• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.897-907
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• 2020

The development of information technology and the demands of society on an application in an operating system, as well as increasing the specifications and sophistication of smartphones, require banks to make changes to their mobile banking applications. The transformation of the mobile banking application into a digital banking application conducted by banks has made users re-evaluate based on their preferences. This study presents the behavior of users of digital banking applications in Yogyakarta, Indonesia. The hypothesis model is based on Technology Acceptance Model (TAM) with additional factors of the social image, perceived risk and perceived trust adopted from Muñoz-Leiva et al. (2017). The methodology in this study includes data collection through questionnaires distributed online and data analysis using the Structural Equation Model. The results of this study illustrate that the perceived trust and perceived risk have a more dominant part in influencing user attitude and user intention to use digital banking. Meanwhile, social image, perceived ease-of-use and perceived usefulness are not significant in influencing user attitude and user intention to use digital banking. The implication of this research helps to determine the right communication and strategy so that more users with more benefits can utilize this digital banking application.

• 지역사회간호학회지
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• 제12권3호
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• pp.795-814
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• 2001

To evaluate the effect of sex education on middle school students' access to the obscene online computer and video film contents. 154 students were selected as experimental group. and 154 students were selected as control group, sampled randomly from Andong. Kyungbook, Korea. An analysis was performed. A non-equivalent control group pre test-post test research design was used. The data were collected from April 2nd to April 19th. 2001. A pre-survey was done on general characteristics and the condition of accessing obscene online computer and video film contents on both experimental and control group. From the survey results information. sex education contents were put together. The researcher organized 3 ready-made sex education program and explained to the four school health nurses about the ready-made sex education program step by step and they educated their selected students with three classes of 45 minutes lecture. Two weeks after the last lecture, a post-test was conducted. Four weeks from the last lecture, another post-test was conducted. The existing studies by Choi Yongseon(1998) and Kim Hyeok(1998) were reviewed and two professors in the department of community health nursing advised on the study questionnaire writing. An SPSS Win 10.0 was used. The data of respondents' general characteristics were analyzed using frequency and percentage. $X^2$ test was used to verify the homogeneity of the experimental group and the control group. Repeated Measures ANOVA was used to find out whether sex education had an effect on the awareness of obscene online computer and video film contents and under-age prostitution through the online computer networks. and time and frequency of access to the obscene online computer and video film contents. The results of the study are as follow. 1. The results of the verification of homogeneity between the experimental group and the control group showed that there was no significant difference between the experimental group and the control group. 2. The first hypothesis, 'the experimental group which received sex education would have a higher level of awareness of accessing obscene contents than the control group which did not receive the education' was supported at p<0.0001. 3. The second hypothesis. 'the experimental group which received sex education would have a higher level of awareness of underage prostitution on computer networks than the control group which did not receive the education' was supported at p<0.05. 4. The third hypothesis, 'the experimental group which received sex education would spend time less accessing obscene video and computer contents than the control group which did not receive the education' was rejected at p>.05. 5. The 4-1 hypothesis. 'the experimental group which received sex education would access obscene computer contents less frequently than the control group which did not receive the education' was supported at p<0.0001. 6. The 4-2 hypothesis, 'the experimental group which received sex education would access obscene video contents less frequently than the control group which did not receive the education' was supported at p<0.0001. In conclusion, a systematic step-by-step sex education program should be developed to protect middle school students from the harmful online computer and video film access. An effective teaching material for sex education should be prepared to decrease middle school students' access to obscene online computer and video film contents.

• 유통과학연구
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• 제20권5호
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• pp.105-117
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• 2022

Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

• Asia Marketing Journal
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• 제14권2호
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• pp.39-63
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• 2012

보상프로그램에 관한 기존 연구들은 프로그램에 대한 소비자의 지각된 가치가 높을수록 브랜드충성도가 증가할 것이라는 가정 하에, 소비자가 가장 선호하는 보상프로그램을 설계하는 데 초점을 맞추어왔다. 또한 이들은 연구대상으로 인터넷쇼핑몰보다는 주로 오프라인 매장을 사용하였다. 이는 인터넷쇼핑 상황에서 보상프로그램에 대한 소비자의 가치인식이 브랜드충성도에 미치는 효과가 실제로 유의한지 그렇다면 어떠한 경로를 통해 영향을 미치는 지에 대한 연구가 미흡함을 의미한다. 한편, 소비자는 인터넷쇼핑몰을 이용할 때 필요한 물건을 구매하고자 하는 실용적 동기와 쇼핑 그 자체를 즐기고자 하는 쾌락적 동기를 가지게 되며, 인터넷쇼핑몰은 소비자들의 이러한 양면적 동기를 충족시킬 수 있는 가치(실용적 또는 쾌락적 가치)있는 경험들을 제공함으로써 브랜드충성도를 증가시킬 수 있다. 이는 인터넷쇼핑몰이 제공하는 보상의 유형이 실용적인지, 쾌락적 인지에 따라 다른 유형의 쇼핑 가치를 강화함으로써 브랜드충성도에 영향을 미치는 경로가 달라질 수 있음을 의미한다. 따라서 본 연구는 다음과 같은 세 가지 목적을 가지고 수행되었다. 첫째, 인터넷쇼핑 상황에서의 보상프로그램이 오프라인 쇼핑상황에서와 동일하게 브랜드충성도를 제고하는데 효과적인지 알아보고자 하였다. 둘째, 기존 연구에서 고려하지 않은 "보상프로그램 가치인식 → 브랜드신뢰, 브랜드감정 → 브랜드충성도" 경로를 추가한 연구모형을 제안하고 분석함으로써, 보상프로그램 가치인식이 브랜드충성도에 미치는 또 다른 경로가 있음을 보이고자 하였다. 마지막으로, 보상의 유형(실용적 vs. 쾌락적)에 따라 "보상프로그램 가치인식 → 브랜드신뢰, 브랜드감정 → 브랜드충성도" 관계가 조절될 수 있는지 확인하고자 하였다. 이를 위해 문헌연구를 통해 10개의 가설 및 연구모형을 도출하였으며, 20대 남녀220명을 대상으로 설문조사를 실시하여 데이터를 수집한 후, 구조방정식모델을 이용해 가설들을 검정함으로써 다음과 같은 시사점들을 제공하였다. 먼저, 본 연구는 오프라인 매장을 중심으로 연구되어온 브랜드충성도에 대한 보상프로그램의 효과가 인터넷쇼핑 상황에서도 유의함을 보여줌으로써 인터넷쇼핑몰이 보상프로그램을 운영해야 할 논리적 근거를 마련해주고 있다. 하지만 기존 연구를 통해 확인된 "보상프로그램 가치인식 → 프로그램 충성도 → 브랜드충성도"의 경로가 인터넷쇼핑 상황에서는 유의하지 않은 것으로 나타났다. 반면 "보상프로그램 가치인식 → 브랜드신뢰, 브랜드감정 → 브랜드충성도"의 경로가 유의하게 나타나 인터넷쇼핑몰이 제공하는 보상프로그램에 대한 가치인식은 오프라인 매장과는 다른 경로를 통해 브랜드충성도에 영향을 미치고 있음을 알 수 있다. 한편, 인터넷쇼핑몰이 제공하는 보상프로그램에 대한 가치인식이 브랜드 신뢰에 미치는 영향은 쾌락적 보상보다는 실용적 보상이 더 크게 나타난 반면, (통계적으로 유의하지는 않았지만) 보상프로그램에 대한 가치인식이 브랜드감정에 미치는 영향은 실용적 보상 보다는 쾌락적 보상이 더 큰 것으로 나타났다. 이는 해당 인터넷쇼핑몰을 이용할 때 소비자가 상대적으로 더 추구하는 가치의 유형(실용적 vs. 쾌락적)을 파악하여 이를 강화할 수 있는 유형의 보상을 제공하거나 소비자가 스스로 보상의 유형을 선택할 수 있는 권한을 부여할 경우, 브랜드신뢰와 브랜드감정을 효과적으로 증가시켜 브랜드충성도를 제고할 수 있음을 말해준다.

• 한국심리학회지 : 코칭
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• 제6권1호
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• pp.33-55
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• 2022

본 연구의 목적은 일반 대학생을 위한 1:1 온라인 학습코칭 프로그램이 자기주도학습능력, 학습동기, 시간관리행동에 미치는 영향을 검증하는 것이었다. 본 연구에서 적용한 코칭 프로그램은 자기주도학습능력의 하위 요인인 동기, 행동, 인지조절로 구성되었고, 총 7회기(각 회기 80분)에 걸쳐 진행되었다. 총 16명 중 코칭을 원하는 참가자 7명이 실험집단에 할당되었다. 실험설계는 비동등 통제집단 설계가 적용되었다. 사전 사후에 자기주도학습능력, 학습동기, 시간관리행동을 설문지로 측정하였고, 코칭 종료 후 만족도 조사와 사후 인터뷰를 실시하였다. 프로그램의 효과 검증을 위해 사전 점수를 통제한 ANCOVA를 사용하였다. 연구 결과, 실험집단과 통제집단 간에 자기주도학습능력과 외적 학습동기 평균 점수에 유의미한 차이가 있었다. 내적 학습동기와 시간관리행동의 경우, 코칭 적용 집단의 평균 점수가 증가하였지만 집단 간에 유의미한 차이는 없었다. 사후 설문 결과 코칭에 대한 만족도는 평균 4.85점이었고, 인터뷰 내용 확인 결과, 코칭 프로그램이 참가자의 자기주도 학습과 학습동기, 시간관리에 긍정적인 영향을 미쳤다는 것을 알 수 있었다. 이러한 결과들을 종합했을 때, 본 연구에서 적용한 학습 코칭 프로그램이 대학생의 자기주도학습능력과, 학습동기 증진에 유의미한 영향을 미치고 시간관리행동에는 부분적으로 긍정적인 효과를 가진다고 할 수 있다.

• 한국게임학회 논문지
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• 제6권1호
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• pp.11-20
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• 2006

네트워크 게임이나 온라인 게임을 개발하는 데 있어서 네트워크 관련 프로그래밍 기술은 필수적이다. 그러나 필요한 네트워크에 관련 전문적인 지식을 포함하여 네트워크 통신 관련 고급 프로그래밍 기술들을 습득하고 또 이를 구현해 내는 데에는 적지 않은 노력과 시간이 소요된다. 본 연구는 이와 같은 노력과 시간을 줄일 수 있는 기술적 방법에 대한 것이다. 특히 Virtools 엔진의 서버 기술을 이용하여 P2P 방식의 네트워크 연결 모듈을개발해 봄으로써 개선할 수 있는 가능성을 제시하고자 한다.

• 대한약침학회지
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• 제27권2호
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• pp.142-153
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• 2024

Objectives: This study aimed to analyze the educational needs of interns and residents in Korean medicine as the first step in developing an education program to improve their research competencies. Methods: A mixed-method design, incorporating both quantitative and qualitative data collection methods, was used to investigate the educational needs for research competencies among interns and residents working in Korean medicine hospitals nationwide. Data were collected through online surveys and online focus group discussions (FGDs), and processed using descriptive statistical analysis and thematic analysis. The study results were derived by integrating survey data and FGD outcomes. Results: In total, 209 interns and residents participated in the survey, and 11 individuals participated in two rounds of FGDs. The majority of participants felt a lack of systematic education in research and academic writing in postgraduate medical education and highlighted the need for nationally accessible education due to significant disparities in the educational environment across hospitals and specialties. The primary barrier to learning research and academic writing identified by learners was the lack of knowledge, leading to time constraints. Improving learners' research competencies, relationship building, autonomy, and motivation through a support system was deemed crucial. The study also identified diverse learner types and preferred educational topics, indicating a demand for learner-centered education and coaching. Conclusion: This study provides foundational data for designing and developing a program on education on research competencies for interns and residents in Korean medicine and suggests the need for initiatives to strengthen these competencies.

• 한국간호교육학회지
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• 제26권4호
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• pp.374-382
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• 2020

Purpose: The purpose of this study was to describe the profile of graduates from accelerated second-degree Bachelor of Science in Nursing programs and to analyze the relative efficiency of nursing colleges using data envelopment analysis. Methods: An online survey link was emailed to the deans of nursing colleges, who were then asked to send the link to graduates of the respective colleges. The survey questionnaire included demographics, reasons for applying to the accelerated second-degree Bachelor of Science in Nursing program, employment after graduation, and nursing career satisfaction. Results: Sixty-two graduates of the accelerated second-degree Bachelor of Science in Nursing program responded to the survey. The mean age at admission was 24.28 (± 3.01) years. Reasons for applying to the accelerated second-degree Bachelor of Science in Nursing program were primarily increasing job security and using it as a stepping stone to another career. Nursing career job satisfaction was 4.81 (± 1.07) and more than 82% recommended this program. The data envelopment analysis found the average efficiency score to be 0.84 (± 0.20) and 4 nursing colleges to be relatively efficient. Conclusion: The accelerated second-degree Bachelor of Science in Nursing program can be considered to be an effective means to produce quality nurses with non-nursing bachelor degrees in a short time; however, outcomes of this program need to be systematically monitored to maintain quality level. Through this, competent nurses with knowledge of adjacent studies will be added to the nursing workforce.

• 가정∙방문간호학회지
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• 제31권1호
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• pp.66-76
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• 2024

Purpose: This study aimed to develop and evaluate an integrated management program to enhance self-efficacy, compliance with sick-role behaviors, symptom management, and biomarker indication in hemodialysis patients. Methods: The integrated management program was developed through a systematic review of literature, analysis of relevant online data, and expert validation. It comprised 480 min of video-based education delivered eight times over four weeks, supplemented by weekly phone consultations and text message support from a nurse. To evaluate the program's effectiveness, it was administered to 44 patients with hemodialysis in a single group in a pre-post test experimental study. Changes in self-efficacy, sick-role behavior compliance, dialysis symptom index, and biomarkers were assessed. Results: The program yielded statistically significant improvements in self-efficacy (t=-7.13, p<.001), sick-role behavioral compliance (t=-7.35, p<.001), dialysis symptom index (t=4.32, p<.001), and blood urea nitrogen levels (t=2.55, p=.014) among the participants. Conclusion: The integrated management program is an effective intervention for improving hemodialysis patients' self-efficacy, compliance with sick-role behaviors, and experience of symptoms. Additionally, it is considered an intervention with high clinical applicability and efficiency through video reproducibility.

• 한국융합학회논문지
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• 제11권9호
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• pp.125-134
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• 2020

본 연구는 온라인 콘텐츠를 활용한 미술관 교육 프로그램의 한계점을 보완하기 위해 온라인 미술관 교육 사례들을 젠킨스의 뉴미디어리터러시 핵심 역량을 토대로 분석하였다. 젠킨스가 제시한 체계적인 미디어 교육의 핵심 역량은 미디어를 활용하여 콘텐츠를 개발해야하는 온라인 미술관의 향후 방향성에 대한 기준점이 될 수 있다. 사례 분석을 위해 국내 미술관으로는 국립현대미술관, 국립중앙박물관, 사비나 미술관, 보름산미술관을 선택했고 국외 미술관으로는 클리블랜드미술관, 메트로폴리탄미술관, 게티미술관, 테이트모던미술관을 선택했다. 젠킨스의 뉴미디어리터러시 핵심 역량에 따라 분석한 결과로 국외 미술관의 경우에는 화상회의, 사이트 페이지 하단의 댓글 달기 등 상호 소통을 위한 콘텐츠를 구성하고 있었지만 국내 온라인 미술관은 이러한 요소가 부족하였기 때문에 커뮤니케이션 콘텐츠를 구성하여 전용, 네트워킹, 협상력, 분산된 인지, 집단지성의 역량을 향상시켜야 할 필요가 있었다.