• The KIPS Transactions:PartD
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• v.18D no.4
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• pp.237-244
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• 2011

Opinion Mining summarizes with classifying sensitive opinions of customers in huge online customer reviews for the attributes of products or services by positive and negative opinions. Because the customers represent their interests through subjective opinions as well as objective facts, the existing opinion mining techniques, which can analyze just the sensitive opinions, need to be expanded.. In this paper, We propose the novel entity association network model which expands the existing opinion mining techniques. The entity association model can not only represent positive and negative degree of the sensitive opinions, but also can represent the degree of the associations and relative importances between entities. We designed and implemented the customer reviews analysis system based on the entity association network model. We recognized that the system can represent more abundant information than the existing opinion mining techniques.

• KIISE Transactions on Computing Practices
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• v.22 no.5
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• pp.246-251
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• 2016

Recently, the influence of SNS and online media is rapidly growing with a consequent increase in the interest of marketing using these tools. Blog marketing can increase the ripple effect and information delivery in marketing at low cost by prioritizing keyword search results of influential portal sites. However, because of the tough competition to gain top ranking of search results of specific keywords, long-term and proactive efforts are needed. Therefore, we propose a new method that recommends associated keyword groups with the possibility of higher exposure of the blog. The proposed method first collects the documents of blog including search results of target keyword, and extracts and filters keyword with higher association considering the frequency and location information of the word. Next, each associated keyword is compared to target keyword, and then associated keyword group with the possibility of higher exposure is recommended considering the information such as their association, search amount of associated keyword per month, the number of blogs including in search result, and average writhing date of blogs. The experiment result shows that the proposed method recommends keyword group with higher association.

• Journal of KIISE:Computing Practices and Letters
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• v.11 no.2
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• pp.180-191
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• 2005

The rapid growth of mobile communication technology has provided the expansion of mobile internet services, particularly mobile commerce takes much weight among them. Even though current mobile commerce service has serious problems which check its development, such as limited contents, expensive charge system and hardware restriction of mobile device, it is strongly expected as one of the next generation Internet services. In this paper, we summarize the problems like above and provide some total solution to meet them as follows: a function for automatic gathering of product information on online Internet and automatic translation it to data for mobile commerce, a middlelet application which provides functions for product search and order on the mobile device through off-line processing, and a function of user adaptive recommendation. We have actually designed and implemented the proposed system and verified the functions and effectiveness of the system.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.59-71
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• 2014

This study applied customer perspective to find out ways how to protect customers' privacy by themselves. It does so by examining the factors which affect customer privacy protection behaviors. Based on the Privacy Act, this study developed the construct of Privacy Rights awareness and finds the law's effect on privacy awareness and behavioral change. The study finds that there exists a significant difference in privacy protection behavior according to privacy rights awareness. Independent variables are as follows: Five variables (Perceived vulnerability, Perceived severity, Perceived response effectiveness, Perceived barriers, Privacy Rights awareness) were tested as critical variables influencing Behavioral Intention in PMT model. Privacy awareness had a moderating effect on the relationship between perceived severity and privacy protection behavior. This study would contribute on theoretical expansion of Protection Motivation Theory and also provide practical implications for effective ways to promote behavioral changes.

• Journal of the Korean Society for information Management
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• v.38 no.3
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• pp.199-214
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• 2021

This study was conducted with the aim of identifying the current state and improvements of the public library services for older adult in Korea. According to the online survey of public libraries in urban areas across the country, a total of 172 libraries responded. Research shows that public libraries generally recognize the importance of elderly users, but there are limitations in active efforts. The priority area for library collection and space/facilities was to be strengthened by the expansion of large type and voice books/periodical books, as well as the need to ask librarians for help to find books in high bookshelves. In the case of library services/programs, the areas that need to be strengthened first were analyzed as social participation programs and humanities programs. The librarians in charge of information services expressed their opinions that more specialized services and programs should be planned and subdivided for the elderly generation in order to provide older adults' services unique to other older adults' service institutions.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.151-161
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• 2021

This study is a descriptive qualitative study to understand the virtual reality-based simulation experiences of nursing students. The study recruited 53 students who conducted virtual reality-based simulation while attending the course of Adult Nursing I and II in the third year of the department of nursing at a university. The data was analyzed using a content analysis method from a reflection journal created anonymously by students. The results emerged 5 categories and 12 subcategories. The categories were consisted of "realizing the necessity of nursing competence", "expanding nursing knowledge", "receiving safety psychologically", "thinking focused on problem" and "getting satisfaction". It suggests that virtual reality online program can have a positive effect on thoughts and expansion of knowledge in a safe educational environment. Therefore, it needs to develop various contents for the virtual reality education and training.

• The Journal of Korean Academic Society of Nursing Education
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• v.27 no.3
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• pp.227-239
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• 2021

Purpose: This study used an exploratory sequential approach (mixed methods) design to explore essential meaning through comparing and analyzing the experiences of nursing students in virtual simulation practice and high fidelity simulation practice education in parallel. Methods: The study participants were 20 nursing students, and data were collected through focus group meetings from July 17 to August 5, 2020, and via online quantitative data from November 10 to November 15, 2020. The qualitative data were analyzed using Giorgi's phenomenological method, and the quantitative data were analyzed using descriptive statistics, the Mann-Whitney U test, Kruskal-Wallis H test analysis of variance and Spearman's ρ correlation. Results: The comparison between the two simulation training experiences was shown in five contextual structures, as follows: (1) reflection of the clinical field, (2) thinking theorem vs. thinking expansion, (3) individual-centered learning vs. team-centered learning, (4) attitudes toward participating in practical training, (5) metacognition of personal competency as a prospective nurse, and (6) revisiting the method of practice training. There was a positive correlation between satisfaction with the practice and the clinical judgment ability of high fidelity simulation, which was statistically significant (r=.47, p=.036). Conclusion: Comparing the experiences between virtual simulation practice training and high fidelity simulation practice training, which has increased in demand due to the Coronavirus Disease-2019 pandemic, is meaningful as it provides practical data for introspection and reflection on in-campus clinical education.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.183-189
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• 2022

COVID-19 is also influencing the coffee industry. This will increase untact consumption, a new consumption trend. Consumption utilizing online channels and delivery service applications that represent untact consumption is becoming commonplace. The coffee industry is also increasingly using coffee shops with drive-through and smart ordering systems that can be ordered with minimal contact. While most of the untact services are preempted at franchise stores, many independent coffee shops still offer differentiated services by communicating directly with customers. However, along with the prolonged COVID-19 infection, coffee shops in the present era, which cannot be free from infectious diseases, have no choice but to worry about delivery services. Therefore, this study analyzed the factors that influence coffee delivery services. Research results due to the influence of COVID-19, regular delivery services have increased along with coffee delivery services. Regular delivery services will play a central role in coffee delivery services due to increased use of home cafes by consumers who want to enjoy coffee in various ways.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.277-296
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• 2022

Despite the characteristics of public data with various potentials, few studies have been conducted on general users who lack an understanding of data as well as on expansion of the service uses. This study examined which digital-service-quality factors affect the intention to continue using public data services based on the expectation confirmation theory. As a result of the analysis, satisfaction partially mediated between expectation agreement and continued use intention for understandability and efficiency, which were combined as one factor, and completely mediated the relationship between perceived usefulness expectation agreement and continued use intention. It can be seen that the more the understanding and usefulness of the information provided by the service is satisfied, the higher the willingness to use it. Accordingly, it suggested adding an electronic bookmark function and the provision of online community for users to improve the overall quality of services. This study is significant in that it provided evidence on which part to focus on when designing electronic services from the point of view of general users.