• 제목/요약/키워드: On-line Market

검색결과 692건 처리시간 0.035초

이동통신사의 콘텐츠 시장 진입에 따른 영향과 정책과제 (A Study on the Effects of Entry of Mobile Business Company to On-line Contents Market)

  • 김용환
    • 통상정보연구
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    • 제7권4호
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    • pp.287-303
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    • 2005
  • Mobile Business Companies open its music service and enters into the contents market. The entry of mobile business companies will be able to give diverse benefits to consumer. But, M&A between mobile business companies and contents companies may bring decreasing effect of number of creative industries. For the protection of small company producing cultural contents in contents market, fair transection competition order should be improved as soon as possible.

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상위판매원의 변혁적 리더십이 하위판매원의 기업가적 성향, 시장지향성 및 성과에 미치는 영향 (The Influences of Up-line Distributors' Transformational Leadership on Down-line Distributors' Entrepreneurship, Market Orientation and Performance)

  • 성백순;임영균;김정식
    • 한국유통학회지:유통연구
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    • 제15권3호
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    • pp.35-69
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    • 2010
  • 다단계판매 기업은 다수의 판매원 네트워크를 통해 의해 제품이나 서비스를 판매하기 때문에 이들과의 성공적 관계 관리가 기업의 성과와 성장을 결정짓는 핵심요인이다. 본 연구는 다단계판매 기업을 대상으로 상위판매원의 변혁적 리더십이 하위판매원의 기업가적 성향, 시장지향성과 성과에 미치는 영향을 분석하고 있다. 국내 최대 다단계판매 기업의 135명의 하위판매원을 대상으로 한 설문자료의 분석 결과, 상위판매원의 변혁적 리더십은 하위판매원의 기업가적 성향과 시장지향성에 긍정적인 영향을 미치며, 하위판매원의 시장지향성은 하위판매원의 성과에 긍정적인 영향을 미치는 것으로 확인되었다. 상위판매원의 변혁적 리더십은 하위판매원의 기업가적 성향은 높이지만 하위판매원의 성과와 직접적인 관련을 맺지는 않는 것으로 나타났다. 또한 하위판매원의 기업가적 성향은 하위판매원의 시장지향성을 통해 하위판매원의 성과를 높여주는 것으로 나타났다. 본 연구는 다단계판매업에서의 상위판매원의 하위판매원에 대한 변혁적 리더십의 중요성을 확인하고 있으며, 이를 근거로 향후 리더십 관련 연구 및 기업경영과 관련한 시사점을 제시하고 있다.

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A New Method to Handle Transmission Losses using LDFs in Electricity Market Operation

  • Ro Kyoung-Soo;Han Se-Young
    • KIEE International Transactions on Power Engineering
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    • 제5A권2호
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    • pp.193-198
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    • 2005
  • This paper proposes a new method to handle transmission line losses using loss distribution factors (LDF) rather than marginal loss factors (MLF) in electricity market operation. Under a competitive electricity market, the bidding data are adjusted to reflect transmission line losses. To date the most proposed approach is using MLFs. The MLFs are reflected to bidding prices and market clearing price during the trading and settlement of the electricity market. In the proposed algorithm, the LDFs are reflected to bidding quantities and actual generations/ loads. Computer simulations on a 9-bus sample system will verify the effectiveness of the algorithm proposed. Moreover, the proposed approach using LDFs does not make any payments residual while the approach using MLFs induces payments residual.

An Exploration on the Use of Data Envelopment Analysis for Product Line Selection

  • Lin, Chun-Yu;Okudan, Gul E.
    • Industrial Engineering and Management Systems
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    • 제8권1호
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    • pp.47-53
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    • 2009
  • We define product line (or mix) selection problem as selecting a subset of potential product variants that can simultaneously minimize product proliferation and maintain market coverage. Selecting the most efficient product mix is a complex problem, which requires analyses of multiple criteria. This paper proposes a method based on Data Envelopment Analysis (DEA) for product line selection. Data Envelopment Analysis (DEA) is a linear programming based technique commonly used for measuring the relative performance of a group of decision making units with multiple inputs and outputs. Although DEA has been proved to be an effective evaluation tool in many fields, it has not been applied to solve the product line selection problem. In this study, we construct a five-step method that systematically adopts DEA to solve a product line selection problem. We then apply the proposed method to an existing line of staplers to provide quantitative evidence for managers to generate desirable decisions to maximize the company profits while also fulfilling market demands.

브랜드 포지셔닝 전략(戰略)에 관(關)한 사례(事例) 연구(硏究) - 브릿지 라인 수입(輸入) 핸드백 브랜드를 중심(中心)으로 - (A Corroborate Study for Brand Positioning Strategy - Focusing on Bridge Line Imported Handbag Brands -)

  • 장지혜;조규화
    • 패션비즈니스
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    • 제9권5호
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    • pp.96-113
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    • 2005
  • The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

재무적 송전권의 전력시장에의 영향 분석 (Analysis of the Competitive Effects of Financial Transmission Rights on Electricity Markets)

  • 김진호;박종배;신중린
    • 대한전기학회논문지:전력기술부문A
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    • 제53권6호
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    • pp.350-357
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    • 2004
  • In a deregulated electricity generation market, the sufficient capacity of transmission lines will promote the competition among generation companies (Gencos). In this paper, we show that Gencos' possession of rights to collect congestion rents may increase the competition effects of the transmission lines. In order for concrete analysis on this effect, a simple symmetric market model is introduced. In this framework, introducing the transmission right to the Gencos has the same strategic effects as increasing the line capacity of the transmission line. Moreover, the amount of effectively increased line capacity is equal to the amount of the line rights. We also show that the asymmetric share of the financial transmission rights may result in an asymmetric equilibrium even for symmetric firms and markets. We also demonstrate these aspects in equal line rights model and single firm line rights model. Finally, a numerical example is provided to show the basic idea of the proposed paper.

재래시장 리모델링 사업에서의 공간 구성요소에 관한 연구 (A Study on the Spatial Factors in Traditional Retail Market Remodeling)

  • 오봉석;김남효
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
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    • pp.112-115
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    • 2004
  • The government is in progress the traditional retail market redevelopment and remodeling due to atrophy of the traditional retail market in accordant to opening of the circulation market and changing of the consuming patterns. However, it seemed that primitive project was limited to the environment improvement scope. As the shopping environment which is comfortable to the consumers is provided and the design which considers a traditional retail market specific quality is applied from business plan early. It will be useful for the management normalization of traditional retail market actually. The spatial factors were analyzed as follows. 1. The circulation of consumer should be secured to make boundary line of the pass way. 2. The display booth should be standardized for the security of sight. 3. The signage panel should be consolidated in according to the plan. 4. The street vendor's handcart and tent should be arranged for circulations and the vision line.

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The Effects of Institutions on the Labour Market Outcomes: Cross-country Analysis

  • KIM, YONG-SEONG;KIM, TAE BONG
    • KDI Journal of Economic Policy
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    • 제39권4호
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    • pp.69-94
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    • 2017
  • This paper re-examines the impacts an institutional arrangement may have on labour market outcomes such as the employment and unemployment rates. Based on the results from a generalized econometric model, the generosity of unemployment insurance benefits, organized labour and active labour market policy have effects on a labour market in line with previous findings. However, taxes on labour and the degree of employment protection are found to affect neither the employment rate nor the unemployment rate. Thus, some findings in this paper validate earlier findings, whereas others do not.

전자상거래 플랫폼을 활용한 인도네시아 수출확대방안에 관한 연구 (A Study on the Strategies for Expanding Exports of Indonesia utilizing E-commerce Platform)

  • 최장우;박재한
    • 통상정보연구
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    • 제19권1호
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    • pp.99-126
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    • 2017
  • 인도네시아는 지속적인 경제성장, 중산층 성장, 인터넷(SNS포함) 사용자 증가, 모바일 브로드밴드 서비스 접근성 확대 등으로 전자상거래 시장이 크게 발전하고 있다. 특히, 스마트폰 기기의 보급 확대로 모바일과 SNS를 통한 소비자들의 온라인 쇼핑이 급증하고 있다. 본 연구는 인도네시아 전자상거래 시장특징, 문제점, 진출사례 및 시사점 등을 상세하게 분석하여 전자상거래 플랫폼을 통한 한국 중소기업의 인도네시아 수출확대방안을 제시했다. 본 연구는 국내외 연구기관, 무역지원기관, 현지 진출 전자상거래업체 등으로부터 입수한 자료를 심층 분석하여 전략을 도출하였다. 인도네시아에 대한 수출확대를 위해서는 오프라인 시장을 직접 공략하기 보다는 기 구축된 온라인 플랫폼을 통해 간접 진출하는 것이 효과적일 수 있다. 현지 소비자들의 기호를 충족시키고 독창적인 제품을 개발하여 온라인 플랫폼에 입점한다면 효과적으로 시장을 공략할 수 있다. 인도네시아 전자상거래 플랫폼을 활용한 수출확대방안으로는 현지 온라인 판매유통망 구축, 물류배송 및 결제시스템 구축, 무슬림시장 공략을 위한 할랄 인증 취득, 철저한 시장조사를 통한 현지화 시장진출전략 수립, 한류 마케팅전략의 적극적 실행, 제품차별화 및 시장세분화 전략 수립, SNS 모바일 마케팅 전개 등이다.

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Samsung's $4^{th}$ Generation TFT- LCD Production Line Concept

  • Chang, Won-Kie
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2001년도 International Meeting on Information Display
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    • pp.9-12
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    • 2001
  • With the explosive growth of Note-PC and Desktop monitor market, TFT LCD market confronted a entire supply shortage during 1999. Forecasting a more booming stage for the next several years, many TFT-LCD panel manufacturers continue to expand the capacity of their existing plants and also make an additional investment in building new plants. The new investment is concentrated on the $4^{th}$ generation TFT LCD line in order to improve investment efficiency. The set up of the Samsung's Gen 3.5 line progressed with satisfactorily performance using $600{\times}720mm$ glass size. We have continuously reviewed several issues regarding the glass size for our next Gen. 4 line, which leads to adopt $730{\times}920mm$. Due to the continuous enlargement of a substrate size and following difficulty in transferring cassettes, the next line is expected to be the last line that employs "cassette transfer". The layout of the next line will shift from conventional "concentration-type" to "separation-type" configuration for the purpose of reducing transfer distance as well as transfer time. The details will be discussed in this paper.

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