• Journal of Fashion Business
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• v.18 no.2
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• pp.29-41
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• 2014

As the online shopping mall market faces severe competition, marketers have focused on visual factors that generate positive consumer responses in order to induce more consumers. Although product photos are crucial in the communication of product information as well as in the development of positive images of online shopping mall, there was little intention the effect of diverse types of product photo. In this study, three types of backgrounds (i.e., no background, indoor background, street background) are compared in order to explore whether consumer sensibility factors are different according to photo backgrounds. Moreover, it investigates the effect of sensibility toward photo backgrounds on consumer attitude. A total of 222 consumers participated in the experiments. As a result, six sensibility factors were generated from online model photos, including structure, upscale, uniqueness, interest, simpleness, and easiness factors. Among these factors, simpleness and structure showed the highest means; simpleness was the factor indicating the differences according to photo backgrounds. Sensibility factors affecting attitude toward online shopping malls were uniqueness in the case of no background, interest in the case of indoor background, and upscale in the case of street background photo.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.33-42
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• 2016

This study aimed to understand the differences of the factors for learning satisfaction (learning content, system, interaction, instructor personality, and instructional context) between males and females in online graduate university settings. To examine the research objectives, a total of 88 graduate students attending online universities in Seoul, Korea participated in the survey. Among them, 66 valid responses were used for the analyses using the SPSS 21.0 statistical package. In order to figure out the differences of the factors in gender, Multivariate Analysis of Variance(MANOVA) was conducted with the five dependent factors. As a result, interaction was found to be a significant variable implying that females more actively participated in communication process. Finally, possible reasons for the results were described and suggestions were raised.

• Journal of Fashion Business
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• v.23 no.6
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.27 no.5
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• pp.1201-1216
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• 2017

Recently, many countries around the world including Korea (Rep. of) have actively introduced online voting using distributed ledger technology (e.g. blockchain). However, online voting using distributed ledger technology based on the widely deployed telecommunication/ICT infrastructure. There is insufficient analysis of potential security threats. In this paper, we suggest a model for online voting system using distributed ledger technology and propose countermeasures by analyzing the security threats that may occur in online voting process in terms of information security.

• International Journal of Computer Science & Network Security
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• v.23 no.11
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• pp.77-82
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• 2023

The article considers online discussion as an interactive learning method in the conditions of distance learning. The essence of discussion and the stages of its organization are described. The main objective of discussion in distance learning is defined as the stimulation of interest in learning and the involvement of various viewpoints in an active discussion of the stated problems. The key role in ensuring the efficiency of a discussion is identified. The article develops a model for organizing asynchronous online discussions on the Moodle platform, highlighting the sequence of stages and their content. An experimental study of the use of the discussion method in the training of students in distance learning conditions is carried out. Based on the results of the methodological experiment, conclusions are drawn about student interest in online discussions. The authors conclude that the interest of students of different specialties in asynchronous online discussions varies, and the greatest interest is demonstrated by linguistics students. Nevertheless, the differences in student interest in online discussions by groups (specialties) are more likely attributable to subjective factors, which do not affect the overall picture in a major way.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.571-576
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• 2007

Advanced online environment and communication technology have made the e-commerce environments evolved rapidly. In the e-commerce area, one of the most important concepts regarding the relationship between seller and buyer is the "trust." Considering the purpose of purchase and satisfaction of website, the users may face problems such as consumer's transaction security or personal information sharing when they make transactions over web sites. It could be difficult to pursue the goal for the users to purchase product or service over online if the seller or service provider cannot establish trust to the customers. In this paper, through multi-dimensional viewpoints of trust, satisfaction can be accounted for by cue-based trust and experienced trust. The purchase intention mediates the experienced trust when online users purchase products or use online service.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.1
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• pp.199-205
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• 2009

Supporting the interactive relation between gamer and computer, and offering the game world information, the user interface in online games plays an important role for a gamer to lead game into the intended direction. The purpose of this study is to analyse a currently utilized online game with educational implications and to analyse its user interface design elements, in order to suggest the strategy how to reformative educational online games.

• Journal of Communications and Networks
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• v.12 no.4
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• pp.375-381
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• 2010

A flooding attack, such as DoS or Worm, can be easily created or even downloaded from the Internet, thus, it is one of the main threats to servers on the Internet. This paper presents an online real-time network response system, which can determine whether a LAN is suffering from a flooding attack within a very short time unit. The detection engine of the system is based on the incremental mining of fuzzy association rules from network packets, in which membership functions of fuzzy variables are optimized by a genetic algorithm. The incremental mining approach makes the system suitable for detecting, and thus, responding to an attack in real-time. This system is evaluated by 47 flooding attacks, only one of which is missed, with no false positives occurring. The proposed online system belongs to anomaly detection, not misuse detection. Moreover, a mechanism for dynamic firewall updating is embedded in the proposed system for the function of eliminating suspicious connections when necessary.

• Asia pacific journal of information systems
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• v.21 no.3
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• pp.1-18
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• 2011

Blog have become very popular with Internet users as one of the latest forms of online communication as well as knowledge sharing tools. However, blogs generate growing concerns regarding information privacy issues. This study, based on social exchange theory, presents results about bloggers' information sharing behavior. The 157 surveys are collected from a large university in the eastern U.S. The survey results indicate that trust which has four second order factors: economy based trust, trust in reciprocity, trust in other bloggers and trust in social interaction positively affects bloggers' information sharing behavior. However, online information privacy concerns have a negative impact on the relationship between trust and bloggers' information sharing behavior.

• International journal of advanced smart convergence
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• v.9 no.1
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• pp.141-153
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• 2020

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea