• The Journal of Industrial Distribution & Business
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• v.13 no.4
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• pp.35-49
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• 2022

Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.123-138
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• 2013

Keyword advertising has been used as a promotion tool rather than the advertising itself to online retailers. This is because the online retailer expects the direct sales increase when they deploy the keyword sponsorship. In practice, many online sellers rely on keyword advertising to promote their sales in short term with limited budget. Most of the previous researches use direct revenue factors as dependent variables such as CTR (click through rate) and CVI (conversion per impression) in their researches on the keyword advertising[14, 16, 22, 25, 31, 32]. Previous studies were, however, conducted in the context of aggregate-level due to the limitations on the data availability. These researches cannot evaluate the performance of keyword advertising in the individual level. To overcome these limitations, our research focuses on conversion of keyword advertising in individual-level. Also, we consider manageable factors as independent variables in terms of online retailers (the costs of keyword by implementation methods and meanings of keyword). In our study we developed the keyword advertising conversion model in the individual-level. With our model, we can make some theoretical findings and managerial implications. Practically, in the case of a fixed cost plan, an increase of the number of clicks is revealed as an effective way. However, higher average CPC is not significantly effective in increasing probability of purchase conversion. When this type (fixed cost plan) of implementation could not generate a lot of clicks, it cannot significantly increase the probability of purchase choice. Theoretically, we consider the promotional attributes which influence consumer purchase behavior and conduct individuals-level research based on the actual data. Limitations and future direction of the study are discussed.

• Design & Manufacturing
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• v.16 no.2
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• pp.7-12
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• 2022

The purpose of this study is to develop an evaluation method for online design education. Online education has established itself as the primary form in the educational field, however, there are unsatisfactory response from instructors and students due to rapid conversion of online education. Due to the transition of educational method, online class contents have become optimized and online educational experiences became accumulated. However, clear education criteria is essential. This study states importance of two parts: establishing an evaluation system based on design thinking for online design education and finding appropriate online platforms for interaction between instructors and students. The research results provide implications for ensuring the efficiency of design education and are expected to contribute significantly to the future education field.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.305-316
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• 2021

The objective is to recognize the better opportunities from targeted reveal advertising, to show a banner ad to the consumer of online who is most expected to obtain a preferred action like signing up for a newsletter or buying a product. Discovering the most excellent commercial impression, it means the chance to exhibit an advertisement to a consumer needs the capability to calculate the probability that the consumer who perceives the advertisement on the users browser will acquire an accomplishment, that is the consumer will convert. On the other hand, conversion possibility assessment is a demanding process since there is tremendous data growth across different information dimensions and the adaptation event occurs infrequently. Retailers and manufacturers extensively employ the retail services from internet as part of a multichannel distribution and promotion strategy. The rate at which web site visitors transfer to consumers is low for online retail, out coming in high customer acquisition expenses. Approximately 96 percent of web site users concluded exclusive of no shopper purchase[1].This category of conversion rate is collected from the advertising of social media sites and pages that dataset must be estimating and assessing with the concept of big data clustering, which is used to group the particular age group of people along with their behavior. This makes to identify the proper consumer of the production which leads to improve the profitability of the concern.

• BMB Reports
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• v.44 no.2
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• pp.107-112
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• 2011

We have developed a biologist-friendly, stand-alone Java GUI application, IdBean, for ID conversion. Our tool integrated most of the widely used ID conversion services that provide programmatic access. It is the first GUI ID conversion application that supports the direct merging as well as comparison of conversion results from multiple ID conversion services without manual effort. This tool will greatly help biologists who handle multiple ID types for the analyses of gene or gene product lists. By referring to multiple conversion services, the number of failed IDs can be reduced. By accessing ID conversion service online, it will potentially provide the most up-to-date conversion results. The application was developed in modular form; however, it can be re-packaged into plug-in form. For the development of a bioinformatics analysis tool, the module can be used as a built-in ID conversion component. It is available at http://neon.gachon.ac.kr/IdBean/.

• Journal of the Korean Institute of Intelligent Systems
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• v.23 no.2
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• pp.151-157
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• 2013

This paper proposes an online adaptive fuzzy controller for a wind energy conversion system (WECS) that is intrinsically highly nonlinear plant. In real application, to obtain exact system parameters such as power coefficient, many measuring instruments and off-line implementations are required, which is very difficult to perform. This shortcoming can be avoided by introducing fuzzy system in the controller design in this paper. The proposed adaptive fuzzy control scheme using self-structuring algorithm requires no system parameters to meet control objectives. Even the structure of the fuzzy system is automatically grows on-line, which distinguishes our proposed algorithm over the previously proposed fuzzy control schemes. Combining derivative estimator for wind velocity, the whole closed-loop system is shown to be stable in the sense of Lyapunov.

• Journal of Information Management
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• v.28 no.1
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• pp.1-33
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• 1997

Led by KIEP, this project to establish an Online Union Catalog System on Northeast Asia is the first such attempt to create a collaboration between social science libraries in Korea. This Online Union Catalog System is seen as a problem solving mechanism, as it helps to maximize efficiency in utilizing labor, finance, and data, by sharing library resources. This study focuses on the process of converting databases in a non-MARC format to a MARC format.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.428-433
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• 2008

The online advertising industry's business model undertakes the change from CPM (cost-per-mille)-based to CPC (cost-per-click)-based. However, due to the problem of 'Click Fraud', CPA (cost-per-action) has been regarded as a new step. For CPA, publishers need to get information after a user clicks an advertisement. Therefore, in CPA, the key is to get Conversion Action Data (CAD). This paper introduces two existing mechanisms for getting CAD, compare their characteristics, and analyze their limitations. Then the two new mechanisms are introduced and their requirements and feasibility are analyzed. Lastly, we compare the existing two and the new two mechanisms, and point out each mechanism's business possibility, value and Application Area. This paper will help publishers choose the most appropriate mechanism on the basis of their situation.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.60 no.4
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• pp.838-842
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• 2011

This paper proposes an online adaptive neuro-controller for a wind energy conversion system (WECS) that is a highly nonlinear system intrinsically. In real application, to obtain exact system parameters such as power coefficient, many measuring instruments and implementations are required, which is very difficult to perform. This shortcoming can be avoided by introducing neural network in the controller design in this paper. The proposed adaptive neural control scheme using radial-basis function network (RBFN) needs no system parameters to meet control objectives. Combining derivative estimator for wind velocity, the whole closed-loop system is shown to be stable in the sense of Lyapunov.

• Journal of Power Electronics
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• v.12 no.6
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• pp.1003-1010
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• 2012

Recent power electronics and variable-frequency motor drive technologies have been applied to air conditioners to improve efficiency and power density. However, the mechanical vibrations and acoustic noise resulting from the compressor still remain as a serious problem. This paper presents the development and implementation of an online disturbance state-filter for the suppression of multiple unknown and time-varying vibrations of air conditioning systems. The proposed design has a form of the state-filter based on a Luenburger-style closed-loop speed observer. An active vibration decoupling strategy with an estimated disturbance is provided, which manipulates a motor torque command. Since the proposed estimation does not require any additional transducers or hardware for obtaining real-time information upon disturbances, it is suitable for retrofitting industrial air conditioners.