• 산업경영시스템학회지
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• 제43권3호
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• pp.21-28
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• 2020

Aftermarket refers to a market in which a company sells complementary goods, replacements of parts, and upgrade or maintenance services to consumers after selling them main durable goods. Intuitively, consumers who purchase main durable goods become major potential customers in subsequent aftermarket. Thus the existence of the aftermarket has a significant impact on pricing of the main durable goods as well as the aftermarket products. In this study, we analyze the effect of aftermarket on the pricing strategy for a company selling both main durable goods and aftermarket products. To do this we first divided the market into markets where the aftermarket products are indispensable and optional. Based on the proposed market types, the profit maximizing solutions are derived using two-period model, and the impacts of consumers' undervaluation of aftermarket product prices on pricing strategy are analyzed. The results can be summarized as follows : (1) Regardless of the market type, the total profits were found to be inversely proportional to the consumer's awareness accuracy of product prices in the aftermarket. This is in line with marketing efforts that sales companies have made intuitively to make consumers underestimate the cost of the aftermarket. (2) If aftermarket product is indispensable, only revenue from the aftermarket is sought. On the other hand, if aftermarket product is optional, revenue from the main durable good as well as the aftermarket product will be sought simultaneously. (3) Moreover, when aftermarket product is optional, the lower the awareness accuracy of consumers, the higher the price and profit of the main durable goods, while the lower the price and profit of the aftermarket products. This is contrary to the intuition that the lower the consumer's valuation of the costs of aftermarket, the more advantageous it would be to rely on aftermarket products rather than on main durable goods.

• 산업경영시스템학회지
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• 제43권1호
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• pp.7-15
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• 2020

It is a general phenomenon for manufacturers to provide vertically differentiated product line for more profit through improved market coverage. For such manufacturers, the compatibility between vertically differentiated products is an important decision issue. Some manufacturers provide full compatibility between high and low version products, whereas some provide only downward compatibility for the purpose of recommending high version product. In this study, the two representative compatibility strategies, full or downward, between vertically differentiated products produced by a single manufacturer are analyzed, especially under network externality and in the viewpoint of profit maximization. To do this we used a market model which captures the basic essence of vertical differentiation and network externality. Based on the proposed market model, the profit maximizing solutions are derived and numerically analyzed. The results can be summarized as follows : (1) Regardless of compatibility strategy, under network externality, vertical differentiation is always advantageous in terms of profit. (2) The full compatibility strategy is shown to be the most advantageous in terms of profit. In addition, it is necessary to make quality difference between differentiated products as wide as possible to maximize profit. (3) To gradually drive low version product out of the market and shift the weight pendulum of market to high version product, it is shown that the downward compatibility strategy is essential. Unlike intuition, however, it is also shown that in order to drive low version product out of market, it is necessary to raise the quality of the low version product rather than to lower it.

• KIEE International Transactions on Power Engineering
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• 제4A권2호
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• pp.84-90
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• 2004

This paper presents a new method for choosing the best line for transmission system expansion planning considering the highest reliability level of the transmission system. Conventional methodologies for transmission system expansion planning have been mainly focused on economics, which is the minimization of construction costs. However, quantitative evaluation of transmission system reliability is important because successful operation and planning of an electric power system under the deregulated electricity market depends on transmission system reliability management. Therefore, it is expected that the development of methodology for choosing the best lines considering the highest transmission system reliability level while taking into account uncertainties of transmission system equipment is useful for the future. The characteristics and effectiveness of the proposed methodology are illustrated by the case study using a MRBTS.

• ETRI Journal
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• 제21권1호
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• pp.55-71
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• 1999

Recently, the increased handling of on-line standards information has emerged as an important feature of information and communications technology (ICT) standardization. In order to meet market needs for on-time standards deployment, most standards organizations are actively seeking more efficient ways of standardization using electronic means in order to accelerate the standards making process. This paper suggests a virtual standard development environment designed for standards developers to carry out their standards-related activities on-line. In this paper, we outline a conceptual model of a concurrent standardization process and describe the design and implementation of an Extranet-based network system called standards information cooperative network (SICN). The system was created with a view to fostering faster standards development with functionalities such as a virtual management of networked standards developers, collaboration support tools, a workflow-based electronic signature system, and dynamic links for ready retrieval of standards information stored in a database. We conclude this paper with an introduction to the concept of a virtual standards development organization (VSDO) that supports all the features needed by the relevant standards making bodies to carry out their activities in a dynamic on-line environment.

• 패션비즈니스
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• 제15권6호
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• 한국산업정보학회논문지
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• 제15권4호
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• pp.83-101
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• 2010

인터넷 오픈마켓은 가능성만큼이나 일반 상거래 시장과 차별을 보이며 급격한 성장과 더불어 경쟁이 치열해지고 있다. 이에 따라 인터넷 오픈마켓 기업들은 오프라인 기업과 마찬가지로 경쟁이 치열한 인터넷 오픈마켓 시장에서 생존하고, 나아가 지속적인 이익창출을 통한 성장을 도모하기 위해 소비자들의 e-충성도를 높이기 위한 전략을 수립할 필요가 있다. 이를 위해 본 논문에서는 인터넷 오픈마켓에 대하여 e-서비스 품질이 e-충성도에 영향을 미친다는 결과들을 바탕으로 e-서비스 품질이 지각된 가치, 고객만족 및 e-충성도에 미치는 영향과 그 관계를 확인하는 실증적 연구를 수행하였다. 연구결과 첫째, e-서비스 품질은 지각된 가치와 고객만족에 시스템 이용가능성을 제외한 모든 요소들이 영향을 미치는 것으로 나타났다. 둘째, 매개변수 간 지각된 가치는 고객만족에 유의한 영향을 미치는 것으로 나타났으며, 셋째, 지각된 가치와 고객만족은 e-충성도에 유의한 영향을 미치는 것으로 나타났다. 이러한 결과는 인터넷 오픈마켓 기업들에게 e-서비스 품질, 지각된 가치 및 고객만족에 영향을 미치는 새로운 요인을 지속적으로 발굴하고 향상시켜, 이를 바탕으로 고객의 e-충성도를 향상시키고 충성고객을 확보함으로써, 미래 수익흐름을 지속할 수 있도록 최선을 다해야 한다는 시사점을 제공하고 있다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2004년도 추계학술대회 논문집
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• pp.1618-1623
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• 2004

A holistic approach is needed in railway network modernization. What matters is that each route is developed optimally throughout its life to meet business needs - whether the answer at a given point in time is a rail repair or an redevelopment scheme. Modernization of railway network will bring railway systems up-to-date, enabling them to deliver optimal performance. As the result, the railway network modernization for revitalise the railway is based on seeking out optimum conditions for financially efficient infrastructure management, developing infrastructure fully in line with market needs and last but not least, improving railway business.

• 무역학회지
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• 제46권4호
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• pp.189-204
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• 2021

The fourth industrial revolution is affecting the industry as a whole, and the current logistics industry is coexisting with crises and opportunities. As part of overcoming this situation, the online platformization of the logistics market has recently been rapidly taking place, and the growth of e-commerce around developed countries has emerged as a demand for flexible freight services that can send and receive cargo anywhere and anytime at appropriate cost. However, the logistics industry has not been able to change rapidly in line with the demands of the market as it is immersed in traditional transportation transactions. Thus, the digital transformation of the freight market has become urgent to address problems such as uncertainty over traditionally closed and conservative freight market transaction processes and the lack of reliability caused by information asymmetry. Therefore, innovative domestic and foreign companies are attempting to establish a new way of transporting cargo, especially a marketplace way of connecting suppliers and consumers. Current status analysis and case studies were conducted through existing literature surveys, and prior research on freight market place selection factors was previewed, and the selection factors were stratified into five upper and 19 lower factors. Through this study, it is expected that improvements for sustainable growth of freight marketplace companies will be derived and that it will be a basic study of establishing management strategies through marketplace operation and quality control. In addition, it is deemed that the priority of customer requirements can be actively accepted, providing an opportunity to actively respond and strengthen corporate competitiveness.

• 한국전자파학회논문지
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• 제13권7호
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• pp.702-708
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• 2002

역 F형 안테나의 구조와 스퍼 라인 길이에 의해서, 두개의 동작 주파수를 쉽게 결정할 수 있는 이중 주파수 안테나를 설계하였다. 설계된 안테나는 cellular주파수대역에서 동작하는 역 F형 안테나에 PCS 주파수대역에서 동작하는 스퍼 라인을 부하로 이용함으로써 이중 주파수 동작 특성을 갖도록 하였다. 안테나의 설계는 모멘트법을 기본 이론으로 하는 IE3D 상용 프로그램을 사용하였으며, 실제 제작하여 안테나의 반사 손실, 입력 임피던스, 복사패턴, 이득을 측정하였다. 설계된 안테나는 전체 크기가 40 mm $\times$ 14 mm $\times$ 9.4 mm로써 단말기 내장용 안테나로 사용이 가능하며, 국내 cellular 및 PCS에 적용이 가능한 안테나 특성을 나타내고 있다.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2005년도 제36회 하계학술대회 논문집 A
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• pp.554-556
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• 2005

Distribution Automation System (DAS) will provide supervision and remote control of switches and reclosers such as pole pounted switches and pad-mounted switchgears on high voltage distribution line. Kepco had developed basic function such as remote monitoring, remote control, remote measuring and remote setting at first. As a next step, Kepco has been developed diverse application programs such as single line diagram drawing program, relay coordination program, feeder reconfiguration program, over load elimination program, bad data detection program, section load management program, fault processing program and so on. Kepco is examining to develop more powerful functions for special specification of foreign distribution automation system. This paper explains what is the target for overseas DAS market.