• 기술혁신학회지
• /
• 제13권2호
• /
• pp.379-398
• /
• 2010

온라인 기술시장은 기술거래에서 발생하는 거래비용을 낮춰줌으로써 기술공급자에게 기술을 외부적으로 활용할 기회를 제공할 것으로 기대된다. 이 논문은 온라인 기술시장의 존재가 기술공급자의 기술활용 전략에 미치는 영향을 확인하기 위해 국내 온라인 기술시장 중 국가기술은행에 공급된 특허기술을 대상으로, 기술공급 기업이 온라인 기술시장에 제공하는 기술의 특성과 해당기업들이 보유하고 있는 특허기술의 특성을 비교하는 실증분석을 수행하였다. 본 연구의 결과는 기술공급 기업이 온라인 기술시장에 제공하는 기술의 특성이 진부화된 특허, 기술공급자의 특허활동이 활발하지 않은 비핵심 기술영역의 특허, 청구항수와 발명자수가 많은 특허인 것을 보여준다. 이와 같은 결과는 온라인 기술시장이 기술공급 기업들이 내부적으로 사용하지 않는 기술의 활용을 가능하게 하는 역할을 하고 있음을 의미한다.

• Journal of Korea Trade
• /
• 제25권1호
• /
• pp.47-64
• /
• 2021

Purpose - This paper empirically analyzed the determinants of the online food market in Korea and Vietnam as representatives of the developed market and emerging market. The online food market can be regarded as having a high potential value. This study aims to suggest the appropriate implications for each developed market and emerging market by empirically comparing and analyzing customers' online food purchase determinants in the growth change of the online food market. Design/methodology - The empirical model of this study was established with the motif of the TAM+Trust model suggested by Nguyen et al.'s (2019) existing theoretical framework. Davis's (1989) TAM model was adopted to establish a framework related to the determinants that consumers would accept, for the online food purchasing method. Then, the trust variable is added to the framework which is regarded as an important effector especially in food related researches. In this study's comparative analysis, the multi-group structural equation modeling analysis was implemented. Findings - The main finding of this study can be summarized as that the moderating effect of nationality is significant. This means that there is an obvious difference between the developed online food market and the emerging online food market. In addition, as the growth of the online market changes, the significant determinants of consumers' attitudes and purchase intentions are somewhat different. However, the usefulness of online food purchasing methods and the trust of websites were analyzed as significant factors. Originality/value - Although the potential of the online food market is abundant, studies on the determinants of customer's attitude and purchase intention are insufficient. Moreover, comparative studies between countries have not been conducted in existing studies. Therefore, the research value of this paper can be explained in that it has suggested implications for the continued growth of the online food market.

• 유통과학연구
• /
• 제21권3호
• /
• pp.113-121
• /
• 2023

Purpose: Online distribution channel alludes to the many different digital channels utilized in marketing and distributing goods and services to end users. The present research aims to explore and provide various retail strategy for the success of the art market within online distribution channel. Research design, data and methodology: The current author has conducted and investigate the qualitative textual methodology to take a look at carefully the current and prior literature dataset to achieve the purpose of the present research so that the present author could obtain total 27 relevant prior studies. Results: According to the comprehensive literature investigation, this research has found that there are six kinds of retail strategy for the prosperity of the art market within online distribution channel as follows: (1) Blockchain Technology, (2) Artificial Intelligence (AI), (3) Virtual Reality (VR), (4) Online Market Places, (5) Social Media, and (6) Regulations. Conclusions: The results of this analysis of the relevant literature show that the art market industry needs to adjust to keep up with the quickly shifting landscape of the digital world. In addition, although these technologies can be helpful in addressing difficulties linked to authenticity and transparency, they cannot eliminate the hazards of fraud and misrepresentation.

• 대한안전경영과학회지
• /
• 제24권1호
• /
• pp.1-9
• /
• 2022

The growth of the online market is accelerating due to the development of technology and the pandemic era. The delivery service through the courier must be used to deliver the ordered goods to the customer through the online market. With the growth of the online market, the logistics market for delivery is also growing. The traffic and environmental problems are emerging as social issues. Urban logistics technology using underground space based on the urban railway developed to improve logistics efficiency in a metropolitan area and a new alternative to environmental problems. This study proposed a plan to secure system safety through safety analysis based on operational concept definition and scenario analysis by applying model-based perspective analysis to the system under development.

• 유통과학연구
• /
• 제22권6호
• /
• pp.115-122
• /
• 2024

Purpose: The main aim of this study is to analyze and suggest new online music distribution models targeted to facilitate the development of the Korean Wave (Hallyu) music market in all locations of the world. This study is conducted through a close analysis of the prevailing distribution models, the unique challenges of the K-pop market, and the trends in new technologies. Research design, data and methodology: To address the issue of how the online music distribution market could be domesticated for the Korean music industry, a systematic review of the previous studies was conducted. The use of the PRISMA approach was followed so that an accurate and transparent method for choosing the studies is ensured. Results: According to the investigation of literature analysis, the online distribution strategy may consist of four key plannings as follows, 1. Leveraging Social Media and User-Generated Content Platforms, 2. Embracing Immersive and Interactive Experiences, 3. Fostering Direct-to-Fan Connections and Monetization, 4. Harnessing Artificial Intelligence and Big Data Analytics. Conclusions: Finally, collaboration and strategic partnerships will be vital. The Korean music companies should seek to cooperate with the technology companies, social media platforms, and the global music streaming services so that they can grow their market, acquire new technologies, and to better their online distribution strategies.

• 한국컴퓨터정보학회논문지
• /
• 제18권8호
• /
• pp.149-156
• /
• 2013

사이버 쇼핑몰은IT 기술발전에 힘입어 다양하고 급속하게 성장하면서 온라인 쇼핑 업체들 사이에 경쟁은 더욱 가열되고 있다. 이로 인하여 온 오프라인에서 업체들의 차별화된 마케팅 전략과 특징이 절실하게 요구되며, 자체 경쟁력 확보를 위한 분석과 투자에 많은 노력을 기울이고 있다. 특히, 꽃시장의 경우에 오프라인에서 온라인이 병행되고, 전국시장 네트워크가 형성됨으로써 소규모 업체들의 시장진입과 경쟁력 확보가 매우 어려워지고 있다. 이에 본 연구에서는 온라인 꽃시장 활성화와 꽃 배달 서비스 강화 방안을 위해 시장에서 상위에 랭크된 사이트 분석과 시장 현황 분석 및 서비스 전략 방안을 제시하며, 이를 실현하기 위한 사이트 구축에 관하여 기술하였다. 이를 통해 꽃 배달 서비스 강화를 통한 꽃 시장 마케팅 활성화와 경쟁력을 통해 시장에서의 입지 강화를 기대해 볼 수 있다.

• 한국IT서비스학회지
• /
• 제14권4호
• /
• pp.269-281
• /
• 2015

The objective of this study is offering new on line business model for automotive market. In order for the research aim, we conduct direct in-depth interviews with CEO, including analysis of business patterns on eight automotive firms in Gwangju city. As a result, we suggest new business model so called, Online to offline (o2o) that combines advantages in both off-line and on-line business. Techniques that o2o automotive companies may employ include in-store pick up of items purchased online, allowing customers. Purchasing the automotive is not only a car but also services including insurance, warrant services. o2o business model suggested shows the operating of the goods and service sale. When it comes to characteristics of automotive conventional sale patterns, utilization of the online-to-offline commerce has not eliminated the advantages that e-commerce companies have. That model can enhance the new values for customers as well as new market creation. Also, this new business model (o2o) can contribute the emerging industry business model installed based in particular, emergence of Iot (Internet of thing) in terms of sharing knowledge and information between enterprise and customers.

• 한국게임학회 논문지
• /
• 제11권2호
• /
• pp.57-68
• /
• 2011

본 연구는 새롭게 탄생한 온라인 게임 기업이 시장 성장주기(도입기-성장기-성숙기)에 따라 어떻게 다원화 전략을 행하여 왔는가를 자원기반이론과 진화이론의 관점에서 실증적 사례 분석을 통해 그 역사적 진행 과정을 체계적으로 분석하였다. 초기 온라인 게임 기업들은 진입 조건(장르, 기술력, 이용자특성)에 따라 다른 전략(기술역량기반, 서비스역량기반)을 통해 성장하였다. 이후 성장기에 이들 기업들은 제품 다원화를 위해 자원기반(기술기반전략, 서비스기반전략)에 따라 경로의존적 제휴 전략(보완적, 대체적 제휴)을 수행하여왔다. 그러나 성숙기에 이들 기업들은 기존 경로의존적 전략을 뛰어넘어 이용가능한 모든 자원 역량을 동원하는 통합 전략을 자연적으로 선택함으로서 시장 성장주기에 탄력적으로 적응하였다. 이러한 분석 결과는 진화이론과 자원기반이론을 복합적으로 적용하여 새롭게 탄생한 산업에서 시장의 단계별 성장주기에 따라 온라인 게임 기업의 제휴 전략 패턴이 어떻게 자기조직화 하고 있는지 분석함으로써 새로운 산업적, 정책적, 이론적 모델이 요구되고 있음을 제시하고 있다.

• 한국게임학회 논문지
• /
• 제11권5호
• /
• pp.31-41
• /
• 2011

최근들어 온라인게임 개발사에 대한 투자가 활발해짐에 따라 상용화 이전 단계의 온라인 게임 개발사에 대한 투자도 본격적으로 진행되고 있으나, 이들 업체들은 기술적 불확실성 및 시장 불확실성이 매우 높기 때문에 고전적인 가치평가 방법으로는 한계가 존재한다. 따라서, 이러한 불확실성을 효과적으로 반영할 수 있는 실물옵션 방법론을 적용하여야 한다. 이를 블루홀스튜디오의 실제 투자 사례에 대해 적용한 결과, 실물옵션 방법론이 고전적인 가치평가 방법에 비해 더 효과적으로 시장 가치를 설명하며, 실물옵션 방법론 중에서도 MAD(Market Asset Disclaimer) 방법이 더 효과적임을 사례연구를 통해 실증하였다.

• 한국전자거래학회:학술대회논문집
• /
• 한국전자거래학회 1999년도 학술대회지 vol.1
• /
• pp.33-40
• /
• 1999

ㆍ No Conflict with Existing Investments in Physical stores ㆍ "First-Mover" Advantages: Early Lead in Market Share and Brand Recognition ㆍ Technology Infrastructure ㆍ "Web-Savvy" Management(omitted)