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The Effect of Telemedicine Expansion on the Structural Change and the Competition Increase in the Health Care Industry and its Policy Implication- Focusing on the case of Amazon's foray on the health care industry (원격의료 확대가 의료산업 구조변화 및 경쟁 확대에 미치는 영향과 정책적 시사점 - 미국 아마존의 헬스케어 분야 진출 사례를 중심으로)

  • Lee, Jaehee
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.405-413
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    • 2022
  • Since the COVID-19 outbreak, the active utilization of new health care service utilizing the ICT technology and data science such as telemedicine, smart hospital, AI dignosis has been increasingly found. In this study we examined the business model of Amazon healthcare which leads disruptive innovation in U.S. health care industry with the introduction of hybrid model of telemedicin, in-person care and customer-centric online drug delivery, home-use diagnostic kit, characterized by the integrated model combining medical care, drug delivery and the use of diagnostic kit. We showed using the multiproduct competition model that the synergy effect between the Amazon's original business areas and the healthcare business area causes the active market penetration and the increase in the customer value from utilization of the Amazon care. Using Hotelling's spatial competition model, we also showed that the competition in the health care market can be greater when consumer's choice of health care providers are available in telemedicine platform. In the long, run the issue of competition being weakened due to the exit of less competent healthcare providers may arise, to which the policymakers in the charge of fair competition in health care industry should pay attention.

Development of Educational Materials as a Card News Format for Milk Intake Education of the Elderly in Korea (노인 대상 우유 섭취 교육을 위한 카드뉴스 개발)

  • Kim, Sun Hyo
    • Journal of Korean Home Economics Education Association
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    • v.34 no.1
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    • pp.1-16
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    • 2022
  • This study was performed to develop educational materials in the form of card news that can be easily accessed on mobile phones or the Internet for milk intake education of the elderly based on the scientific evidence and their needs. The themes included in the card news were selected based on the literature and focus group interviews with 10 elderly individuals (78.10±6.66 years old). For the selected themes, information that elderly users most want to know was selected for the purpose of effective communication, while reflecting the eating habits, lifestyle, living environment, and nutrition and health status of the elderly in Korea. The draft of the card news was reviewed by the researcher, consulted by experts, and surveyed with 50 elderly individuals (70.44±5.16 years old). Based on the results of the review, consultations, and the survey, a final draft of the card news consisting of 12 pages was completed. The card news of the present study is expected to be an effective educational material considering the high level of satisfaction (higher than 4 on the 5-point scales) indicated by the survey respondents. Therefore this card news is expected to help increase milk intake through friendly milk education for the elderly.

Analysis of the Difficulties in the Development of Programs and Class Management in the Hands-on Science Class and Demands for Training of Instructors (생활과학교실 강사의 프로그램 개발과 수업 운영에서 겪는 어려움 및 연수에 대한 요구 분석)

  • Sung-Man, Lim;Han-Sol, Kim;Ha-Na, Choi;Na-Eun, Lee;Seong-Un, Kim
    • Journal of the Korean Society of Earth Science Education
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    • v.15 no.3
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    • pp.322-334
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    • 2022
  • This study attempted to understand the difficulties experienced in program development and class operation of instructors in the hands-on science class and the needs for training based on them. For this study, an online survey was conducted on 193 instructors in the hands-on science class in 2022, and interviews were conducted on 13 instructors. As a result, the difficulties of developing programs for hands-on science class instructors were due to lack of class content, lack of program development budget, lack of equipment necessary for class operation, and difficulty in applying various educational methods such as discussion and practice. The preferred training contents were in the order of the latest science and technology, reconstruction methods of existing programs, and regional specialization technology. In addition, it was found that the difficulties experienced by instructors in class management stemmed from the method of operating hands-on science classes using experience kits. Accordingly, instructor education should be provided in the direction of helping instructors to provide the best education in the situation of the hands-on science classroom.

A Study on the Learning Effect and Satisfaction of Practical Classes for Students Majoring in Radiology in a Non-face-to-face Class Environment (방사선학 전공 학생의 비대면 전공 실습 수업에 대한 학습효과와 만족도에 관한 고찰)

  • Sung-Jin, Kang
    • Journal of the Korean Society of Radiology
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    • v.16 no.7
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    • pp.995-1006
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    • 2022
  • The purpose of this study was to investigate the current status of practical course operation in a non-face-to-face online environment, learning effects, and students' experiences and perceptions for radiology major students using a survey. The questionnaire consisted of a total of 34 items in 5 areas: general characteristics of subjects, current learning participation in non-face-to-face environments, learning satisfaction, learning outcomes, improvement and requirements. For the analysis of the questionnaire responses, frequency analysis was performed on the response frequency, ratio, and scale for each item. Based on the general characteristics of the survey respondents, cross-analysis was performed using the chi-square test for participation in non-face-to-face learning, learning performance, and learning satisfaction. implemented. Improvements and requirements were qualitatively analyzed for the repetition frequency of words with the same meaning. Through the results of analyzing the responses of a total of 397 questionnaires, the direction of design and development of practical classes in a non-face-to-face environment in the future and basic information and implications for efficient operation were confirmed. Based on this, it is necessary to continue to think and make efforts for the efficient operation of non-face-to-face practice classes in the post-corona era.

The Relationship between COVID-19 related Knowledge & Preventive Health Behavior, Self-Efficacy, Anxiety and Perceived Stress among Nursing Students (간호대학생의 코로나19 관련 지식 및 예방적 건강행위, 자기효능감, 불안, 지각된 스트레스와의 관계)

  • Yang, Seung Ae
    • Journal of Internet of Things and Convergence
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    • v.8 no.4
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    • pp.65-76
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    • 2022
  • The purpose of this study aimed to identify the level of knowledge & preventive health behaviors related to COVID-19, self-efficacy, anxiety, and perceived stress of students at a nursing college and to investigate the correlation between them. The data were collected from 133 students at a nursing college in Seoul, Korea, from April 15, 2022 to May 10, 2022 through a Google online questionnaire. The data were analyzed using SPSS/WIN 25.0 to perform descriptive statistics, t-test, one-way ANOVA, Pearson's Correlation Coefficients. As a result of analyzing the difference according to general characteristics, preventive health behavior showed a significant difference according to the necessity of COVID-19 infection control education, and self-efficacy showed a difference according to the subjective health status. The degree of instability of the subjects was shown to have significant differences according to grade and subjective health status, and perceived stress showed significant differences according to subjective health status. The result of analyzing the correlation between preventive health behavior and knowledge, self-efficacy, anxiety, and perceived stress showed that there was no significant correlation, but self-efficacy had a significant negative correlation with anxiety and perceived stress, and anxiety had a significant positive correlation with perceived stress. The results of this study will be used as basic data for education programs and countermeasures to prevent COVID-19 infections.

Appropriate App Services and Acceptance for Contact Tracing: Survey Focusing on High-Risk Areas of COVID-19 in South Korea (코로나 19 동선 관리를 위한 적정 앱 서비스와 도입: 고위험 지역 설문 연구)

  • Rho, Mi Jung
    • Korea Journal of Hospital Management
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    • v.27 no.2
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    • pp.16-33
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    • 2022
  • Purposes: Prompt evaluation of routes and contact tracing are very important for epidemiological investigations of coronavirus disease 2019 (COVID-19). To ensure better adoption of contact tracing apps, it is necessary to understand users' expectations, preferences, and concerns. This study aimed to identify main reasons why people use the apps, appropriate services, and basis for voluntary app services that can improve app participation rates and data sharing. Methodology/Approach: This study conducted an online survey from November 11 to December 6, 2020, and received a total of 1,048 survey responses. This study analyzed the questionnaire survey findings of 883 respondents in areas with many confirmed cases of COVID-19. This study used a multiple regression analysis. Findings: Respondents who had experience of using related apps showed a high intention to use contact-tracing apps. Participants wished for the contact tracking apps to be provided by the government or public health centers (74%) and preferred free apps (93.88%). The factors affecting the participants' intention to use these apps were their preventive value, performance expectancy, perceived risk, facilitative ability, and effort expectancy. The results highlighted the need to ensure voluntary participation to address participants' concerns regarding privacy protection and personal information exposure. Practical Implications: The results can be used to accurately identify user needs and appropriate services and thereby improve the development of contact tracking apps. The findings provide the basis for voluntary app that can enhance app participation rates and data sharing. The results will also serve as the basis for developing trusted apps that can facilitate epidemiological investigations.

Expansion of the Scope of Electronic Commerce by Standardization: An Analysis a Secondhand Clothing Market (표준화를 통한 전자상거래의 영역 확장: 중고의류 시장 사례 분석)

  • Kim, Iljoo
    • The Journal of Society for e-Business Studies
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    • v.27 no.1
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    • pp.29-41
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    • 2022
  • Since the first sale of a banner advertisement in 1995, electronic commerce has become a new transaction channel for consumers. With more than 20 years of its history, electronic commerce has become an important consumption channel for everyone and inexperience is no more a reason that discourages the consumption through this channel. The great expansion of this channel is now a formidable thereat to traditional channels. However, products with high asset specificity and complexity are still having difficulty to be traded over the online channel where the experience of the products for a consumer is limited. Especially, variations of the same product's quality depending on how pre-owners used the product and high complexity to describe the quality of the products prevent used goods from being traded over e-channels. Added to that, the information asymmetry between sellers and buyers for used goods makes the establishment of market transaction difficult. Considering the challenges, the current case study discusses thredUP, a clothing resale platform company. In this paper, we study how the company could overcome those limitations in this toughest resale market through the use of AI for dynamic pricing and standarized product quality ratings. In addition, we also hope to provide readers with the opportunity to understand the secondhand industries and its market, and see where it is heading for in the future.

Elementary, Middle and High School Parents' Awareness of School Garden Education Service

  • Hong, In-Kyoung;Yun, Hyung-Kwon;Jung, Young-Bin;Lee, Sang-Mi;Lee, Choon-soo
    • Journal of People, Plants, and Environment
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    • v.24 no.2
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    • pp.169-178
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    • 2021
  • Background and objective: Education based on agricultural experience in school gardens is coming to the fore as a solution to reduce the negative effect of rapid urbanization and the development of information technology (IT) on students. Accordingly, this study aimed to investigate how parents of elementary, middle, and high school students in Korea perceive the value of education service using school gardens, as well as their willingness to participate in and pay for such service, and to utilize the results in a quantitative assessment of the socioeconomic value of the education service. Methods: A contactless online survey on the perceived value of education service using school gardens was conducted on 1,010 parents of elementary, middle, and high school students in Korea's five major districts from October 22 to 26 (5 days) of 2020 by M, a Korean specialized survey agency. The data collected was analyzed using SPSS for Windows 25.0 and Excel to obtain the frequency and ratio of each measured item. Results: The respondents had an average of 1.83, of which 52.8% were male. 55.3% of the respondents were aware of the education service using school gardens, and 27.9% experienced the service. When asked if they saw the educational service using school gardens as necessary, 79% answered in the affirmative. In terms of the difference in perception of the need for the service according to experience, 91.8% of the parents who experienced the service responded that it was necessary, indicating that it is important to provide opportunities to experience this service to expand the scope of service. 54.9% of all respondents responded they were willing to pay the costs required for school gardens. When income tax was used as a payment method, the average amount parents were willing to pay was 13,193 KRW, and the tax rate was 2.02%. Based on experience, those who experienced this service had a higher need and willingness to pay for the service than those who had not experience, but the actual amount or tax rate was low as they knew how it was operated. Conclusion: As basic research on the assessment of the value of agricultural experience education using school gardens, this study determined how parents perceive this form of education service as well as their willingness to participate and pay for the service. These findings can be used to systemize the assessment indicators and promote the value of the education service using school gardens, allowing students to maintain a healthy and happy school life through agricultural experience.

The Effect of Smoking Prevention and Smoking Cessation Program using Smoking Cessation Supporters on the Smoking Knowledge and Beliefs and Self-efficacy of Smoking Cessation of Nursing Students (금연서포터즈를 활용한 흡연예방 및 금연프로그램이 간호대학생의 흡연 지식 및 신념, 금연 자기효능감에 미치는 효과)

  • Kim, Hye-Suk;Choi, Eun-Young
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.305-312
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    • 2021
  • This study was conducted to evaluate the effect of smoking prevention smoking cessation program using smoking cessation supporters on the smoking knowledge and beliefs and self-efficacy of smoking cessation of nursing students. The smoking prevention and smoking cessation program developed for this study consisted of general education on smoking (8 times for 30 minutes each time) and the activities of college student smoking cessation supporters. The 30 college student smoking cessation supporters consisted of 6 people per team, a total of 5 teams, and conducted online video promotions by team, smoking cessation promotion and campaign activities, recruiting and mentoring for smoking cessation challengers. As a result of the study, smoking prevention and smoking cessation programs using smoking cessation supporters were effective in increasing nursing students' smoking knowledge and changing their beliefs about smoking negatively. In particular, by understanding the awareness and overall situation of smoking among nursing students, and operating a smoking prevention and smoking cessation program, it made them realize that smoking prevention and secondhand smoke among non-smokers are threatening the health of others. It contributed to the spread of the smoking cessation culture in the university by providing a way to motivate people to quit smoking and to maintain their success in quitting smoking.

Effect of Education about Blockchain Technology on Trust, Security, and Technology Acceptance Model of Virtual Assets (블록체인 기술에 대한 교육이 가상자산에 대한 신뢰, 보안성 및 기술수용모형에 미치는 영향)

  • Oh, SoYun;Han, KwangHee
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.675-683
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    • 2022
  • Blockchain, which is the basis of virtual assets such as cryptocurrency, is receiving great attention as one of the cornerstone technologies of the 4th industrial revolution. Blockchain is a technology that can fundamentally change our lives not only in finance, but also in politics, logistics, and culture. However, it shows lower-than-expected usability because it is complicated to learn and is continuously being developed. In this study, we tried to investigate whether the Technology Acceptance Model(TAM) of virtual assets can be changed through education on the underlying technology, blockchain. A video-based online experiment was conducted with a total of 103 participants and examined how the type of training(positive, negative) and measurement timing(before, after) affect perceived usefulness, perceived ease of use, acceptance, which are TAM variables, and trust and security, which are related to blockchain characteristics. As a result of the experiment, interactions were found in all dependent variables according to the type of education and measurement timing. Specifically, groups that received negative education had no difference in all variables before and after, but it was found that groups that received positive education showed an increase afterwards. Through this, it can be seen that the effect of education based on the anchoring effect is also shown in the intention to use virtual assets using block chain technology, suggesting that the intention to use blockchain related technology can be increased through positive education.