• 정보보호학회논문지
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• 제30권4호
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• pp.559-572
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• 2020

인터넷 기술의 발전에 따라 온라인상에서 사용자들이 콘텐츠를 공유할 수 있는 공유 서비스들이 많아졌다. 최근에 발표된 연구에서는 온라인 스트리밍 서비스를 재생했을 때 PC에 남는 캐시 파일들을 특정 규칙에 맞게 재조합하면 재생했던 영상을 복원할 수 있으며, 이를 통해 불법저작물 시청에 대한 디지털증거를 확보할 수 있음이 알려졌다. 저작권 침해의 관점에서 이러한 기술은 실시간으로 스트리밍된 콘텐츠들을 파일 형태로 다시 복원할 수 있고, 이는 다른 사이트로 재유포 및 재업로드 될 가능성이 있음을 의미한다. 본 논문에서는 현재 국내외로 많이 사용되는 온라인 스트리밍 서비스 23개를 선정하여 시청한 후, PC에 기록되는 캐시 파일을 이용하여 영상 복원 여부를 실험하였다. 이를 통해 거의 모든 사이트에서 복원이 가능했음을 확인하였다. 추가적으로 본 연구에서는 온라인 스트리밍 서비스상에서 영상 복원을 통한 저작권 침해를 방지하기 위한 방안들에 대해서도 함께 언급하고자 한다.

• 정보처리학회논문지C
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• 제16C권6호
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• pp.681-690
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• 2009

현재 국내 음악산업은 음반시장에서 디지털음악시장으로 중심이 이동하고 있으며, 대부분의 대형 포털사이트에서 디지털 음원서비스를 제공하고 있는 추세이다. 본 논문에서는 국내 포털사이트(도시락, 싸이월드, 네이버)에서 제공하고 있는 음원서비스프로세스를 살펴보고 취약점을 분석한다. 또한 분석된 취약점을 바탕으로 실제 공격을 수행하여 음원서비스의 문제점을 보여준다. 마지막으로 본 논문에서는 이러한 취약점을 해결할 수 있는 기술적인 대응방안을 제안함으로써 기업과 저작권자의 이익을 보호하고자 한다.

• 한국항공운항학회지
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• 제32권2호
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• pp.82-99
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• 2024

The aim of this study is to propose strategies for in-flight OTT services by examining differences in binge-watching patterns through online video streaming services based on age. Additionally, it investigates how the moderating effects of need for cognition and critical media literacy influence the relationship between age and binge-watching. Data from the 2020 Korean Media Panel Survey conducted by the Korea Information Society Development Institute were utilized, with moderating effects analyzed using Process Macro Model 1. Results indicate that as age increases, the frequency of binge-watching content rises while the duration decreases. Moreover, moderating effects of need for cognition and critical media literacy in the age-binge-watching relationship were confirmed. This study analyzed binge-watching behaviors among online video streaming service users, confirming the influence of age, binge-watching habits, need for cognition, and critical media literacy. Theoretical and practical implications include insights for in-flight service providers, content marketers, and online video streaming service operators.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 1997년도 International Conference MULTIMEDIA DATABASES on INTERNET
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• pp.319-334
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• 1997

불과 2년 전만 하더라도 인터넷에서 오디오 또는 비디오 데이터를 감상하기까지 일련의 과정은 그 데이터의 물리적인 양과 전달방식에 있어서 이용자들에게 많은 인내력을 요구해 왔다. 이에 대한 해결책으로 관련업계에서는 real-time streaming 기술을 도입하여 각종 비디오와 오디오 데이터 전송에 관련기술을 적용시킴으로서 실시간 비디오/오디오 서비스 이용을 용이하게 하려는 움직임이 활발히 진행되어 왔었다.(중략)

• 한국의류학회지
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• 제44권4호
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• pp.639-656
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• 2020

Consumers' shopping experience has recently expanded to mobile and social networks; in addition, online fashion retailers started to focus on real-time interaction services as an emerging marketing tool. This study explores the consumer' shopping experience based on social live streaming services (SLSS) to investigate consumer's response behavior and effects through perceived service quality. An online survey method was conducted and a total of 186 female consumer panels were collected. The results indicate that cognitive communion of co-experience had a significant effect on perceived SLSS service quality (responsiveness, contents informativeness, playfulness, system availability). Service quality of SLSS (responsiveness, contents informativeness, and playfulness) had significant effect on trust in SLSS seller while system availability had no significant effect. Also, trust in seller showed significant effect on purchase intention. Last, it was confirmed that the moderating effect of purchasing experience of SLSS was significant in the relationship between cognitive communion and responsiveness/playfulness. There was also an additional significant moderating effect of purchasing experience between system availability and trust in seller.

• International Journal of Contents
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• 제17권2호
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• pp.1-8
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• 2021

Online streaming wars are intensifying. Netflix is known as the market leader in the streaming business. However, since 2019, Netflix has been losing subscribers in the United States and is at a turning point where it needs to reassess its current position in the market. While Netflix is losing dominance, rivals Amazon Prime and Hulu continue to gain market shares. Studies from Deloitte and PricewaterhouseCoopers indicated a new shift in the streaming landscape caused by the abundance of streaming options and rising subscription costs. Recent surveys showed that consumers are excited about new streaming services, such as Disney +. Nearly two-thirds of consumers intend to terminate or downgrade one or more of their current subscriptions to make room for a new service. Moreover, it seems that consumers want ad-supported options. In Deloitte's latest Digital Media Trends survey, 65% responded that they would watch ads to eliminate or reduce subscription costs. Seventy percent of Hulu's subscribers choose its lower-priced ad-supported plan. NBC recently launched its own streaming service, Peacock, with a free ad-supported option. This opposes Netflix's brand identity of "no ads" and premium differentiation. With increasing pressure from competition and the growing risk of subscriber loss, Netflix needs to diversify its price plans. The company could try implementing the lower-priced mobile-only plan they are currently testing or plan to test in other regions. Netflix should also consider features or benefits for loyal subscribers to maintain a stronger consumer base.

• International Journal of Internet, Broadcasting and Communication
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• 제11권2호
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• pp.84-92
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• 2019

While the Internet continues to integrate with modern lives, the risks of negative outcomes resulting from problematic use (PU) are also increasing. Although psychological well-being and use motivations have been shown to play major roles in Internet PU, understanding the moderating mechanism is critical for advanced knowledge. The present study employed survey data from users of a live video-game streaming service (LVGS) that is an area rarely been studied. Result concluded a positive moderating effect of escapism motive (EM) on the association between loneliness and the PU of LVGS, while the moderating mechanism between EM and stress was not indicated. A moderating effect of information seeking (IS) on the relationship between stress and the PU of LVGS was found negative, but no mechanism between IS and loneliness was indicated. This study highlights how the interplay of different motivation and pathologies may induce or prevent video-game-related addiction.

• 한국콘텐츠학회논문지
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• 제18권5호
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• pp.490-501
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• 2018

정보통신기술의 발달에 기반을 둔 디지털화의 급속한 기술 혁신은 디지털 콘텐츠 산업을 크게 변화시켰으며 스트리밍 서비스와 같은 새로운 형태의 서비스 출현으로 이어졌다. 그러나 스트리밍 서비스가 전통적인 다운로딩 서비스에 대한 위협인지 여부는 여전히 논란의 여지가 있으며, 어떻게 관련되어 있는지는 중요한 문제이다. 따라서, 본 연구에서는 음악 스트리밍 서비스가 음악 다운로드 서비스에 대해서 보완관계인지, 대체관계인지 여부를 분석하였다. 또한, LTE의 보급률이 이러한 대체 보완 관계에 어떻게 영향을 미쳤는지 살펴보았다. 한국의 온라인 음악 시장에서 선두적인 플랫폼 자료를 사용하여 분석한 결과, 음악 다운로드 서비스가 음악 스트리밍 서비스를 보완한다는 것을 보였고, 이러한 보완 관계는 LTE 기술 도입으로 강화되고 있다.

• Journal of Information Science Theory and Practice
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• 제4권2호
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• pp.6-20
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• 2016

In the last few years, a new type of synchronous social networking services (SNSs) has emerged—social live streaming services (SLSSs). Studying SLSSs is a new and exciting research field in information science. What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). YouNow is a service with video streams mostly made by adolescents for adolescents. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. While broadcasting, there is no anonymity (as in nearly all other WWW services). Synchronous SNSs remind us of the film The Truman Show, as anyone has the chance to consciously broadcast his or her own life real-time.

• 유통과학연구
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• 제20권6호
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• pp.21-32
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• 2022

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.