• 마케팅과학연구
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• 제10권
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• pp.111-137
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• 2002

본 연구는 온라인 커뮤니티 회원들을 대상으로 회원들의 커뮤니티 동일시에 영향을 미치는 요인을 밝히고자 한 것이다. 우선 커뮤니티 동일시에 영향을 미치는 요인으로 지각된 멤버쉽과 사회적 지원을 제시하였고, 결과변수로는 관계지향적 행동으로 하여 연구모형을 설정하였다. 본 연구를 위해 배포된 총200부의 설문지 중에서 작성이 불성실한 설문지를 제외하고 총 189부만이 최종분석에 사용되었다. 실증분석 결과 첫째, 커뮤니티 동일시의 선행변수인 지각된 멤버쉽는 커뮤니티 동일시에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 온라인 커뮤니티 회원의 지각된 사회적 지원가 높을수록 커뮤니티 동일시는 더욱 증가된다는 결과를 얻었다. 셋째 온라인 커뮤니티에 대한 회원들의 커뮤니티 동일시와 관계지향적 행동과도 긍정적인 관계가 있는 것으로 나타났다. 마지막으로 커뮤니티 동일시를 매개로 해서 지각된 멤버쉽과 사회적 지원이 관계지향적 행동에 유의한 영향을 미치고 있다는 것이 검증되었다. 온라인 커뮤니티에 대한 멤버쉽과 사회적 지원이 회원들에게 높게 지각되더라도, 관계지향적 행동을 유발하기 위해서는 커뮤니티와의 일체감을 느끼게 하는 것이 효과적이라는 결론을 얻을 수 있었다.

• 한국IT서비스학회지
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• 제22권3호
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• pp.101-118
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• 2023

The 'MZ generation' is accustomed to expressing their thoughts and opinions online. As a result, the role of social media in understanding the opinions and public sentiment of the MZ generation has become increasingly important. In particular, the role of social media in understanding the opinions of young people in political contexts such as policies and elections is becoming more significant. Traditionally, in such political situations, various institutions conduct opinion surveys to grasp the opinions of the people. However, existing opinion surveys have many errors and limitations in understanding the specific opinions of the entire population since they are conducted on arbitrary individuals through survey techniques. Online communities are representative social media that share the opinions of the public on specific issues such as politics, economics, and culture. Therefore, online communities are widely used as a means to supplement the limitations of traditional opinion polls. In particular, the MZ generation is familiar with online platforms, and their political support has significant influence on election results and policy decisions. With this regard, this study analyzed the relationship between the sentiment reflected in online community text data by age group on major candidates and public opinion survey support rates during the Korean presidential election for those in their 20s. The analysis showed that negative sentiments reflected in online communities by the MZ generation have a negative correlation with public opinion survey support rates. This study contributes to theory and practice by revealing a significant association between social media and public opinion polls.

• Asian Pacific Journal of Cancer Prevention
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• 제17권3호
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• pp.933-936
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• 2016

Online social network technologies have become important to health and apply in most health care areas. Particularly in cancer care, because it is a disease which involves many social aspects, online social networks can be very useful. Use of online social networks provides a suitable platform for cancer patients and families to present and share information about their medical conditions, address their educational needs, support decision making, and help to coping with their disease and improve their own outcomes. Like any other new technologies, online social networks, along with many benefits, have some negative effects such as violation of privacy and publication of incorrect information. However, if these effects are managed properly, they can empower patients to manage cancer through changing behavioral patterns and enhancing the quality of cancer patients lives This paper explains some application of online social networks in the cancer patient care process. It also covers advantages and disadvantages of related technologies.

• 한국컴퓨터정보학회논문지
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• 제29권7호
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• pp.129-137
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• 2024

사회적 기업은 경제적 목적과 사회적 목적을 동시에 달성해야 하는 이중적 구조로 인해 높은 비용구조와 비효율적 운영, 대부분 인적 자원과 물적 자원이 부족한 상태에 놓여 있다. 이러한 문제를 해결하기 위하여 사회적 기업 간의 자원 및 정보 공유 등의 협업은 중요한 관리적 문제로 주목받고 있다. 이러한 사회적 기업 간의 공동 프로젝트 추진, 자원 부족(자금, 기술, 인력, 장비 등)의 문제 해결, 기업간 의사소통 채널 구축 및 유기적 정보공유 등을 원활하게 지원하는 수단으로서 온라인 플랫폼(online platform)의 구축 및 운영이 중요시되고 있다. 이러한 배경에 따라 본 연구는 사회적 기업의 협업을 지원하는 온라인 플랫폼의 요구특성이 기업의 특성(일반 특성, 협업 특성)에 따라 어떻게 달라지는가를 실증적으로 규명한 결과, 규모에 따라 통계적으로 유의한 수준에서 차이가 존재하고 있음을 확인할 수 있었다. 이러한 결과는 향후 국내 사회적 기업의 협업 지원 온라인 플랫폼의 관리방안 도출, 플랫폼을 이용한 협업 증대 방안 모색 등에 있어서 유용하게 활용될 수 있을 것으로 기대된다.

• 지식경영연구
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• 제16권1호
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• pp.225-242
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• 2015

Cyberbullying, i.e., posting malicious comments online, has been identified as a critical issue in the online and social media context. It has become prevalent on a global scale, which happens across all ages. As a way to reduce and prevent cyberbullying, it is important to promote online prosocial behavior. In line with the concept of online prosocial behavior, we suggest posting benevolent comments against posting malicious comments as a new type of online prosocial behavior, which can combat cyberbullying and facilitate positive online culture. This study thus aims to analyze what motivates people to post benevolent comments in the online context. Based on interview methods, we extracted seven driving factors (self-presentation, pleasure, social contribution, emotional support, reputation, monetary reward, and reciprocity) and two inhibiting factors (social anxiety and effort) of posting benevolent comments online. This study has its theoretical contribution in exploring the motivation factors leading to the posting of benevolent comments by extending the concept of online prosocial behavior. It also has its practical implications by providing guidance for promoting prosocial behavior in the online context.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.283-292
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• 2020

The implementation of physical or social distancing during the Covid-19 pandemic has an implication on the shifting of conventional to online business activities. This study aims to explore how financial support, perceived benefits, external pressure determine social media marketing as well as understanding the role of internet and e-business technology (IEBT) that occurs in this relationship. This study adopted a quantitative study with Structural Equation Modeling (SEM)-based variance Partial Least Square (PLS), which aims to enhance understanding of the relationship between variables. The surveyed population of this study came from 123 small- and medium-sized enterprise (SME) owners in East Java of Indonesia, using an online survey and selected with the convenience random sampling method. The findings of this study indicated that the perceived benefits and external pressure have a positive effect on the adoption of IEBT. However, financial support failed in explaining SMEs' adoption of IEBT. This study confirmed that the adoption of IEBT has successfully mediated the influence of financial support, perceived benefits, and external pressure on social media marketing. Despite the samples solely collected from East Java, this study is the first step in research related to the social media marketing in SMEs in Indonesia.

• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.109-117
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• 2021

Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer's transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.119-128
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• 2014

재난 피해지역 사회적 경제조직의 역할 중요성에 대한 인식이 높아짐에 따라 이에 대한 기부 또한 늘고 있다. 이재민에게 직접 전달되는 의연금과 달리 피해지역 지원활동의 자금으로 전달되는 새로운 흐름이 일어나고 있는 것이다. 그동안 의연금에 치중되어 온 국내 기존연구에 더하여 본 논문은 사회적 경제조직 및 기부가 증가하고 있는 일본사례를 분석함으로써 한국에 대한 시사점을 도출하고자 하였다. 구체적으로 동일본 대지진 피해지역 사회적 경제조직과 온라인 기부 시스템에 초점을 맞추었고, 분석결과, 서비스 이용자에게 선택권을 부여함으로써 건전한 사회적 경제 시장 형성 및 고용창출에 기여하는 바우처 방식과, 지원자와 지원을 받는 자 간의 공감대 형성에 기여하는 시민기금이라는 두 가지 온라인 기부방식의 유효성이 제시되었다.

• Educational Technology International
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• 제22권2호
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• pp.199-225
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• 2021

The aim of the current study was to suggest priorities needed to be considered by university instructors when designing online learning. Based on three types of interactions (learner-content, learner-instructor, and learner-learner interactions) for effective online learning (Moore, 1989), draft questionnaires representing each type of interaction were written. After examining content validity by two Ph.D. experts, the survey was constructed with an Importance-Performance Analysis (IPA) form. Data of 133 university instructors were collected online. Results showed that support for designing learner-learner interaction was the priority for improving online learning. In terms of learner-instructor interaction, instructors needed to provide social-emotional support to learners so that learners could have a sense of belonging. For learner-instructor interaction, supporting instructors to monitor the level of understanding was the most highly demanding strategy for online learning. Limitations and suggestions for further studies were discussed.

• 동아시아경상학회지
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• 제4권4호
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• pp.24-32
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• 2016

There hardly have been support policies for small wholesale vendors or any materials such as proper statistical standards and figures compared to diversity of support policies and size of budget for small and medium manufacturing business. The biggest concern coming from it is that there have never been any policies for small and medium wholesale vendors. This study proposes some ways to improve support policies through investigating the current status of those vendors as their true values haven't been properly recognized, while diverse support systems have been devised for manufacturing business thanks to the traditional industrial development process. According to the study on support policies for domestic and international small and medium wholesale vendors, I realized that those vendors need a policy to ensure them to be promptly adjusted to the rapidly changing distribution environment and to be competitive to access to the global distribution market to finally become hidden champions through systematical operations of small and medium wholesale vendors and implementing educational business through sales management. Therefore, I propose five ways to improve support policies for small and medium wholesale vendors by considering social and economic value, systematizing small wholesalers and scaling small and medium wholesale vendors, reinforcing support for wholesalers, support policies for new online market opening and offline market opening.