 온라인 서비스에 기반을 둔 기업들이 많이 구축되고 있다. 이들 기업들은 개인정보를 수집하여 고객관리를하며 유료 서비스의 경우 결제정보를 요청하여 대금을 지불하는 방식을 취한다. 이와 같은 정보의 유통과 관리는 최근 큰 이슈가 되고 있으나 대부분의 기업들이 정보보호에 대한 인식이 부족한 현실이다. 실제로 국내 최대 오픈마켓에서 해킹으로 대량의 고객 개인정보가 노출되기도 했다. 따라서 본 논문에서는 고객관리를 위한 개인정보의 불법공격이나 해킹에 대비하기 위해 가장 보편화된 RSA 암호 알고리즘 부하를 줄이는 방법을 제안한다. 이때 부하를 줄이는 방법은 Binary NAF Method를 이용하여 RSA 핵심 연산인 모듈러 멱승 연산을 고속으로 처리할 수 있도록 설계하였고 기존 Binary Method와 Windows Method를 이용한 모듈러 멱승 알고리즘을 구현하여 비교 평가 하였다.