• Journal of Information Technology Applications and Management
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• 제27권5호
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• pp.69-80
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• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• 대한안전경영과학회지
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• 제15권1호
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• pp.177-182
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• 2013

More and more medium and small enterprises do business across the world according to generalization of online shopping mall such as eBay and Amazon. But high export and import transportation cost make weak the price competitive power of medium and small enterprises products. Then this paper deals with the development of new business model which can reduce the transportation cost for global logistics through efficiently overcoming the constraints as length, size, and weight of product. We explain this model with application for company which export the automobile parts. We can expect the transportation cost reduction by 50%.

• 유통과학연구
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• 제19권2호
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• pp.65-75
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• 2021

Purpose: During the pandemic, a large number of orders forced online retailers of fresh produce to quickly change their emergency logistics capabilities to meet the needs of ordinary consumers during the pandemic. Our research aims to help online retailers establish an emergency physical distribution framework for fresh produce during disasters to meet consumer needs. Research design and methodology: 160 effective responses were collected from the online response team in Wuhan, China, and exploratory factor analysis was used to determine the emergency logistics capability framework. Twelve experts were invited online to collect their scoring opinions and use the entropy method to determine the importance of emergency logistics capabilities. Results: Our results have identified a total of 17 emergency logistics factors for online retailers, and we found that Transportation route planning and reconstruction capabilities, Emergency plan planning ability, and Supply chain real-time information sharing capability are the most important in the overall framework. Conclusions: This research completely established the physical distribution framework of fresh agricultural products online retailer in emergency situations. It enriches academic resources in the field of emergency distribution and provides a scientific basis for corporate managers to improve their physical distribution capabilities in emergency situations.

• 한국시뮬레이션학회논문지
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• 제23권4호
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• pp.97-109
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• 2014

Personal Rapid Transit (PRT)는 차세대 대중교통 수단으로 에너지 효율적이며 높은 수준의 고객 서비스를 제공한다. 정류장에 동적으로 도착한 고객이 운송 서비스를 요청하면 PRT 시스템은 차량을 배차한다. 본 연구에서는 PRT 시스템을 위한 새로운 온라인 배차 알고리즘을 제시하였다. 제시된 알고리즘은 최근린(nearest neighbor) 배차 규칙을 기반으로 개발되었으며, 이분 매칭(bipartite matching)을 사용하여 다수의 PRT 차량과 고객을 동시에 고려하여 배차를 결정한다. 이 경우 전체 차량 중 배차 대상 차량의 선택 범위가 성능지표에 영향을 줄 수 있다. 따라서 본 연구에서는 차량의 상태를 고려하여 체계적으로 배차 차량을 선택하는 방법을 제시한다. 성능지표로 공차 이동거리와 고객 대기시간을 고려하였으며, 시뮬레이션 기법을 사용하여 배차 선택 범위에 따른 성능지표의 차이를 확인하였다. 그리고 기존의 배차 규칙과 비교하여 본 연구에서 제시하는 방법론이 우수하며 PRT 시스템에 적합한 것을 확인하였다.

• 산경연구논집
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• 제13권3호
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• pp.13-24
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• 2022

Purpose: The purpose of this paper is to investigate key factors that affect customer dissatisfaction on public transportation system by highlighting the necessity of citizen participation and improved management of advanced technology for sustainability. Research questions applied in this study include following; i) how are factors on dissatisfaction related to types of transportation modes; ii) how do perceived proposed factors affect citizen dissatisfaction; iii) how do the improvement of public transportation service affect the level of expected satisfaction; and iv) how do expected satisfaction affect policy agreement and government trust. Research design, data and methodology: For qualitative research, civil opinions were collected and chi-square analysis was applied using keywords. For quantitative research, online survey was collected and factor and multiple regression analyses were applied. 3) Results: This study found that efficiency of operation system and safety on dissatisfaction showed significant in all three public transportation modes. This study found that perception of government policy and trust on government will increase as expected satisfaction increases. Conclusions: This study provides managerial and policy implications on society and policy makers by addressing necessity of improving strategies for public transportation system with the consideration of citizen relationship management and sustainable development.

• 한국컴퓨터정보학회논문지
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• 제27권4호
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• pp.127-136
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• 2022

본 연구는 간호학전공 이론교과목을 온라인으로 수강한 간호대학생들의 학습 만족도와 학습 만족도에 영향을 미치는 요인을 파악하기 위해 시도되었다. 간호대학생 175명을 대상으로 온라인 학습만족도, 학습자 변인, 교수자 변인, 대인 상호작용 변인과 학습지원 변인에 대해 질문지를 이용하여 자료를 수집하였다. 온라인 학습 만족도의 평균은 3.99점(1점부터 5점까지 분포)이며, 온라인 학습 만족도에 대한 영향요인은 온라인 학습의 지속적 이용 의도, 학업성적, 교수자 변인, 학습지원 변인 중 학습평가 및 관리였으며, 이들 변수가 온라인 학습 만족도를 설명하는 설명력은 50.2%였다. 온라인 학습 운영의 주된 문제점으로 교수자 관련 내용이, 그리고 기술상의 문제로 안정적인 서버 구축과 음향 개선이 요구되었다. 간호대학생의 온라인 학습 만족도를 향상하기 위해 온라인 학습의 지속적 이용 의도와 학업 성취도를 높일 방안 마련과 교수자의 노력, 대학의 학습지원을 위한 세부적인 계획 및 적용이 필요하다.

• The Journal of Asian Finance, Economics and Business
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• 제7권1호
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• pp.217-228
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• 2020

The selection factors of service companies have changed in accordance with intensifying competition in the marine transportation service market and environment changes of transportation services. To explore the important factors of customer choice to marine transportation service, this study empirically examines the influence of these selection factors; service provision area, price competitiveness, corporate image, service expertise, and sales support, on transaction continuity through customers' perceived service value and satisfaction. Based on an online survey with those in the Korean marine transportation industry, this study conducted statistical analyses using structural equation modeling. Based on relevant previous studies, the current study constructed a total of 55 survey questions. Finally, 213 questionnaires were collected. Among the five selection factors, corporate image did not affect perceived service value, and price competitiveness was still the most important factor. However, service expertise and sales support were found to be more important factors than regional factors. In order to maintain transaction continuity, shipping companies should also strive to improve their service quality to their customers. In particular, service quality strategies focused on time and regional factors should develop to strategies with the key factors for the changed business environment.

• 유통과학연구
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• 제18권6호
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• ETRI Journal
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• 제44권2호
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• pp.220-231
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• 2022

Building smart transportation services in urban cities has become a worldwide problem owing to the rapidly increasing global population and the development of Internet-of-Things applications. Traffic congestion and environmental concerns can be alleviated by sharing mobility, which reduces the number of vehicles on the road network. The taxi-parcel sharing problem has been considered as an efficient planning model for people and goods flows. In this paper, we enhance the functionality of a current people-parcel taxi sharing model. The adapted model analyzes the historical request data and predicts the current service demands. We then propose two novel online routing algorithms that construct optimal routes in real-time. The objectives are to maximize (as far as possible) both the parcel delivery requests and ride requests while minimizing the idle time and travel distance of the taxis. The proposed online routing algorithms are evaluated on instances adapted from real Cabspotting datasets. After implementing our routing algorithms, the total idle travel distance per day was 9.64% to 12.76% lower than that of the existing taxi-parcel sharing method. Our online routing algorithms can be incorporated into an efficient smart shared taxi system.

• 한국건축시공학회지
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• 제21권1호
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• pp.71-78
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• 2021

코로나 팬데믹과 4차산업혁명의 도래는 대학교육에도 영향을 미쳐, 많은 변화가 유발되고 있다. 이러한 변화의 하나로 온라인 교육의 확대가 있다. 본 연구는 국내대학에서 급격하게 확대된 온라인교육으로 인한 학습자들의 어려움을 분석하고, 학습 지원방안을 모색하는 것을 목적으로 하였다. 이를 위해 국내 대학의 건축공학전공 학생들을 대상으로 설문을 하였다. 그 결과 준비가 부족한 상황에서 급격히 확대된 온라인교육으로 인해, 교수와 학생의 상호작용에서 어려움이 있었던 것으로 나타났다. 비대면 온라인교육으로 인한 의사소통의 기회가 충분하지 못했고, 질의응답이나 피드백을 신속하게 받지 못한 것으로 분석되었다. 또한 본 연구는 온라인교육 학습의 어려움을 지원하기 위한 방법을 조사하였다. 학생들은 '강의일정과 같은 공지사항의 적절한 안내', '교수자의 강의노트를 학습자료로 제공' 등의 항목에서 높은 선호도를 보였다.