Proceedings of the CALSEC Conference (한국전자거래학회:학술대회논문집)

Society for e-Business Studies (한국전자거래학회)
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Battle for Online Consumers - The Latest Trends in the U.S. Online Retail Industry -

  • Published : 1999.07.01
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Abstract

ㆍ No Conflict with Existing Investments in Physical stores ㆍ "First-Mover" Advantages: Early Lead in Market Share and Brand Recognition ㆍ Technology Infrastructure ㆍ "Web-Savvy" Management(omitted)

Keywords