• 아태비즈니스연구
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• 제15권1호
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• pp.45-69
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• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• 디지털콘텐츠학회 논문지
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• 제15권3호
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• pp.439-447
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• 2014

의사소통 역량은 취업을 앞둔 대학생들에게는 자기소개, 발표, 면접, 그리고 직장생활을 위한 지속적 관계를 위해 중요하게 요청되는 능력이라고 할 수 있다. 본 연구에서는 대학생들의 의사소통 역량을 강화하기 위해 웹 기반 교육의 상호작용 효과를 높이기 위한 콘텐츠를 개발하고 그 효과를 검증하고자 하였다. 이를 위하여 경상북도에 위치한 D대학교의 웹기반 '의사소통' 강좌를 수강한 3 4학년(105명)의 재학생들을 실험집단으로 선정하고 2013년 1학기 동안 매주 1회 총 16주간(20분) 실시하였다. 또한 사전검사를 통해 면대면 수업에서 의사소통 내용을 포함한 유사 수업을 수강한 동질 집단을 통제집단으로 선정하였다. 본 연구 결과의 효과변인은 의사소통과 이에 대한 수행행동 능력 척도로 설정하였고 연구결과로는 실험집단이 통제집단에 비해 의사소통 능력과 수행 행동 능력평가에서 통계적으로 유의미하게 향상되었음을 알 수 있었다. 따라서 웹 기반 의사소통 온라인 교육 프로그램이 대학생들의 의사소통 역량 강화에 효과가 있음을 알 수 있었으며, 앞으로도 대학생을 위한 효과적인 웹기반 온라인 교육의 지속적 개발과 활성화를 기대해 본다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 춘계 학술발표대회 논문집
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• pp.322-323
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• 2005

Currently, there are varieties of communication media options, such as E-mail, Instant Message, SMS and Computer discussion group. These genres keep expanding with the integration of computers and wireless technologies and even more it allows people to communicate at different time without travelling distances, However, it is mostly impossible the one communication media satisfies the same task demands under different situations. And online communication media can not reach the actual purpose of traditional communication in keeping the interpersonal relationship and richness of communication by sharing time and physical space. Therefore, we researched and examined on the current state of appropriateness communication style in different given situation as affected by requirement and its characteristics. With the result in research and survey, we suggested new communication style mediated by everyday thing through the case study.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.288-297
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• 2017

정보통신의 발달과 함께 평등한 교육기회를 제공해야 한다는 인식은 원격교육의 발달을 가져오게 되었으며, 이는 미래의 새로운 교육시스템으로 자리 잡고 있다. 학위 취득을 원하는 현직 교사들에게 온라인 원격교육은 시간적, 공간적 제약, 비용과 같은 걸림돌 없이, 전문성을 함양할 수 있는 대안으로 제시되고 있으며, 미국에서는 이미 음악교육 분야에서 온라인 석사학위과정이 운영되고 있다. 이에 National Association of Schools of Music(NASM)이 승인한 총 8개의 대학을 선정하여, 입학요건, 프로그램의 특징, 교육과정을 비교분석하였다. 온라인 원격교육의 편리함을 담보로 한 양적 팽창과 함께 온라인 교육과정의 질에 대한 우려도 계속적으로 제기되고 있다. 온라인 교육을 위한 교수진의 재교육 뿐 아니라, 기술적 지원에 대한 문제, 지적재산권, 소유권과 같은 행정적인 문제, 시스템 구축을 위한 기술적 문제, 온라인 교육과정의 계획, 개발, 평가를 위한 기준 마련 등 생각해야 될 부분이 많이 있다. 하지만, 다양한 관점에서의 연구를 바탕으로 교육이론과 실제사이의 격차를 줄여 나간다면 궁극적으로, 지리적, 시간적으로 소외된 계층에게 학습의 기회를 제공함으로써 국가 경쟁력 강화에 이바지 할 것으로 기대된다.

• 디지털융복합연구
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• 제14권2호
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• pp.169-173
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• 2016

온라인 환경을 통한 전자상거래 활동은 IT 기술발전과 더불어 급속하게 다양한 형태로 성장해가고 있다. 더욱이 온라인 시장의 확대는 온라인 쇼핑 운영업체들 사이에 경쟁을 더욱 가속화시키는 결과를 초래하고 있다. 또한, 온라인 환경에서 판매 전략을 위한 다양한 디지털 콘텐츠 제작 및 환경구성에 대한 연구가 이루어지고 있다. 이에, 반지와 관련되어 온라인 판매 활성화를 위한 마케팅 전략 개발이 필요하며, 이를 위해 본 논문에서 검색 상위에 랭크되어있는 업체들의 온라인 콘텐츠 구성요소 분석을 통해 반지 산업에 적합한 구성요소를 도출하였다. 특히, 젊은 고객 수요층을 목표로 온라인 구성 요소 개발과 이를 기반으로 구축 결과에 관하여 살펴보았으며, 향후 젊은 고객수요층을 대상으로 경쟁력 있는 반지 마케팅을 기대해 볼 수 있을 것이다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년도 춘계학술발표대회 논문집
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• pp.117-122
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• 2008

As the industrialization and urbanization are advanced rapidly, the apartment housing has been in excessive supply. Also, the apartment housing that offers modern people a comfortable life has been the typical housing type in Korea. Meanwhile, people today have lost their morality and communities have been dissolved because of a sudden social change. But the lost morality can be recovered when the communities are established. As more increasing in the residents' demands, it is enlarging of residents' interests and participations in pursuit of quality of life. In this process, residents' participation has occurred of their free will not only in offline communities but also online communities. For developing of IT technology, people using internet have exceeded 75% and development of online communities in apartment housing have boundless potentialities despite in a delicate situation that is at the same time and same space. The purpose of this study is that examine the possibilities and directions of participation, as it attempts to grasp the present conditions and problems of online community. In the study, we searched the word, apartment housing, on portal site to apprehensive the status of residents' voluntary participation on online community. According to research, residents' voluntary participation on online community was divided into three frames, such as remodeling, planed resident and designing friendship. Finally we found out resident's contents of communication and structure of their participation by these frames. As a result, participation on online community helps residents who have been not take part in offline community because of limited time in spite of difficulty of lasting participation. From now on, it will have possibility to increase and revitalize new communities on the purpose.

• International Journal of Knowledge Content Development & Technology
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• 제7권3호
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• pp.67-86
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• 2017

The emergence of smart devices such as smartphones (e.g., iPhone) and tablets (e.g., iPad) may enhance e-learning by increasing communication and collaborative learning outside the classroom. These devices also facilitate the use of online technologies such as Facebook. However, the adaptation of Learning Management System (LMS) services to mobile devices took longer than social networks or online tools such as Facebook and Twitter have already been long used via smartphone. The main purposes of this study are to explore students' skill levels of LMS (Moodle) and their knowledge of online tools or technologies and then examine if there is a correlation between smartphone use and using of online tools and Moodle in learning. The study conducted among 173 students in the Department of Information Studies (DIS) in Oman, using online survey. The study found that most students demonstrated high levels of accessing course/subject materials and regularly engaging with studies of using LMSs. YouTube, Wikipedia and Facebook were clearly recorded as the most popular sites among students while LinkedIn and Academia.edu were two online tools that had never been heard of by over half of the 142 participants. Emailing and searching are recorded the most popular online learning activities among students. The study concluded that students prefer to use smartphone for accessing these tools rather than using it to access LMSs, while a positive correlation was found between the use of these tools and smartphones, but there was no correlation between smartphones and using LMSs.

• 의학교육논단
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• 제23권1호
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• pp.46-55
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• 2021

Since the emergence of coronavirus disease 2019 (COVID-19), medical schools have experienced a sudden, full-scale transition to online classes. As the COVID-19 pandemic continues, it is important to evaluate current educational programs and to assess their implications. This study explored perceptions of online classes and learning behavior among medical students. Twenty preclinical medical students were interviewed in focus groups for 2 months. They generally expressed positive perceptions about online classes, and in particular, positively assessed the ability to lead their individual lifestyles and study in comfortable environments with fewer time and space constraints. Students thought that the online environment provided a fair chance of facilitating positive interactions with the professor and considered communication with the professor to be an important factor only when it was related to the class content or directly helped with their grades and careers. Students also had negative views, such as feeling uncertain when they could not see their peers' learning progress and assess themselves in comparison and feeling social isolation. Learning behaviors have also changed, as students explored their learning styles and adapted to the changed learning environment. Students expanded their learning by using online functions. However, students sometimes abused the online class format by "just playing" the lecture while not paying attention and relying on other students' lecture transcripts to study. The results of this study are hoped to provide a useful foundation for future research on online class-based teaching and learning.

• 한국건축시공학회지
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• 제21권1호
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• pp.71-78
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• 2021

코로나 팬데믹과 4차산업혁명의 도래는 대학교육에도 영향을 미쳐, 많은 변화가 유발되고 있다. 이러한 변화의 하나로 온라인 교육의 확대가 있다. 본 연구는 국내대학에서 급격하게 확대된 온라인교육으로 인한 학습자들의 어려움을 분석하고, 학습 지원방안을 모색하는 것을 목적으로 하였다. 이를 위해 국내 대학의 건축공학전공 학생들을 대상으로 설문을 하였다. 그 결과 준비가 부족한 상황에서 급격히 확대된 온라인교육으로 인해, 교수와 학생의 상호작용에서 어려움이 있었던 것으로 나타났다. 비대면 온라인교육으로 인한 의사소통의 기회가 충분하지 못했고, 질의응답이나 피드백을 신속하게 받지 못한 것으로 분석되었다. 또한 본 연구는 온라인교육 학습의 어려움을 지원하기 위한 방법을 조사하였다. 학생들은 '강의일정과 같은 공지사항의 적절한 안내', '교수자의 강의노트를 학습자료로 제공' 등의 항목에서 높은 선호도를 보였다.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.65-77
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• 2023

Chinese martial arts culture is a kind of Chinese kung fu culture, a cultural category that uses martial arts kung fu for chivalry and justice. Chinese martial arts MMORPG online game is the embodiment of Chinese martial arts culture in online games, which is a unique Chinese online game. The image of beggar chivalry is a special chivalrous image in Chinese martial arts culture, and in the top 3 martial arts MMORPG online games, all of them have the image of beggar chivalry, which shows that this image has a wide player base. The Q methodology is an approach that endeavors to discover complex issues in human subjectivity, unlike existing empirical studies. In order to determine the type of beggar chivalry image preference of the game players, 32 beggar chivalry images were selected in the study and three types of beggar chivalry images were found through the Q method: Type 1 is the type of gorgeous and noble beggar chivalry; Type 2 is a competent type and is good at fighting the beggar's chivalry; and Type 3 is comparable relatively refined type. The result of this study is that the image of beggar chivalry preferred by game players is the opposite of the traditional Chinese image of beggar chivalry. The traditional image of beggar is the image of wearing plain and begging in the street, but the image of beggar chivalry that is liked in online games is luxurious, noble, exquisite and about the image of good at fighting. This research result has some value and significance in the development and design of beggar chivalrous image in future martial arts MMORPG online games.