• Journal of Contemporary Eastern Asia
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• 제18권2호
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• pp.68-89
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• 2019

When comparing media freedom in Malaysia, Myanmar, and Thailand, so-called "fake news" appears as threats to a deliberative (online) public sphere in these three diverse contexts. However, "racist propaganda", "information operations" and "negative campaigning" might be more accurate terms that explain these forms of systematic manipulative political communication. The three cases show forms of disinformation in under-researched contexts and thereby expand the often Western focused discourses on hate speech and fake news. Additionally, the analysis shows that harmful disinformation disseminated online originates from differing contextual trajectories and is not an "online phenomenon". Drawing on an analysis of connotative context factors, this explorative comparative study enables an understanding of different forms of harmful disinformation in Malaysia, Myanmar, and Thailand. The connotative context factors were inductively inferred from 32 expert interviews providing explanations for the formation of political communication (control) mechanisms.

• Journal of Contemporary Eastern Asia
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• 제18권2호
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• pp.33-48
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• 2019

The current Moon Jai-in administration in South Korea is facing serious challenges as a result of a scandal involving the manipulation of news online. Staff in Moon's camp are suspected of manipulating public opinion by creating millions of fake news comments online, contributing to Moon being elected president. This South Korean political scandal raises a number of theoretical issues with regard to new platform technologies and media manipulation. First, the incident exposes the technological limits of blocking manipulation of the news, partly because of the nature of social media and partly because of the nature of contemporary technology. Contemporary social media is often monopolistic in nature; with the majority of people are using the same platforms, and hence it is likely that they will be subject to forms of media manipulation. Second, the Korean case of news manipulation demonstrates a unique cultural aspect of Korean society. News comments and readers' replies have become a major channel of alternative news in Korea. This phenomenon is often designated as "reply journalism," since people are interested in reading the news replies of ordinary readers equally to reading news reports themselves. News replies are considered indicators of public opinion and are seen as affecting trias politica in Korean society. Third, the Korean incident of news manipulation implicates a new form of populism in the 21st century and the nature of democratic participation. This article aims to explicate key issues in media manipulation by including wider technological, cultural, and political aspects in the South Korean news media context.

• Journal of Information Technology Applications and Management
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• 제21권3호
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• pp.135-156
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• 2014

The Online business model for purchasing agent service is getting more popular. However, consumers perceive more risk when buying products from foreign online purchasing agents (FOPA) than from common online sellers (COS). This study focuses on finding out how consumers manage risk when they perceive risk and what different risk-reliever strategies they use when buying from high-risk FOPA and low-risk COS. This study has proved the following two. First, when consumers perceive risk at online purchasing, they tend to select risk-reliever strategies, such as the use of communication media, online assurance mark, seller's record, and secure payment to mitigate risk. With the application of those risk-reliever strategies, they built trust with the seller. Second, risk-perception of FOPA influences usage of communication media and check of online assurance mark more strongly than that of COS. On the contrary, risk-perception of COS influences the check of seller record more strongly than that of FOPA. This study helps to explain why FOPA is proliferating, despite its inherent high risk due to the fact that buyers and sellers are separated in time and space and that buyers and sellers have different social and cultural backgrounds. This study also helps managers of E-commerce to relieve consumer's risk-perception and to build trust.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권6호
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• pp.3023-3036
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• 2019

This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권1호
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• pp.434-445
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• 2015

In reading news stories online, people are exposed to others' comments to a news story. In spite of popularity of comments to a news story online, the understanding of why and who posts a comment is still lacking. To complement scarcity and have a better understanding of comment-posting online, this study examined psychological factors which affect the likelihood of posting a comment to a news story online. In particular, three variables were considered: The first variable was communication efficacy, that is, an individual's belief about communication practices and systems, under the supposition that the people who have greater levels of communication efficacy are more likely to post a comment. The second variable was perception of public opinion, to test that when and if people judge their position of the issue as favored by the majority, they tend to post a comment. And finally, the tone of existing comments was included, to test if the tone of comments affects the willingness to post a comment. The results showed that firstly, people at a high level of communication efficacy are more likely to post a comment compared to people at the low level of communication efficacy. Secondly, the perception of public opinion partly influenced the willingness to post a comment. Especially, when people believe communication systems contribute to develop society and also when judged that their opinion is the majority's opinion, they are more likely to post a comment. Finally, the tone of the comments influenced the willingness to post a comment only on the condition that people are confident of the communication practice and are exposed to emotional comments.

• 한국융합학회논문지
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• 제11권9호
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• pp.125-134
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• 2020

본 연구는 온라인 콘텐츠를 활용한 미술관 교육 프로그램의 한계점을 보완하기 위해 온라인 미술관 교육 사례들을 젠킨스의 뉴미디어리터러시 핵심 역량을 토대로 분석하였다. 젠킨스가 제시한 체계적인 미디어 교육의 핵심 역량은 미디어를 활용하여 콘텐츠를 개발해야하는 온라인 미술관의 향후 방향성에 대한 기준점이 될 수 있다. 사례 분석을 위해 국내 미술관으로는 국립현대미술관, 국립중앙박물관, 사비나 미술관, 보름산미술관을 선택했고 국외 미술관으로는 클리블랜드미술관, 메트로폴리탄미술관, 게티미술관, 테이트모던미술관을 선택했다. 젠킨스의 뉴미디어리터러시 핵심 역량에 따라 분석한 결과로 국외 미술관의 경우에는 화상회의, 사이트 페이지 하단의 댓글 달기 등 상호 소통을 위한 콘텐츠를 구성하고 있었지만 국내 온라인 미술관은 이러한 요소가 부족하였기 때문에 커뮤니케이션 콘텐츠를 구성하여 전용, 네트워킹, 협상력, 분산된 인지, 집단지성의 역량을 향상시켜야 할 필요가 있었다.

• 한국병원경영학회지
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• 제15권1호
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• pp.70-92
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• 2010

Now more than ever, many journalists are using hospitals' homepages for articles about hospitals, their mission, research, and events. Therefore hospitals' homepages have to be planned and constructed for journalists. The purpose of this study is to investigate hospitals' online media relations through analysing homepages. For investigating specifically, this study compares hompages of hospitals in Korea and hospitals in USA. This study uses four categories; basic media relations tools, useful information, interactive communication tools, and ease of use for journalists. The result of this study shows that hospitals' homepages in Korea are needed to improve for building with journalists. The hospitals' hompages have to be constructed by a variety of materials; press room, image and graphic archives, multimedia resources, and interactivity or responsiveness. This study suggests that the hospitals' homepages have the potential to achieve the desired public relations objective but are not commonly being used to their full potential in media relations.

• 이베로아메리카
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• 제16권2호
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• pp.151-188
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• 2014

This work aims to describe pragmatic strategies and linguistic features of replies that occur in the comment section of online newspapers. The dominant media in this digital age is the Internet and its rapid development and expansion of use have contributed not only to the change of the form of production of journalistic texts, but also to the consumption of those texts. In the past, the news was transmitted in a unidirectional way but now readers of online newspapers do not remain passively reading the articles. They actively participate in the exchange of opinions with other readers. The individual consumption of journalistic texts has become a collective and social act. The purpose of the study is to investigate the communication intention of the users of comment sections and analyze the linguistic formulation of replies. We attempt to discover specific aspects of replies and responses for online newspaper articles, considering them as an independent type of Computer Mediated Communication (Internet Mediated Communication). Observing language attitudes appearing in the electronic environment and discovering the characteristics of the Spanish language on the Internet will allow us to contribute to understand the theoretical aspects related to the CMO better.

• 만화애니메이션 연구
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• 통권10호
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• pp.149-157
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• 2006

인터넷이 생활매체로 자리잡으면서 본격적인 잔자상거래 시대가 도래함에 따라 온라인 시장의 성장 그래프는 가파르게 올라가고 있으며 인터넷 광고 시장의 규모도 빠르게 성장하고있다. 기존의 수동적 정보전달 형식과 달리 통신과 네트워크 기술의 발달로 능동적 쌍방향 커뮤니케이션이 가능한 온라인 매체는 광고 효과나 사용자의 반응을 즉각적으로 측정할 수 있는 장점을 가지고 있다. 리치미디어는 이러한 인터넷 에서의 신 기법 광고들을 지칭하며 향후 인터넷 광고시장을 주도할 것으로 전망 되고 있다. 지금까지의 인터넷 광고보다 상호작용성이 뛰어난 리치미디어 광고를 인지하고 리치 미디어 광고의 독특한 표현 요소들을 분석함으로써 리치미디어가 인터넷광고에 미치는 영향과 효과적인 활용방안을 연구하고자 한다.

• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.42-47
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• 2020

YouTube, the online video streaming platform, has become popular and influential around the globe. Due to the development of science and technology, people without expertise in filming can now easily produce their videos with unique content. Many people are more eager to become a popular YouTube creator because they can earn money by placing commercials or Products in Placement (PPL) in their video clips. However, it is yet unknown what genres of YouTube videos are popular. YouTube creators have their channels where they upload videos of a certain type of genre. This study investigates video genres of the top 250 YouTube channels in English-speaking countries (United States, Canada, United Kingdom, and Australia) using Social Blade, which is a research website. The ranking is set based on the number of times people watched a video ("Video Views"). We handsomely analyze popular genres of the channels and also the YouTube ecosystem, and it will be meaningful for today's new media era.