• 한국의류학회지
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• 제42권5호
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• pp.871-883
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• 2018

This study tests consumer responses to online product recommendation service offered by a website. A product recommendation service refers to a filtering system that predicts and shows items that consumers would like to purchase based on their searches or pre-purchase information. The survey is conducted on 300 people in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling by AMOS 20.0. The results show that personalization quality does not have a significant effect on trust, but relationship quality and technology quality have a positive effect on trust. Three types of quality of recommendation service also have a positive effect on commitment. Trust and commitment are factors that increase service usage intentions. In addition, this study reveals the moderating effect of light users vs heavy users based on online shopping time. Light users show a negative effect of personalization quality on trust, indicating that they are likely to be uncomfortable to the service using personal information, compared to heavy users. This study also finds that trust vs commitment is an important factor increasing service usage intentions for heavy users vs light users.

• 한국의류학회지
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• 제32권8호
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• pp.1190-1201
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• 2008

The objective of this study is to compare and analyze middle and high school boys' and girls' uniform wearing conditions. The survey was conducted online and data were obtained from 907 middle and high school boys and girls. The results of this study are as follows. First, most boys and girls did not know their body sizes other than their height and weight. Second, when purchasing the school uniforms, over 70% of the boys and girls chose to try on the uniforms before their purchase and over 60% of the boys and girls had trouble selecting their sizes just by reading the labels. Third, both boys and girls considered the fit as the most important factor. When purchasing jackets, both middle and high school boys considered the shoulder width as most important. Middle school girls considered the jacket and sleeve length as most important, whereas high school girls considered the shoulder width, waist, and bust as most important. When purchasing skirts or slacks, waist girth was considered as most important. Fourth, boys repurchased more school uniforms than girls. Boys have outgrown their uniforms usually in the length categories, whereas girls have outgrown in the girth categories. Fifth, more girls(72.7%) modified their uniforms than the boys(56.8%). Boys usually bought bigger uniforms, modified them to fit and when they grow out of their uniforms they planned to modify their uniforms again whereas girls modified their uniforms to follow the trend. Sixth, the online shopping mall survey has revealed that both boys and girls liked the idea of 3D model that reflect their own body shapes, but they had low preference to purchase school uniforms online. Online purchase has been more attractive to the boys than to the girls, while the way of fashioning uniforms has been more attractive to the girls than to the boys.

• 한국조리학회지
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• 제23권7호
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• pp.97-111
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• 2017

As a single-person household emerges as an important consumer group, an Online-to-Offline or Offlineto-Online(O2O) service market is rapidly growing. This study attempted to verify the effects of convenience and webrooming characteristics of O2O service using the Technology Acceptance Model (TAM). The purpose of this study was to investigate the effects of the convenience and webrooming of food O2O service on users' perceived ease of use and perceived usefulness, and the effects of perceived ease of use and perceived usefulness on purchase intention of O2O services. Using a convenience sampling technique, an online survey was conducted through Google survey from April 16 to April 30, 2017 and was distributed to 447 O2O service users. A total of 320 questionnaires were included in the final analysis. The results showed that convenience had a significant effect on users' perceived ease of use as well as perceived usefulness. In addition, users' perceived ease of use had a significant impact on users' perceived usefulness. Finally, both perceived ease of use and perceived usefulness positively affected users' purchase intention of O2O services. These findings suggest that differentiated events, promotions, and store information should be provided when launching O2O service because webrooming is a more important factor in enhancing perceived usefulness than the perceived ease of use.

• 정보교육학회논문지
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• 제25권3호
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• pp.511-525
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• 2021

본 연구의 목적은 초·중등 교육과정을 지원하기 위한 온라인시스템을 대상으로 사용자 친화적인 경험과 편의성을 제공하기 위한 디자인 가이드라인을 개발하는데 있다. 이를 위해 선행연구 및 해외 교육과정 온라인지원시스템에 대한 우수사례를 분석하였다. 또한, NCIC와 고교학점제 사이트를 중심으로 74명의 모니터단 설문 조사를 통해 UX/UI 사용성 문제와 요구를 도출하였다. 해외사례 분석과 모니터단 설문 결과를 바탕을 도출된 디자인 가이드라인에 대한 초안을 바탕으로 전문가 델파이를 실시하여 타당성을 확보하였다. 본 연구에서는 교육과정에 관련된 과업을 수행하는 온라인지원시스템에 일반적으로 적용될 수 있는 디자인 가이드라인을 도출함으로써, 현재 서비스되고 있는 시스템의 개선 방향을 제시하고 향후 개발될 시스템의 디자인의 방향을 제시하였다는 점에서 의의가 있다.

• 산업융합연구
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• 제19권6호
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• pp.59-66
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• 2021

전 세계적으로 코로나 19(COVID-19)의 범유행 장기화는 전 산업에 걸쳐 큰 영향을 주었다. 특히 교육분야에서 온라인 수업(비대면)은 학습 준비 부족과 학습자의 수업 불만 등 온라인 수업에 부정적인 인식이 일부 존재했다. 2020년 실태 조사에 따르면 비대면 수업에 비중은 약 56%이고, 수업 형태가 스트리밍 실시간 수업과 영상 콘텐츠 기반 수업이 대부분을 차지했다. 본 연구는 2020~021년 설문 조사(소프트웨어 활용 실습수업 대학생)를 통해 온라인 수업이 해결해야 할 문제점을 실증 분석하고, 세부 프로그램과 개발 방안(구현 결과)에 대하여 설명한다. 본 연구는 코로나 사태 종식 이후 각 교육기관의 온라인 학습 개발의 발전에 이바지하고자 한다.

• 산경연구논집
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• 제13권4호
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• pp.35-49
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• 2022

Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

• Journal of Yeungnam Medical Science
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• 제40권2호
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• pp.179-186
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• 2023

Background: This study summarizes the experience of operating a 'Medical Humanities' course, which was taught remotely to maintain activities and discussions at medical schools in Daegu, Korea during the sudden and unexpected coronavirus disease 2019 (COVID-19). Methods: The subjects of this study were 73 first- and 79 second-grade medical students who took the medical humanities (1) and (2) courses among first- and second-grade students of Yeungnam University College of Medicine in 2020. Of the 152 students who agreed to the online survey, 123 completed the survey. Self-, environmental, and program evaluations were conducted on the study subjects, and differences according to grade and gender were analyzed. Results: As a result of the study, a significant difference between self-evaluation and environmental evaluation was confirmed. Self-evaluation was determined to be higher in the first grade than in the second grade. The environmental evaluation showed that male students were more satisfied than female students and students generally had difficulties in the classroom environment. Of the applications used in class, the highest satisfaction was observed with KakaoTalk (Kakao Corp.) and Zoom (Zoom Video Communications Inc.). At the end of COVID-19, the students preferred online classes. Conclusion: If the learning environment for online classes is well prepared and systematic provisions are made, such as class operations that are suitable for the subject, effective education and learning can be achieved by taking advantage of both face-to-face and online classes.

• 복식문화연구
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• 제31권2호
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• pp.213-227
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• 2023

To analyze the status and needs of the small- and medium-sized garment manufacturing industry in Busan, this study comprised an online survey of companies and interviews with 14 representatives of the 98 companies. The results are as follows: Approximately 34.7% of the garment manufacturers were located in Geumjeong-gu, Busan. The most common type of work was the contracting factory type. Daily production output was between 100pcs and 300pcs. Production materials comprised 42.9% woven and 24.8% knitted fabrics. Main products were menswear, uniforms, womenswear, casual wear, sports and leisure wear, protective clothes, and children's clothing. The main clients were uniform companies, main factories, wholesale markets, online shopping malls and promotion companies, exporters, and department stores. As a result of a survey on industrial needs with company representatives, their satisfaction with company employees was 57.2%, and the most important factor when hiring employees was job-related competencies, among which the ability to understand the sewing process was the most necessary. In terms of computer software literacy, illustrations and pattern CAD/CAM are required. They thought industry-university cooperation is crucial for advantage for advantage research and product development, as it allows for the sharing knowledge, resources, and especially human resources. The greatest administrative issue were human resources and funding.

• 예술인문사회 융합 멀티미디어 논문지
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• 제5권4호
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• pp.789-796
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• 2015

건축설계과정에서의 첫 단계로서 대지조사는 주로 대지와 그 주위 환경의 조사를 통해 이루어진다. 이를 위한 주된 방법으론 전통적인 현장조사와 함께, 최근에는 V-world, Google earth 와 같은 온라인 서비스의 지형데이터와 고해상도 항공사진이 이용된다. 그러나 도심 건축 환경은 변화는 이러한 서비스로만 조사하기에는 그 자율성이 부족하다. 최근 대중화되기 시작한 저가 무인비행체를 활용한 저고도 촬영 시스템은 기존의 고가의 무인비행체로만 가능하였던 고해상도 영상지도와, 3d 데이터 취득 등의 작업이 건축 설계 분야에서도 쉽게 접근 가능하게 하고 있다. 이에 본 논문에서는 저비용 초경량 무인항공기를 활용하여 도심 밀집 지역에서의 신속하고 경제적인 현황조사 방법을 제시하고자 한다.

• KDI Journal of Economic Policy
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• 제39권2호
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• pp.53-74
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• 2017

This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.