• 한국IT서비스학회지
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• 제22권3호
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• pp.101-118
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• 2023

The 'MZ generation' is accustomed to expressing their thoughts and opinions online. As a result, the role of social media in understanding the opinions and public sentiment of the MZ generation has become increasingly important. In particular, the role of social media in understanding the opinions of young people in political contexts such as policies and elections is becoming more significant. Traditionally, in such political situations, various institutions conduct opinion surveys to grasp the opinions of the people. However, existing opinion surveys have many errors and limitations in understanding the specific opinions of the entire population since they are conducted on arbitrary individuals through survey techniques. Online communities are representative social media that share the opinions of the public on specific issues such as politics, economics, and culture. Therefore, online communities are widely used as a means to supplement the limitations of traditional opinion polls. In particular, the MZ generation is familiar with online platforms, and their political support has significant influence on election results and policy decisions. With this regard, this study analyzed the relationship between the sentiment reflected in online community text data by age group on major candidates and public opinion survey support rates during the Korean presidential election for those in their 20s. The analysis showed that negative sentiments reflected in online communities by the MZ generation have a negative correlation with public opinion survey support rates. This study contributes to theory and practice by revealing a significant association between social media and public opinion polls.

• Asian Journal for Public Opinion Research
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• 제8권1호
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• pp.22-40
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• 2020

With social media booming, newspapers are facing an enormous challenge, and some have even had to exit the market. Likewise, their role as a main force of public opinion guidance in China has also been challenged. They have lost their vantage ground. The present study conducted a case study on one well-known Chinese online public opinion event. Through analyzing the newspapers' role played in different public opinion development stages, this study displayed how Chinese newspapers worked together and successfully guided online public opinion in that case. The newspapers' advantages in guiding public opinion and suggestions as to how newspapers can survive and guide public opinion in the new media era are put forward in the final section.

• 한국언론정보학보
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• 제32권
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• pp.49-73
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• 2006

이 연구는 사람들이 전통적인 여론조사와 온라인 여론조사를 통해 얻어진 결과를 어떻게 다르게 인식하는가를 제3자효과론 (Third Person Effects)을 중심으로 살펴보았다. 미디어의 영향이 본인보다 다른 사람에게 더 클 것이라는 제 3자효과론은 그 동안 미디어효과 연구분야에서 폭넓게 적용되어 왔다. 하지만 최근 인터넷을 이용한 온라인 여론조사의 광범위한 사용으로 과연 이러한 여론조사에서, 특히 우리가 기존에 사용해왔던 전화를 통한 무작위 표본조사와 대표성이 약한 온라인 여론조사의 차이를 고려할 때, 실질적으로 미디어 이용자 입장에서는 얼마나 그 차이를 인식하는지는 매우 중요한 연구과제라 할 수 있다. 뿐만아니라, 서로 다른 두 가지 유형의 여론조사의 결과가 수용자에게 미치는 영향 측면에서 서로 다른 크기의 제 3자 효과가 나타나는지에 대한 관심도 커질 수밖에 없다. 이를 위해서 서베이와 실험연구 두 방법을 병용하여 이 문제에 대한 좀더 심층적인 분석을 시도하였다.

• Asian Journal for Public Opinion Research
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• 제8권4호
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• pp.432-452
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• 2020

This study explored the representation of risks from the controversial Lynas rare earth refining as a risk event by five Malaysian online mainstream and alternative newspapers using qualitative content analysis. The aim is to uncover the role of the news media in the social amplification and attenuation of risks within the literature evidence as those roles are still uncertain. Content analysis is used to explore the online newspapers' roles guided by the Social Amplification of Risk Framework (SARF). The representations typified environmental, financial, health, occupational, property, radioactive, and technological risks and established connections between four risk types (environmental, financial, radioactive, and health risks). Radioactive risk was repeatedly associated with other risks, suggesting that the volume and information flow focused on radioactive risk as a key ingredient for amplification. This connection shows that the nature of the relationship between risks is multidimensional, contradicting the unidirectional type found in previous studies. Alternative online newspapers amplified and attenuated more risks, thus, providing more diverse coverage than mainstream sources. Consequently, this study provides evidence that risk representation from rare earth refining in a digital news environment is multidimensional and intensified or weakened in a multi-layered pattern. The stakeholders are engaged in a contestation by positioning their narratives to oppose or support their interests, which are amplified or attenuated by the online newspapers as social amplification stations.

• Asian Journal for Public Opinion Research
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• 제5권4호
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• pp.266-284
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• 2018

This paper adopts the big data research method, and draws 491 data from the Tianya Forum about the Simultaneous Renting and Purchasing policy of Guangzhou. The qualitative analysis software Nvivo11 is used to cluster the main questions about the Simultaneous Renting and Purchasing policy in the forum. The 36 high-frequency word frequencies are obtained through text clustering. Through rooted theory analysis, the main driving factors for summarizing people's doubts are 9 main categories, 3 core categories, and the model of driving factors for online forums is established. The study finds that resource factors are the most key factor, economic factors are the important drivers, and policy guiding factors are sub-important drivers.

• Asian Journal for Public Opinion Research
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• 제7권3호
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• pp.169-198
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• 2019

This study focused on the increase in refugee-related discourse in Korean society with the recent inflow of asylum seekers to Jeju Island. The purpose of our study was to understand the trends in public opinion concerning the acceptance of refugees by analyzing the content of refugee-related video commentary on YouTube. Topic modeling was conducted to analyze the main points, context, and ideas in the comments. The results indicated that the media mainly focus on the pros and cons of refugees, restricting the refugee issue to the problem of acceptance with a narrow focus on the case of Jeju Island. Refugee acceptance was treated as overwhelmingly unacceptable in the comments. We found that commenters often used negative discourse in the comments as a device for reproducing and amplifying hate speech.

• International Journal of Contents
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• 제14권4호
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• 한국언론정보학보
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• 제39권
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• pp.284-323
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• 2007

이 연구에서는 인터넷 사용자들의 여론지각 단서로서의 인터넷 여론조사 결과에 주목, 이슈 유형별로 게시된 의견의 분석을 통해 여론조사 결과가 이슈별로 의견표명에 어떤 영향을 미치는지 추적했다. 그 결과 여론조사 결과가 우세한 의견으로 집중된 합의형 이슈의 경우에는 소수로 지각된 의견이 의견게시판에서 점차 감소하는 것으로 나타났으나, 여론조사 결과가 찬반 대결양상으로 나뉘는 갈등형 이슈에서는 초기 의견으로 형성된 주장이 논의가 끝나는 과정까지 꾸준히 동일한 입장에 머무르는 의견 분포를 나타냈다. 설문형태에 따른 과업(task)유형의 차이가 의견의 분포나 상호작용성에 미친 영향력을 분석한 결과 의견의 다양성 측면에서는 차이를 보이지 않아 인터넷이 다양한 의견을 개진할 수 있는 공간이라는 기존의 기대와는 상반된 결과를 얻었다. 찬반형 주제보다 정책 제시형 주제에 대한 의견표명의 적극성이 높았고, 합의형 이슈의 경우 여론조사 결과 다수의견이 게시판에서의 다수의견을 증가시킨 반면, 갈등형 이슈의 경우에는 인터넷 이용자들이 게시판에 나타난 의견방향을 관찰한 후 대세를 추종하는 승자편승적 경향을 나타냈다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권1호
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• pp.434-445
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• 2015

In reading news stories online, people are exposed to others' comments to a news story. In spite of popularity of comments to a news story online, the understanding of why and who posts a comment is still lacking. To complement scarcity and have a better understanding of comment-posting online, this study examined psychological factors which affect the likelihood of posting a comment to a news story online. In particular, three variables were considered: The first variable was communication efficacy, that is, an individual's belief about communication practices and systems, under the supposition that the people who have greater levels of communication efficacy are more likely to post a comment. The second variable was perception of public opinion, to test that when and if people judge their position of the issue as favored by the majority, they tend to post a comment. And finally, the tone of existing comments was included, to test if the tone of comments affects the willingness to post a comment. The results showed that firstly, people at a high level of communication efficacy are more likely to post a comment compared to people at the low level of communication efficacy. Secondly, the perception of public opinion partly influenced the willingness to post a comment. Especially, when people believe communication systems contribute to develop society and also when judged that their opinion is the majority's opinion, they are more likely to post a comment. Finally, the tone of the comments influenced the willingness to post a comment only on the condition that people are confident of the communication practice and are exposed to emotional comments.

• 한국언론정보학보
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• 제62권
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• pp.74-94
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• 2013

본 연구의 목적은 크게 세 가지로 우선 중국인의 '오프라인에서의 개인의 의견표명'과 '온라인에서의 개인의 의견표명' 간의 상관관계를 검증하는 것이다. 다음으로 '체면'과 '오프라인에서의 개인의 의견표명' 및 '온라인에서의 개인의 의견표명' 간의 상관관계를 검증하는 것이다. 마지막으로 '오프라인에서의 개인의 의견표명'과 '온라인에서의 개인의 의견표명' 사이에서 '체면'이 매개변인 역할을 하고 있는지를 검증하는 것이다. 그 결과 중국인의 오프라인에서의 의견표명 행위는 온라인에서의 의견표명 행위와 상관관계를 나타내고 있었다. 오프라인에서 의견표명을 나타내려 하는 사람은 온라인에서도 의견표명을 나타내려 하는 경향을 보였다. 그리고 사람들의 '의견표명 행위'에 노엘 노이만이 제시하고 있는 '고립에 대한 공포' 요인만이 아닌 '체면' 요인 역시도 영향을 나타내는 것으로 나타났다. '체면'을 중시하는 사람은 상대적으로 '개인 의견표명'을 하지 않으려는 경향을 나타냈다. 또한 '체면' 요인 중 '장소체면'은 '오프라인에서의 개인의 의견표명'과 '온라인에서의 개인의 의견표명' 모두에 부분적으로 매개 역할을 하고 있는 것으로 나타났다.