• 한국의류학회지
• /
• 제34권7호
• /
• pp.1138-1148
• /
• 2010

This study examines the characteristics of the online child-rearing community launched by the voluntary motivations of consumers, and the effects of those characteristics on community loyalty and the intentions to buy baby wear via community sites. The study was implemented by a descriptive survey method using an online questionnaire. The sample consisted of 212 members of online child-rearing communities. The data were analyzed by frequency, factor analysis, and regression analysis. Results are as follows. 1) It was found that there were four major factors of online child-rearing community characteristics, such as attachment/pleasure, practical/economy, interaction, and information. 2) All four factors had significant effects on community loyalty. 3) The factor attachment/pleasure had no significant effects on intentions to buy baby wear, but practical/economy, interaction and information had effects upon those intentions. 4) Loyalty to the online child-rearing community had significant effects on the intentions of community members to buy baby wear via the community site. In addition, online child-rearing community members are interested in information regarding baby wear as well as its purchase; this is why baby wear makers should perform cost efficient consumer group segmentation in a timely manner. In addition, it will be effective for their marketing activities to target such consumer groups as segmented.

• 여성건강간호학회지
• /
• 제30권2호
• /
• pp.140-152
• /
• 2024

Purpose: Social support is essential for postpartum well-being, but little is known about the postpnatal social support preferred by primiparous women. This study aimed to comprehensively understand and describe the meaning of postnatal social support experience in primiparous women. Methods: The participants were seven primiparous women who were within 1 year after childbirth, recruited through purposive and snowball sampling from an online parenting community. The data were collected through in-depth interviews from November 14 to 28, 2022. Participants were interviewed face-to-face or via phone or online platform, according to their choice. Colaizzi's phenomenological qualitative research method was applied to analyze the meaning of the participants' experience. Results: Five theme clusters and fourteen themes were identified from the data. The five theme clusters are as follows: (1) Shortcomings of the childbirth and postpartum care system I learned through my experience; (2) Government policies focusing on childbirth and child-rearing rather than postpartum recovery; (3) Driving force of postpartum recovery: Shared childbirth process; (4) Childcare on my own; and (5) Conflicted between being a stay-at-home mom and a working mom under inadequate maternity protection policies. Conclusion: Despite postpartum support from the government that was perceived as inadequate, first-time mothers regained confidence and motivation for parenting with the help of family, peers, and social networks. First-time mothers need support from professionals and reliable online communities for postpartum recovery and parenting.

• 한국학교ㆍ지역보건교육학회지
• /
• 제22권2호
• /
• pp.53-64
• /
• 2021

Objectives: The objective of this study is to understand the factors having effects on the view of marriage of female university students, and also to present the reference data for establishing the measures for having the positive view of marriage of female university students. Methods: An online survey was conducted targeting total 254 female university students of two universities in Gyeonggi region, from October 1 st to November 13th 2020. The results of this study are as follows. Results: First, to the question related to the intent to marry, total 70% of them responded that they had intent to marry. In the time of marriage, they said they would marry when getting financially stable. The 30% of subjects said that they would choose non-marriage because they wanted to continuously enjoy free life and they did not want to bear burden related to childbirth and child-rearing. Second, in the results of analyzing differences in the view of marriage according to the general characteristics, the students with intent to marry showed the higher romantic view of marriage, instrumental view of marriage, and exclusive view of marriage than the students without intent to marry, which showed significant differences. Third, the view of marriage were the factors having the greatest effects on the intent to marry of female university students. Conclusion: Based on such results of this study, it would be necessary to focus on the policies that could positively change the view of marriage of female university students. It would be needed to establish the social·institutional support measures for work-life balance by reducing women's burden of childbirth and child-rearing. To the question about the time of marriage, the most subjects responded that they would do so when the economic ability and stable job were equipped. Thus, there should be the systematic youth employment support system that could help the students to quickly and stably enter society and to become financially independent after graduation. Also, for the formation of positive family relation, it would be necessary to develop·operate the educational programs for forming positive family relation and desirable communication methods for each subject(spouse, parents, children, siblings, and etc.).